Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Rainy days may bring gloomy skies, but they also provide an excellent opportunity to refresh your everyday look with weather-resistant basics. Whether you're going to work, running errands, or spending a relaxing day at home, there are plenty of ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Centre Pulilan.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM City Baliwag Launches Art for Everyone 2026, Bringing Bulacan’s Vibrant Art Scene to the Public

SM City Baliwag has transformed its mall atrium into a vibrant celebration of Filipino artistry with the launch of Art for Everyone, a week-long exhibit that makes visual art more accessible and collectible.

Running until July 17, the exhibit reimagines the typical gallery experience by transforming a public space into a dynamic hub where shoppers, art aficionados, cultural advocates, and collectors may discover, appreciate, and acquire original works created by at least 115 talented visual artists from Bulacan. More than just an exhibition, Art for Everyone is a platform that empowers local artists, including young and emerging ones, while also building significant cultural ties with the community. 

The exhibit, which officially opened on July 4, features 310 artworks including paintings, mixed-media pieces, and digital art that reflect the province's rich artistic heritage as well as contemporary creative expression. The exhibit is organized in collaboration with the Provincial History, Arts, Culture, and Tourism Office (PHACTO), the Baliwag Tourism Office, Alumni of Bulacan State University College of Architecture & Fine Arts, the JEFARCA Arts and Historical Society Inc., Bahaghari ng Malolos, Sibul, Katha, Lumina Art Group, Ugnayang Sining Tomasino, San Rafael Art Colektiv, and Lunday Hagonoy Art Group.

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Art for Everyone 2026 expands on its award-winning legacy as a flagship advocacy initiative that promotes accessibility, inclusivity, and community-driven creativity. The program has been recognized globally with Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, and it continues to redefine how art is experienced—transforming SM malls into vibrant cultural marketplaces where art is not only showcased but lived, shared, and made accessible to all.

"We envision our mall as a place where creativity thrives, artists may grow, and people from all walks of life can discover and bring home a piece of Filipino art." ~Rodora Tolentino, Mall Manager of SM City Baliwag Mall, stated that Art for Everyone is more than just an exhibit; it is also a platform

Everyone is welcome to attend Art for Everyone 2026 at your favorite SM City Baliwag and 25 other participating SM malls nationwide. Visitors can discover and collect original works by talented local artists, immerse themselves in inspiring exhibits, and celebrate Filipino creativity while contributing to the country's thriving art scene.

Love at First Deal with SM City Baliwag’s 3-Day Sale

Clear your schedules and gather your shopping buddies—SM City Baliwag is about to ramp up the excitement with its 3-Day Sale on February 13, 14, and 15. It comes shortly before Valentine's Day, so there's no better time to indulge yourself, your loved ones, or both.

Need a new outfit? Looking for some new beauty must-haves? Perhaps you wish to improve your area or upgrade your gadgets. Whatever's on your list, your favorite businesses are offering offers you won't want to miss. Check out the most recent finds at the SM Store, SM Hypermarket, Ace Hardware, Ace Builders, Watsons, SM Appliance Center, Surplus, and Miniso.

Purchases could possibly provide you with numerous opportunities to take home a brand-new SUZUKI DZIRE GL CVT HYBRID! Shoppers who spend P1000 or more can get one e-raffle entry. Whether you're looking for a great date-night outfit, a thoughtful gift, or something lovely for yourself, you'll find something to adore around every corner.

Shop, dine, relax, and simply enjoy the delight of discovering something good. Three days. Lots of savings. There are plenty of reasons to say yes.

SM City Baliwag’s 3-Day Sale is set for February 13–15. Don’t sit this one out. See you at the mall!

Main Character Meals: Kain Lokal Arrives at SM City Baliwag

Good food tastes different when it's local, and Kain Lokal at SM City Baliwag is an excellent example. This native restaurant celebrates Filipino dishes that we all know and love, prepared with heart, heritage, and a lot of sarap.

From cozy classics to daring, innovative twists on local favorites, Kain Lokal is all about huge flavors at reasonable costs. The menu items they serve, such as silog, pares, unli rice, and unli kape, evoke memories, while the next makes you say, "Balik us here."

Kain Lokal is more than just a supper; it's a celebration of Filipino cuisine and camaraderie. It's never been more enjoyable to support local businesses.

Visit Kain Lokal located at SM City Baliwag Central Terminal! Come hungry. Leave happy. Eat local.

