Tanduay Bacolod Rum Fest Set for August 10-18 With "Ambagan" as Theme

The theme of the fourth Tanduay Bacolod Rum Festival, "Ambagan," honors the various roles that individuals play in fostering a sense of community. This year's event, which runs from August 10 to August 18, promises excitement, art, music, and food for everyone to enjoy.

The feast, which has been held yearly since 2019, began as a tribute to the city's sugarcane, which is the primary source of Tanduay's award-winning rums.

“On this same ground, my father, Lucio K. Tan Jr., together with Councilor Em Ang, announced the inception of the Tanduay Bacolod Rum Festival. The festival was born out of a desire to ensure that Bacolod, the City of Smiles, remains the heart and home of Tanduay. That wherever Tanduay goes, Bacolod will always be a part of its story. What’s remarkable about this collaboration is that we are able to tell the story of Bacolod and Tanduay by highlighting their culinary heritage and the artistic prowess of the Bacolodnon, whether in cocktail-making, painting, music, or dance. That, in essence, is what this Rum Festival is all about.” ~Lucio Tan III, President, LT Group and Tanduay Distillers, Inc., 

Prior to a press conference with the entire house hosted at the Century Park Hotel in Pasay City, Metro Manila. Tan also mentioned Tanduay's excellent cooperation with the local government in organizing the yearly festival. 

“On behalf of our City Government led by our beloved Mayor Albee Benitez, I would like to thank each and every one of you for your continued support. Together, we have built a celebration that not only honors our heritage but also paves the way for future generations to appreciate and cherish. Supporting initiatives like this festival is crucial in preserving our culture and boosting our local economy.” ~Councilor Em Ang, Chairman of Bacolod City History, Culture, and Arts

Participants are invited to contribute in a variety of ways throughout the festival, including through the visual arts, food, and more. The festival will begin on August 10 with a motorcade to the Bacolod City Government Center (BCGC), where local dignitaries, including Mayor Albee Benitez, are anticipated to grace the Food Park's ribbon-cutting ceremonies. The Food Park will have mixology, local and international cuisine, and nightly entertainment. The Food Park will remain open through August 18, the festival's final day.

A Mixology Competition is scheduled to occur at the Ayala Malls Capitol Center on August 12. The Culinaria Competition will take place on August 14–15. August 16 is Rum Education Day. The national finals of the Mixology Competition will take place at the Seda Hotel, after a Tanduay Plant Tour and a Rum Masterclass.

On August 17, there will be a street dance competition and a concert at the BCGC in the afternoon, followed by a motorcade parade with some of Bacolod's beauty queens, led by Tanduay Brand Ambassador Derek Ramsay. This year's concert lineup will be headlined by the bands Juan Karlos and Almost.

For more information about the festival, visit on Facebook.

New Insights on Chocolate’s Attraction

In time for World Chocolate Day, Mondelēz International, a well-known snack company with well-known brands like Cadbury Dairy Milk, Tang, Eden Cheese, Cheez Whiz, and Toblerone, announced the release of its insights about the world's love for chocolate. The results are included in the company's fifth annual State of Snacking report, which highlights its continued dedication to comprehending customer preferences and providing the greatest snacking experiences while upholding its mindful snacking philosophy. 

The Universal Connection to Chocolate

Mondelēz International reports that, in honor of World Chocolate Day this July, an overwhelming 82% of global consumers think that "chocolate is good for the soul." This sentiment highlights the universal connection that people have with chocolate, spanning generations and geographical boundaries. Furthermore, according to 73% of consumers, chocolate has the sweet ability to “...turn an ordinary moment into something extraordinary,” emphasizing its ability to make everyone's everyday experiences more enjoyable and special. 

Chocolate: An Essential Source of Joy

It's important to remember that while the world enjoys this popular snack, 72% of consumers worldwide express concern that "...a world without chocolate would be a world without joy." This fear, which is reported to be consistent across various geographic locations, highlights the allure of chocolates as a source of happiness, comfort, and satisfaction. 

Chocolate vs. Social Media: A Surprising Choice

Chocolate is so beloved that 57% of respondents said they would prefer to give up social media for a month instead of going without chocolate for a month. This choice highlights the special joy that chocolate offers, which makes it a delicacy that people all over the world adore. 

