Friday, March 21, 2025

The National Resilience Council's colloquium demonstrates how resilience thrives in partnership

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.


The National Resilience Council (NRC) of the Philippines brought together a diverse group of stakeholders for the event "From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations." As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction.

The event, known as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, highlighted progress and updates from participating cities and municipalities in the NRC's Adopt a City (AAC) Initiative.  This effort allows businesses to go beyond disaster aid and invest in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs.  By empowering local governments, AAC encourages collaboration to create safer, more resilient communities.


National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.


The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.


National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the Academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for Civil Service Organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.


Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies.

“Baguio’s resilience journey highlights the power of collaboration and national support.” ~Benjamin Magalong, Baguio City Mayor

Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides.


The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies - Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.

“I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.” ~Lucy Torres-Gomez, Ormoc City Mayor

More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.


A highlight of the event was the launch of the Resilience Competency Assessment (CompAss), a tool designed to strengthen local government capabilities in disaster resilience. Drawing from the NRC’s mission, the colloquium underscored the power of multi-stakeholder collaboration in driving transformative change. By bridging sectors and promoting innovation, the NRC and its partners are paving the way for a resilient Philippines.

Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

With the involvement of thousands of volunteers, this event is now more than just a walk—it’s a movement for change.


On March 30, 2025, hundreds of families, advocates, and supporters will gather to celebrate Happy Walk 2025, a national movement dedicated to raising awareness, inclusion, and empowerment for people with Down syndrome.

This year's event, hosted by SM Cares in collaboration with the Down Syndrome Association of the Philippines, Inc. (DSAPI), will be held at the SMX Convention Center – Manila, with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of people with Down Syndrome.


More Than Just a Walk: A Movement for Inclusion

For over two decades, Happy Walk has been more than just an event; it is a dynamic movement that emphasizes the qualities, abilities, and accomplishments of people with Down syndrome.  It is a day of joy, unity, and acceptance, when communities join together to celebrate not only their diversity, but also their common aims and goals.

“Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations.” ~Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

Participants come together to show love and support for individuals with Down Syndrome


A Nationwide Call for Participation

Happy Walk 2025, themed "321 & Beyond," is projected to attract thousands of participants, including persons with Down Syndrome and their families, volunteers, educators, corporate partners, and inclusion activists.  The event will include a variety of events, such as performances, inspirational stories, and community-building projects that emphasize the value of diversity in society.

“SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share.” ~Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event.

The Happy Walk community continues to grow in number and contribute to a broader movement of inclusivity and empowerment.


Join the Movement: How to Be Part of Happy Walk 2025

Everyone is encouraged to take part in this inspiring event—whether by walking, volunteering, or simply showing support. To register, kindly visit the official Happy Walk 2025 registration page at: https://portal.dsapi.ph/dsapi/Register/RegParticipant. For more details on how to join, follow SM Cares’ social media pages.


About SM Cares

SM Cares is the corporate social responsibility arm of SM Supermalls, leading initiatives on inclusivity, environmental sustainability, and community development. Through its long-standing partnership with DSAPI, SM Cares continues to advocate for persons with disabilities, ensuring that every SM mall is a place where everyone feels welcome and valued.


About DSAPI

The Down Syndrome Association of the Philippines, Inc. (DSAPI) is a non-profit organization dedicated to advocating for the rights and welfare of individuals with Down Syndrome and their families. Through education, awareness campaigns, and community-building efforts like Happy Walk, DSAPI works to create a more inclusive society.





SM Job Fairs: Bringing career opportunities nationwide



SM Supermalls makes job hunting easier, faster, and more lucrative!  February's job fairs laid the groundwork for 2025, with the SM Retail Job Fair at SM North EDSA successfully connecting more than 1,000 job seekers with leading employers.  Now, the momentum continues with a statewide series of job fairs in March, providing even more opportunity for Filipinos to advance their professions.


The March schedule includes:
  • March 21 (Friday) – SM City Trece Martires and SM City Naga
  • March 25 (Tuesday) – SM City Bacoor
  • March 27 (Thursday) – SM City Daet
  • March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
  • March 29 (Saturday) – SM Seaside City Cebu

Success stories: Real people, real impact

SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:


John Paul Arido begins his career journey as a Stock Clerk at SM Hypermarket.

“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” ~John Paul Arido, a newly hired Stock Clerk at SM Hypermarket


SM Hypermarket welcomes Maria Patricia De Leon, a new Customer Assistance team member hired instantly.

"Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!" ~Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket


Joselito Oniza joins the Watsons team as a proud pharmacist assistant.

"I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” ~Joselito Oniza, hired pharmacist assistant at Watsons 


Teresa Enriquez, Toy Kingdom’s newest cashier, is excited to start her journey in customer service.

"I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!" ~Teresa Enriquez, Cashier at Toy Kingdom

Hassle-free job hunting with on-site government services

When everything you need is in one location, finding a job is made easy!  Government agency booths at SM Job Fairs provide candidates with necessary needs like the Pag-IBIG Fund, Philippine Health Insurance Corporation (PhilHealth), and Social Security System (SSS), guaranteeing a seamless hiring process.


Driving growth, building the nation

SM Job Fairs are more than just hiring events; they help to rebuild economies and improve communities.  With SM Supermalls' dedication to employment, more Filipinos are securing a better future.  Your next significant professional move begins here—don't miss out! 


SM Retail and SM North EDSA unite to empower job seekers at a bustling job fair.


About SM Supermalls

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading mall developer, dedicated to sustainable and community-driven initiatives. Through its job fairs, SM Supermalls continues to empower job seekers, support businesses, and contribute to economic growth.

Women on Fire 2025: Empowering Women, Building Resilient Communities



In honor of National Women's Month and Fire Prevention Month, SM Cares created Women on Fire, a celebration of women's incredible leadership, strength, courage, and resilience in fire prevention, disaster response, and community safety.  Women on Fire, in conjunction with important government agencies and private organizations, provided as a platform for education, awareness, and empowerment, with approximately 25,000 participants across all activities.

SM Cares, in collaboration with the United Nations Philippines and the Philippine Commission on Women (PCW), launched Women's Month on February 28 with the Purple Illumination Ceremony, which illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country.  The color purple, a widely known symbol of justice, dignity, and women's rights, kicked off National Women's Month in the Philippines, underscoring SM's commitment to gender equality and empowerment.


SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.


Strengthening Preparedness and Safety

Women on Fire was a campaign feature that honored female firefighters, emergency responders, and community leaders for their contributions to safety, fire prevention, and disaster preparedness.  On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) held the 4th SM & BFP Nationwide Simultaneous Fire Drill in SM malls nationwide, with SM Mall of Asia serving as the major location.  Hundreds of registered people took part in the Fire Square Roadshow, which included fire safety displays and interactive training sessions to improve preparation.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts." ~Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).


Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

The Philippine Commission on Women (PCW) and SM Cares organized the 2025 National Women's Month Celebration Kickoff at SM Mall of Asia on March 5, 2025.  With the theme "Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas," the event sought to encourage women in a variety of fields, especially those from underrepresented groups.  A trade show featuring goods from women-led MSMEs, talks on gender equality and women's rights and leadership, and free services like livelihood assistance, legal advice, and health examinations were among its events. 

Meanwhile, the Women LEAD Forum, co-hosted by the Department of Interior and Local Government (DILG) and SM Cares, highlighted the critical role of women at the barangay and grassroots levels in disaster resilience.  The debate focused on how women-led projects improve neighborhood preparedness and can serve as models for national climate and catastrophe resilience programs.


SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reaffirm its commitment to establishing safe settings, SM Cares hosted the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, attracting over 12,000 participants from 86 SM malls nationwide.  This campaign educated students, employers, residents, and security officers about the need of creating harassment-free environments in malls and workplaces.


SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.


For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

Thursday, March 20, 2025

VYBE by BPI offers a sweet deal at Eng Bee Tin



VYBE, the Bank of the Philippine Islands (BPI)'s digital e-wallet and rewards app, makes your Eng Bee Tin shopping experience even more enjoyable.

Purchase your favorite hopia, tikoy, and other delicacies with an exclusive 20% discount when you spend at least Php 500 with the VYBE e-wallet, with a maximum discount of Php 500 per transaction.  Simply scan the QR Ph code with your VYBE app, and the discount is applied immediately. 




This promotion is valid until March 31, 2025, allowing you more time to enjoy the discounts after the Lunar New Year.

