Thursday, June 29, 2023

MangInasalFamilyFiesta TikTok Challenge wins Gold at Asia-Pacific Stevie® Awards

MangInasalFamilyFiesta TikTok Challenge wins Gold at Asia-Pacific Stevie® Awards


Mang Inasal, the country’s Grill Expert, has won a Gold Stevie® Award for its #MangInasalFamilyFiesta TikTok Challenge in the 2023 Asia-Pacific Stevie® Awards.
 
The recognition was given under the "Innovation in the Use of Viral Media or Word of Mouth" category. Over 800 nominations were considered in various categories for this year's Stevie Awards, and the winners were determined by more than 100 judges worldwide.
 
Veering away from traditional advertising and paid media, Mang Inasal capitalized on viral marketing with the use of TikTok and user-generated content to raise awareness, conversations, and sales from netizens on the newly launched Family Fiesta -- a special bundle of char-grilled favorites that’s perfect for office parties, family reunions, and various gatherings.
 
From October 20 to November 30, 2022, netizens were enticed to order the Family Fiesta, take fun consumption videos with their family or friends, and post their videos on TikTok.
 
The challenge generated over 30 million TikTok views within the campaign period, or 321% higher than the target. It was so successful that fun Family Fiesta videos continued to be posted in the platform even after the campaign, which helped promote the product and make it part of netizens’ holiday celebrations. Further, the #MangInasalFamilyFiesta TikTok Challenge translated to actual sales as it helped the brand consistently exceed targets over a three-month period.

“The #MangInasalFamilyFiesta TikTok Challenge was an exciting new way for us to launch a new product and it was surely worth it. Through their videos, we’ve seen how our customers enjoyed Family Fiesta in different ways, whether with their families, friends, and workmates. We are so happy that this campaign united the Mang Inasal community on TikTok.” ~Mike V. Castro, Mang Inasal Business Unit Head

The Gold Stevie® Award is the latest in a string of recognitions gained by Mang Inasal for its impactful digital marketing communication initiatives. Last March, the brand bagged a Silver Anvil Award from the Public Relations Society of the Philippines for its 2022 #MomsRuleAtMangInasal Digital Marketing and Public Relations campaign. Mang Inasal was also honored by the Marketing Excellence Awards-Philippines with a Silver Award under the Excellence in Viral Marketing category for its “16 Cups Challenge,” a March 2022 initiative that happened after SB19 member, Stell mentioned his 16 cups of rice ‘record’ in Mang Inasal. It became a three-day trending topic on Twitter, evolving later into a nationwide challenge.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media!

Jollibee Group, DILG Partner to Advocate for Drug-Free Workplace

Commitment to Drug-Free Workplace. Jollibee Group delegation during the Private Partnership Launch of DILG’s BIDA Program (L to R): Ruth Angeles, VP and Head of HR Philippines; Barry Barrientos, Director for Corporate Communications; Steve Piczon, AVP for Government Affairs; and Pepot Miñana, Chief Sustainability and Public Affairs Officer.


The Jollibee Group recently signed a memorandum of undertaking (MOU) with the Department of Interior and Local Government (DILG) to support the agency’s Buhay Ingatan, Droga’y Ayawan or BIDA program, an intensified and more holistic campaign against illegal drugs. 

The BIDA program is DILG’s medium to long-term approach in the national campaign against illegal drugs, and focuses on prevention and health promotion, law enforcement, as well as penology, rehabilitation, and reintegration. The DILG has called for the active support of partner national government agencies, law enforcement agencies, civil society organizations, and the private sector in advocating for drug supply and demand reduction. 

Under the MOU, the Jollibee Group, along with other private companies and organizations, will help boost the implementation of a drug-free workplace within the BIDA program framework. 

“We are one with the government in the fight against illegal drugs and we laud the DILG for a holistic anti-drug war framework anchored on multi-sectoral partnership and collaboration. We in the Jollibee Group are committed to promoting a drug-free environment in our worksites and contributing to the success of the nationwide BIDA program.” ~Pepot Miñana, Jollibee Group Chief Sustainability and Public Affairs Officer

Industry Cooperation. Jollibee Group Chief Sustainability and Public Affairs Officer Pepot Miñana (top left) signs the Memorandum of Agreement for DILG’s BIDA Program, along with several other representatives of the country’s top corporations.


A joyful, drug-free workplace

The Jollibee Group has an existing Drug-Free Workplace Policy that covers drug testing, screening, and rehabilitation. The drug testing, which is free of charge to employees, complies with the procedure for Drug-Testing under DOLE Department Order No. 53, s. 2003 or the Guidelines for the Implementation of a Drug-Free Workplace Policies and Programs for the Private Sector. This helps ensure a healthy workforce that provides joyful experiences to consumers in a drug-free store. 

