Team Kramer Joins MR.DIY Philippines in New Campaign: “For BIG and small FAMILYhan needs, MERON DIYan!”

The 2024 campaign of MR.DIY Philippines was introduced at the store, which is situated on the fourth floor of One Ayala Mall in Makati. The occasion signaled the start of a new era for the company, highlighting its key selling points of "Always Low Prices," a wide range of products, and easy shopping at multiple store locations. "For BIG and small FAMILYhan needs, MERON DIYan!" is the brand's newest tagline. perfectly captures the brand's objective to serve all family needs, big or small, establishing MR.DIY as the go-to source for home renovation.

Mr. Charles Salecina, Deputy Head of Marketing of MR.DIY Philippines, expressed gratitude to the media during the Media Thanksgiving program.

The event started with a Media Thanksgiving session, which was introduced by Mr. Charles Salecina, Deputy Head of Marketing at MR.DIY Philippines, with a message of gratitude to the media. 

Fun activities and prizes for the media ensued, including "BIG and small, Hakot, Dakot, Panalo!" Challenge, in which competitors had to gather as many prizes as they could into a basket in 15 seconds while wearing blindfolds and taking home whatever they collected. Attendees were also engaged by trivia questions about MR.DIY, the right answers to which yielded exciting prizes.

Mr. Salecina gave the opening remarks for the main program, and midway through he invited everyone to watch the 2023 highlights of MR.DIY, which featured the brand's accomplishments and significant events from the previous year. 

The CEO of MR.DIY Philippines, Ms. Roselle B. Andaya, then gave a brief statement in which she expressed her joy at the brand's decision to extend its collaboration with Team Kramer and emphasized MR.DIY's unwavering dedication to providing customers with a pleasurable and easy shopping experience. 

“This year’s campaign reaffirms MR.DIY’s dedication to being your trusted partner for all home improvement needs. Our key strategies include having  a customer-centric approach by ensuring we have the right variety of products at affordable prices in carefully selected locations to maximize reach. Additionally, we keep major processes as simple as possible to achieve faster scalability. The more we are able to scale up successfully, the more we benefit from economies of scale, where costs are spread out more, resulting in higher savings which are passed on to our customers as products they can buy at always low prices. The more our customers patronize MR.DIY, the more we are able to expand, thus the virtuous cycle continues.” ~Ms. Roselle B. Andaya, MR.DIY Philippines’ CEO

Ms. Roselle Andaya, CEO of MR.DIY Philippines, delivers her message for the media and guests at MR.DIY's Branding Campaign Launch held in One Ayala, Makati City.

A significant moment in the event was the ceremonial “BIG and small” contract signing with MR.DIY’s Brand Ambassador, Team Kramer. 

"We are renewing our contract with MR.DIY because our collaboration has been fulfilling and successful. MR.DIY’s commitment to quality and affordability aligns with our family values. We’ve seen how their products have enhanced our home and everyday life. The positive feedback from our followers has been overwhelming and we’re excited to continue this journey with our MR.DIY family. Our relationship with MR.DIY has grown stronger and more collaborative. We’ve deepened our understanding of their commitment to quality and affordability and created content that resonates with our audience. This partnership feels like a true alignment of values and goals." ~Doug Kramer, MR.DIY’s Brand Ambassador, Team Kramer

A vibrant dance mob set the tone for the day as the 2024 campaign video and new jingle were unveiled, with Team Kramer joining in on the fun. Doug and Cheska Kramer discussed the creation of the new MR.DIY branding. Giving guests a peek into the creative process, the couple showcased their collaborative efforts and revealed behind-the-scenes photos from the branding campaign shoot and jingle creation. 

Ms. Roselle Andaya, CEO of MR.DIY signs the contract with Team Kramer, marking another chapter of success and partnership ahead.

“For BIG and small FAMILYhan needs, MERON DIYan!” Campaign embodies MR.DIY's goal to meet the varied needs of Filipino families by providing goods that address both significant home renovations and daily necessities. Combining the terms "family" and "Pamilihan" (marketplace), "FAMILYhan" establishes MR.DIY as the go-to source for all of the needs, big and small, that Filipino families have. Every family, no matter how big or small, can find what they need at MR.DIY thanks to the brand's commitment to affordability, quality, and variety, which is highlighted in the campaign. This campaign presents MR.DIY as a trustworthy partner for all home-related needs, tying in nicely with the updated brand narrative.

Team Kramer’s continued partnership with MR.DIY highlights the brand’s family-oriented approach and commitment to enhancing the lives of its customers.

During the media Q&A, Ms. Andaya discussed the brand’s strategies for rapid expansion and success in the competitive retail market.

She emphasized the importance of a customer-centric approach, among other factors that contribute to MR.DIY’s success.

Team Kramer, executives of MR.DIY Philippines and representatives of One Ayala and Ayala Malls came together for MR.DIY's 2024 Thematic Branding Campaign Launch.

The event ended on a positive note, with attendees enthusiastic about MR.DIY's upcoming projects and ongoing dedication to offering Filipino families variety, high quality, and value for their money. with a fresh marketing initiative and updated brand positioning as the "familyhan" for all needs, large and small. With the Philippine retail market in its sights, MR.DIY is ready to expand its footprint.