VYBE by BPI is a digital e-wallet and rewards app that allows for easy and safe cashless transactions.  It provides expanded capabilities for BPI account holders while still being accessible to non-BPI customers, making it a handy way to manage payments and receive incentives.

VYBE makes it quick and easy to send money to loved ones or pay for items.  VYBE users, whether they have an existing BPI account or are new to VYBE, can send money to other local banks and e-wallets for free and receive monies from other banks or e-wallets via InstaPay.  Continue paying with VYBE to receive exclusive benefits and make your celebrations even more enjoyable.

The Business of Social Good: National University marks 125th year with expansion to 14 campuses

Committed to providing more access to quality education, the National University is celebrating its 125th anniversary this year with the opening of two new campuses in Cebu and Las Piñas this year. (Photo is artist’s perspective of NU Cebu)


The National University (NU) celebrates its 125th anniversary in 2025 with the opening of two new campuses in Cebu and Las Piñas on SM Properties. This brings the total campus count to 14 this year.  This expansion is planned to raise student enrollment to 85,000, demonstrating NU's commitment to its purpose of providing more Filipinos with accessible and high-quality education. 

The expansion represents the SM Group and NU's shared aim of promoting good change through education and community development.

The additional campuses, which are set to open later this year, are an important component of NU's mission of reaching more students across the country.  This symbolizes the SM Group and NU's commitment to social good, as they collaborate to break down barriers and create opportunities for all Filipinos. 

Henry Sy, Sr. truly felt that education is the key to overcoming the cycle of poverty, and this idea has guided the Sy family's support for NU since 2008.

“We've been expanding with the purpose of providing more access to quality education, which is core to the SM Group's commitment to social good. For us, giving back means ensuring that excellence in education reaches more Filipinos, regardless of their background. The Sy family has always aimed for excellence at NU—whether in academics, infrastructure, or sports. We are focused on building international credibility for NU. This recognition from our international peers is a testament to our commitment to our students and graduates. Our chairman, Dr. Hans Sy, recognizes the value of research and faculty development, which is why we are transforming NU into a research-oriented university. This is in direct alignment with the SM Group's long-standing advocacy for advancing education and social progress. Our students can rise above their circumstances through hard work, dedication, patience, humility, strength, and conviction. With the continued support of the SM Group, together, we embark on this ongoing journey to success, driving social good through education.~Dr. Renato Carlos H. Ermita, Jr., President and Chief Executive Officer (CEO) of NU

In keeping with SM's commitment to inclusion and accessibility, as well as its conviction in every student's potential, NU maintains an open admissions policy and invests in assessments to determine the necessary intervention to enable Senior High School (SHS) graduates become college-ready.  This assures that more Filipino students, regardless of background or status, have the opportunity to pursue higher education.  This is consistent with and supportive of the SM Group's overall goal of promoting possibilities for growth and social mobility through education.

NU's continued pursuit of excellence is evident in its expanding international reputation.  The institution just received a QS 3 Star rating, with 5 Stars in Employability and 4 Stars in Teaching, Social Impact, Facilities, and Good Governance, out of 13 areas evaluated by Quacquarelli Symonds (QS).  QS is the world's top provider of services, analytics, and insights for the global higher education sector, and NU's ranking demonstrates the university's dedication to worldwide educational best practices.


Committed to providing more access to quality education, the National University is celebrating its 125th anniversary this year with the opening of two new campuses in Cebu and Las Piñas this year. (Photo is artist’s perspective of NU Las Pinas)


As part of this strategy, NU intends to provide more international mobility for its students, ensuring that their qualifications are widely recognized.  This, combined with SM's support, increases students' possibilities to participate in the global marketplace.














About SM Investments Corporation 
SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy. 

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank. 

For more information, please visit www.sminvestments.com.

For inquiries, please contact: smic_corpcomm@sminvestments.com

Wednesday, March 19, 2025

BingoPlus Unveils Miss Universe 2025 contenders in an Exclusive Press Conference



BingoPlus, the country's comprehensive digital entertainment platform, had an exclusive press conference with the Miss Universe Philippines 2025 delegates.  The 59 candidates were revealed during a media event on March 13 and 14, 2025, in Las Casas Filipinas de Acuzar in Quezon City.