The Jollibee Group also has an Employee Assistance Program (EAP), available for employees and their dependents who may need counseling services through trained experts. EAP services are free of charge and are treated with utmost confidentiality. The company also has a referral system for employees needing treatment and rehabilitation to centers accredited by the Department of Health (DOH).


Crucial Role of Human Resources Team. Miñana introduces DILG Secretary Abalos Jr. to Ruth Angeles, Jollibee Group Vice President and Head, Human Resources Philippines (2nd from L). Angeles and her HR team will lead the intensified efforts to ensure employee awareness against prohibited drugs and a drug-free work environment in the Jollibee Group.


“We are committed to intensifying our efforts to increase our employees’ level of awareness and understanding on prohibited drugs by equipping them with the necessary information and support. This is our way to contribute to DILG’s BIDA Program and to promote a drug-free work environment for all our teams and customers.” ~Ruth Angeles, Jollibee Group Vice President and Head, Human Resources Philippines

To help raise awareness on dangerous drugs among employees, the Drug-Free Workplace Policy orientation is mandatory for the onboarding of newly hired employees. Health bulletins are sent through email and a fact sheet is made available on the company’s Human Resource platform. Occupational Safety and Health (OSH) Committee are also set-up per work site and store establishment. 











About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 16 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com.

Monday, June 26, 2023

It’s raining deals at MR.DIY’s June GOE!



Shop Now, Travel to Bangkok Soon!

MR.DIY, the country’s largest one-stop shop home improvement retailer, is set to make it rain with exciting deals and thrilling promos this June. What a fitting way to welcome the rainy season!
 
From June 30 to July 2, MR.DIY will be celebrating the Grand Opening Event of its 15 new branches across the country. MR.DIY customers can now avail of over 18,000 products from these locations:
 
●   Tanauan, Leyte
●   999 Caloocan
●   Floridablanca, Pampanga
●   Brookes Point Palawan
●   Daan Bantayan, Cebu
●   Malaybalay, Bukidnon
●   Bongabong, Oriental Mindoro
●   Taytay, Palawan
●   Lucena 2
●   Gapan, Nueva Ecija
●   Tagoloan, Misamis Oriental
●   San Francisco Villanueva, Butuan
●   Dolores, Samar
●   SM City Rosario
●   Suntin Mart Caloocan
 
On top of that, special deals will spice up lucky shoppers’ buying experience during the Grand Opening. Anyone can test their luck with the following exciting promos:
 
●   Day 1 to 3 Promo: FREE Rainbow Umbrella or water bottle at min. P500 spend
●     Day 2 to 3 Lucky Shoppers Promo: Get a mystery gift when you meet the P1,000 minimum spend
 
Indeed, when it rains, it pours! If you think you’ve heard the best of it, there is something more from Mr.DIY!
 
Aside from the Grand Opening Event promos, lucky MR.DIY shoppers can still get a chance to score an all-expense 3D/2N super family or barkada trip to Bangkok! Revenge travel is real because at MR.DIY, you can shop now and get that dream vacay to the Land of Smiles soon. Plus, the lucky winner can also get P5,000 worth of MR.DIY vouchers.
 
To join the Shop Now, Bangkok Soon! Raffle Promo, follow these simple steps below:
●   Spend P500 and above in a single receipt at any MR.DIY outlet within the promo period.
●   Scan the QR code or log in to https://bit.ly/MRDIY-TripToBangkok
●     Complete the online form by filling in all the details: name, email address, mobile number, home address, receipt details, purchase amount, and store where the purchase was made. You will get an email confirmation upon submission.
●    Retain the original single receipt dated within the promo period that matches the online entry as proof of purchase.
 
Got more questions? Check out this link for the full mechanics.
 
MR.DIY welcomes the rainy season with deals, deals, deals! So don’t close your umbrella yet to catch all the luck. For more information about MR.DIY and their products, visit www.mrdiy.com/ph or follow them at Facebook at https://www.facebook.com/mrdiyPH, and @mrdiy.philippines at Instagram at https://www.instagram.com/mrdiy.philippines/ and Tiktok at https://www.tiktok.com/@mrdiy.philippines. You can also visit your nearest Mr. DIY stores.













About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”.  Visit www.mrdiy.com/ph/ for more details.

Sunday, June 25, 2023

Grab these cool toys from MR.DIY!



Team Kramer's Must-Have Toys: Irresistible Fun for All Kids!


Kids learn a lot by playing with their toys. For one, playing is one of the building blocks of their future. Also, it teaches kids a lot about the world. Now that school is over, how about rewarding your kids with cool toys?
 