SM Malls in Bulacan Share Holiday Cheer Through “ChriSMiles”

ChriSMiles, SM Supermalls' annual employee volunteer program, brought holiday pleasure to at least 110 children of janitors and security officers at SM City Marilao, SM City Baliwag, and SM Center Pulilan.

The project included free play activities at mall amusement centers, where children could enjoy games, leisure activities, and mascot appearances. The celebration also featured gift-giving, shared meals, and the distribution of SM "Besties of Joy."

According to Prescila Salamat, Senior Human Resources Manager at SM City Marilao, the program recognizes the dedication of janitorial and agency personnel by celebrating their families and children. ChriSMiles, which began in 2012, is a national SM volunteer initiative that encourages workers to share their blessings and spread joy to communities over the holiday season.

Quick Bites, Conti's Delights at SM Bulacan Malls

An OG has come at SM Bulacan malls, and we're all for it.  Conti's Take Out Nooks is now selling freshly baked cakes and other delicious treats at SM City Baliwag and SM Center Pulilan.

Conti's Take Out Nooks have now opened on the ground level of SM City Baliwag and SM Center Pulilan, allowing shoppers to conveniently take home breads, pies, pastries, cookies, frozen ready-to-eat foods, and, of course, legendary cakes.

Whether it's a celebration, a gift, or simply a little 'pick-me-up', Conti's is only a few steps away to brighten your day. For food alerts and promos, check out https://www.facebook.com/smbaliwag and https://www.facebook.com/smcenterpulilan.

Best Christmas Finds Await at SM City Baliwag’s Holiday Madness Sale

Christmas vibes are here early as SM City Baliwag hosts a magnificent Holiday Madness Sale including huge savings, big grins, and festive finds!

From Friday, November 28, to Sunday, November 30, make your Christmas wish list and fill your carts with fantastic gift ideas for friends and family.  Get up to 70% off certain items during mall-wide sales at SM Store, SM Hypermarket, Ace Hardware, Watsons, SM Appliance Center, Surplus, Miniso, and other mall companies.  There are several categories to choose from, including beauty, home, electronics, toys, fashion, shoes, bags, and many more.

While shopping, also check out awesome dining deals at affordable prices from selected food tenants at SM City Baliwag.

Get your calendars and mark November 28-30 all the way from 10am to 10pm. Head on over to the SM City Baliwag’s Holiday Madness Sale blowout! For mall events and updates, check out https://www.facebook.com/smbaliwag on Facebook.

SM Bulacan Malls Illuminate the Holidays with Grand Christmas Centerpieces

Santa Claus spreads holiday glee during the unveiling of SM Center Pulilan’s Christmas centerpiece.

SM Bulacan Malls celebrate the most joyful time of year with the spectacular reveal of their dazzling Christmas centerpieces, officially kicking off the province's holiday season.

Mallgoers are treated to a traditional festive voyage as SM Bulacan malls transform their atriums into a majestic Christmas attraction, complete with the signature Holiday Grand Red Ribbon, which represents joy, unity, and the genuine essence of the Yuletide season.

SM Center Pulilan welcomes the Yuletide season with the ‘Wrapped Christmas Wonders’ attraction showcasing a 30-ft Christmas tree.

Kids celebrate the spirit of the holiday season during the unveiling of SM City Marilao’s Christmas centerpiece.

Magical performances amaze mallgoers during the marvelous unveiling of SM City Baliwag’s Christmas centerpiece.

SM City Marilao unveils a 36-foot Christmas tree inspired by the "Holiday Symphony." The centerpiece, which features an enchanted forest of stylized rotating Christmas trees, shines bright with a modern sparkle—glistering lights and classic ornaments ascend in graceful harmony, alongside hanging trees with branches dressed in shimmering ornaments and cascading curtain lights.

Meanwhile, SM City Baliwag unveiled the "Holiday Tale," a mythical Christmas centerpiece exuding fanciful delights. The attraction has a magnificent 30-foot Christmas tree surrounded by gnomes, reindeer, gift boxes, and enchanting candles.

SM City Baliwag lights up the ‘Holiday Tale,’ the newest Christmas attraction in the province. 

SM Center Pulilan, on the other hand, has unveiled the "Wrapped Christmas Wonders." This year's theme captures the spirit of holiday parties and gift-giving, and is emphasized by a classic 30-foot Christmas tree.  Shoppers will experience the spirit of the holiday season as the centerpiece displays magnificent piles of huge gift boxes, small trees, and reindeer.

