Bounty Fresh Chicky's Easter Camp with Chicky and BFF Jolina Magdangal-Escueta!

"Sarap Mornings Basta Breakfast, Bounty Fresh!" Positions the brand as the family's go-to breakfast, whether eaten at home or packed as a baon to go. Bounty Fresh simplifies and improves mornings by offering convenient, nutritious, and delicious options.

This Easter season, Chicky's Easter Camp sponsored by Bounty Fresh features chicken, eggs, and a large, beautiful, healthy breakfast. Ayala Malls U.P. Town Center, Phase 2 Activity Area, Katipunan Avenue, Quezon City, hosted a fun-filled day of games, adventures, surprises, and delectable discoveries for the entire family. This enjoyable and educational exercise took place last Sunday, April 12, 2026.

Bounty Fresh's campaign emphasizes the importance of making healthy choices for breakfast and baon, empowering families to provide meals they are proud of.

Bounty Fresh – the leading, fully integrated poultry company in the Philippines that produces and sells fresh chicken, various meat products and table eggs known for its “no antibiotics ever” chicken production policy – is staging the camp to highlight the importance of breakfast for both young and old.

Chicky's Easter Camp provided children with the opportunity to experience the joy of the Easter season with family and friends. There includes a little play area for children, a Photo Booth, games such as Eggy's Adventure and Breakfast Match, and freebies and surprise items from the vendors.

Jolina Magdangal, an actress and certified ka-Bounty Fresh family member, joins in the fun and shares tips on how to prepare delicious and nutritious morning dishes. Chicky, the renowned Bounty Fresh mascot, made a special appearance, and campers learned about proper nutrition!

Easter Camp is a natural continuation of this message. Easter is a time for family connection, celebration, and new beginnings. The ideal moments to highlight how Bounty Fresh helps families start their day perfectly. We will bring breakfast to life with engaging activities, product experiences, a fun program, and a special meet-and-greet with Chicky at a family-oriented event.

Only Bounty Fresh Sarap Mornings - ang ideal na almusal na masarap, masustansya, at madaling ihanda mula sa chicken, eggs, meats, at breaded items para masayang pamilya o invigorating me-time!

Many people begin their mornings in a hurry, rushing to get ready, preparing for work or school, and frequently bypassing important times with family or even themselves. This rushed pattern makes mornings feel hectic, repetitive, and devoid of joy. People want for lighter beginnings and happier moments that fuel positivity throughout the day.

Only Bounty Fresh Sarap Mornings - ang perfect na almusal na masarap, masustansya, at madaling ihanda mula sa chicken, eggs, meats, at breaded products para sa masayang pamilya o energizing me-time!

Chicky's Easter Camp has everything from fresh chicken and eggs to a large assortment of poultry, meat, and breaded goods to assist moms and dads plan and prepare the most important meal of the day.

6 out of 10 Filipino Adults Are at Risk of Osteoporosis Anlene Sounds the Alarm on the Silent Health Crisis

Alarming new data from Anlene's bone scans in 2024 and 2025 suggest a silent health epidemic among Filipinos.  Out of almost 80,000 Filipinos who participated in the effort, a staggering 6 out of 10 (59%) were found to be at danger of osteoporosis or osteopenia, with cases discovered in people as young as 24 years old.

Osteopenia is characterized by lower-than-normal bone density without fractures, and it is an important precursor to osteoporosis—a more severe condition characterized by weak, fragile bones and a high fracture risk, even from mild falls.

“By 2050, around 10.2 million Filipinos could be affected by osteoporosis, with another 30 million at high risk of developing osteopenia.” ~Dr. Len Lugue Lizardo, Member of the Board of Trustees of the Osteoporosis Society of the Philippines Foundation, Inc. (OSPFI).

Lizardo highlighted that a lack of exercise and natural aging are among the primary reasons why individuals might develop these conditions.

CROWD - This is during the fire side chat where Denise Tan (The Host) Interviewed Anlene and the Osteoporosis Society of the Philippines Foundation Inc., about debunking myths how to take care of BJM health. From left to right: Denise Tan (Host), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI).

A 2023 National Nutrition Survey (NNS) Food Consumption Survey also found that Filipinos of all ages are not eating enough to achieve their Recommended Energy Intake (REI).  Except for newborns and preschoolers, the typical consumption of calcium, vitamin A, and vitamin C is still low.  Protein shortage is another issue, especially for pregnant and breastfeeding women.

OSPFI - Dr. Lenore Rosario Lugue-Lizardo (OSPFI/Rheumatologist)

Back pain after sitting for too long is an indication of deteriorating bone-joint-muscle (BJM) health.  Unfortunately, most Filipinos wait until it is too late.

