AHEAD and Pru Life UK partner to help Filipinos invest in quality education

AHEAD Tutorial and Review Center has partnered with Pru Life UK, one of the Philippines' leading life insurers, to provide eligible Pru Life UK customers, agents, employees, and select family members with exclusive discounts on AHEAD's college entrance test review programs, tutorial services, and supplementary classes. 

Education is one of the most important investments that a family can make. While financial planning helps to protect a child's future, quality education allows them to shape it. By combining the two, AHEAD and Pru Life UK hope to make quality educational support more accessible to Filipino families.

For over 30 years, AHEAD Tutorial and Review Center has helped over 250,000 students prepare for college entrance exams and achieve academic success through its comprehensive review and tutorial programs. AHEAD, one of the Philippines' leading review centers, provides specialized UP College Admission Test (UPCAT) review, Ateneo College Entrance Test (ACET) review, De La Salle College Admission Test (DCAT) review, and UST Entrance Test (USTET) review programs, as well as personalized tutorials for students from kindergarten to college.

"This partnership reflects our belief that investing in education is one of the greatest gifts parents can give their children. By working with Pru Life UK, we hope to make our programmes more accessible to families who are actively planning for their children's future. Together, we are supporting not just academic success, but lifelong opportunities." ~Rossana Llenado, Founder and President of AHEAD Tutorial and Review Center

Pru Life UK is one of the Philippines' leading life insurers, demonstrating its commitment to protecting Filipinos' financial future and well-being for all lives and futures.  

 

Pru Life UK was founded in 1996 and now operates over 200 branches and general agency offices in the Philippines, with the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK provides a wide range of tailored solutions that help customers make their promises to their loved ones a reality by demonstrating that they can rely on PRU to meet their unique and evolving needs across demographics and life stages. These include life, health, accident, disability, and investment-linked insurance.

“At Pru Life UK, we believe protection is about helping families prepare for life’s important milestones. This partnership with AHEAD allows us to extend meaningful value to our customers, agents, employees and their families by giving them access to educational support as they plan for the future.” ~Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications

How to avail of the exclusive offer?

Active Pru Life UK customers, including policyowners and life insureds, agents, customers, and select family members such as spouses, children, and siblings, can take advantage of this exclusive offer. To use the benefit, eligible individuals must fill out the online enrollment form in the AHEAD benefit section of the Pru Life UK Rewards & Promo website. The webpage also contains additional information on eligibility requirements, frequently asked questions, and terms and conditions.

As students prepare for increasingly competitive entrance exams, access to high-quality academic support is more important than ever. Through this collaboration, AHEAD and Pru Life UK reaffirm their shared commitment to assisting families in planning for every stage of their children's future, from financial security to educational achievement.

As AHEAD and Pru Life UK form this strategic partnership, both organizations remain committed to assisting Filipino families in planning for the future, whether through financial security, educational excellence, or the opportunities that come with both.

Because every great future begins with thoughtful preparation.

Think AHEAD.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Please use "Pru Life UK" when referring to the company.

Pru Life UK empowers Filipinos with affordable cancer protection through PRUCare Cancer Protect

With cancer being one of the leading causes of death in the Philippines1, and a diagnosis frequently putting serious financial strain on families, Pru Life UK today introduced PRUCare Cancer Protect, a 10-year renewable term insurance plan designed to make cancer protection more accessible and assist Filipinos in preparing for its financial impact.

PRUCare Cancer Protect provides comprehensive financial assistance by covering both early- and late-stage cancer, with up to 100% of the sum assured for eligible late-stage cancer claims and 50% for eligible early-stage cancer claims. If an early-stage cancer benefit was claimed, the amount will be deducted from the late-stage cancer benefit claim. It also offers an additional 20% benefit for catastrophic late-stage cancer, reducing the financial burden associated with more complex treatment requirements.

The plan not only protects customers, but it also rewards them for staying healthy. Policyholders who complete a 10-year term without a successful claim can receive up to 50% of their total premiums back, demonstrating the importance of long-term financial planning.

PRUCare Cancer Protect addresses a pressing reality: studies show that more than 40% of Filipino cancer patients face financial hardship during treatment, with many forced to discontinue care. Cancer is still one of the top three causes of death in the country, with approximately 150,000 to 190,000 new cases reported each year, with many patients being diagnosed at later stages when treatment is more complex and expensive.

