Bounty Fresh Chicky's Easter Camp with Chicky and BFF Jolina Magdangal-Escueta!

"Sarap Mornings Basta Breakfast, Bounty Fresh!" Positions the brand as the family's go-to breakfast, whether eaten at home or packed as a baon to go. Bounty Fresh simplifies and improves mornings by offering convenient, nutritious, and delicious options.

This Easter season, Chicky's Easter Camp sponsored by Bounty Fresh features chicken, eggs, and a large, beautiful, healthy breakfast. Ayala Malls U.P. Town Center, Phase 2 Activity Area, Katipunan Avenue, Quezon City, hosted a fun-filled day of games, adventures, surprises, and delectable discoveries for the entire family. This enjoyable and educational exercise took place last Sunday, April 12, 2026.

Bounty Fresh's campaign emphasizes the importance of making healthy choices for breakfast and baon, empowering families to provide meals they are proud of.

Bounty Fresh – the leading, fully integrated poultry company in the Philippines that produces and sells fresh chicken, various meat products and table eggs known for its “no antibiotics ever” chicken production policy – is staging the camp to highlight the importance of breakfast for both young and old.

Chicky's Easter Camp provided children with the opportunity to experience the joy of the Easter season with family and friends. There includes a little play area for children, a Photo Booth, games such as Eggy's Adventure and Breakfast Match, and freebies and surprise items from the vendors.

Jolina Magdangal, an actress and certified ka-Bounty Fresh family member, joins in the fun and shares tips on how to prepare delicious and nutritious morning dishes. Chicky, the renowned Bounty Fresh mascot, made a special appearance, and campers learned about proper nutrition!

Easter Camp is a natural continuation of this message. Easter is a time for family connection, celebration, and new beginnings. The ideal moments to highlight how Bounty Fresh helps families start their day perfectly. We will bring breakfast to life with engaging activities, product experiences, a fun program, and a special meet-and-greet with Chicky at a family-oriented event.

Only Bounty Fresh Sarap Mornings - ang ideal na almusal na masarap, masustansya, at madaling ihanda mula sa chicken, eggs, meats, at breaded items para masayang pamilya o invigorating me-time!

Many people begin their mornings in a hurry, rushing to get ready, preparing for work or school, and frequently bypassing important times with family or even themselves. This rushed pattern makes mornings feel hectic, repetitive, and devoid of joy. People want for lighter beginnings and happier moments that fuel positivity throughout the day.

Only Bounty Fresh Sarap Mornings - ang perfect na almusal na masarap, masustansya, at madaling ihanda mula sa chicken, eggs, meats, at breaded products para sa masayang pamilya o energizing me-time!

Chicky's Easter Camp has everything from fresh chicken and eggs to a large assortment of poultry, meat, and breaded goods to assist moms and dads plan and prepare the most important meal of the day.

TECNO CAMON 50 Series powers the RUNRIO Earth Day Run 2026 in Davao, transforming every stride into a better-captured moment

TECNO officially joins the energy of the RUNRIO Earth Day Run 2026, with the first leg beginning in Davao on April 12 at SM Lanang, signaling the commencement of a multi-city celebration that brings together movement, community action, and a shared commitment to a greener future.

Run for the Planet, Captured Like Never Before

Whether it's a runner sprinting to the finish line, buddies celebrating a personal best, or families turning Earth Day into a memorable weekend experience, TECNO is marketing the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in focus.

New Wearables Join the Green Mission

The agreement also emphasizes TECNO's expanding smart lifestyle ecosystem, which includes freshly released wearable products like the Watch NEO and FreeHear 2. These devices, together with the CAMON 50 Series, enable a more connected and expressive daily routine—whether users are training, running, listening on the go, or generating content based on their daily experiences.

Runnio Earth Day Run has long represented more than just exercise. It serves as a public reminder that collective action is important, and that simple actions like turning up, moving together, safeguarding common areas, and advocating for better environmental choices may have a visible impact. By participating in the race, TECNO connects its product story to a larger lifestyle message: technology should not only help individuals do more, but also help them participate more meaningfully with the world around them.

What’s Next: Manila Leg with Sarah Geronimo & CAMON 50 Street Party

Following Davao, the excitement continues in Manila on April 19 at the SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will combine with the CAMON 50 Series' launch momentum in an even bigger fashion. TECNO will increase exposure during the Manila stop, with brand ambassador Sarah G set to invigorate the event and highlight the spirit of movement, style, and better-captured moments.