For MR.DIY brand ambassador Team Kramer, toys are essential in a child’s development. 

“As much as possible, we let our younger kids play with their toys, especially Scarlet and Gavin. I think it is one of the most important things in their growth and development. It stimulates their brains and helps in their creativity.” ~Cheska Garcia-Kramer, Actress and Team Kramer’s Wonder Momma

Gavin, a comic book and movie character enthusiast, has a room full of toys. Every corner of his own space is filled with his favorite characters. 

“I love talking with Papa about my toys and my favorite character collections.” ~Gavin, the youngest member of Kramer
 
In buying their kids' toys, Team Kramer emphasizes the importance of having ones that will bring out the best in them.

“The best toys are those that spark your child’s senses. It should enhance their imagination and encourage them to engage with their peers.”  ~Doug
 
So what can you give your kids? Here are some of Team Kramer’s parent and kid-approved toys.


Slime Monster

MR.DIY Slime Monster


Slime may be the least of your options but hey, did you know that this sticky, slippery, stretchy stuff that kids love has benefits? For one, it develops your child’s fine motor skills. Also, by letting them play with slime, they get to focus and pay attention to things.
 
So keep calm and slime on! Get your kids the Slime Monster from MR.DIY and you’ll see more reasons why you need to stick to it.


Magic Cube

MR.DIY Magic Rubik’s Cube


Let your child adopt a new hobby by giving him a Magic Cube from MR.DIY. Much like everybody’s well-loved Rubik’s Cube, this Magic Cube will surely boost your child’s problem-solving skills. This toy will also boost one’s cognitive power, memory, and even, dexterity.
 
Spark his curiosity and keep him engaged in a mind-breaking workout with his own Magic Cube!


Cute Pet House

MR.DIY Cute Pet House


Compassion can be one of the greatest lessons a kid can learn when playing. And how can you do that? By giving them a Cute Pet House from MR.DIY. This pet house will expose your child to the wonders of having to take care of their miniature toy pet. Not only that it can be therapeutic for them, but this will also help them grow secure and active.


Doctor Play Set

MR.DIY Doctor Play Set


Is your child getting anxious during Pedia visits? Ease their anxiety by giving them a Doctor Play Set from MR.DIY. Research shows that children benefit from medical play when given .


3D Mould Dough Pack

MR.DIY 3D Mould Dough Pack


As kids are more drawn into tinkering with their gadgets with their own hands, why not get their pretty little fingers moving with MR.DIY’s 3D Mould Dough Pack? It comes in different colors that can be mixed to produce different colors. Plus, this toy can develop your child's hand-eye coordination by forcing them to manipulate the materials to fit their ideas.

time to play and get familiar with the hospital items. It also gives them a chance to look at medical tools in a relaxed and safe environment such as your home.
 
There is always something for every member of the family at MR.DIY.  The nation’s favorite family and largest home improvement one-stop-shop retailer have over 18,000 products you can choose from! From home improvement materials to toys, #meronDIYan at MR.DIY in over 380 stores nationwide.

See all the amazing deals and featured promos when you visit MR.DIY’s official website or follow /mrdiyPH on Facebook at https://www.facebook.com/mrdiyPH, and @mrdiy.philippines on Instagram at https://www.instagram.com/mrdiy.philippines/ and Tiktok at https://www.tiktok.com/@mrdiy.philippines. Visit your nearest Mr.DIY store today and check out their amazing selection of toys!












About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”.  Visit www.mrdiy.com/ph/ for more details.

Thursday, June 22, 2023

Tom’s World renews partnership with Pepsi-Cola Products Philippines, Inc.

Tom’s World, PCPPI renew partnership. Present during the ceremonial contract signing for the three-year agreement are (from left to right) Tom’s World Area Marketing Officer Precy Lacson, PCPPI Key Account Manager Henson Ardon, PCPPI Area Commercial Head Red Israel, Tom’s World Vice President and Head of Corporate Management Oliver Ryan Co, PCPPI National Key Accounts - Food Service Director b, Tom’s World Digital Content Project Officer Armadith Teodoro, and PCPPI Customer Development Manager Joel Javier. The executives are flanked by mascots Tom (in blue) and Joy (in red).


Tom’s World, the Philippines’ fastest growing chain of family entertainment and amusement centers, has recently renewed a long-term partnership with Pepsi-Cola Products Philippines, Inc. (PCPPI). Under the agreement, Tom’s World will exclusively serve PCPPI products for three more years. These include Pepsi, Mountain Dew, 7-Up, Gatorade, and Premier Purified Mineral Water.