The product was designed with simplicity in mind, with streamlined, cancer-focused underwriting and hassle-free renewals every ten years that do not require reassessment for health or eligibility. It is ideal for young professionals, breadwinners, and families looking for an affordable way to implement dedicated cancer protection without committing to a more complex long-term insurance solution.

"At Pru Life UK, we believe financial security is about more than growing wealth – it is also about protecting what we value when life's unexpected challenges arise. As cancer remains one of the biggest health and financial risks faced by Filipino families today, PRUCare Cancer Protect is designed to provide meaningful protection in a simple, flexible, and affordable way, giving customers greater confidence and resilience to face the future. As healthcare costs continue to rise, preparation has never been more important. We want to help more Filipinos take proactive steps toward protecting themselves and their loved ones. Having the right financial protection allows families to focus on treatment and recovery instead of worrying about the financial consequences of a serious illness." ~Garen Dee, Chief Product Officer of Pru Life UK

The launch event, titled "Count on Care, Count on PRUtection," featured real-life patient experiences and insights into financial protection via a panel discussion. A cancer survivor shared her personal and financial experiences, emphasizing the importance of acting before it is too late. Dee also talked about how PRUCare Cancer Protect helps Filipinos plan for the potential costs and life-altering effects of cancer. 

Attendees received a complimentary Noncommunicable Disease (NCD) risk assessment from partner The Medical City, which was designed to identify potential risks for chronic conditions such as cancer through interview-based screenings.

Pru Life UK customers can also access cancer-relevant value-added benefits through its partnership with The Medical City, including discounts on selected outpatient preventive screens to support early detection, discounts on selected inpatient services for those diagnosed with select critical illnesses, including cancer, and complimentary access to an NCD risk assessment that helps identify risks for cancer.

Pru Life UK's PRUCare Cancer Protect program demonstrates its ongoing commitment to assisting Filipinos in achieving holistic financial well-being by making protection more relevant, accessible, and responsive to current realities.

For more information on PRUCare Cancer Protect and Pru Life UK's suite of protection solutions, contact your local Pru Life UK branch or a licensed Pru Life UK financial adviser.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Please use "Pru Life UK" when referring to the company.

Pru Life UK distills the value of long-term wealth

In photo: [L-R] Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal, Government Relations, and Sustainability Officer; Rex Mendoza, Chairman of Rampver Financials; Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer; and Kris Ong, founder of Drambox Ph and a Scotch Malt Whisky Society & Single Cask liaison for the Philippines.

Pru Life UK gathered high-net-worth individuals for its Pru Life UK Private Reserve Series: Value. Distilled is an exclusive forum dedicated to creating wealth through discipline, protection, and resilience in volatile markets.

The event combined market insight with a curated whisky tasting experience, reflecting the evening's main message: long-term value is built over time through patience, balance, and expert guidance.

Opening the event, Pru Life UK President and Chief Executive Officer Sanjay Chakrabarty said the discussion was about “building sustainable long-term wealth” and the role of “clarity and discipline” in shaping financial decisions over time.

“At Pru Life UK, we help individuals and families in protecting what matters most and planning with confidence for the years ahead. We have financial solutions that balance protection, income stability, and long-term growth.” ~Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer

Rex Mendoza, a finance and investment leader, delivered the forum's keynote address, discussing how investors can navigate global uncertainty, identify opportunities, and prioritize protection in their wealth strategy.

Mendoza said modern wealth planning is no longer just about growth. It is about building portfolios that can withstand volatility, protect families, and support long-term goals.

Customers also joined an interactive discussion on portfolio positioning, risk management, legacy planning and strategic financial decision-making in shifting market conditions.

Pru Life UK also showcased a suite of premium financial solutions for high-net-worth customers, including PRUWealth 10, an endowment plan with guaranteed payouts and protection; PRUMillion Protect, a high-protection investment-linked plan; and the PRULink Strategic Income Fund, a globally diversified multi-asset fund.

The evening concluded with a whisky tasting session led by Kris Ong, who made a connection between whisky maturation and wealth creation. Customers were reminded of the importance of patience, craftsmanship, and long-term thinking.