The All-around Benefits of Chocolate

As part of the State of Snacking report, consumers also stated other various reasons for their love and fondness of chocolate

• 73% agree that “savoring chocolate is like taking a mini vacation for your senses.”
• 68% say, “the thought of chocolate brightens my day, every day.”
• 60% believe that “breaking a chocolate bar isn’t just about the snack; it’s about breaking barriers and creating bonds with others.” 

These insights demonstrate that chocolate is more than just a treat; it’s a source of comfort, joy, and social connection that brings people together. 

Chocolate Consumption Trends

The survey also highlighted chocolate consumption habits:

• 81% of global consumers eat chocolate at least monthly.
• 56% enjoy consuming chocolate at least weekly.

Mondelēz International's Commitment to Snacking Excellence

With a strong commitment to leading the way in snacking going forward, Mondelēz International is actively investing in deepening its understanding of consumer trends and preferences. The company provides insightful information about the evolving snacking market in its annual State of Snacking report, which is produced in collaboration with The Harris Poll. The company also backs the Mindful Snacking initiative, which promotes mindful eating as a way to avoid overindulging and have a more enjoyable snacking experience. This initiative, which is referred to locally as "Snack na Swak," highlights the company's goal of empowering consumers to have healthy snacks. 

To learn more about the State of Snacking, the report is published and available at Mondelēz International’s website: www.mondelezinternational.com/stateofsnacking.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

 

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.

SM Mobilize relief efforts, Benefitting 3,200 Families

SM Foundation Inc., through SM City Valenzuela, distributed 1,200 relief packs in designated evacuation centers of Valenzuela City.

In response to Typhoon Carina's recent flooding, SM Supermalls and SM Foundation Inc. simultaneously carried out Operations Tulong Express to offer emergency aid to impacted communities. 

A mother expresses her gratitude as she receives kalinga pack from SM City Grand Central and SM Foundation’s Operation Tulong Express.

In Caloocan City, relief efforts were underway as 1,000 families were given "kalinga packs" containing rice, instant noodles, canned sardines, and bottled water. Barangay Maypajo, along with Barangays 3 and 4, were the most severely affected areas of the city where SM City Grand Central and SM Center Sangandaan concentrated their outreach efforts. 

A heartwarming moment as an all-smiles senior citizen receives a much-needed relief pack from SM Center Sangandaan.

Volunteers from SM Savemore Malabon and SM Center Sangandaan took a proactive approach by conducting door to door relief pack distribution in Barangay Tanong and Barangay Potrero.

Additionally, SM Savemore Malabon donated 1,000 relief packs to the nearby city of Caloocan. In Barangay Tañong and Barangay Potrero, volunteers from SM Savemore Malabon and SM Center Sangandaan adopted a proactive stance by distributing relief packs door to door. This program makes sure that people and families who are unable to travel to centralized relief centers get the assistance they need right in their homes by working with local rescue teams. 

 

Families were happy to receive their relief packs distributed by the SM Foundation through SM Center Sangandaan.

Conversely, SM City Valenzuela carried out relief operations in designated evacuation centers within Valenzuela City. Pinalagad Elementary School, Malinta National High School, and Malinta Elementary School evacuees received 1,200 relief packs, also known as "kalinga packs."

SM City Grand Central focused their outreach on the hardest-hit areas in Caloocan City. 

Operation Tulong Express (OPTE), a corporate social program of the SM Foundation in association with SM Supermalls and SM Markets, includes the Kalinga pack distribution initiative. Its goal is to meet the needs of communities in times of crisis and disaster. Close collaboration with volunteers and staff at SM Supermalls is required for its execution. 

Acer Day 2024: Embracing New/Infinite Possibilities with AI

The yearly Acer Day celebration is back for its eighth year running, with the theme "AI'm Limitless." The occasion invites consumers to learn more about the newest Acer products, all of which are intended to improve user experiences and unleash previously unrealized potential. Acer's AI-enhanced products, which help push technological boundaries and inspire new creative ideas and capabilities among its users, will be on display at Acer Day 2024. 

AI is starting to have a big impact on people's lives and is opening up new creative and imaginative possibilities. Acknowledging these changes, Acer is dedicated to giving people the resources they require to explore endless possibilities and realize their ideas.

"As Acer continues to transition into a lifestyle brand, it is dedicated to enriching everyday experiences through innovative technology. This year’s celebration aims to highlight how Acer’s AI-powered and diverse range of products elevate users’ experiences and unlock boundless opportunities for creativity and achievements.” ~Andrew Hou, President of Pan-Asia Pacific Regional Operations, Acer

On Acer's social media channels, the official video and the videos from the Acer Ambassadors Mission will launch Acer Day 2024. August 3 is the start of the event, which will take place throughout the PAP Region with local celebrations.  Users are encouraged to explore their endless possibilities and take part in social challenges.