Best known for establishing family-friendly recreational centers, Tom’s World has key locations in Metro Manila, and continues to expand operations nationwide. From its fun arcade games and party venues (in select branches), the company also features spaces where young children can further develop their motor, mental, and social skills. 

“Working closely with Tom’s World allows our team at PCPPI to bring joy to more Filipino families across the country. We are honored to be part of their mission to enriching both the young and young-at-heart through fun.” ~Red Israel, Area Commercial Head

For more information about PCPPI and its brands, please visit www.pepsiphilippines.com











About Pepsi Philippines
Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer of PepsiCo beverages & snacks in the Philippines, with a relationship spanning 70 years. PCPPI manufactures and sells well-known food and beverage brands: Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Sips, Milkis, Let’s Be and Aquafina. It has established 14 manufacturing facilities across the country, serving more than 700,000 outlets and providing employment through its extensive distribution network.
 
PCPPI is committed to create a positive impact on society with programs focused on environmental sustainability, nutrition, education, and livelihood. For more information, visit www.pepsiphilippines.com.

Run for physical fitness, mental health and family fun at Vermosa’s Green Run on June 25



This year’s Green Run invites everyone to be “leaner and greener” as both serious and fun runners build on their fitness gains. Like last year, the Run continues to support the Haribon Foundation and focuses on how everyone can do their share to save the environment.




There are different levels in the Green Run that will appeal to runners of different fitness levels: a 3K run for beginners, 5K for intermediate runners, 10K for serious runners, and a half-marathon 21K level for elite runners and athletes in training. This year, a fun and cute 1K Dog Run has been added to the event, giving pets and their owners a great way to bond and get fit together. Celebrity runners are also expected to participate.

“The abundance of wide-open spaces, lush greenery, flat and rolling terrain and well-constructed walkways at Vermosa offer both challenges and rewards for runners.” ~Moses John Aragones, Vermosa Project Development Manager

What makes the Vermosa Green Run special is that participants and guests get to enjoy Vermosa’s greenery, open skies and clean atmosphere while pursuing their passion.

“There is also scientific evidence that running outdoors is very beneficial. Doctors say it lessens feelings of isolation, anxiety and stress because running outside is a happy feeling. Powerful hormones that boost mood and combat depression are released especially when you run outdoors. Being out in nature is very calming, and at Vermosa you are surrounded by nature everywhere you go. Our Ayala Vermosa Sports Hub, a state-of-the-art professionally–managed sports facility that has a FINA-standard Olympic size pool, a warm-up pool, an IAAF-standard 400m track oval, a football pitch, athletes’ lounge and a Sante Fitness Lab, all speak about our commitment to fitness, health and overall wellness as well as the development of Philippine sports.” ~Lani Tan, Ayala Vermosa Sports Hub General Manager, who is a sports and fitness enthusiast herself

Organized by Pinoy Fitness, The Green Run will give proceeds of the Run to Haribon Foundation’s Adopt-a-Seedling Program. Runners and guests get a chance to protect the environment by recycling their plastic bottles at the Sun Life ReCycle PH machine on-site where every bottle donated can earn participants points which can be exchanged for prizes.




Green Run’s exclusive non-life insurance partner, FPG Insurance, will also provide all race participants with a 1-month Personal Accident (PA) insurance coverage, ensuring their safety and peace of mind throughout the event.




Ms. Tan said Vermosa Estates plans to hold the Green Run every year because of Vermosa’s commitment to actively promote sport and an active, healthy lifestyle.

Milo Philippines, SunLife, JGO Mart, DoggoFlask, Alaxan, Seda Hotel Nuvali, Merrell, Fitbar, Runnr, Toby’s Sports, Pocari Sweat and Immuntab, Oishi. O Wow, Healthway Qualimed Hospital Santa Rosa, SS Mnl Pet Store also support The Green Run this year.

The Green Run at Vermosa 2023 is set to take off on Sunday, June 25 – almost a year to the date of the first Green Run in July 2022. Last year’s Green Run invited everyone to lace up and enjoy the outdoors for physical and mental health after being cooped up at home due to the pandemic.

Saturday, June 17, 2023

Ultimate Comfort In Any Weather With UNIQLO

SEA Games Gold Medalists, Agatha Wong, Sakura AlforteRonil Tubog sharing their warm up exercises during the launch of UNIQLO Pop-Up Event


The unpredictable weather means it’s important to have a wardrobe that is versatile and can keep up with the hot season, rainy days, and colder times for any indoor and outdoor activities. Japanese global apparel retailer UNIQLO is everyone’s everyday companion, no matter the weather, with its line of LifeWear.