Pru Life UK reinforced its role as a long-term partner for customers seeking to preserve, grow, and pass on wealth, drawing on 30 years of experience in the Philippines and Prudential's 178-year global heritage.

The Pru Life UK Private Reserve Series is part of the company's ongoing commitment to providing insight-driven, premium customer experiences.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Pru Life UK marks 30 years with double win at the 2026 Insurance Asia Awards

Pru Life UK Head of Brand & Integrated Marketing Communications Kathryn Cajucom (middle) and Manager for Communications and Public Relations Lalaine Almazan (1st from right) accepted the recognitions at the Insurance Asia Awards.

Pru Life UK celebrates its 30th anniversary in the Philippines, marking another milestone in its mission to protect Filipino families and provide meaningful financial security to more communities. 

Pru Life UK won two prestigious awards at the 2026 Insurance Asia Awards: International Life Insurer of the Year - Philippines, its sixth consecutive title, and New Takaful Insurance Product of the Year - Philippines for PRUTerm Lindungi, the country's first Shariah-compliant Family Takaful product.

These awards demonstrate Pru Life UK's ongoing leadership in customer-centric growth, innovation, and financial inclusion. Pru Life UK has expanded to meet the needs of Filipinos since its inception in 1996, with over 35,000 agents and a nationwide network of over 200 branches, business centers, and general agency offices. 

 

In FY2025, the company maintained a strong performance, earning ₱10.0 billion in New Business Annual Premium Equivalent and a market-leading 13% share of new business sales. Premium income increased to ₱52.8 billion, ranking second in the industry with a 13% market share. Pru Life UK currently insures close to two million lives and serves nearly one million policyholders.

“Winning International Life Insurer of the Year for the sixth year in a row is both an honour and a responsibility. As we celebrate 30 years in the Philippines, this recognition inspires us to continue making protection more accessible, relevant, and meaningful for Filipinos. Our work continues, with Filipinos at the heart of everything we do.” ~Kathryn Cajucom, Vice President for Branding and Integrated Marketing Communications at Pru Life UK

Expanding protection for more Filipinos

Pru Life UK's New Takaful Insurance Product of the Year - Philippines award recognizes the company's pioneering role in introducing Islamic insurance to the Philippines. 

Pru Life UK has been raising awareness and trust in Takaful since becoming the Philippines' first licensed operator, through education sessions, grassroots engagement, and consultations with Islamic religious leaders, media, financial advisers, and communities, particularly in Mindanao. 

The focus of this effort is PRUTerm Lindungi, the Philippines' first Shariah-compliant Family Takaful product. It is intended to help underserved communities and reflects Pru Life UK's commitment to inclusive protection that takes into account diverse needs, values, and ways of life.

Looking ahead with purpose

Pru Life UK continues to provide solutions that meet its customers where they are. In 2025, it will launch traditional products that provide protection and payouts, as well as wealth solutions, to supplement its strong investment-linked insurance portfolio. 

Beyond its products, the company continues to support financial education, climate resilience, health, and disaster preparedness through Prudence Foundation initiatives such as Adopt-a-Madrasah and Cha-Ching.  

Pru Life UK remains committed to its mission of being partners for every life and protectors for every future, as it celebrates its third decade in the Philippines.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

 

Please use "Pru Life UK" when referring to the company.

About Prudence Foundation 

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. 

The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people. 

 

For more information: www.prudencefoundation.com 

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom. 

Cha-Ching expands reach to 2 million youth as programme marks 10th anniversary

Pru Life UK and Prudence Foundation continue to fulfill their commitment to expanding and improving financial literacy coverage in the country, with their flagship financial education programme, Cha-Ching, recently reaching two million Filipino youth beneficiaries, a significant milestone that coincides with the program's tenth anniversary. 

To commemorate Cha-Ching's expanding reach and transforming impact, Pru Life UK hosted a Financial Literacy Summit and Engagement Session on June 16 at Cha-Ching partner Senate President Neptali A. Gonzales Integrated School (SPNAGIS) in Mandaluyong City.

The event brought together a diverse group of stakeholders and key partners, including representatives from JA Philippines and JA Asia Pacific, key officials from the Department of Education's (DepEd) national and regional offices, teachers, and students, all of whom expressed strong support and shared commitment to the Cha-Ching and its current initiatives.