“We’re turning the Manila leg into a celebration of health, planet, and creativity. Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.” ~Ms. Phia, TECNO Marketing Manager

Run and Win

As TECNO continues to build momentum for the CAMON 50 Series in the Philippines, its Earth Day Run collaboration demonstrates that the brand is doing more than just launching a phone; it is entering the spaces where young Filipinos live, move, create, and communicate.

Following the successful Davao leg (April 12 in SM Lanang), runners can still sign up for the remaining Visit https://earthdayrun.org/ for the Manila leg (April 19 at SM Mall of Asia) and CEBU leg (April 26 at SM Seaside Cebu). Participants from all legs will have the opportunity to win CAMON 50 series and AIOT products. TECNO’s Earth Day Run presence provides the CAMON 50 Series with a unique platform to prove itself not only as a new Smartphone launch, but as a gadget designed for activity, expressiveness, and the everyday stories people want to Remember and share.

Red Bull Dance Your Style Philippines crowns a new champion, with Manila's Izzy Johnson qualifying for the world finals in Zurich

Against a backdrop of loud cheers, flashing lights, and constant rhythm, Manila's Izzy Johnson won the Red Bull Dance Your Style Philippines National Finals, defeating the country's most spectacular street dancers in a crowd-voted duel. With every rhythm, reaction, and energy change, Izzy proved to be the last dancer standing in Bridgetowne in Pasig, earning the championship and the privilege to represent the Philippines on the global stage in Zurich, Switzerland.

“I felt that all my pressure was replaced by excitement. The crowd became my fuel. When I saw they were happy with my dancing, I felt like I had already won. Because of the dance community, I was able to find my own style. I used to only do choreographed dances before. But freestyle is different. I used to freestyle on my own, but thanks to the dance community, I was able to learn more. I also absorbed some of their maturity—that when it comes to dance, you don't have to be too technical. You just have to be true to your dance. I guess one of the dance battle tactics that helped me was learning to connect with the crowd through my movements. Since this is Red Bull Dance Your Style, it was so important that they understood my movements. Our artistry must touch their hearts. To represent the Philippines at the Red Bull Dance Your Style World Finals is to represent the people. But first of all, it starts with me, I’m a Filipino, so I represent myself first. And I represent every Pinoy that helped me get to this moment.” ~Izzy Johnson, Red Bull Dance Your Style Philippines 2026 Champion

Red Bull Dance Your Style Philippines competitors Nemesis from Cebu and Doodsieroll from Davao joined Izzy in setting the heated tone for the evening. The National Finals showcased the depth and diversity of Philippine street dancing, combining international talent, local energy, and a passion for the art form.

A Night Where the Crowd Took Control

The National Finals started off quickly. With no judges on the panel, every choice was left to the audience, transforming the dance floor into a space where connection with the crowd was as important as execution.

Each battle unfolded like a live dialog between the DJ, the dancer, and the audience, with dancers entering each battle not knowing which tune would play next. As tracks switched unexpectedly, athletes were compelled to switch techniques, flip the energy, and respond precisely under pressure. The audience responded in real time with applause and excitement, fueling momentum and selecting who advanced and who quit the competition.

As the bouts progressed, the link between dancer and audience became clearer, influencing the overall flow of the event. It produced an energy loop that transformed every moment into something larger, louder, and more unpredictable.

A Champion Carrying a Nation’s Rhythm

By the final round, one dancer had constantly held the audience's attention. Izzy utilized musicality, control, and presence to generate standout performances in several games. His ability to adapt to new tracks while preserving a strong sense of self ultimately clinched the victory. Izzy's performance provided the audience with a familiar reflection of her native roots, cultural inspirations, and the everyday movement that distinguishes Filipino street dance.

Izzy opened out about his influences and appreciated the local Filipino dance culture. Throughout the night, Izzy displayed an ability to control the music. He mastered the ability of combining groove, unrivaled energy, and spontaneity to create rounds that thrilled the crowd.

A Battle Map Across the Philippines

The National Finals were more than just a tournament; they were like a moving cultural map. It demonstrated how distinct styles from various regions in Luzon, Visayas, and Mindanao continue to create the country's street dancing scene.

Cebu's Nemesis burst onto the scene with explosive, grounded power, entrenched in strength, grit, and raw passion. Each strike was delivered with purpose, capturing the audience's attention from the opening beat.

From Mindanao, Davao's Doodsieroll responded with seamless musicality. He was able to blend rhythm and movement into seamless combinations with control and timing, resulting in moments that felt effortless yet highly planned, bringing the audience into each transition.