Osteoporosis can have a substantial impact on a person's capacity to live a full and productive life, preventing them from pursuing personal objectives and family duties as they age.  Other disorders include sarcopenia and osteoarthritis, in which muscle mass and joint cartilage degrade over time.

Anlene Encourages Filipinos to #KilosLagi

As bone-joint-muscle health among Filipinos deteriorates, Anlene announces its latest advocacy campaign, #KilosLagi, to raise awareness of this silent health problem and urge Filipinos to take action now.

#KilosLagi is a call to action that promotes bone, joint, and muscle health through deliberate activity and proper diet.  No step is too little; anyone may begin by being more attentive in their daily actions, such as taking stairs instead of elevators, parking farther away to walk to an entrance, or going to the market rather than ordering online.

Optimal diet is also important, as it aids in maintaining increased physical activity.  Beyond merely eating "healthy food," it is important to eat mindfully and maintain an appropriate balance of macronutrients such as carbohydrates and protein, as well as micronutrients such as necessary vitamins and minerals.

While meat, fruits, vegetables, and conventional milk are traditional sources of these nutrients, drinking adult milk like Anlene is a simple and effective approach to guarantee that daily nutritional needs, including calcium, vitamin D, protein, and other key nutrients, are satisfied on a continuous basis.

“For years, Anlene has been committed to supporting every Filipino’s bone, joint, and muscle health because we know that when our bodies feel strong, we can move freely, age stronger, and enjoy life doing what we love with our loved ones. We encourage everyone to get a bone scan as soon as possible, prioritize proper nutrition with Anlene — specially formulated with high calcium and protein — and adopt the Kilos Lagi mindset to consistently support their bone, joint, and muscle health.” ~Jasmin Magsajo, Sales & Marketing Director of Fonterra Brands Philippines Inc., the local distributor of Anlene

From left to right: Lara Marie Pelayo (Anlene, Asst Brand Manager), Jasmin Magsajo (Sales & Marketing Director of Fonterra Philippines), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Mich Cesario (Anlene, Senior Brand Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI), Jen Chua (Anlene)

Aiming for One Million Bone Scans by 2030

To address this long-term public health risk, Anlene is stepping up its efforts to promote the #KilosLagi campaign by providing free bone scans around the country, with the objective of achieving one million scans by 2030.

Anlene, in collaboration with OSPFI, is also strengthening partnerships with local government entities and private organizations to drastically reduce the number of Filipinos at risk of osteoporosis.

Bone Scan – crowd gathers to line up for have their bones scanned

Get Your Bones Scanned for FREE

Visit www.anlene.com.ph/move-check for the latest schedule of Anlene bone scan activations.

Learn more about the Kilos Lagi movement and stay updated on how to support bone-joint-muscle health by following Anlene Philippines on Facebook, TikTok, and Instagram.

Travel & Lifestyle Expo 2025: Travel, Explore, Discover, and Roam at Ayala Malls Circuit, Makati

Prepare to travel, explore, discover, and roam!  The much-anticipated Travel & Lifestyle Expo 2025 returns on August 29 to August 31, 2025, at the Activity Center, Upper Ground Floor, Ayala Malls Circuit, Makati.

The three-day event, organised by JJ Events Management in collaboration with STEP UP Travel + Events, will once again bring together top travel destinations, lifestyle brands, tourism agencies, and media partners to offer exciting deals, immersive experiences, and new travel inspiration for all wanderlusts and adventurers.

This year's expo is proudly supported by the Department of Tourism, which has launched the "Love the Philippines" campaign to highlight the best that the country has to offer.

Event Highlights Include:

• Exclusive Travel Deals from top local and international travel providers
• Lifestyle Brand Showcases featuring Hush Puppies, G.H. Bass, Vionic, K-Swiss, Sebago, and Palladium
• Free Consultations with travel and lifestyle experts
• Live Performances, Talks, and Cultural Segments
• Freebies, Raffles, and Giveaways

Key Partnerships:

• Official Eye Care Partner: Eye Mo
• Official Hotel Partner: One Selah Hotels & Resorts
• Association Partner: Hotel and Restaurant Chefs Association of the Philippines (HRCAP)
• Event Partners: Valencia’s House of Paella, Tourism Circle Awards, Ambik Travel & Tours Corporation, and Big Sky Nation

Special Features:

Guests and participants will also be treated to one-of-a-kind experiences crafted by event partners, such as free round-trip tickets to Boracay, stage games and presentations, and brand collaborations showcasing the best of Filipino and worldwide travel culture.  Don't pass up this chance to reconnect with the globe, explore new countries, and appreciate the lifestyle that comes with a passion for travel.

For exhibitor or partnership inquiries, please contact:

+63 967 304 6911 | +63 952 476 9416

For Inquiry: inquiry.jjevents@gmail.com

Visit: https://travelandlifestyleexpo.com

Art Meets Tech: New Globe AT HOME 5G WiFi comes with limited-edition skins by National Artists

Globe AT HOME combines technology and art with limited-edition router skins for its new 5G WiFi gadget featuring works by National Artists, transforming everyday connectivity into a canvas for creative expression.