“I’m proud to see how Cha-Ching has given young learners the kind of financial education many of us wish we had growing up. Ten years in, and two million students later, the message is clear: the need is real, and so is the impact.” ~Atty. Calvin Kohchet-Chua, Pru Life UK Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer

Among the event's highlights was a presentation of the Cha-Ching session, which showcased the program's dynamic, experience-driven approach to promoting beneficiary involvement. 

Beyond commemorating Cha-Ching's tenth anniversary and two million-reach milestones, the event also provided an opportunity to formally recognize and award the program's dedicated DepEd partners and Teacher Champions, who have been critical to the successful delivery of financial education sessions in schools.

[L-R] Vivek Kumar, JA Asia Pacific President and Chief Executive Officer; Maricel Estavillo, Pru Life UK Vice President for Takaful & Sustainability; Pia Warburton, Prudence Foundation Senior Manager; Nicole Ngeow, Prudence Foundation Executive Director; Atty. Calvin Kohchet-Chua, Pru Life UK Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer; Paula Patrice Dela Cruz, JA Philippines Director of Operations; and Dr. Krishna Alejandrino, JA Philippines Executive Director

A stakeholder reflection was also held, in which graduates, teachers, parents, and regional leaders were invited to offer views and provide insight on the programme, emphasizing Pru Life UK's commitment to continual improvement and innovation.

Cha-Ching is an award-winning global financial literacy programme developed by Prudence Foundation, the community investment arm of Prudential plc, Pru Life UK's parent company. It equips the next generation with the financial knowledge and skills they need to make informed decisions that lead to financial wellbeing and a more resilient future.

In conjunction with JA Asia Pacific, a school curriculum program for children aged seven to twelve was created to impart money-savvy values, knowledge, and behavior. Over 3 million students have been taught the curriculum in 16 markets in Asia and Africa, with over 87,000 instructors trained to date.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

 

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

 

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

 

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

 

 

Please use "Pru Life UK" when referring to the company.

 

About Prudence Foundation

 

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. 

The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people. 

For more information: www.prudencefoundation.com 

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom. 

 

About Junior Achievement Philippines

Junior Achievement of the Philippines (JA Philippines) is a proud member of JA Worldwide®, a global nonprofit organization dedicated to empowering youth. JA Philippines offers K-12 programmes focused on fostering financial literacy, work readiness, and entrepreneurship skills among young individuals. With nearly a century of experience, JA has implemented successful programmes across 123 countries, collaborating with academia, government, and the private sector.

 

JA Philippines has been recognized for its outstanding contributions and partnerships. The organization has collaborated with various corporate social responsibility (CSR) projects. This collaboration highlights JA Philippines' commitment to promoting economic empowerment and providing opportunities to the youth. The global impact of JA Worldwide has garnered significant recognition. The organization has been nominated for the Nobel Peace Prize for two consecutive years due to its remarkable achievements in empowering youth globally and its ability to foster unity amidst diversity.

 

Are you passionate about empowering youth and shaping the future generation? Volunteer with Cha-Ching and be part of our impactful initiative recognized at the 2024 Asia-Pacific Stevie Awards! Join us in our pursuit of transforming lives, one student at a time. By becoming a volunteer, you'll play a vital role in equipping young minds with essential financial literacy skills; you may visit https://www.cha-ching.com/en/.

Pru Life UK brings the Chinese New Year countdown celebration to Lucky Chinatown

Pru Life UK, the country's biggest life insurer, commemorated the Year of the Horse with the Lucky Chinatown Chinese New Year 2026 Countdown Celebration, a cultural event hosted in Manila's Lucky Chinatown.

Anchored on themes of togetherness, optimism, and protection, the celebration brought together families, partners, and the local community through a dynamic program of traditional rituals, live performances, and symbolic countdown moments, reflecting Pru Life UK's commitment to supporting Filipinos at life's milestones.

The festivities began on February 16 with a special countdown and the ceremonial sounding of the gong, which is a time-honored ritual that represents prosperity and good fortune.