Apart from the musical performance, SB19 and G22 collaborated on the "Acer U: Charged to Lead" Back-to-School campaign, providing savings on the newest Acer technology and the finest sports apparel from Under Armour. You can obtain a and save up to Php 10,000. On August 4, 2024, at the SM MOA Arena, international superstar Sandara Park, Kings of P-pop SB19, and Female Alphas of P-pop G22 will headline an incredible night of performances in honor of Acer Day 2024. Rico Blanco, TJ Monterde, Ebe Dancel, and Cup of Joe are among the other performers in the concert. 

It promises to be an unforgettable experience with top-notch acts and even surprise numbers, such as a stage that has never been seen before showcasing Acer's ambassadors. Apart from the musical performance, SB19 and G22 collaborated on the "Acer U: Charged to Lead" Back-to-School campaign, providing savings on the newest Acer technology and the finest sports apparel from Under Armour. You can obtain a and save up to Php 10,000. The promo runs until August 18, 2024. The purchased product must be registered for warranty at warranty.acer.com.ph to claim the voucher.

For more information about Acer and Acer Day, visit Acer’s official website and follow its social media platforms on Facebook, Instagram, and Twitter.

About Acer

Founded in 1976, Acer is one of the world's top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer's 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information.

Creamy Cheddar Cheese and Tangy Sour Cream Collide in New Jack ‘n Jill Piattos Flavor

Treat yourself to a delicious bag of Jack ’n Jill Piattos Cheddar & Sour Cream.

While supplies last, pick up a supersized pack or a companion to enjoy the limited-edition Piattos Cheese & Sour Cream!

There are days when, as a snack lover, you just have to have something completely different and interesting. 

If you’re in a hunt for a new snack, you can check out Jack ’n Jill Piattos’ newest flavor, Cheddar & Sour Cream. It's possible that this limited-edition flavor will make your taste buds dance.

Here are some reasons to indulge in this delicious snack while it's still available. 

Treat yourself to a delicious bag of Jack ’n Jill Piattos Cheddar & Sour Cream.

Irresistible Cheddar Cheese and Sour Cream Flavors

Jack 'n Jill Piattos Cheddar & Sour Cream has an incredible flavor combination that will satisfy any sour cream or cheddar cheese lover. Imagine this: your favorite crispy, hexagon-shaped potato chips with a layer of rich, creamy cheddar cheese and irresistibly tangy sour cream covering every inch of their surface. After just one taste, you'll be itching for more.

A Leveled Up Flavor for a Limited Time

For a brief period of time, Jack 'n Jill Piattos Cheddar & Sour Cream is offered. Furthermore, it's advisable to stock up on this snack while you can because, as we all know, munchies can strike at any time or place. To have a tasty snack partner for your alone time, grab one or two bags—or a few more. 

Two Pack Sizes That Won’t Break the Bank

With pocket-friendly pack sizes for every kind of snack adventure, Jack 'n Jill Piattos Cheddar & Sour Cream will treat you to an elevated me-time experience. The 170g supersized pack costs only P71.10 (SRP), while the 85g buddy pack costs only P36.50 (SRP).

Jack ’n Jill Piattos Cheddar & Sour Cream is a limited-edition flavor.

Jack ’n Jill Piattos Cheddar & Sour Cream is a limited-edition flavor.

With the release of Jack 'n Jill Piattos Cheddar & Sour Cream, you can now elevate your snacking experience. Visit the store that is closest to you, indulge in this fascinating limited-edition taste, and sate your cravings for snacks.

For more snack adventures and updates, follow Piattos on Facebook.

Jack ‘n Jill Piattos, one of the beloved snack brands in the Philippines, is from Universal Robina Corporation (URC), the maker of snack and beverage brands such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Cloud 9, Maxx, and Magic Crackers. Visit www.urc.com.ph for more information about URC.

Holiday Packages, now for the first time, affordable for all Filipinos

Holiday Factory, UAE's leading tour operator, launches in the Philippines and aims to revolutionize the travel industry.

Filipino vacation packages at half the going rate! Filipino vacationers now have the opportunity to enjoy fantastic vacations at a price half of what is typically charged, all while receiving top-notch service from Holiday Factory. Travelers can now get more for less because of this!