In conjunction with the release of the holiday centerpieces, SM malls in Marilao and Baliwag present the SM Besties of Joy.  For every two bears purchased, one will be donated to a local charity, bringing warmth and comfort this Christmas season.

SM is making the holidays even more memorable by participating in the "100 Days of Kindness" campaign, which provides brightness, joy, and kindness to millions of Filipinos around the country.

SM City Marilao's dazzling Christmas centerpiece stuns with a towering 36-ft Christmas tree. With the theme ‘Holiday Symphony,’ the music-inspired attraction delights shoppers of all ages.

Until December 25, SM will post daily films on its digital channels highlighting emotional and inspiring acts of kindness as part of the "100 Days of Kindness" campaign, in which customers can expect random acts of kindness such as surprise delights, warm greetings, and pleasant gifts.

The following days will be merrier as SM Bulacan Malls celebrate Christmas in full swing, with celebrations, Christmas markets, and entertainment planned throughout the holiday season.

For updates, visit the official Facebook Pages of SM City Marilao, SM Center Pulilan, and SM City Baliwag.

A Delicious Journey with New Stores at SM Bulacan Malls

Regardless of the season, SM malls in Marilao, Baliwag, and Pulilan will make everyday a holiday as the malls bring in some of the latest additions to their exciting mix of food tenants for a fun and exciting shopping experience.

Perfect for the season of giving, SM City Marilao welcomes Caramia Cakes & Gelato. Sweet tooth or not, one can’t resist Caramia’s premium lineup of cakes, gelato, and shakes that are enough to make any celebration or a simple day merrier. Here you may find Caramia’s bestseller cakes, such as Ube Cake, Midnight Dream, Pistaccio Cioccolato, and Salted S’mores. Of course, their all-time favorite gelato flavors include Pistachio, Chocolate Therapy, and Cookies & Cream. Also try their newest offerings— Mango Cream Pie, and gelato in Maltesers and Peach Mango Caramel flavors. Whether it’s a gift, a treat, or a simple craving, Caramia Cakes & Gelato will surely fit any occasion or anyone’s heart. Visit them now at the second level of SM City Marilao.

Experience dessert supremacy at Caramia Cakes & Gelato, now open at the second level of SM City Marilao.

Italian ice cream overload at SM City Marilao’s Caramia Cakes & Gelato.

Celebrate occasions big or small with bestselling, blissful cakes from Caramia’s Cakes & Gelato, located at the second level of SM City Marilao.

A highly recommended place to drink, eat, and unwind unveils as Nextgen Cafe opens at the ground-level, mall annex of SM City Baliwag. Shoppers will be thrilled, as Nextgen Cafe is the ideal place to stay with its cozy ambience and enticing menu. Seize the day with a sip of their specialty coffee, such as Café Español, Café Yemen, and Vietnamese Coffee. Compliment your drinks with their bestseller menu—bacon, sausage, spam, choice of wafflesor rice- serve with omelet. The store also offers refreshing Sensazione series drinks available in 10 irresistible flavors, among others. Furthermore, Nextgen Café is pet-friendly, so fur parents are welcome to chill here with their pets, with rules applied accordingly.

Nextgen Café is ready to serve at the ground-level mall annex of SM City Baliwag.

Get cozy and unwind over a cup of coffee and some snacks at SM City Baliwag’s Nextgen Café.

Call the squad and assemble for a yummy feast as The Crunch – Boneless Fried Chicken opens at the ground level of SM Center Pulilan. Indulge in their unique style of tasty and mouthwatering boneless fried chicken. The store offers Chicken Shots, Shots Bucket, Half Chicken (6 pcs/flavor), and Whole Chicken (12 pcs/flavor), available in different delicious flavors such as Classic, Honey Garlic, K-Style, Spicy K-Style, Teriyaki, Cheesy Bacon, and Texas BBQ.

Bite into flavors at The Crunch – Boneless Fried Chicken selections now serving at the ground level of SM Center Pulilan.

Mouthwatering fried chicken dip in signature sauces is one of the offerings you don’t want to miss at The Crunch – Boneless Fried Chicken in SM Center Pulilan.

Go heavy with The Crunch – Boneless Fried Chicken rice meal and other selections now cooking at the ground level of SM Center Pulilan.

Plan your next food crawl and visit the latest food destinations only at SM Bulacan malls. Stay updated, as the malls will unveil some of the best store concepts in the coming days. Follow the social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan for the latest trends and happenings.