Izzy represented the capital with a strong, adventurous edge. He experimented with textures, tempo, and unexpected freestyle choices, challenging traditions and making each round unpredictable.

Regardless of their peculiarities, each dancer added to a larger narrative. Their styles did not collide; rather, they converged. The struggle evolved into a vibrant showcase of Filipino ingenuity, with regional characteristics standing out while working toward a common goal: promoting the Philippines on a global scale.

From the Philippines to the World Stage

With the national title secured, Izzy turns his attention to the Red Bull Dance Your Style World Finals, where champions from over 54 countries will compete in a global collision of sound, style, and identity.

It's a stage where no two dancers move in the same way, and cultural expression takes center stage. For Izzy Johnson, it's an opportunity to channel the energy of a whole country into the global arena.

While street dancers from across the country demonstrated their various styles and approaches to dance, the Philippines appeared on the Red Bull Dance Your Style stage as a cohesive force, forged from disparate islands that now move as one. As Izzy prepares to enter the global arena, one thing is certain: the Philippines is bringing a flair and intensity that the world cannot ignore.

The passion and success of Red Bull Dance Your Style Philippines were made possible by the contributions of official event partners Army Navy, Hertz, Mophie, and Posh, who fueled the local street dance community and boosted this year's spectacular competition.

Follow Izzy Johnson’s journey to the Red Bull Dance Your Style World Finals in Zurich, Switzerland, this October 2026 and witness how Filipino street dance takes on the global stage. For updates and event details, visit the official Red Bull Dance Philippines website and follow its social media pages (Facebook | Twitter | Instagram | TikTok) to stay locked in as the road to the World Finals unfolds.

About Red Bull

Red Bull gives wings to people and ideas. As a functional beverage, we give wings to people by vitalizing the body and mind – supporting their dreams and aspirations through their passion for dancing.

Have fun at Chicky’s Easter Camp presented by Bounty Fresh on April 12 at Ayala Malls U.P. Town Center

Why are chickens and chicks the most popular Easter symbols? Because chickens and eggs represent fresh life, fertility, and rebirth, which is the core message of Easter.

This Easter season, Chicky's Easter Camp presented by Bounty Fresh features chicken, eggs, and a large, beautiful healthy brunch. The entire family will enjoy a day of activities, adventures, surprises, and delectable discoveries at Ayala Malls U.P. Town Center, Phase 2 Activity Area, Katipunan Avenue, Quezon City. This entertaining and educational program takes place on Sunday, April 12.

From 10 a.m. to 10 p.m. Chicky's Easter Camp allows children to celebrate the Easter season with their families and friends. There includes a little play area for children, a Photo Booth, games such as Eggy's Adventure and Breakfast Match, and freebies and surprise items from the vendors.

At 2 p.m. Jolina Magdangal, an actor and certified ka-Bounty Fresh family member, will join in the fun and provide recipes for delicious and nutritious morning dishes. Chicky, the renowned Bounty Fresh mascot, will make an appearance, and campers will also learn about proper nutrition!

Bounty Fresh, the Philippines' leading, fully integrated poultry company that produces and sells fresh chicken, various meat products, and table eggs known for its "no antibiotics ever" chicken production policy, is hosting the camp to emphasize the importance of breakfast for both young and old.

Chicky's Easter Camp seeks to educate campers and their parents on how to cook tasty, nutritious, economical, and simple breakfasts that can be eaten at home or packed as baon.

Bounty Fresh created the "Basta Breakfast, Bounty Fresh!" campaign with the goal of providing the greatest, high-quality, nutritious food options. To make breakfast the highlight of the day.

Not just any breakfast. High-protein breakfasts are recommended by health professionals for children to give them with prolonged energy, increased focus, behavior, and academic achievement. High-protein breakfasts promote growth, muscle development, and improved metabolism.

For adults, a protein-rich breakfast stabilizes blood sugar, aids weight management, increases energy levels, and lowers cravings and overeating throughout the day.

“We will help families start their day right. Through interactive activities, product experiences, a fun program and a special meet-and-greet with Chicky, we will bring breakfast to life and make this meal so enjoyable that it will bring families together at the breakfast table. If you love breakfast, you must come to Chicky’s Easter Camp on April 12 at Ayala Malls U.P. Town Center Phase 2 Activity Area, Katipunan Avenue, Quezon City.” ~Stephanie Balois-Guerrero, Vice President – Head of Marketing of Bounty Plus Inc.