"To celebrate the launch as the first tour operator, Holiday Factory is hosting a Mega Giveaway of 100 holiday packages to 100 lucky Filipinos. Everyone can participate for Free by registering on www.holidayfactory.ph." ~Sandra Daemmrich, General Manager at Holiday Factory

This award-winning online tour operator buys airline tickets, hotel stays, and other services in bulk, which enables them to give their clients substantial savings and guarantee the best possible bargain.

"Research on the Philippines market indicates that more than 1/3 of the population is seeking affordable holidays but is underserved due to the lack of real tour operators. That's why Holiday Factory is entering the market as the first real package tour operator. With us, holiday packages are now affordable for everyone." ~Hakan Bakar, Business Development Director - International Markets at Holiday Factory

As a result, Holiday Factory is prepared to completely transform the Philippine travel market by creating a splash and providing thrilling domestic and foreign travel options. 

One of the most attractive deals is a Boracay package for just PHP 3,699. Like all Holiday Factory packages, this one always includes round-trip airfare, hotel stays, round-trip airport transportation, travel insurance, a warm welcome at the airport, a tour guide, and more. International locations including Hong Kong, Dubai, and many more are also offered at enticing prices.

By visiting www.holidayfactory.ph, customers can conveniently reserve these packages online, making the procedure simple and hassle-free as a one-stop shop. 

Due to their affordability and extensive service offerings, package tour operators are the preferred choice for most leisure tourists in Europe, the USA, and certain Asian countries. Holiday Factory is now introducing this prestigious western tourist model and its high standards to the Philippines for the first time.

As the nation's first legitimate package tour operator, Holiday Factory proudly takes on this role today. Travelers from the Philippines can now affordably and easily plan the vacations of their dreams. Greetings from a new festive era. Greetings from Holiday Factory.

For more information, visit our website at www.holidayfactory.ph

Win Big with MR.DIY's Cool School Craze!

Leading home improvement retailer MR.DIY is thrilled to announce its "Cool School Craze" promotion, offering customers the chance to win an educational fund just in time for the back-to-school season.

From July 1 to 31, 2024, customers who visit MR.DIY stores can shop for participating back-to-school essentials and stand a chance to win an educational fund.

For a minimum spend of P500 including three (3) participating items, three lucky winners from Luzon, Visayas, and Mindanao will get a chance to win P10,000 each. So whether you’re

looking for stationery, school supplies, or other essentials–MR.DIY has everything you need to start off the school year right.

Don’t miss out on this chance to make your back-to-school shopping experience rewarding. Visit your nearest MR.DIY store today and be part of the Cool School Craze!

MR.DIY's Cool School Craze runs from July 1 - 31, 2024 in all MR.DIY stores nationwide. For more information about the Cool School Craze promo, visit https://www.mrdiy.com/ph/cool-school-craze-2024 or follow MR.DIY Philippines on https://www.facebook.com/mrdiyPH/, Instagram and TikTok, and Youtube.

Per DTI Fair Trade Permit No. FTEB-195768, Series of 2024.

About MR.DIY

MR D.I.Y. is the largest home improvement retailer with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR. D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money,

holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook (https://www.facebook.com/mrdiyPH/), Instagram (https://www.instagram.com/mrdiy.philippines/) and TikTok (https://www.tiktok.com/@mrdiy.philippines) for more details.

Building a Reputation of Quality and Trust in Your Market

Consumers today are more discerning when it comes to vetting brands and products to ensure that they are the best fit for their needs before committing. They shop around, compare reviews and results, and take their time before making a decision. However, even the most meticulously crafted brand can suffer customer loss. The reasons could range from a decrease in product or service satisfaction to simply finding a product or service that better meets their specific needs.

 

So, how can we ensure that our customers are as loyal as possible? One word: trust. Trust is what distinguishes a passing fad from a household name synonymous with dependability, and eventually, loyalty.

 

Here’s how you can build and cultivate consumer confidence and trust in your brand:

Know your market reputation

The general opinion and assessment of a company based on its goods, services, and behavior in relation to its target market, rivals, and the larger market is known as its market reputation. This allows a business to assess its sustainability and success rate.

Businesses must have a solid reputation in the market, founded on the principles of reliability and quality, in order to prosper. In order to draw in new business, cultivate a devoted clientele, and strengthen a company's competitive edge, this entails guaranteeing top-notch goods and services along with honest, ethical business practices.

