SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

Dagupan erupted with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city's iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs).

The annual Bangus Festival in Dagupan, renowned as the Philippines' Milkfish Capital, was more than simply a celebration; it was a passionate tribute to the industrious people and rich culture that made the city shine.  And this year, SM Center Dagupan did more than just join the party; it enhanced it.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience.” ~Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

This event, co-hosted by the Department of Trade and Industry (DTI), stressed the importance of entrepreneurship in regional growth, demonstrating that when local firms thrive, communities benefit.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the culinary festival, mallgoers delved headfirst into the Bangus Festival Sale, where summer items were available at up to 70% off - the ideal combination of shopping, discounts, and joy.

The SM for MSMEs campaign remained a cornerstone of SM Supermalls' efforts to support small businesses around the country.  By supporting events such as Bangus, SM reinforced its commitment to fostering local talents and traditions, ensuring that Filipino pride and enterprise coexist.

A local vendor showcases their delicious bangus treats.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

SM Supermalls hosts COMELEC Mall Voting on May 12

Listen up, voters!  The countdown to the May 12, 2025 National and Local Elections has begun—and this year, voting has become much easier.

At collaboration with the Commission on Elections (COMELEC), SM Supermalls is thrilled to launch the Mall Voting Program (MVP) at 20 select SM malls nationwide, bringing democracy closer to home—literally.

Gone are the days of scorching heat and congested school gymnasiums.  On May 12, qualified voters assigned to MVP locations can go to their allotted SM mall to vote in a safe, accessible, and air-conditioned setting.  Whether you're a busy mom, a working professional, or a senior citizen searching for comfort and convenience, the MVP is here to improve your voting experience—one step (or escalator trip) at a time.

Who Can Vote in the Mall? 

Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.

How Can I Confirm If I Vote in a Mall? 

Check any of the following: 

• precinctfinder.comelec.gov.ph 
• Your Voter Information Sheet (VIS)
• Mall posters or tarps 
• Barangay caravans or your local COMELEC office

Voting Hours at the Mall: 

• 5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
• 7:00 AM – 7:00 PM — Regular voting hours

Can I Bring Someone to Help Me Vote? 

Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too? 

Only if their precinct was also officially transferred to the same mall.

Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

• SM City Manila
• SM City North EDSA
• SM City Fairview
• SM City Sucat
• SM City Bicutan
• SM City BF Parañaque
• SM City East Ortigas
• SM City Southmall
• SM City Cauayan
• SM City Baliwag
• SM City Tarlac
• SM City Batangas
• SM City Santa Rosa
• SM City Puerto Princesa
• SM City Legazpi
• SM City Iloilo
• SM City Consolacion
• SM CDO Uptown
• SM CDO Downtown
• SM City Butua
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  From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.

  
  

  
  

  Why mall voting works

  
  

  The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.
  
  

  “We believe democracy should be inclusive, convenient, and secure. By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.” ~Junias Eusebio, Vice President for Mall Operations at SM Supermalls

  
  
  Democracy meets convenience

  
  

  This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.

  
  

  
  

  Plan ahead

  
  

  Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.

  
  

  Let’s all do our part—vote smart, vote safe, and vote comfortably.

  
  

  Find your precinct number easily at precinctfinder.comelec.gov.ph. 

  
  

  For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  About SM Supermalls Government Services

  SM Supermalls' Government Service Express (GSE) makes essential government services more accessible to Filipinos by bringing key agencies together in select malls nationwide. This one-stop hub offers ID applications, renewals, business registrations, permits, and more—all within a safe and convenient mall environment. Through strong partnerships with government agencies, SM Supermalls champions efficiency, inclusivity, and ease of access, redefining public service to better serve communities.
  
  

What’s New at SM Supermalls? Experiences Made Extraordinary in Davao

Fun starts with the want to feel a bit extra—the desire to explore, try something new, or approach your daily routine as a big-time adventure.