That's why, in addition to the fun and games, Chicky's Easter Camp will sell tasty, nutritious, and handy high-protein goods, ensuring that parents never run out of morning delights and ideas. Chicky's Easter Camp has everything from fresh chicken and eggs to a large assortment of poultry, meat, and breaded goods to assist moms and dads plan and prepare the most important meal of the day.

Novo Nordisk strengthens their commitment to obesity care in the Philippines

Novo Nordisk, a global healthcare business with over 100 years of scientific leadership in obesity and diabetes care, is reinforcing its commitment to developing care for obese individuals in the Philippines, as a new generation of therapies is about to reach Filipino patients.

At the heart of this progress are glucagon-like peptide-1 (GLP-1) receptor agonists, a type of medication that mimics a natural hormone in the body that helps regulate hunger and blood sugar. These treatments help people feel fuller for longer, lower cravings, and better manage their appetites, all while improving blood sugar management for diabetics.

This twofold advantage represents a fundamental shift in how obesity and related disorders are viewed—not as willpower issues, but as chronic diseases requiring medical attention.

The emergence of GLP-1-based therapy has been one of the most significant advances in metabolic health in recent years. Over time, these drugs have exhibited significant and sustained weight loss outcomes in clinical tests, bringing obesity treatment closer to the success of surgical procedures, albeit in a less intrusive form. 

According to the National Library of Medicine, GLP-1 RA medicines have revolutionized weight loss, reducing body weight in obese patients by 15% to 25% on average after a year. Their mechanism of action is to mimic endogenous GLP-1, an intestinal hormone that controls glucose metabolism and satiety.

This evolution reflects decades of research into the biology of hunger, hormones, and weight regulation, culminating in therapies that address the root causes of obesity.

“We are entering a new era in obesity care in the country. One that is grounded in science, compassion, and long-term solutions. For many years, people living with obesity have been left with limited options and significant stigma. Today, with advancements in treatments that work with the body’s natural systems, we could transform outcomes for patients across the Philippines. Patient safety must always come first. We strongly advise against the use of unapproved or compounded alternatives that bypass strict regulatory processes. These products may pose serious health risks and do not offer the same assurance of safety and effectiveness as approved medicines.” ~Wei Sun, general manager of Novo Nordisk Philippines

Patient safety

As these advances become more widely available, Novo Nordisk underlines the need of patient safety and appropriate medical care. The company encourages patients to consult with trained healthcare professionals and only utilize licensed, controlled medications. 

With the expanding global demand for weight management medicines, compounded or unregulated versions have emerged, which may not fulfill the same quality, safety, and efficacy criteria.

Novo Nordisk's initiatives in the Philippines go beyond treatment access, concentrating on raising awareness of obesity as a chronic disease, providing healthcare professionals with up-to-date medical education, and collaborating to increase access to safe, evidence-based care.

About Novo Nordisk

Novo Nordisk is a leading global healthcare company founded in 1923 and headquartered in Denmark and has been existing in the Philippines for more than 25 years. Our purpose is to drive change in defeating serious chronic diseases built upon our heritage in diabetes. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 76,300 people in 80 countries and markets its products in around 170 countries. For more information, visit Novo Nordisk Philippines, Facebook, Instagram, X, LinkedIn and YouTube.

PCPPI increases support for sari-sari stores to empower Filipino micro-entrepreneurs

In order to empower small retailers and improve product accessibility throughout communities, Pepsi-Cola Products Philippines, Inc. (PCPPI) is strengthening its support for sari-sari stores through a technology-enabled direct-to-retail strategy.

Sari-sari establishments continue to be vital to the Philippine retail scene as local hubs and sources of income for millions of Filipino households. Because it understands the importance of these micro-entrepreneurs, PCPPI continues to base its long-term business plan on them.

According to Phyo Phyu Noe, President & Chief Executive Officer (CEO) of PCPPI, the company is focused on employing a distribution model that allows owners of sari-sari stores to directly benefit from the company's promotions, pricing policies, and service support.

“Every time our frontliners visit a sari-sari store, we make sure that they are getting the best prices. Technology helps us ensure that the discounts and promotions intended for sari-sari stores reach them directly. We are very clear about our purpose. Our goal is to serve sari-sari stores and support the entrepreneurs behind them—not just today, but for many years to come. Affordability does not mean lowering standards. It means becoming more efficient so we can continue delivering quality products to Filipino consumers.” ~Phyo Phyu Noe, PCPPI President & Chief Executive Officer (CEO) 

For many small shopkeepers, many of whom are female entrepreneurs, sari-sari stores provide a significant source of household income and resilience. By increasing its direct interaction with local establishments, PCPPI hopes to assist neighborhood retailers in operating more efficiently and remaining competitive in an ever-changing retail landscape.