The latest incarnation of Globe's industry-leading 5G WiFi, revealed at the “Art of Connection” premiere at a:museum, the country's largest digital museum, elevates the ordinary router to collector's status.  The gadget is now available in two sleek base designs: Stone (White) and Blueberry, as well as special skins featuring works by renowned Philippine National Artists.

This unique collection pays homage to the richness of Philippine art, featuring the following iconic works from the country’s best-known artists:

• Vicente Manansala- “Birdman”
• Botong Francisco- “Pageant of Commerce”
• Larry Alcala- “Barangay”
• Imao x Imao- “Marahuyo”

With these skins, Globe AT HOME elevates the way Filipinos experience internet connectivity—not just as a tool, but as a meaningful part of their personal space.

Next-Level Design, Next-Level Connectivity

Globe AT HOME is launching its next-generation router in collaboration with rainx, a worldwide technology firm that provides a portfolio of 5G routers as well as an end-to-end integrated ecosystem that improves the experience for networks and customers.

The 101, a new 5G WiFi device, provides a seamless and robust connectivity experience in addition to its visual appeal.  Designed for modern houses and fast-paced lifestyles, the plug-and-play gadget delivers fiber-like speeds without the need for installation.  Its cutting-edge 5G Fixed Wireless Access (FWA) technology reduces latency for fast video conversations, gaming, and streaming while avoiding common wired connection concerns such as fiber breaks and downtime.

Other standout features include:

• Scan-to-Connect: No more typing in long passwords—simply scan the QR code on the device’s LCD screen for instant access.
• One-Tap Support and Easy Sim Registration: Manage connectivity needs with ease through the built-in display, which allows quick SIM registration and customer support access.
• Geolocked for Stability: Consistent, high-quality internet performance, ensuring reliable service wherever it's set up.
• Money-Back Guarantee: Customers can experience the device risk-free with a no-questions-asked refund policy within seven days.

“At Globe, we believe that technology should complement and enhance our everyday lives—not just functionally, but also aesthetically. By showcasing the works of National Artists, we are making connectivity not just seamless, but also inspiring. These limited-edition designs turn our 5G WiFi device into a work of art that our customers can proudly showcase in their homes.” ~Abigail Cardino, Globe AT HOME’s Head of Brand Management

Globe's 5G footprint is constantly increasing, now serving 98.51% of Metro Manila and key cities in Visayas and Mindanao. The 5G WiFi gadget is ready to deliver fast, dependable, and fashionable connectivity to more Filipinos than ever before.

The limited-edition artist skins will be available beginning May 2025.  Don't pass up the opportunity to own a piece of Filipino art while enjoying the best-in-class internet experience.

Follow the Globe AT HOME facebook page https://www.facebook.com/globeathome/ for more details and updates.

Building a Reputation of Quality and Trust in Your Market

Consumers today are more discerning when it comes to vetting brands and products to ensure that they are the best fit for their needs before committing. They shop around, compare reviews and results, and take their time before making a decision. However, even the most meticulously crafted brand can suffer customer loss. The reasons could range from a decrease in product or service satisfaction to simply finding a product or service that better meets their specific needs.

 

So, how can we ensure that our customers are as loyal as possible? One word: trust. Trust is what distinguishes a passing fad from a household name synonymous with dependability, and eventually, loyalty.

 

Here’s how you can build and cultivate consumer confidence and trust in your brand:

Know your market reputation

The general opinion and assessment of a company based on its goods, services, and behavior in relation to its target market, rivals, and the larger market is known as its market reputation. This allows a business to assess its sustainability and success rate.

Businesses must have a solid reputation in the market, founded on the principles of reliability and quality, in order to prosper. In order to draw in new business, cultivate a devoted clientele, and strengthen a company's competitive edge, this entails guaranteeing top-notch goods and services along with honest, ethical business practices.

Understand your market
 
Understanding your market allows you to tailor your services, messaging, and reputation-building strategies to better align with the needs of your target demographic. Working with a trusted public relations agency can help streamline this process. However, you should still know the basics. To achieve optimal results, apply these practices:

 

●        Identify your target audience. This helps you understand their needs, preferences, and expectations, which can be achieved by conducting market research.
 
●       Analyze competitors' reputation strategies. This helps you learn from their successes, vulnerable gaps, and missteps to refine your approach and differentiate your brand within the market.
 
●      Recognize market needs and expectations. This helps you stay attuned to market shifts and evolving needs for utmost relevance and credibility in the eyes of your customers.

