Acer: Still the Undisputed PC Market Leader in the Philippines

According to market research firm GfK, Acer dominated the Philippine personal computer market in Q1 2025, with a 35.7% total market share, 34.2% in consumer notebooks, and an astonishing 40.6% in gaming laptops.  Acer also performed well in April, with its laptop category capturing 36% of the market, reinforcing its domination. 

Acer's success can be attributed to its multifaceted marketing strategy, which includes smart collaborations with brand advocates.  This strategy has proven extremely beneficial in broadening Acer's national reach and enhancing its local branding initiatives.

An excellent example is Acer's collaboration with the "Kings of P-pop," SB19.  This relationship has been critical in ensuring Acer's relevancy to its client base, particularly among the younger generation.  The collaboration between Acer and SB19 began prior to their official ambassadorship for Acer Day and sponsorship by Acer and Acerpure in 2021.

“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers.” ~Sue Ong-Lim, Managing Director at Acer Philippines

Acer recently co-presented SB19's "Simula at Wakas" world tour stop in Taiwan, enhancing the brand's relationship with SB19 fans.  SB19 also went to Acer's Taipei headquarters as "one-day employees" to see the brand's advancements firsthand. 

Acer Chairman and CEO Jason Chen, together with Pan-Asia Pacific President Andrew Hou, individually met with the group and presented each member with a Predator Helios 18 gaming laptop. During the group's trip to Taiwan, SB19 visited Acer's product experience center.  They also tried the latest gaming laptops and Acer Fashion's FreeSense Ring smart wearable.  They took part in a design workshop to generate ideas for laptop aesthetics and tiny household appliances.

For more information about the promotion, follow Acer Philippines on its social media platforms: on Facebook, on Instagram, and on Twitter, or go to www.acer.com. 

About Acer

Founded in 1976, Acer is one of the world’s top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs over 7,800 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit www.acer.com for more information.