LifeWear is high-quality clothing that is universal in design and comfort and made for everyone, everywhere. Each piece has proprietary technologies that bring comfort to the wearer, whatever the season. We encourage everyone to update their wardrobe with LifeWear pieces that can adapt to the ever-changing weather.

“These pieces embody the perfect blend of comfort and versatility, making them suitable for both casual wear and various activities. As someone who is active and constantly on the go, these are staples in my wardrobe. I love that it's so easy to mix and match all the pieces. If you're seeking comfort and adaptable clothing, UNIQLO's AIRism, Dry-EX, UV Protection, and Outerwear pieces are must-haves.” ~Cha Ocampo, Traveler and Ocean Advocate
Cha Ocampo, Traveler and Ocean Advocate


FIND YOUR EVERYDAY COMPANION AT UNIQLO

For running errands, attending work, and hanging out with loved ones

Chef Josh Boutwood shares that AIRism for him is a fit that he could wear all time because of its breathability technology to the country’s climate. “It is relaxed, casual, and it is an all-day type of wear. Aside from the fact that it is timeless and classic, it can be easily paired with anything, including my uniforms.” ~Chef Josh Boutwood

Chef Josh Boutwood


Women’s Individual Kata, Karate SEA Games Gold Medalist Sakura Alforte adds AIRism Cotton Shirt is her staple piece in her training bag.

“I use it mostly during training because it feels fresh and comfortable no matter how hard and long training days are.” ~Sakura Alforte, Women’s Individual Kata, Karate SEA Games Gold Medalist


UNIQLO Ultra Stretch AIRism Sleeveless Dress


Women’s Ultra Stretch AIRism Sleeveless Dress - PHP 1490.00
This smooth, comfortable dress made with Ultra Stretch material has an elegant cut suitable for business meetings or working in a cafe. The smooth AIRism fabric with Cool Touch and quick-drying technology is a must for busy days. This dress is versatile; with the attractive and contoured silhouette making it easy to transition from day activities to date night.


UNIQLO AIRism Short Sleeve Polo Shirt


Men’s AIRism Short Sleeve Polo Shirt - PHP 1490.00
Look dapper in the AIRism Short Sleeve Polo Shirt, which combines style and comfort in a timeless silhouette. The super smooth, light, and cool micro pique fabric is great for brunch with friends on a warm morning. UNIQLO’s AIRism, Cool Touch, and quick-drying DRY technology absorb moisture and evaporate it quickly. Wear this on its own or with a light jacket for a smart casual look.


UNIQLO GIRLS AIRism Cotton Dress


Girls’ AIRism Cotton Dress - PHP 990.00
Young girls can look cute and stylish during family lunches with the AIRism Cotton Dress and its flared A-line silhouette. The smooth AIRism fabric, which looks like cotton, is suitable for when playing with cousins after the family meal.


For out-of-town trips
“Preparing for a tournament demands long hours of training. It requires flexibility when training in different locations, may it be indoor or outdoor. Because of this, I just love how UV Protection Pocketable Parka makes me feel protected especially for outdoor training. Really a must for someone with a versatile schedule and activity.” ~Agatha Wong, Wushu SEA Games Gold Medalist

UNIQLO KIDS AIRism Mesh UV Protection Full-Zip Hoodie


Women’s and Kids’ AIRism UV Protection Mesh Hoodie - PHP 990.00 (Kids) and PHP 1490.00 (Women)

Going on a road trip can be fun but it’s important to protect the skin from all the elements. The AIRism UV Protection Mesh Hoodie is a functional piece essential for any vacation. Its smooth fabric, made with recycled polyester, has built-in UV protection technology and the hoodie also has quick-drying, Cool Touch, and deodorizing functions. Wear this with bright and colorful outerwear. The women’s version can be stored neatly with the updated pocketable design when not in use.


Women's AIRism UV Protection Soft Pocket Leggings


Women’s AIRism UV Protection Soft Pocket Leggings - PHP 1490.00

The mountaintops can be a relaxing place to spend the rainy months. It is, however, still important to stay protected from the sun’s harsh rays even when it’s pouring. The AIRism UV Protection Soft Pocket Leggings are suitable for hiking, camping, and other fun outdoor activities. AIRism provides a refreshing feeling even after a long climb. This is complemented by greater stretch at the waist for easier dressing and maximum comfort. Finish the look with a light T-shirt and jacket for sudden weather changes.


For trips to countries with a different climate


Men’s and Women’s UV Protection Pocketable Parka


Men’s and Women’s UV Protection Pocketable Parka - PHP 2490.00

Step back in time and see the temples of Kyoto in Japan. The Pocketable Parka can keep travelers warm during spring or fall seasons. UNIQLO updated the garment with a roomy 3D cut for greater ease of movement. When the day gets warm, UV protection technology shields the skin from the sun’s rays. The parka has a pocketable design with a storage pouch attached for days when it gets too hot. Style with neutral colors to match the old-world charm of Kyoto.