Whether it's making your routine feel more exciting, indulging in a feast to satisfy all of your cravings, or reinventing your style with the perfect accessory, there's always joy to be found in making everyday feel exceptional.

The excitement of discovery begins with this new era of firsts at SM Supermalls in Davao.

Pro-level Content Creation at SM City Davao

With the newly launched, first-in-Mindanao Insta360 store, you can turn every journey into star-studded footage and become an influencer.  Capture your adventures with a diverse range of cameras and accessories, ideal for creative professionals and passionate content creators alike.

Insta360 offers the most recent camera models, such as the Insta360 X4, Ace Pro 2, and GO 3S, which are known for their ability to capture astonishing details and provide high-quality performance in a variety of scenarios.  In addition to cutting-edge cameras, the store provides a variety of accessories and add-ons to improve your shooting experience and speed video production.

Bountiful Flavors at SM Lanang

Expect more to look forward to with the upcoming opening of Hakura Udon in May 2025—a Japanese-inspired restaurant that promises a genuine eating experience in Davao.  From traditional udon noodles to wonderfully crispy tempura, savor the delectable flavors of freshly prepared Japanese classics served right at your table.

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.

Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts. 

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#PinoyTrendsOnline,Pinoy Trends Online,

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

How SM Prime continues to make significant changes for cleaner seas and oceans

The quest for healthier seas and oceans demands persistent dedication, consistent effort, and real concern for our planet.  In the Philippines, SM Prime has emerged as a powerful advocate for this worldwide movement, embracing environmental stewardship not only as a responsibility but also as an integral part of its corporate identity.

Understanding the complex relationship between trash and climate change, SM has been working to address the solid waste dilemma, which pollutes our seas and considerably contributes to greenhouse gas (GHG) emissions.  Organic and plastic trash landfills release methane, a strong greenhouse gas that accelerates climate change significantly more than carbon dioxide.  SM tackles this issue full on with proactive cleanup actions and rigorous waste management programs, considerably minimizing environmental harm while mitigating its impact on the global climate.

SM's continuous success in advocacy is due to the overall strength and cooperation of its various business units.  This collaboration enables the group to expand its clean-up efforts from coastal areas to smaller but equally important water systems such as rivers and estuaries.  By enlisting hundreds of devoted staff and thousands of eager volunteers, SM guarantees that its activities are comprehensive, impactful, and long lasting.

As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.

Collaboration is at the heart of SM's environmental efforts.  Recognizing that healthier oceans require collective effort, SM frequently collaborates with government agencies, municipal governments, and international groups.  The Department of Environment and Natural Resources (DENR), numerous local government units (LGUs), and global organizations such as Ocean Conservancy are frequent collaborators, particularly during the annual International Coastal Cleanup (ICC).

ICC 2024 was a notable milestone for SM's participation in the project, as it marked the company's tenth consecutive year of involvement while also being its largest to date, activating 15 SM malls across the country and generating an amazing turnout of 23,320 committed volunteers.  This unprecedented level of engagement demonstrates SM's growing influence and the growing public interest in ocean conservation.

“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls.” ~Steven Tan, SM Supermalls President

SM is committed to preserving this momentum and will continue its cleanup efforts through constant participation.  Since January 2025, SM By the Bay has been doing regular monthly cleanup efforts, highlighting the company's dedication to long-term environmental care.

What's New at SM Supermalls? Discover every day with the ideal home of many firsts.

Home is comfortable. But with nothing new to try and experience, home can feel ordinary. With SM Supermalls, your everyday life never gets dull! From first-in-the-Philippines dining experiences to new and excitingly fresh shopping destinations, SM Supermalls elevates your everyday adventure by bringing local excellence and world-class sensations closer to you. Whether you’re craving to try out international flavors, aiming to discover rising local gems, or wanting to immerse yourself in cutting-edge lifestyle trends—SM Supermalls is your ultimate home to many exciting firsts.

