Tuesday, July 9, 2024

The Future of Entertainment is Here! TCL & Abenson Unveil The Titan of Immersive Display, TCL 115” X955

The Future of Entertainment is Here! TCL & Abenson Unveil The Titan of Immersive Display, TCL 115” X955


The most anticipated moment has finally arrived! With great flair, the Titan of Immersive Display has arrived.  Together with Abenson, the country's best appliance store, TCL Electronics, the top panel TV brand in the Philippines and ranked second globally, held a formal launch to unveil the newest TCL 115" X955 Max. The event took place at the Abenson flagship store on Quezon Avenue and featured an immersive activation that redefined big display experiences. 

The space was alive with an elegant energy that reflected the thrill of a virtual world coming to life as guests were taken on an enthralling voyage into the future of entertainment at home. 

At the fourth floor of Abenson Quezon Avenue, TCL unveiled a specially created home theater experience area that highlights the X955 Max's breathtaking immersive display and crystal-clear sound quality. Entering this private area, guests were more than just spectators; they were taken to a different era and introduced to a completely new form of entertainment. The massive, state-of-the-art big screen displays have transformed the venue into a space that embodies the exciting elegance of the virtual world. 


(L-R) TCL PH Brand Manager Joseph Cernitchez, TCL PH Whitelines Director and Business Development & Diversified Products Jay Guanzon, TCL PH Marketing Head Shae Yu, Abenson’s  AVP for Merchandising Joy De Leon, Abenson’s Retail Marketing Apple Ma, TCL PH Sales Director for Brownlines Cyd Montebon, Abenson’s Senior Vice President Au Mendoza, TCL PH Deputy Director of TV Category Charlie Wang and Abenson’s  AVP for Operations Eric Castillo.


Definitely, the new TCL 115" X955 Max is a portal to a world of unparalleled luxury and cinematic immersion. As the world's first 115" consumer TV, it redefines the way you experience home entertainment.

Ms. Cyd Montebon, TCL PH Sales Director for Brownlines gave an energetic opening remarks to welcome the guests.

“We can’t wait for you to experience and learn more about how our new product, the largest screen in QD-Mini LED TV with its 115”display is set to transform the big screen and home theater viewing experience.” ~Ms. Cyd Montebon, TCL PH Sales Director for Brownlines

Ms. Apple Ma, Abenson Retail Marketing Head, welcomed all of the guests and announced the most exciting partnership and promotion of the season. 

“It’s a privilege to host TCL’s Biggest TV Launch. At Abenson, it’s our mission to bring the good life to Filipinos.And it looks like we’re also bringing the good life. We are proud to be TCL’s partner in introducing a new benchmark for excellence in home entertainment with the 115” X955 Max Premium QD MINI- LED TV. As TCL leads the way in innovations that transform viewing experiences, we are one with them in ensuring that with products like this, Filipinos will enjoy the latest in home entertainment and we keep our customers happy with their shopping with Abenson Super Service.” ~Ms Apple Ma, Abenson’s Retail Marketing Head

Ms Apple Ma, Abenson’s Retail Marketing Head


The TCL 115" X955 QD-Mini LED TV is currently available for PHP 999,995, a massive PHP 400,000 discount from its standard retail price of PHP 1,399,995. This limited-time offer is valid only for cash purchases at Abenson stores nationwide from June 28 to July 31, 2024. Additionally, every purchase of the TCL 115" X955 QD-Mini LED TV comes with a free TCL TRF505PH Side by Side Refrigerator and a TCL TAC12CSD/FBI/TCL 1.5HP CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.


Mr. Charlie Wang, TCL PH Deputy Director of TV Category

Abe Olandres of Yugatech and John Nieves of Unbox

TCL PH Sales Director for Brownlines Cyd Montebon


TCL Philippines' Deputy Director of TV Category, Mr. Charlie Wang, took center stage to unveil the highly anticipated TCL 115" X955 Max! 

"It's time to go BIG. Beyond its expansive screen, the X955 Max boasts groundbreaking advancements in picture quality, sound quality, and AI features. This truly remarkable TV elevates any home theater or entertainment space." ~Mr. Charlie Wang, TCL Philippines' Deputy Director of TV Category

There is still more excitement to come. According to Mr. Charlie Wang, the new TCL 115" X955 TV is a feast for the senses with an unparalleled size that raises the bar for home entertainment. Turn it on, and prepare to be enthralled with a world of breathtaking images, where every detail is brought to life with astounding clarity. 

Along with boasting of its 20000+ local dimming zones and state-of-the-art QD-Mini LED technology, the TCL X955 Max promises to deliver immersive audio and visuals that will completely change the way you experience home theater.

Ending the program on a high note is Ms. Shae Yu, TCL Marketing Manager with an inspiring closing remarks, 

“At TCL, our slogan is ‘Inspire Greatness’ and we are very proud that we are once again at the forefront of delivering exceptional viewing experiences through products like the TCL 115" X955 Max. The TCL 115” X955 Max Premium  QD MINI LED TV offers people a slice of life on a grand scale like never before.” ~Ms. Shae Yu, TCL Marketing Manager

Get to know more about TCL 115” X955! Check out https://www.abenson.com/ for the TCL X955 promo details. 

For more updates on the TCL 115" X955 Max Premium QD-Mini LED TV, log on to https://www.tcl.com/ph/en











About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 


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