SM proudly celebrated local MSMEs during the DTI Wedding Fair at SMX Aura

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings

The Bagong Pilipinas Wedding Fair 2025, which took place from June 27 to 29 at the SMX Convention Center, SM Aura Premier, highlighted love, tradition, and local enterprise.  The Department of Trade and Industry (DTI) organized the three-day event, which successfully presented over 100 Filipino MSMEs, showcasing Filipino ingenuity while driving actual business prospects in the events and wedding industries.

The fair attracted industry professionals, wedding planners, creatives, and couples planning their weddings to learn about everything from couture bridalwear and floral arrangements to photography, catering, and travel services.  Day 1's highlight was a runway fashion display featuring Filipino bridal designers that upgraded traditional textiles and sustainable design for today's bride.  Day 2 and 3 featured speeches and interactive exhibits highlighting creative professions ranging from graphic design and stationery to music and event production, demonstrating how weddings can represent both personal stories and cultural heritage.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino

DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

In essence, the 2025 Wedding Fair was more than an event—it was a celebration of love, culture, and entrepreneurship, underlining that when Filipino MSMEs thrive, our communities—and the nation—grow stronger, faster, and more beautiful.

About SM Supermalls MSMEs

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!