Filipinas have a new reason to smile at SM City Grand Central: soft-focus skin, weightless colors, and that unmistakable, radiant glow. Happy Skin, the beloved domestic beauty brand that perfectly blends cosmetics and skincare, has officially opened its newest store, bringing its cult-favorite basics closer to the Northern Metro's busy, beauty-loving populace.
For years, Filipina women have faced a common challenge: choosing makeup that improves without damaging and skincare that produces results without breaking the bank. Happy Skin cracked the code in 2013, and more than a decade later, it is still redefining local beauty with products that nourish skin as you wear them. The brand's newest location at SM City Grand Central brings that promise even closer to beauty fans in the region.
The store reflects the brand's characteristic aesthetic: clean, modern, and spacious, with soft pink touches and warm neutrals that create a relaxing, welcoming ambiance. But the true draw is the experience: a carefully selected playground of makeup and skincare imported from the world's beauty capitals, including Japan, Korea, and Taiwan, and all developed with skin-loving elements tailored to the Philippine environment and different Filipina skin tones.
Customers may now try Happy Skin's hallmark products, including the popular "Shut Up & Kiss Me" lippies and "Eye Am Here to Stay" gel eyeliner, as well as the celebrated weightless tints and hydrating skincare lines. Each product is made with elements that nourish the skin while also providing effortless beauty, making it easier than ever for women to look and feel their best.
The inauguration of Happy Skin at SM City Grand Central reinforces the company's objective of making world-class beauty more accessible to women by providing them with products that seamlessly combine style and skincare. Happy Skin, with its fun packaging, simple formulae, and dedication to cruelty-free, skin-friendly cosmetics, continues to demonstrate that bright, healthy skin is always in style.
Visit SM City Grand Central and discover the perfect balance of glow and care that your skin will thank you.