As the clock approached midnight, the evening came alive with musical performances, including crowd-pleasing sets by Lola Amour and Dionela, providing a contemporary twist to the traditional festival. Mallgoers were also able to capture PRUsperity at the Pru Life UK booth located in the Lucky Chinatown mall atrium. Visitors were asked to have their photos taken and receive a personalized Chinese name calligraphy bookmark, a significant gift symbolizing good fortune and new beginnings for the coming year.

“As we welcome the Chinese New Year, we are reminded that true prosperity begins with protection—safeguarding our families, our dreams, and the future we are building together. By being part of this celebration, we honour tradition while reaffirming our promise that Filipino families can Count on Us to be there, through every season of life.” ~Kathryn Cajucom, Head of Brand and Integrated Marketing Communications of Pru Life UK

A Grand Fireworks Musical Display heralded the New Year, indicating a hopeful and meaningful start. 

The celebrations continued on February 17 with daytime activities for families and shoppers. Highlights included a spectacular lion and dragon dance and an astrological forecast session presented by feng shui master Johnson Chua, who provided insights for the coming year. 

Live performers filled out the program, keeping the celebratory vibe alive all day. Pru Life UK underlined its role as a trusted life partner by presenting the Lucky Chinatown Chinese New Year 2026 Countdown Celebration, allowing Filipinos to start the year with confidence, security, and the certainty that when it comes to protection, they can always count on PRU.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Young Filipinos favour human advice for life and health insurance decisions

Even as digital financial tools gain popularity, young Filipino adults aged 20 to 35 continue to prefer human financial counselors when making life and health insurance decisions. According to a recent study on the Financial Mindset of Young Adults in Asia conducted by Prudential plc, a leading Asia and Africa insurer and Pru Life UK's parent company, the Philippines is the most human advice-oriented of the seven Asian markets surveyed, with young adults preferring advisers to digital tools for insurance guidance.

This desire is placed against a widespread sense of uncertainty, with 73% of young Filipinos stating they live in an era of unpredictability, the most in the region. Their primary concerns are rising living costs, family health, and financial security and help in old age. In this climate, consistency and comfort are important, especially when it comes to decisions that affect one's health, money, and family.

Despite persistent uncertainties, young Filipinos are more positive about their financial future than their regional peers, with 81% expecting their personal financial condition to improve in the next five to ten years. While 38% anticipate more hazards emerging from the current uncertainties, 44% see more opportunities ahead.

When it comes to purchasing life or health insurance, 76% of young Filipinos prefer to see an insurance agent or specialist for guidance, compared to 24% in other Asian countries, who prefer digital tools such as comparison platforms and AI-powered tools. This preference for human guidance persists throughout the insurance journey, with the majority of respondents preferring advisers for assistance in identifying relevant products (68%), explaining coverage details (80%), navigating the claims process (71%), and managing their policies (65%).

While young Filipinos are digitally confident and actively use internet tools for research and everyday financial management, they seek advice when making high-stakes decisions. Life and health insurance decisions are considered as more than just transactions; they demand explanation, reassurance, and trust. This is supported by regular, in-person interactions with financial advisers, with 80% of young Filipinos having met or spoken with one in the previous five years.

This substantial correlation between client preferences and adviser-led engagement emphasizes the importance of Pru Life UK's over 38,000 licensed insurance agents nationally. Its extensive and digitally enabled agency force is poised to assist young Filipinos at critical moments, providing personalized advice, clear explanations, and trusted human guidance for life and health protection decisions, as digital tools improve access, speed, and convenience.

“We understand the hopes and challenges of young Filipinos in securing their financial future. This generation is purposefully planning for tomorrow while balancing the needs of today. We are committed to supporting their aspirations by providing solutions that are simple, accessible, and relevant to their lives. They can always Count on PRU in helping them protect their possibilities and nurture every promise for themselves and their families.” ~Kathryn Cajucom, Head of Brand & Integrated Marketing Communications at Pru Life UK

Financial Mindset of Young individuals in Asia studied 5,348 young individuals in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, and Thailand using an online quantitative study from July to August 2025.

For deeper insights into the evolving priorities, concerns and preferences of Asia’s young adults, access the full report here.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

 

Please use "Pru Life UK" when referring to the company.