Delivering value in changing times

As Filipino consumers become more value-conscious in the face of economic headwinds, PCPPI is improving operational efficiency to continue supporting sari-sari retailers and the communities they serve.

PCPPI's technology-enabled, locally based distribution model aspires to develop alongside the sari-sari stores that underpin communities around the Philippines.

PCPPI is the exclusive manufacturer of PepsiCo beverages in the Philippines, with products such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum, Saero, and Premier. More information about PCPPI and its products is available via www.pepsiphilippines.com.

Il Corso and Cebu IT Park Now Accessible via CBRT in Under 40 Minutes

A CBRT bus stands ready for commuters at the Il Corso stop in Cebu’s South Road Properties.

Filinvest Land, Inc. (FLI) hailed the debut of the Cebu Bus Rapid Transit (CBRT) service, which now gives direct access to Il Corso at South Road Properties (SRP) and Cebu IT Park, a significant step toward enhancing Cebu's transportation network. The system is intended to serve tens of thousands of people every day, increasing mobility and making vital employment and commercial districts more accessible to residents around the city.

The CBRT service commenced operations on March 13, marking an important step in Cebu's efforts to upgrade its public transportation infrastructure. The first route connects Il Corso at South Road Properties to Cebu IT Park, passing via Cebu City's main north-south corridor via Natalio Bacalso Avenue, Osmeña Boulevard, and N. Escario street. Designed to move at an average speed of around 25 kilometers per hour, the system allows commuters to travel between the SRP and Cebu IT Park in roughly 35 to 40 minutes, providing a faster and more predictable journey than traditional road-based transportation along the same route.

The new system makes commuting easier and faster for City di Mare inhabitants, Il Corso visitors and tenant staff, as well as surrounding Talisay towns, by providing a direct and efficient path to Cebu City's main business and commercial districts. This expanded access broadens the available labor pool for firms, promotes worker mobility, and allows more people to find work in major economic hubs, contributing to a more dynamic and integrated urban economy.

Filinvest Land stated its support for the effort in conjunction with the Cebu City Government, acknowledging that improving transportation infrastructure is critical to establishing more linked neighborhoods and facilitating local economic activity.

“The strength of a city lies in how well it connects people to opportunity. Initiatives that improve access between communities and economic centers help support local progress and create environments where people can live, work, and thrive.” ~Tristan Las Marias, President and CEO of Filinvest Land

Il Corso, Filinvest Land's waterfront retail development at South Road Properties, serves as the route's southern gateway. Il Corso, designed as an open-air lifestyle destination along Cebu's coastline, has become a popular gathering spot for residents and visitors, offering a variety of dining, recreational, and waterfront activities.

Filinvest Land continues to support efforts that promote connections, fuel local economies, and contribute to Cebu's long-term progress through developments such as Il Corso and engagement with local government partners.

About Filinvest Land, Inc. (FLI) 

Filinvest Land, Inc. (PSE: FLI), the property arm of Filinvest Development Corporation, is one of the Philippines’ most diversified real estate developers with a nationwide portfolio of more than 280 projects. With a 70-year track record, FLI builds across the full range of residential communities, mid- and high-rise condominiums, lifestyle retail, Grade A offices, mixed-use estates, and industrial parks that support inclusive and sustainable growth.

On the residential front, FLI serves a broad spectrum of Filipino families—from first-time homebuyers to urban professionals—through well-planned subdivisions, mid-market condo communities, and modern township living across key cities and fast-growing regional centers.

FLI is the master planner and developer behind several of the country’s most strategic districts, including its stake in Filinvest Alabang, Inc., master developer of the 244-hectare Filinvest City; two expanding estates within the Clark Freeport and Special Economic Zone—Filinvest New Clark City and Filinvest Mimosa+ Leisure City; and the PEZA-registered Filinvest Innovation Park – Ciudad de Calamba, which supports modern manufacturing and logistics.

Recognized with multiple industry honors—including Developer of the Year and top regional and Asia-wide real estate awards—FLI continues to help shape the cities of tomorrow through developments that create long-term value for communities, businesses, and the Philippine economy.

For more information, visit www.filinvestland.com.