Pru Life UK is expanding its Adopt-a-Madrasah campaign to Cagayan de Oro as part of its commitment to better support Mindanao's underprivileged Muslim communities.
Pru Life UK's Takaful journey includes empowering more Muslim communities through the Adopt-a-Madrasah program, which emphasizes the importance of financial security, technology upskilling, and climate and health readiness. Pru Life UK was the first in the country to receive a Takaful (Islamic insurance) operator licence from the Insurance Commission.
“At Pru Life UK, we firmly believe that education is a powerful driver of change, which is why we, together with our partners, continue to strive to ensure opportunities are available to everyone. Through the expansion of the Adopt-a-Madrasah programme, we hope to broaden our impact by helping equip more Muslim communities with the knowledge, skills, and resources they need to build sustainable futures—and to prove to them that they can count on us anytime.” ~Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head
The Adopt-a-Madrasah campaign concludes this year with the introduction in Cagayan de Oro. The rollout builds on the program's successful implementation in Bangkal, Davao City, earlier this year, when three community Madaris received digital learning equipment in collaboration with Pru Life UK's circular economy partners, Humble Sustainability and LiteHaus International.
The Adopt-a-Madrasah program, piloted in 2024, included the donation of educational supplies, hygiene kits, and a creative session led by Pru Life UK staff and agent volunteers.
These activities are carried out in collaboration with local Muslim community leaders and government partners. The project reinforces the company's purpose to be a trusted partner and defender for future generations, improving lives via education, empowerment, and sustainable development.
To learn more about Pru Life UK and its sustainability programmes, visit www.prulifeuk.com.ph
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q2 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.

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