Women’s Jersey Relaxed Jacket


Women’s Jersey Relaxed Jacket - PHP 1990.00
See the best of Europe in a cross-country tour. Make sure to pack the Jersey Relaxed Jacket for the cool breeze while staying stylish and smart. The jacket has a soft and comfortable jersey fabric for added warmth. Its short length and boxy cut pair well with high-rise bottoms.


Men’s Reversible Parka


Men’s Reversible Parka - PHP 2490.00
Explore the historic palaces of Seoul in South Korea with the Reversible Parka. Cooler months may bring a chill in the air so a warm parka can bring comfort and style. This garment also has a water-repellent finish for sudden downpours. Its reversible design gives variety to photos and videos for social media.


For staying active
Men’s Wrestling SEA Games Gold Medalist Ronil Tubog believes that strength training plays a significant role in a wrestler’s overall training plan. Training alone produces massive sweat as it requires tedious core workout and flexibility.  

“It is important to me that I wear functional clothes that meet my needs. My go-to is the DRY-EX shirt and jogger pants that don’t let me down.” ~Ronil Tubog, Men’s Wrestling SEA Games Gold Medalist

Men’s Ultra Stretch DRY-EX Jogger Pants


Men’s Ultra Stretch DRY-EX Jogger Pants - PHP 1490.00
Get that beach body by lifting weights, doing high-intensity interval training, or taking up a challenging sport with Ultra Stretch DRY-EX Jogger Pants. These pants have ultra-stretch fabric as well as super absorbent and quick-drying technology. These pants are high-performing perfect for relaxing at home, wearing at the office, or playing sports.


Kids’ Ultra Stretch DRY-EX Crew Neck Short Sleeve T-shirt


Kids’ Ultra Stretch DRY-EX Crew Neck Short Sleeve T-shirt - PHP 590.00
Playing with classmates or friends can leave kids sweaty and not feeling as clean, regardless of the temperature outside. They can stay fresh with the Ultra Stretch DRY-EX Crew Neck Short Sleeve T-Shirt. The ultra-stretch, comfortable, and lightweight fabric combined with the regular fit and slightly dropped shoulders make it easy to play around in.




Actor, Model, and Cyclist Ezra Domingo’s go to for his running and cycling activities are from the UNIQLO DRY-EX collection, especially the DRY-EX UV Protection Hoodie.

“It is very helpful in giving me confidence in the sun without compromising my performance. Also a bonus that its style can be easily paired with anything!” ~Ezra Domingo, Actor, Model, and Cyclist

For more updates on the latest collection, please visit UNIQLO Philippines’ website at uniqlo.com/ph. You can also download the UNIQLO APP via Google Play Store or Apple Store to experience the benefits of UNIQLO shopping anytime and anywhere, including the click and collect and self-checking of inventory features.

Visit the first-ever UNIQLO Pop-Up Event happening from June 16 to June 21, 2023 in C1 Park, Bonifacio High Street Central, Bonifacio Global City (in front of Central Square Mall Entrance). Enjoy and experience first-hand the innovative collections of AIRism, UV Protection and DRY-EX. 

Follow UNIQLO Philippines’ social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph), and Instagram (instagram.com/uniqlophofficial).













About UNHCR, the UN Refugee Agency 
UNHCR is a global organization dedicated to saving lives and building better futures for over 100 million people forced to flee their homes. UNHCR works to ensure that everybody has the right to seek asylum and find safe refugee, having fled violence, persecution or war at home.

About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

Fast Retailing’s global partnership with UNHCR
Fast Retailing began working with UNHCR in 2006, providing clothing assistance for refugees and displaced persons around the world, and making support for refugees as one of the key components of its sustainability program. In 2011, to give more comprehensive support to help them, Fast Retailing became the first company based in Asia to enter into a global partnership with the UNHCR. Along with donating used clothing items collected through its product recycling initiative to them, Fast Retailing provides a wide range of assistance, including refugee self-reliance programs, employing refugees in UNIQLO stores, and conducting refugee awareness campaigns.

Friday, June 9, 2023

SMASHED: changing the way we talk about underaged drinking



Every parent knows you can shout at the top of your voice until you’re blue in the face, but you can’t always make children listen. Especially if what you are shouting about is something that is potentially dangerous, but their peers more commonly believe is “cool”.