About Prudential plc

Prudential provides life and health insurance and asset management in Greater China, ASEAN, India and Africa. Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. The business has dual primary listings on the Stock Exchange of Hong Kong (HKEX: 2378) and the London Stock Exchange (LSE: PRU). It also has a secondary listing on the Singapore Stock Exchange (SGX: K6S) and a listing on the New York Stock Exchange (NYSE: PUK) in the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is also included for trading in the Shenzhen-Hong Kong Stock Connect programme and the Shanghai-Hong Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

About the report

Financial Mindset of Young Adults in Asia is a Prudential commissioned report, delving into the insurance and investment experiences, preferences and attitudes of 5,348 people aged 20-35 in seven Asian markets through online quantitative survey. The survey was conducted in July-August 2025.

Pru Life UK supports return of Great British Festival in Manila

(L-R): Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal and Government Relations Officer; Kathryn Cajucom, Pru Life UK Head of Brand and Integrated Marketing Communications; Sarah Hulton OBE, His Majesty’s Ambassador to the Philippines; Sanjay Chakrabarty, Pru Life UK President and CEO; Sarah McLeod, British Chamber of Commerce Philippines (BCCP) Chair; Zoe Tamano Alonto Lucman-Mambuay, Pru Life UK Takaful Agent Ambassador; and Maricel Estavillo, Pru Life UK VP Sustainability and Takaful Head.

The Great British Festival successfully returned to Bonifacio Global City (BGC), attracting large audiences to the BGC Amphitheatre for a lively celebration of British culture, food, and entertainment. Pru Life UK, the country's biggest life insurer, once again served as a major sponsor for the highly anticipated event.

The Great British Festival 2026, organized by the British Embassy Manila, the British Chamber of Commerce Philippines (BCCP), and the British Council, offered a diverse range of performances, activities, and programmes. These included film screenings and instructive presentations about travelling and studying in the United Kingdom, as well as live band performances, pub quizzes, food and drink, brand booths, and raffles.

The two-day event brought together leaders, innovators, and members of the diplomatic community, with His Majesty's Ambassador to the Philippines, Sarah Hulton OBE, and BCCP Chairman, Sarah McLeod, leading the opening ceremony.

“At Pru Life UK, we take great pride in our British heritage, and we are delighted to once again support the Great British Festival 2026. We have proudly sponsored this event for years reflecting our strong commitment to the British Embassy and the BCCP, our trusted and long-standing partners, as we continue working together to strengthen the ties between the UK and the Philippines.” ~Sanjay Chakrabarty, President and Chief Executive Officer of Pru Life UK

Pru Life UK, one of the event's key sponsors, hosted an immersive exhibit that showcased Prudential's long history. This included a themed photo wall with a backdrop of the famed Holborn Bars, as well as a feature wall that took visitors through Pru Life UK's history, from its inception in the UK to its 30th anniversary this year. Participants were also handed exclusive bookmarks as souvenirs, which were tastefully etched with their names in calligraphy.

The Great British Festival 2026 drew a large crowd and once again provided an accessible platform for showcasing British culture while strengthening cultural and business relations between the UK and the Philippines.

Takaful Agent Ambassador

Financial protection for all

Pru Life UK underlined its commitment to promoting financial inclusion and providing financial protection products that enable Filipinos to achieve security, stability, and hope for the future, regardless of faith, personal circumstance, or economic standing, during a featured talk at the event.

Takaful by Pru Life UK, the first Shariah-compliant life protection product in the Philippines, fills a critical gap in the insurance landscape, guaranteeing that Filipino Muslims and values-driven individuals can obtain insurance without compromising their convictions.

“In our country, millions of families remain vulnerable to unexpected life events such as illness, accidents, or the loss of a loved one. For many, the absence of financial protection can mean falling into poverty overnight. For communities that require financial solutions aligned with Islamic principles, this gap has been even wider. Takaful is not merely a product. It is a statement of values. It shows that financial services must evolve with society, that respect for faith and culture is not a limitation but a strength, and that business success and social responsibility can move forward together.” ~Zoe Tamano Alonto Lucman Mambuay, Pru Life UK’s pioneering Takaful Agent Ambassador

Pru Life UK's launch of Takaful reflects its commitment to improving accessible finance and responsible business. As the first insurer in the Philippines to earn a Takaful license, Filipinos can rely on PRU to provide ethical, inclusive, and revolutionary financial protection policies.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.