Enhanced mall activities drive SM's foot traffic growth

Over 500 cosplayers from Metro Manila excitedly gather at SM City Fairview to check out the Cosplay City.

According to SM Supermalls, foot traffic increased from 3.3 million in the same period last year to an average of over 4 million daily visitors in the first quarter of 2024. This consistent expansion demonstrates SM's dedication to enhancing the mall experience with a variety of interesting events that meet changing customer demands.

"The increase in foot traffic reflects our steadfast commitment to meeting the daily needs and wants of our customers. Our malls serve as dynamic hubs that blend modern retail services with vibrant entrepreneurial environments. SM continues to innovate and elevate customer experiences. Our goal is to create lasting memories through dynamic destinations that complement traditional shopping." ~Steven T. Tan, SM Supermalls President

A crowd gathers to watch their favorite characters at the Grand Mascot Parade in SM Mall of Asia

SM has turned its shopping centers into destinations that provide immersive experiences catered to each and every member of the Filipino family through its integrated property developments. 

Filipino consumers are increasingly using malls for dining and leisure activities as they make a shift toward discretionary spending. Ten years ago, just 10% of mall spaces were leased by food tenants; today, 50% are occupied by non-food tenants, such as entertainment. The varied offerings are enhanced by additional tenants who provide services.

The Space & Time Cube+ at S Maison is the first-ever immersive art museum in the Philippines.

 

A prime example of SM's dedication to fusing art and entertainment is the Space & Time Cube+ at S Maison, an immersive art museum with 20 themed attractions like holographic displays and LED tunnels.  

SM Supermalls offers a venue that fosters fandoms, regardless of whether you're a die-hard fan of your preferred K-pop group, anime, or musicians. SM is thrilled to help these communities and serve as the preferred location for fan events involving people of all ages and backgrounds. 

A venue for self-expression is the recently opened Cosplay City at SM City Fairview. It serves as a community center where people can express themselves creatively and get lost in this multi-district area with zones dedicated to anime and toy exhibits, all wrapped up in a Tokyo City vibe that makes for some Instagram-worthy shots. 

A family creates lasting memories at the Pyromusical Competition in SM by the Bay, SM Mall of Asia Complex.

A 1,947 square meter indoor entertainment complex featuring features like a basketball court, bowling alley, e-darts, and an indoor archery range is also available at the flagship Game Park of SM Mall of Asia, which opened in November 2023 and caters to a variety of interests.

About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.

For more information, please visit www.sminvestments.com

For inquiries, please contact: smic_corpcomm@sminvestments.com