Tanduay Bacolod Rum Fest Set for August 10-18 With "Ambagan" as Theme

The theme of the fourth Tanduay Bacolod Rum Festival, "Ambagan," honors the various roles that individuals play in fostering a sense of community. This year's event, which runs from August 10 to August 18, promises excitement, art, music, and food for everyone to enjoy.

The feast, which has been held yearly since 2019, began as a tribute to the city's sugarcane, which is the primary source of Tanduay's award-winning rums.

“On this same ground, my father, Lucio K. Tan Jr., together with Councilor Em Ang, announced the inception of the Tanduay Bacolod Rum Festival. The festival was born out of a desire to ensure that Bacolod, the City of Smiles, remains the heart and home of Tanduay. That wherever Tanduay goes, Bacolod will always be a part of its story. What’s remarkable about this collaboration is that we are able to tell the story of Bacolod and Tanduay by highlighting their culinary heritage and the artistic prowess of the Bacolodnon, whether in cocktail-making, painting, music, or dance. That, in essence, is what this Rum Festival is all about.” ~Lucio Tan III, President, LT Group and Tanduay Distillers, Inc., 

Prior to a press conference with the entire house hosted at the Century Park Hotel in Pasay City, Metro Manila. Tan also mentioned Tanduay's excellent cooperation with the local government in organizing the yearly festival. 

“On behalf of our City Government led by our beloved Mayor Albee Benitez, I would like to thank each and every one of you for your continued support. Together, we have built a celebration that not only honors our heritage but also paves the way for future generations to appreciate and cherish. Supporting initiatives like this festival is crucial in preserving our culture and boosting our local economy.” ~Councilor Em Ang, Chairman of Bacolod City History, Culture, and Arts

Participants are invited to contribute in a variety of ways throughout the festival, including through the visual arts, food, and more. The festival will begin on August 10 with a motorcade to the Bacolod City Government Center (BCGC), where local dignitaries, including Mayor Albee Benitez, are anticipated to grace the Food Park's ribbon-cutting ceremonies. The Food Park will have mixology, local and international cuisine, and nightly entertainment. The Food Park will remain open through August 18, the festival's final day.

A Mixology Competition is scheduled to occur at the Ayala Malls Capitol Center on August 12. The Culinaria Competition will take place on August 14–15. August 16 is Rum Education Day. The national finals of the Mixology Competition will take place at the Seda Hotel, after a Tanduay Plant Tour and a Rum Masterclass.

On August 17, there will be a street dance competition and a concert at the BCGC in the afternoon, followed by a motorcade parade with some of Bacolod's beauty queens, led by Tanduay Brand Ambassador Derek Ramsay. This year's concert lineup will be headlined by the bands Juan Karlos and Almost.

For more information about the festival, visit on Facebook.