Some of the country's most significant media outlets were present at the conference.  That being stated, the brand's media partners were able to get to know the attractive girls as they answered some essential questions.

BingoPlus has been a major sponsor of the MUPH organization for the last two years.  Last year, the brand assisted Chelsea Manalo in her transition from the national to the global stage.  Nonetheless, BingoPlus remained at the forefront of promoting the dream-making pageant.




The candidates expressed their excitement about BingoPlus supporting this year's MUPH as a result.  When asked how crucial it is for large brands to support the organization, they responded that it gives them greater leverage and allows them to compete more effectively.  They can achieve their goals since they know that a reputable brand is behind them.

Furthermore, the two-day event divided the beauty queens into batches.  The ladies were given plenty of time to express themselves, share their tales, and advocate for their causes.

This year's candidates, who are representing their different hometowns, have made some amazing declarations.  They are not only attractive and gorgeous in appearance, but also intelligent and quick-witted.

The ladies also showed what sisterhood and female empowerment look like.  Emphasizing that, while they compete with one other, they respect the friendship they have formed.  In this way, the queens engage in healthy rivalry, competing for a single prize: the crown.

Furthermore, different media sources used the official hashtags #BPMUPH2025, #BPWinLikeAQueen, and #SobrangFilipina to promote the news on their social media pages and websites.

Thus, the enthusiastic delegates expressed their anticipation for the coronation night.  Their preparation for the most anticipated event has paid off, and they are now poised to shine.  Miss Universe Philippines 2025 Coronation Night will take place on May 2, 2025, at the SM Mall of Asia Arena in Pasay.













DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates SpinPlus, and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.

The Ultimate Youniverse Bucket List-Celebrating #WomensMonthAtSM



March is all about you!  This Women's Month, SM is celebrating empowered women through beauty, wellness, and joy-filled events.  Treat yourself to self-care, confidence boosters, and enjoyable outings with friends.  Glow-ups, indulgences, and unforgettable moments will usher you into the girlboss era.  Begin knocking off the ultimate Women's Month bucket list—only at SM Supermalls.




Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a reward; it's a way to celebrate yourself!  This Women's Month, rejuvenate, revitalize, and embrace your radiance with a makeup refresh, wardrobe upgrade, and indulgent beauty experience at SM Supermalls!

Begin with a beauty update at Look at Me's first location in the Philippines, SM Aura, which is now also available at SM Mall of Asia (MOA), where you can find luxury brands ideal for high-end skincare and cosmetics needs. 

MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall offers professional-grade cosmetics to help you create your trademark style.  Meanwhile, for skin-loving makeup, Happy Skin in SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA provides skincare-infused beauty for effortless radiance. 

A strong statement completes every beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA allows you to create a trademark smell that is entirely your own. 

Patton at SM Aura—the first woman-owned company in SM—will refresh your closet with beautiful, sophisticated apparel.  Meanwhile, for timeless basics, visit K&Company—first in SM at SM Podium, now accessible at SM Aura and S Maison.

To complete your look, visit Atelier 818 at SM Aura, the Philippines' first fine jewelry store, which combines sophistication with artisanal craftsmanship.




Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.


Girls' Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls' day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.


Girls' Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls' day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.










 









SM Supermalls #HomeOfFirsts 
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

From Bin it Right to #SMWasteFreeFuture: How SM minimizes landfill impact

SM GUUN's Cebu plant is capable of processing 50-70 tons of waste daily.


It is not "out of sight, out of mind"; landfills are not only eyesores in distant regions, but they also pose a serious health danger to the populations that surround them and emit huge amounts of greenhouse gases from decomposing food waste.

The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are more than just for show; they serve as the first step toward achieving a net-zero landfill and beyond.

For recyclable waste, SM offers efforts such as the "Trash to Cash" recycling market, which successfully collects over 1 million kg of plastic, paper, and other materials each year for reuse or recycling.  The program aims to reduce solid waste pollution and foster a circular economy in local communities.  SM recognizes the necessity of segregating at the source, and the company does this through collaborations with a variety of companies, including Trust International Paper Corporation for internal bulk paper recycling.  The program has prevented landfill garbage equal to the annual waste of almost 3,000 homes while guaranteeing that recyclables are correctly processed.