It doesn’t matter if you’re right or wrong, it doesn’t matter if you have their best interests at heart, it doesn’t matter that you might have lived through the very same thing that they are and are trying to help them not make your mistakes. After kids hit a certain age, adults become the enemy.

So how do you get an important message through to adolescents? By using one of the most powerful communication tools known to man: storytelling.

“Teach us how the world is put together and the rules of living in the world, and they come in an attractive enough package that we take pleasure from them and want to help them propagate.” ~Neil Gaiman, wildly successful author and graphic novelist


Invention born of necessity

It is given that youths of today will experiment with many things as they grow older, regardless of the environment and socio-economic conditions they grew up in.

Unfortunately, this means that the vast majority of young people all across the world will come across the chance to sample substances: nicotine, alcohol, or even illegal drugs.

Smashed, which was launched in the Philippines through a collaboration between Diageo Philippines and PETA Plus in partnership with UK-based company Collingwood Learning. It is a groundbreaking global program that is a pillar of Diageo’s Society 2030: Spirit of Progress commitment to tackle underage drinking.

Chris Simes, the Managing Director for Collingwood Learning, recognizes that in order to nip the problem in the bud, one has to take a completely different approach other than lecturing the youth. 

“This is a real change from the usual approach to alcohol education in schools and one that makes the risks of underage drinking impossible to forget. We understand that because of the pandemic, both teachers and students are still adjusting to the current normal. But we want to help carry the learning forward by providing high-quality teaching resources for use, despite the pandemic. We’re thrilled to be working with PETA Plus and the Department of Education in the Philippines to produce new innovative online learning solutions to supplement the highly successful live approach.” ~Chris Simes, the Managing Director for Collingwood Learning

Inevitably, kids who start drinking at an early age do not have minds and bodies that are able to process alcoholic beverages. They get lured into it by seeing it as a rite of passage, a means of escape, or a social requirement.

On its second run, Smashed utilizes a novel approach, with additional features designed for more interaction with its target audience.

Conceptualized during the time when education was adapting to the new constraints of being unable to hold physical classes, the Smashed Philippine project initially launched in September 2021. It was an interactive website (online.smashedproject.org) that sought to empower Filipino teens and preteens to make better choices by harnessing their critical thinking skills.

Smashed utilized an online platform featuring a gripping story with three main characters and even has a feature that makes the viewer feel like they are actually on video calls with the characters as they follow along.


What’s the problem?
It’s easy to ignore a problem you don’t see. Teens learn how to drink from adults. They think it's okay because they see it everyday, and sometimes, they are even encouraged to drink, especially males. Adults will sometimes allow their children to drink inside their homes with their friends because it is 'safer', saying, "mas okay nang dito ka mag-inom sa bahay kesa sa labas".

But the Philippines does have an underage drinking culture. If you’re ever in doubt about this fact, just ask the kids.

“Bilang kabataan, mas marami akong nakikitang proud maging alcoholic. Salamat at dahil sa Smashed mas lumawak ang aking kaalaman sa mga panganib ng alcohol,” says Ashley. “Mas magandang piliin ang tama kasya sa udyok ng ibang tao.” ~Ashley Mae Torres, a tenth-grade student from Quirino High School

That’s a worrying statement indeed, but she also credits Smashed, seeing the potential good in the program. 

The Philippines, which has a thriving drinking culture, reports that 70% of the population has consumed alcohol before the age of 14, despite it being illegal for stores and restaurants to sell or serve the substance to minors. This could be a problem.




Sometimes the adults in the lives of young drinkers are the problem. In a scathing insight, the winner of the Smashed essay writing contest notes, 

“Ang problem po sa underage drinking sa bansa natin ay ine-encourage pa ng ibang family na ‘uy uminom ka’. Diyan din ako nagsimula ayaw ko pang uminom pero kinalaunan umiinom na rin ako tapos na-enjoy ko na rin. Pero ‘yun po yung mali talaga. We have to break that mindset. Napansin ko po yung kay Miko and kay Jella na yung pinagdadaanan po nila sa buhay nila, sa personal life nila is yun po yung ineexplain po nun kung bakit sila may addiction sa drinking pero it’s not an excuse sa behavior na pinapakita nila. Yung pagiging iresponsable nila, yung kawalan nila ng respeto sa ibang tao, kumbaga hindi sila main character sa buhay na ito at hindi lang sila ang maapektuhan sa buhay na ginagawa nila.” ~Angel Borda, from Don Alejandro Roces Sr. Science-Technology High School emphasizes that the relatability of the situations of the characters was especially helpful in this case

The American-based National Institute on Alcohol Abuse and Alcoholism (NIAA) has published research that has found that those who get into the habit of alcohol consumption earlier in life may suffer more from it than those who learn to drink at an appropriate age. It states that “youthful patterns of alcohol use can mark the start of a developmental pathway that may lead to abuse and dependence”, and that continued drinking may lead to physiological reactions, such as depression or anxiety disorders, triggering an even greater reliance on the substance to alleviate the symptoms of these disorders. That’s already discounting the immediate effects of alcohol on young minds, which could lead to poor decision-making, patterns of antisocial behavior, and impaired motor skills. Finally, there is also the detrimental effect of extensive alcohol exposure on developing vital organs such as the liver and brain.