 

 

Build Quality in Your Products/Services

 

High-caliber products and services pave the way to reaching customer satisfaction and, consequently, repeat business and brand authority within the industry. To achieve this, you must focus on these key aspects:

 

●        Ensure high standards in product/service development - Utilize feedback mechanisms throughout the product/service development to guarantee your products and services meet or exceed customer expectations.
 
●     Implement quality control processes - Regularly review and refine quality control processes to maintain consistent, high-quality standards.
 
●       Continuous improvement and innovation - Encourage your team to explore new ideas and approaches to stay ahead of the competition and meet changing market needs.

 

Check case studies of successful quality improvement

 

Delve into successful case studies or examples of similar businesses that have improved the quality of their product or service. Through this, you'll be able to discover valuable strategies employed, and reputation management challenges faced that could be useful to apply and learn from. These case studies can be anything from your favorite homegrown brand listening to feedback you once gave them, or a multinational completely rebranding and making a killing out of it!

 

 

Leverage Digital Platforms for Reputation Building

When you utilize the power of social media, you reap the benefits of enhanced customer engagement, visibility, and reach. How to do it:

 

●  Create valuable and relevant targeted content that educates and inspires your consumers.
●    Define the values you want to communicate and how social media can support your message and image.
●    Implement targeted keywords, backlinks, and other SEO tactics.

 

 

Build a Customer-Centric Culture

 

Building a customer-centric culture means making customers feel valued and that all their needs have solutions that are answerable by your brand. Therefore, you need to create experiences that make them feel involved and valued. This can be done through:

 

-    Investing in staff development programs to reinforce a seamless transaction process.

-    Encouraging customer feedback to promptly resolve concerns.

-  Implementing loyalty programs and other initiatives to reward and bolster their return.

 

Monitor and Manage Your Reputation

Regularly track key metrics like engagement and utilize monitoring tools (like SproutSocial or Semrush) to identify areas for improvement in your market reputation. This ongoing process, paired with routine audits, ensures your management strategies remain effective in delivering the results you need to achieve your business goals.

 

 

Better Establishing Trust with Your Audience

Here are more things you can do to foster connection and trust with your audience.

 

●    Be transparent with business practices - Share information about your business operations (processes, values, and decision-making) to demonstrate your commitment to ethical practices.

●    Stay authentic in branding and communications - Ensure your branding and communications are authentically consistent across channels to establish a strong, trustworthy brand identity that will resonate.

●   Leverage customer testimonials and reviews - Showcase real-world success stories to reflect the quality of your product and attract potential customers seeking similar solutions.

 

Although they are important, positive internet reviews cannot be the only tactic used to achieve long-term success. Instead, refocus your efforts on building a strong foundation through an unwavering dedication to quality and transparency that produces pertinent, high-quality goods and services that create a long-lasting brand-customer ecosystem. This will help your brand stand out in a crowded market by establishing it as a recognized authority in the field, assuring long-term success and growth.

3rd Branch Opening of Hotel DreamWorld

 

Conceived as a drive-in hotel in its early years, Hotel DreamWorld readies itself to expand more due to its growing number of walk-in guests. The state-of-the-art flagship hotel presents newly furnished rooms for vacation and business purposes, clean and well-lit indoor swimming pool, and function rooms suited for casual and corporate gatherings.

 



 

Hotel DreamWorld made another milestone with the Grand launch of its most-awaited flagship branch on September 27, 2019 at Hotel DreamWorld, North Avenue EDSA, Quezon City.

“As the premium branch, our hotel offers like any other three, four or five-star hotel. If you want to take a quick dip to beat the summer heat or to just relax and feel comfortable, we got your back with our indoor pool. I’m proud to say that our amenities are on par or maybe even better with other hotels as well. As part of our hotel’s innovation, Hotel DreamWorld Las Piñas and Cubao branches will receive certain improvements to further indulge the guest’s experience in our hotels. Also, we are targeting other areas wherein we could build next chain of our hotels, patterned with this premium branch dedicated for high quality of service.”  ~Mr. Rodrigo Masangcay, Managing Director of Hotel DreamWorld

 



The event was highlighted by a Press Conference for all the media partners and later capped off with a tour showcasing the hotel’s amenities and services. On the other hand, a motorcade was simultaneously conducted along EDSA to distribute Hotel DreamWorld merchandise items and promo cards.

 

 



Retaining its unique room atmosphere of dream-like getaways, 24-hour food  and beverage service as well as highly-trained and motivated staff members. Hotel DreamWorld will continue to serve with top-of-the-line services and amenities to its valued guests.

 





Surely, this is a big step forward in attaining new goals and setting new standards. So what are you waiting for? We suggest you take take on this new experience only with Hotel DreamWorld!

 

 

For more details about Hotel DreamWorld and for room reservations just visit www.hoteldreamworld.ph or contact 09124133333. 

 

Turning Dreams into Reality