For disposable, non-recyclable garbage, SM Prime formed a joint venture with Japanese environmental solutions business GUUN to form SM GUUN Environmental business, Inc. (SGECI).  This collaboration improves its waste-to-fuel facility by converting non-recyclable trash, such as single-use plastics, non-recyclable paper, and used rags, into cement fuel known as "fluff fuel" to minimize coal consumption.  The "fluff fuel" created is subsequently employed by eco-conscious cement companies such as APO Cement, Holcim, and Taiheiyo Cement in a procedure known as "co-processing," in which the fuel's ash is also used as a cement ingredient, so becoming an important part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company transformed approximately 6,000 metric tons of non-recyclable garbage into "fluff fuel," reducing the annual landfill burden for 12,000 families.  The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its importance to many stakeholders, notably in terms of lowering carbon footprints and managing solid trash more efficiently. 

For compostable waste, SM GUUN is experimenting with a Singaporean technology for its malls and hawker centers that converts biodegradable food wastes into landscape soil, resulting in a volume decrease of over 70% within 48 hours.  This helps to develop fresh soil for gardens, parks, and golf courses, decreasing the pressure on landfills while also improving soil health and urban greenery.

Other customer-facing solid waste management programs offered by SM include the Plastic Waste Collection program, E-Waste Collection, awareness campaigns for clean water bodies, and regular estero and coastline cleanup efforts.  These programs also assist the government in encouraging proper solid waste management through RA 9004, RA 11898, and similar legislation.

With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone--from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”

To learn more about SM’s solid waste management initiatives, visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management.

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls



Manila’s food scene is about to get a major upgrade.  Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, delivering its world-famous wild-caught lobsters and top cut burgers to Manila’s most discerning eaters, ready to revolutionize casual eating with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion.  By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond.  The result?  Burgers toooooo good.  Lobsters sooooo yummy.  You’ll question your whole life after just one bite.  Now, it's Manila’s turn to get #OfficiallyObsessed.




An Unapologetically Bold Dining Experience 

Burger & Lobster is more than simply a restaurant; it's a destination. With a modern yet welcoming ambiance, a passion for high-quality ingredients, and a cuisine focused on knowledge and simplicity.  Manila's young professionals, foodies, and trend-conscious eaters will return not only for the food, but also for the experience that comes with each meal.

Burger & Lobster at SM Aura offers not just delicious dishes, but also a relaxed yet sophisticated eating experience that complements Manila's vibrant food scene.  Whether it's a long-awaited indulgence, a spontaneous yearning, or a new go-to destination, every visit is intended to be an explosion of rich, robust flavors—each mouthful delivering full, unfiltered satisfaction, because life's too short for boring nibbles!




Burger & Lobster will take you on an adventure with dishes like The Burger, which features 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, which is a whole Canadian lobster served grilled or steamed; and The Lobster Roll, which is a buttery brioche roll filled with succulent lobster meat and Japanese mayo, all made with their signature dedication to quality and bold flavors.  Each dish guarantees a unique and sumptuous experience, demonstrating why this brand has become a global favorite.


Join the Obsession!

Manila has been yearning for something new, interesting, and insatiably satisfying, and Burger & Lobster is now here to give.  One thing is certain: once you've tried Burger & Lobster, there's no turning back.  Bite in, dress up, and prepare to #SERVE and become #OfficiallyObsessed.

At SM Supermalls, we take pleasure in bringing the finest of the world to Filipino foodies, from first-to-market brands to pioneering dining experiences that redefine what it means to have it all.  With Burger & Lobster's introduction at SM Aura, we continue to curate a roster of famous worldwide brands, providing one-of-a-kind culinary experiences for consumers seeking adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.












SM Supermalls #HomeOfFirsts 
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

Tuesday, March 18, 2025

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future



Every first Friday and Saturday of the month, SM Supermalls transforms into a sustainability hotspot with its national 'Trash to Cash' (TTC) recycling market, where people can trade recyclable rubbish for cash.  This initiative, part of SM Supermalls' garbage-Free Future campaign, has been in place since 2007 and promotes garbage segregation, recycling, and environmental awareness while also providing financial benefits to communities.