 
Lofty goals and marked successes
During its initial rollout in the Philippines in 2021, Smashed was supported by 120 schools in 17 regions and managed to get up in front of an audience of 17,700 young people. With the Department of Education and other academic institutions serving as partners, Smashed Online was able to equip educators and young leaders with workshops and training.

For 2023, the program’s goal is to be able to get its message through to over 25,000 students, partnering with schools and educators all over the Philippines. It is the program’s target to reach 300,000 Filipino youths by 2030 by working in close collaboration with the Department of Education.

“We are proud to support an important program to address the dangers associated with underage drinking like Smashed in the Philippines. This is part of our Society 2030: Spirit of Progress at Diageo, and we are confident that we can make a positive impact with the Filipino youths in making informed choices about alcohol and combat alcohol related harm for generations to come.” ~Shanahan Chua, Corporate Relations Director of Diageo Philippines

According to the Philippines’ Smashed Online Project Manager, Gold Villar-Lim, in 2022, 93% of the total participants surveyed reported a marked attitudinal change.

“Overall, the project is not only a big step in advocating for alcohol education and youth empowerment, but also in promoting applied theater and drama-in-education as effective teaching tools in the Philippines.” ~Gold Villar-Lim, Philippines’ Smashed Online Project Manager

It isn’t just about making a connection with the participants, either. Smashed tries to melt the resistance that most children seem to have towards reaching out to adults to help in case they find themselves in a sticky spot due to alcohol, especially their parents. And it seems that the message is getting through.

Even educators are impressed. 

“Highly recommended talaga ang Smashed PH kasi na-to-touch niya yung mga buhay at talagang nangyayari araw araw sa mga mag-aaral, says. Mas maganda kung mas maraming schools ang ma-rereach out ng Smashed PH para sila ay mag-enjoy at mas matuto about alcoholic beverages.” ~Russel Radaza, a department head at President Sergio Osmeña High School Manila



This sentiment is echoed by Jennifer Rances, a teacher at Sipocot National High School in Camarines Sur. 

“Sa akin naman, talagang napakalaking tulong po nito na sa mga young learners lalo na ngayon iba na ang gusto nilang gawin hindi na sila nakafocus,” she says, emphasizing the lack of connection between a child’s attention span and traditional methods of education. She goes on to stress that “with these kinds of projects, talagang magiging focus nila ay [...] ano ba talaga yung nangyayari sa society at ano ba talaga yung realidad. With this kind of project that Smashed Ph has, talagang sa tingin ko sobrang positive ako na madedevelop ang mga bata rito. Lahat madedevelop including their skills, pati yung mga talents nila at yung focus din even leadership skills.” ~Jennifer Rances, a teacher at Sipocot National High School in Camarines Sur

Could this change in the approach to the conversation create lasting effects in the way we approach underage drinking? Will it create deliberate and productive conversations between children at risk and the adults who are in the position to guide them? Evidence points to the possibility of both, and although only time will tell, Smashed Ph is definitely taking the necessary steps in the right direction.










About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. We have brands that have over 200 years of history and heritage behind them, such as Johnnie Walker and Singleton Whiskies, Tanqueray Gin, Baileys Liqueur, Captain Morgan Rum and Ketel One and Smirnoff Vodka.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

 
Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

 
About PETA PLUS
The Philippine Educational Theater Association-Plus (PETA- PLUS) is the business expansion unit of PETA which primarily takes charge of projects outside of the company’s seasonal theatrical and educational programs. Through the years, it has produced and provided creative resources for performances, lectures, festivals, conferences, and other special events in collaboration with various cultural as well as corporate institutions. Some institutions which the TCP has recently worked with include British Council, Japan Foundation, United Nations Population Fund, Consuelo Zobel Alger Foundation, TOWNS Foundation Inc., and Unilab Inc.


About Collingwood Learning
Founded in 2005, Collingwood Learning tells inspiring stories to help people learn. Using theater, film, and interactive learning, Collingwood enables people, young and old, to observe, explore, and reflect on important social issues; developing new behaviours and attitudes to help them achieve their potential. https://www.collingwoodlearning.com/.

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