Understand your market
 
Understanding your market allows you to tailor your services, messaging, and reputation-building strategies to better align with the needs of your target demographic. Working with a trusted public relations agency can help streamline this process. However, you should still know the basics. To achieve optimal results, apply these practices:

 

●        Identify your target audience. This helps you understand their needs, preferences, and expectations, which can be achieved by conducting market research.
 
●       Analyze competitors' reputation strategies. This helps you learn from their successes, vulnerable gaps, and missteps to refine your approach and differentiate your brand within the market.
 
●      Recognize market needs and expectations. This helps you stay attuned to market shifts and evolving needs for utmost relevance and credibility in the eyes of your customers.

 

 

Build Quality in Your Products/Services

 

High-caliber products and services pave the way to reaching customer satisfaction and, consequently, repeat business and brand authority within the industry. To achieve this, you must focus on these key aspects:

 

●        Ensure high standards in product/service development - Utilize feedback mechanisms throughout the product/service development to guarantee your products and services meet or exceed customer expectations.
 
●     Implement quality control processes - Regularly review and refine quality control processes to maintain consistent, high-quality standards.
 
●       Continuous improvement and innovation - Encourage your team to explore new ideas and approaches to stay ahead of the competition and meet changing market needs.

 

Check case studies of successful quality improvement

 

Delve into successful case studies or examples of similar businesses that have improved the quality of their product or service. Through this, you'll be able to discover valuable strategies employed, and reputation management challenges faced that could be useful to apply and learn from. These case studies can be anything from your favorite homegrown brand listening to feedback you once gave them, or a multinational completely rebranding and making a killing out of it!

 

 

Leverage Digital Platforms for Reputation Building

When you utilize the power of social media, you reap the benefits of enhanced customer engagement, visibility, and reach. How to do it:

 

●  Create valuable and relevant targeted content that educates and inspires your consumers.
●    Define the values you want to communicate and how social media can support your message and image.
●    Implement targeted keywords, backlinks, and other SEO tactics.

 

 

Build a Customer-Centric Culture

 

Building a customer-centric culture means making customers feel valued and that all their needs have solutions that are answerable by your brand. Therefore, you need to create experiences that make them feel involved and valued. This can be done through:

 

-    Investing in staff development programs to reinforce a seamless transaction process.

-    Encouraging customer feedback to promptly resolve concerns.

-  Implementing loyalty programs and other initiatives to reward and bolster their return.

 

Monitor and Manage Your Reputation

Regularly track key metrics like engagement and utilize monitoring tools (like SproutSocial or Semrush) to identify areas for improvement in your market reputation. This ongoing process, paired with routine audits, ensures your management strategies remain effective in delivering the results you need to achieve your business goals.

 

 

Better Establishing Trust with Your Audience

Here are more things you can do to foster connection and trust with your audience.

 

●    Be transparent with business practices - Share information about your business operations (processes, values, and decision-making) to demonstrate your commitment to ethical practices.

●    Stay authentic in branding and communications - Ensure your branding and communications are authentically consistent across channels to establish a strong, trustworthy brand identity that will resonate.

●   Leverage customer testimonials and reviews - Showcase real-world success stories to reflect the quality of your product and attract potential customers seeking similar solutions.

 

Although they are important, positive internet reviews cannot be the only tactic used to achieve long-term success. Instead, refocus your efforts on building a strong foundation through an unwavering dedication to quality and transparency that produces pertinent, high-quality goods and services that create a long-lasting brand-customer ecosystem. This will help your brand stand out in a crowded market by establishing it as a recognized authority in the field, assuring long-term success and growth.

“Alagang Paningin, Alagang MR.DIY” Optical Mission brings clarity to CarSiGMA Communities

Beneficiaries of all ages eagerly await their turn for eye check-up at the Alagang Paningin, Alagang MR.DIY Optical Mission

General Mariano Alvarez (GMA) of Cavite and the people of Silang did not let the gray skies stop them from traveling to Bulihan National High School in Silang for the "Alagang Paningin, Alagang MR.DIY" optical mission.

Excitement was high at the event as 400 adults and 100 children from Silang took advantage of vital eye care services—a unique chance to have their eyes checked for better vision.

Ms. Marla Papas, Integrated Marketing Communications Manager of MR.DIY, shares the importance of taking care of one’s eyesight and the objectives of MR.DIY’s Acts of Kindness Campaign. 

