With family-owned businesses and property values on the rise in the Philippines, an increasing number of Filipino families confront a silent financial risk: wealth transfer delays and estate settlement challenges, which can result in frozen assets, court conflicts, and forced liquidation.
According to Rex Mendoza, Chairman and CEO of Rampver Financials, during Pru Life UK's exclusive Legacy Uncorked event at the Grand Hyatt Manila, many families accumulate money but fail to secure it for future generations. Estate planning is more than just a financial burden; it is a duty to one's heirs and a pledge to continuation.
To address this growing gap, Pru Life UK launched Legacy Uncorked, a platform for intergenerational asset preservation and ethical succession planning. The event, hosted by Mendoza, one of the country's top advocates in financial stewardship and legacy building, drew high-net-worth families, company owners, and wealth advisors to explore estate planning techniques.
Mendoza provided a compelling message about why Filipino families should plan not only for wealth accumulation, but also for wealth transfer and continuity. He said that legacy is more than simply what one leaves behind; it is also about preparing others to carry it on.
Citing recent geopolitical and economic shocks, he emphasized that unpredictability has become an integral feature of financial strategy. He went on to say that unpredictability has become a constant, with health crises, market shocks, and policy changes. Families that do not develop emergency liquidity and succession plans subject their successors to undue financial risk.
He also emphasized that legacy failure is typically caused by a lack of generational preparation rather than a financial loss. He explained that heirs fail not because they lack inheritance, but because they lack leadership. Wealth should be transferred with judgment, purpose, and financial knowledge. Mendoza also underlined the need of disciplined investment methods for generational wealth, stressing that asset diversification, risk management, and sustainability must lead long-term decisions.
Legacy Planning
Sanjay Chakrabarty, President and CEO of Pru Life UK, emphasized the need of legacy planning in the Philippine environment, where estate settlement continues to be a significant obstacle to maintaining family wealth.
According to him, many families are compelled to sell long-held assets, companies, or land in order to pay off estate liabilities. Every family that desires continuity, stability, and dignity in the transfer of their assets should consider estate planning; it is not just for the wealthy.
PRUWealth 10, Pru Life UK's flagship single-pay life insurance product intended to assist with estate planning, was unveiled at the event. Clients can create estate liquidity, safeguard assets from forced sales, and guarantee a smooth inheritance transfer with this solution.
PRUWealth 10 gives fast funding when households need it the most. It prevents the loss of family legacy as a result of emergency property sales or loan dependency. We continue to see increased interest from discriminating families and business leaders who understand the need of structured protection.
Chakrabarty also stated that structured wealth transition is a growing financial priority in the country. He stated that debates about legacy are no longer taboo. Today's leaders seek to protect both their careers and their family relationships. Pru Life UK is here to help you achieve your goals with organized, future-ready financial strategies.
Legacy Uncorked also included a tailored wine appreciation trip by Chie Gatchalian, co-founder of The Sip Studio, which represented how legacies are consciously constructed and preserved with care, echoing the event's central message: heritage must be protected, not left to chance.
The event was part of Pru Life UK's continued commitment to financial education and estate planning advocacy in the Philippines, which provided families with guidance, solutions, and professional advice to protect multigenerational wealth.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

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