Chowking celebrates its 40th anniversary with a historic accomplishment: 40 significant honors from some of the nation's most prestigious marketing, creative, digital, and industry groups in a single year. The achievement highlights the brand's long-standing relevance and strong emotional connection with Filipino consumers, transforming regular meals into memorable experiences.
“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking. They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.” ~Jia Du, Marketing Head of Chowking
Behind these successes is the brand's commitment to delivering great food, outstanding product quality, and experiences that truly resonate. Chowking continues to elevate every touchpoint in brand building, product innovation, and restaurant experience, always focusing on what delights and values customers.
“Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.” ~Ken Lingan, Chowking President
40 Years, 40 Wins: Awards That Mark a Milestone Year
Chowking marked its 40th anniversary with record-breaking accolades at the country's biggest marketing and creative award ceremonies. The brand received Marketing Team of the Year accolades from both the Marketing Excellence Awards and the NEXT Awards, demonstrating its leadership and continuous excellence in brand development.
Its work also achieved outstanding results across various bodies across the country, including ten Quill Awards prizes wins, 14 NEXT Awards innovation prizes, multiple PANATA Awards for creativity and efficacy, and top citations from Grab, Kantar, and FoodPanda for consumer love and cultural influence. Chowking's work was also recognized around the region with prizes at the QSR Media Awards, including Best Restaurant Renovation and Best Digital Initiative. In total, these more than 40 awards represent the brand's creative agility, digital strength, product excellence, and deep connection with Filipino consumers, making 2017 Chowking centennial year the most honored yet.
Continuing the “Sarap Mag-Chow” Promise
As Chowking enters its next decade, the company is doubling down on its pledge to provide more delicious and meaningful experiences for its customers, demonstrating that even after 40 years, the brand's best chapters are just beginning.
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