|Commander Doctor as seen along C5 Bagong Ilog|
“Every day our frontliners answer the call of duty, risking their health to take on extraordinary burdens brought about by these extraordinary times. But with the rest of the country in quarantine, they may feel left behind and alone outside. Frontline Heroes is our way of directly expressing our message of strength to the frontliners, cheering them on as they go to work and lifting their spirits as they go home. Hopefully, the empty roads become less a reminder of isolation, more a source of energy and inspiration.” ~Jos Ortega, CEO of Havas Ortega
|Commander Doctor as seen along C5 Bagong Ilog|
“With the physical, emotional, and mental strength required to do what they do, our frontliners are not just heroes, they are superheroes. But they need our help to keep them going! #TuloyAngLaban is the reaffirmation of support needed to renew our Frontline Heroes’ strength as they continue to fight a long and tiring battle against the pandemic.” ~Griffey de Guzman, Associate Creative Director of Havas CreativesFrontline Heroes also include Johnny Tor (janitors), Pharma Sis (pharmacists), Kalye Ranger (uniformed personnel), Kusina Titan (restaurant workers), COVID Hunter (lab technicians), Virus Blasters (disinfect crew), Pera Sentinel (bank clerks), Boom Bero (firefighters), and Metro Manong (garbage collectors).
“We, at Converge, are a firm believer in acting together in these challenging times to provide the best service for Filipinos. As we all adapt to the new normal homes and select businesses should get extensive resources and support to be online. We will do what we can to provide strong connectivity because more than ever now, we need to stay connected with loved ones, friends and colleagues that we can only see virtually. The health and safety of our people are paramount, so we are implementing necessary measures to keep them from harm’s way. We know that through this we are able to extend outstanding service to our customers too.” ~Dennis Uy, Founder of Converge ICT Solutions
Startup founders Shahab Shabibi, co-founder of MyKuya; Gabby Dizon, CEO and cofounder of Altitude Games; Moritz Gastl, vice-president of Growth of First Circle; Stefano Fazzini, CEO of MetroMart; and Bonnie Factor, founder of Leading with Success with moderator Rocky Chan and QBO Head of Operations Natasha Bautista and QBO Director Katrina Chan during the first virtual QLITAN session held amidst COVID-19.
(Photo credit: QBO Innovation Hub)
|MyKuya volunteer runners serve as frontliners at this time by helping run errands for those stuck at home and vulnerable to COVID-19. Photo credit: MyKuya|
“Startups are called to do what they do best — they are rising up to this challenge by deploying innovative solutions, moving quickly, and showing us how we can harness the power of technology for the greater good. We are seeing startups from different industries working hard at this time, from logistics to ecommerce to fintech and edutech. At a time when most of us are relying on technology to stay connected and keep working, these startups are showing us how it can be done. They are, in a way, frontliners in their own rights, taking initiative to tackle this crisis by leveraging their strengths in technology to help our country move forward despite the challenges brought by this pandemic. Our mantra at QBO is ‘Filipino Startups Changing the World’. We have always believed that our homegrown ventures and innovators can make a meaningful contribution to solving critical challenges and create impact. Now, our startups are showing what they’re capable of, and we hope that everyone will take notice, and recognize the crucial role that Filipino startups can play in bringing fresh ideas into action and will continue to support them in future.” ~Katrina Chan, director of QBO
|Filipino startup Container Living spearheads the creation of Rapid Deployment Hospitals to aid in the overcrowding of medical facilities due to COVID-19.|
Photo credit: Container Living
“The important thing for me in this kind of situation is praying to God. He is the only one who knows what's going to happen, trusting in God in this kind of situation is important and of course we should trust Him not only in these situations but in good times or bad. My teammates inspire me every day, they are the reason why I'm a champion, they helped me get to where I am today, they motivate me in downtimes and help me realize what my mistakes are. The hardest part is that we can't go to the gym to train, that's why we find ways to train inside our homes. In the past years, we were lacking training equipment in the gym. This is not new to us, so we find ways to stay sharp. Luckily, I have punching mitts and manong (older brother) Kevin [Belingon] and I are in the same barangay (village) so we hold pads for each other. Actually, this pandemic taught me more on how to bond with my dog. And my dog is getting fat so I need to go run or jog with her. When I get older, I think we need to talk about getting up in a higher weight division. But for now, I have no intention of going up in weight classes because my teammates are in those weight classes. Honestly I’m not the guy who has a dream opponent. I just focus on improving every day and every bout. I am a champion and I need to prove that every time I step inside the Circle.” ~Joshua Pacio, ONE Strawweight World Champion
“Through this campaign, we want to encourage everyone to adopt a more sustainable lifestyle and work together toward caring for the only planet that we all call home, even in our own little way.” ~Liza B. Silerio, VP of Corporate Compliance of SM Supermalls
“The enormous challenge – but also the vast opportunities – of action on climate change have distinguished the issue as the most pressing topic of the 50th anniversary. Climate change represents the biggest challenge to the future of humanity and the life-support systems that make our world habitable.” ~Earth Day Network
“We don’t want our health workers to just sleep in the hospital corridors after long shifts , as they have nowhere else to go. We want them to have a safe and nice place to stay, that’s why we are offering our hotels for them. Frontliners have shown selfless commitment and risk their lives every day, they deserve more than this.” ~Ms. Sue Geminiano, Hotel Sogo, Marketing Manager
“We asked if Hotel Sogo has given us the permission to use their rooms, so that we can house our personnel, because it would be easy for us to keep in touch and be able to report for work. And other hotels are doing the same thing and some of the hospitals convert some of their floors to dormitories for their personnel so they won’t have to leave the premises any longer.” ~Dr. Oscar Tinio, Comission on Legislation Chair of Philippine Medical Association (PMA)
Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan...