Show off your hidden talent at the Tanduay Bacolod Rum Festival with the #NatatagongGaling Online Challenge.

Get ready to shine! 

Tanduay is inviting all singers and dancers, whether from Bacolod or elsewhere, to participate in the #NatatagongGaling Online Challenge, which will take place during this year's Tanduay Bacolod Rum Festival on August 28-31 in honor of Global Rum Month.

“The Rum Festival is not only a celebration of Bacolod’s world-class rum, but also of the creativity and talent of our people. I encourage everyone -- young and old, here in Bacolod and beyond -- to take part in the #NatatagongGaling Challenge and be part of this exciting celebration.” ~Greg Gasataya, Bacolod Mayor 

Joining is easy:

1. Pick your best song or dance—just make sure it’s in the Facebook, Instagram, or TikTok music libraries. (Singers, we recommend using instrumental or videoke tracks.)
2. Record your 30-second to 1-minute video and give it your all!
3. Post on your socials as a reel or video, tag @Tanduay Rum Festival, and don’t forget the hashtags #NatatagongGaling and #TanduayBacolodRumFestival.

The best entries will be invited to perform LIVE at the Tanduay Bacolod Rum Festival Music Fest Night on August 30 -- your chance to hit the big stage and vibe with the festival crowd.

“This challenge is all about discovering raw, authentic talent. We know so many out there have amazing voices and moves just waiting to be seen. The Bacolod Rum Festival is the perfect stage to let that hidden talent shine.” ~Edzel Ty, Brand Manager, Tanduay Brands International

The Tanduay Bacolod Rum Festival was established in 2019 in collaboration with the City of Bacolod to commemorate the city's sugarcane legacy and close ties to rum production.  The festival, which has become an annual tradition, combines food, music, artistry, and mixology to create a dynamic celebration of Bacolod's culture and creativity.  Held in August to commemorate Rum Month around the world, the event has grown to become one of the city's most anticipated events, highlighting Tanduay, the world's number one rum, and its profound connection to Bacolod and Negros Occidental.

Don’t just scroll—get in the groove, hit record, and show the world your #NatatagongGaling.

Follow @Tanduay Rum Festival on Facebook, Instagram, and TikTok for updates.

Tanduay Bacolod Rum Fest Set for August 10-18 With "Ambagan" as Theme

The theme of the fourth Tanduay Bacolod Rum Festival, "Ambagan," honors the various roles that individuals play in fostering a sense of community. This year's event, which runs from August 10 to August 18, promises excitement, art, music, and food for everyone to enjoy.

The feast, which has been held yearly since 2019, began as a tribute to the city's sugarcane, which is the primary source of Tanduay's award-winning rums.

“On this same ground, my father, Lucio K. Tan Jr., together with Councilor Em Ang, announced the inception of the Tanduay Bacolod Rum Festival. The festival was born out of a desire to ensure that Bacolod, the City of Smiles, remains the heart and home of Tanduay. That wherever Tanduay goes, Bacolod will always be a part of its story. What’s remarkable about this collaboration is that we are able to tell the story of Bacolod and Tanduay by highlighting their culinary heritage and the artistic prowess of the Bacolodnon, whether in cocktail-making, painting, music, or dance. That, in essence, is what this Rum Festival is all about.” ~Lucio Tan III, President, LT Group and Tanduay Distillers, Inc., 

Prior to a press conference with the entire house hosted at the Century Park Hotel in Pasay City, Metro Manila. Tan also mentioned Tanduay's excellent cooperation with the local government in organizing the yearly festival. 

“On behalf of our City Government led by our beloved Mayor Albee Benitez, I would like to thank each and every one of you for your continued support. Together, we have built a celebration that not only honors our heritage but also paves the way for future generations to appreciate and cherish. Supporting initiatives like this festival is crucial in preserving our culture and boosting our local economy.” ~Councilor Em Ang, Chairman of Bacolod City History, Culture, and Arts

Participants are invited to contribute in a variety of ways throughout the festival, including through the visual arts, food, and more. The festival will begin on August 10 with a motorcade to the Bacolod City Government Center (BCGC), where local dignitaries, including Mayor Albee Benitez, are anticipated to grace the Food Park's ribbon-cutting ceremonies. The Food Park will have mixology, local and international cuisine, and nightly entertainment. The Food Park will remain open through August 18, the festival's final day.

A Mixology Competition is scheduled to occur at the Ayala Malls Capitol Center on August 12. The Culinaria Competition will take place on August 14–15. August 16 is Rum Education Day. The national finals of the Mixology Competition will take place at the Seda Hotel, after a Tanduay Plant Tour and a Rum Masterclass.

On August 17, there will be a street dance competition and a concert at the BCGC in the afternoon, followed by a motorcade parade with some of Bacolod's beauty queens, led by Tanduay Brand Ambassador Derek Ramsay. This year's concert lineup will be headlined by the bands Juan Karlos and Almost.

For more information about the festival, visit on Facebook.