The TTC program, which is held in 87 SM malls countrywide, provides an easy and accessible platform for consumers, renters, and local communities to participate in sustainable garbage management.  TTC actively contributes to the circular economy by ensuring that recyclables are properly sorted and recycled, which reinforces SM Supermalls' commitment to responsible environmental management.


Encouraging sustainable habits with tangible impact

The influence of TTC has been significant.  In 2024, the campaign collected over 12 million kg of recyclables, earning over ₱28 million for participants.  This is similar to saving 204,000 trees if all recyclable garbage is paper, or reducing carbon emissions by 18,000 tons if all recyclable waste is plastic.  TTC is more than just a recycling campaign; it empowers individuals, organizations, and enterprises by turning sustainability into a meaningful and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding.” ~Steven Tan, SM Supermalls President

A caring call to action: Be part of the change

As climate challenges grow, initiatives such as TTC demonstrate that small actions, when taken together, have a significant environmental impact.  By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.


How to participate in Trash to Cash

With TTC locations scattered worldwide, SM Supermalls provides convenient drop-off places where consumers can properly dispose of things such as paper, plastic bottles, and other recyclable garbage.  Joining the TTC movement is simple. Segregate your recyclable rubbish and bring it to any participating SM mall.  Visit the SM Supermalls official website to learn how you can help create a cleaner, greener future. 

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media. 


SM Prime promotes sustainability with the Water for Tomorrow Campaign

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E-com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.


One of today's most serious concerns is access to clean and safe drinking water, as rising urbanization and population expansion put a strain on freshwater supplies.  The United Nations (UN) Water program highlights the need of effective water management for society and the environment.

SM Prime Holdings, Inc. (SM Prime), Southeast Asia's leading integrated property developer, has prioritized water conservation and management since the early 1990s, long before the relationship between water stress and climate change was generally acknowledged.

Through Water for Tomorrow, SM Prime's water stewardship effort, the company actively incorporates climate resilience into its developments, assuring responsible resource management while also benefiting the communities it serves.


Sustainable water management

Water saving and efficient management techniques are integrated into SM Prime's building operations.  The corporation makes significant investments in sustainable water management technologies to reduce freshwater use and municipal water supply demand.  It has discovered sensible water usage and innovative solutions to address the growing concern about water security. 

In 2023, SM Prime recorded a total water use of 7.2 million cubic meters, with 61% of that water recycled. 

On average, mall operations consume more than 1 billion gallons of reclaimed water.  SM Supermalls cleans and disinfects with reclaimed water, cares for plants and landscaping, and cools its air conditioning towers.   Efficient plumbing and sophisticated water-saving technologies, including low-flow fixtures, help to regulate the mall's water consumption. 

These procedures have been implemented across the group.  The SM Offices' E-Com Centers at the Mall of Asia Complex have sewage treatment units that recycle greywater.  In addition to rainwater collecting technologies that help maintain its urban gardens, SM Development Corporation (SMDC)'s Sea and Shore Residences provide discharged treated water to the greening of the Estates in the MOA Complex. 

As part of its water conservation initiative at Pico Sands Hotel, SM Hotels and Convention Corporation lowered freshwater usage by 36%, resulting in 52% water reuse and 41% at Pico de Loro Beach and Country Club. Since 2010, SM Prime's water desalination plant in Nasugbu, Batangas, has had a substantial impact on water management and sustainable eco-tourism, guaranteeing that it serves all Hamilo developments. 


Protecting water resources 

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.” 

Glaciers play an important part in the global water cycle half a world away. Glacial ice is the world's greatest freshwater reservoir, accounting for around 69% of the total.  With increasing glacial melting, changed rainfall patterns, droughts, and rising sea levels, the earth faces a water catastrophe affecting the most vulnerable.

Recognizing these problems and the requirement for a consistent water supply, SM Prime continues to include water-saving measures into its property developments. This raises public awareness and promotes responsible water use among mall visitors, tenants, employees, and communities.  To help lessen reliance on freshwater sources, SM Supermalls opened the SM City Baguio rainwater treatment facility (RTF) in 2023. It has converted 17,000 cubic meters of rainfall into potable water and continues to run and serve the surrounding neighborhood. 

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow. Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations.” ~Hans T. Sy, SM Prime Executive Committee Chairman

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future. 

The National Resilience Council's colloquium demonstrates how resilience thrives in partnership

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Coun...