This initiative, which is a component of MR.DIY's larger CSR program, Acts of Kindness (AOK), demonstrates the company's unwavering commitment to empowering and enabling communities by utilizing the force of goodwill to address healthcare needs in collaboration with the local government units of Carmona, Silang, and GMA (CarSiGMA).

Dr. Dahlia Loyola, the mayor of Carmona, stressed the value of eye health in her speech to the community. She told anecdotes of how improved vision can change people's lives by boosting adult productivity and assisting children in achieving academic success.

The 'Alagang Paningin, Alagang MR.DIY' Optical Mission catered to 500 beneficiaries from the towns of Carmona, Silang and GMA (CarSiGMA) in Cavite.

In the meantime, Ms. Marla Papas, MR.DIY's Integrated Marketing Communications Manager, outlined the objectives of the company's Acts of Kindness Campaign and emphasized the need of taking care of one's eyesight, a crucial but frequently disregarded component of health.

In order to detect visual problems and maintain good eye health, optometrists carefully evaluate each patient based on the specific requirements related to their eye care.

Mayor Dahlia Loyola of Carmona, Cavite, who is also a medical doctor, welcomes the beneficiaries of the Alagang Paningin, Alagang MR.DIY Optical Mission.

Selected patients received reading glasses, while more advanced cases received referrals for prescription eyewear and cataract surgery, courtesy of the local government.

Representatives from MR.DIY, volunteer optometrists, local government officials, and beneficiaries come together for the 'Alagang Paningin, Alagang MR.DIY' Optical Mission.

On a gloomy Saturday morning, the Alagang Paningin, Alagang MR.DIY Optical Mission turned things bright and clear by showcasing the significant impact of teamwork in meeting healthcare needs and, in the end, leaving a lasting impression on people's lives.

About MR.DIY

MR D.I.Y. is the largest home improvement retailer with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR. D.I.Y. stores are managed directly and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR. D.I.Y. stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money,

holding true to the Company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ and our official social media accounts at Facebook, Instagram and TikTok for more details.

Enhanced mall activities drive SM's foot traffic growth

Over 500 cosplayers from Metro Manila excitedly gather at SM City Fairview to check out the Cosplay City.

According to SM Supermalls, foot traffic increased from 3.3 million in the same period last year to an average of over 4 million daily visitors in the first quarter of 2024. This consistent expansion demonstrates SM's dedication to enhancing the mall experience with a variety of interesting events that meet changing customer demands.

"The increase in foot traffic reflects our steadfast commitment to meeting the daily needs and wants of our customers. Our malls serve as dynamic hubs that blend modern retail services with vibrant entrepreneurial environments. SM continues to innovate and elevate customer experiences. Our goal is to create lasting memories through dynamic destinations that complement traditional shopping." ~Steven T. Tan, SM Supermalls President

A crowd gathers to watch their favorite characters at the Grand Mascot Parade in SM Mall of Asia

SM has turned its shopping centers into destinations that provide immersive experiences catered to each and every member of the Filipino family through its integrated property developments. 

Filipino consumers are increasingly using malls for dining and leisure activities as they make a shift toward discretionary spending. Ten years ago, just 10% of mall spaces were leased by food tenants; today, 50% are occupied by non-food tenants, such as entertainment. The varied offerings are enhanced by additional tenants who provide services.

The Space & Time Cube+ at S Maison is the first-ever immersive art museum in the Philippines.

 

A prime example of SM's dedication to fusing art and entertainment is the Space & Time Cube+ at S Maison, an immersive art museum with 20 themed attractions like holographic displays and LED tunnels.  

SM Supermalls offers a venue that fosters fandoms, regardless of whether you're a die-hard fan of your preferred K-pop group, anime, or musicians. SM is thrilled to help these communities and serve as the preferred location for fan events involving people of all ages and backgrounds. 

A venue for self-expression is the recently opened Cosplay City at SM City Fairview. It serves as a community center where people can express themselves creatively and get lost in this multi-district area with zones dedicated to anime and toy exhibits, all wrapped up in a Tokyo City vibe that makes for some Instagram-worthy shots. 

A family creates lasting memories at the Pyromusical Competition in SM by the Bay, SM Mall of Asia Complex.

A 1,947 square meter indoor entertainment complex featuring features like a basketball court, bowling alley, e-darts, and an indoor archery range is also available at the flagship Game Park of SM Mall of Asia, which opened in November 2023 and caters to a variety of interests.

About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.

For more information, please visit www.sminvestments.com

For inquiries, please contact: smic_corpcomm@sminvestments.com