Home to Authentic Italian Flavors

The best flavors of Italy are closer than ever! Rossopomodoro's renowned Neapolitan pizza, with its trademark scorched crust, creamy mozzarella, and San Marzano tomatoes, makes its Asian debut at the SM Mall of Asia (MOA). Meanwhile, Osteria Antica opens its doors at Level 6, Podium Social - SM Podium, serving authentic Italian meals prepared using time-honored techniques against an equally stunning interior backdrop.

Home to Korean and Taiwanese Cuisines

With these intriguing new dining venues, you can celebrate the diversity of East Asian culinary inventions.  At SM MOA, Du Hsiao Yueh highlights its time-honored techniques with its heritage Tainan-style Dan Zai noodles, while Maple Tree House serves popular Korean meals featuring premium grilled BBQ. SM Podium, Paldo, offers an authentic Korean fine dining experience, specially curated by a masterful Korean chef.  Lugang Café, known for its authentic Taiwanese food and great dining experience, is thrilled to announce the grand inauguration of its first location in SM Seaside City, Cebu. Cebuano diners can now savor the celebrated flavors such as Three-Cup Chicken, Steamed Xiao Long Bao and Crispy Chicken that have made Lugang Café a beloved name. Meanwhile, Leo Pizza at SM City Fairview redefines comfort food with its unique K-style pizza rendition.

Home to World-class Food Sensations

In SM Aura, the obsession for food just got more exciting with Philippines’ freshly launched, first-ever Burger & Lobster, bringing London's iconic surf-and-turf duo to local food lovers. 

Home to Newly Launched Classic Favorites

In SM City Lipa, Subway welcomes its first branch in SM Supermalls, Batangas, offering stacked, flavor-packed subs for Batangueños to enjoy. While at SM CDO Downtown, Barkadahan Grill opens its newest store, serving Filipino classics and time-tested comfort food.

Home to Clothing and Fitness Essentials

SM Supermalls has everything you need for your first hobby or to make a statement in fashion.  For our fashion-forward shoppers, Hechter Paris brings French high fashion to SM Seaside City Cebu, offering tailored, effortless clothing, headlining with the minimalist, contemporary styles of The Editor's Market in SM MOA. For our more active go-getters, Juego offers high-performance sportswear and athletic gear designs at SM City Fairview.

Home to Coffee and Frozen Treat Lovers

Coffee and dessert enthusiasts will discover new favorites with spectacular openings around SM Supermalls. Tah-me Frozen Yogurt makes its debut at SM Seaside City Cebu, serving specialized yogurt noted for its distinctive creamy and tangy blend of flavors. Swirl Studio at SM City Fairview delights with personalized desserts, whereas Coffee Spot serves specialized brews prepared from premium-sourced beans, ideal for aficionados. Hoshino Coffee brings its famous hand-dripped coffee and fluffy soufflé pancakes to SM J Mall for the first time, direct from Japan!

Home to Firsts Yet to Come

Zubaibai Seafood Restaurant, an exciting seafood destination, is set to make waves for the first time in SM Supermalls—coming soon to SM CDO Downtown! Nine Pot is set to bring its signature Taiwanese hot pot to SM City Clark, while ramen and sushi lovers can look forward to Yuki-Kun and Ramen Nagi, both opening their first-ever Cebu branches at SM J Mall. For dedicated café lovers, The Matcha Tokyo is coming to SM City Clark, serving authentic and high-quality ceremonial-grade matcha and matcha-infused desserts. Meanwhile, Salon de Thé, a refined café extension of French Baker, is set to open at SM J Mall, offering an elegant escape with a delightful serving of French patisserie. Beyond dining, SM Supermalls continues to introduce new activities to explore with iSwing Golf Arena—an indoor golf experience at SM J Mall.

With unlimited shopping destinations and endless first-time experiences to enjoy, SM Supermalls brings the world closer to you, making every visit fresh, exciting, and unforgettable. SM Supermalls—redefining what it means to experience the world for the first time as your ultimate home to many firsts!

Download the SM Malls Online App on the Apple App Store and Google Play for exclusive deals and promos.

Stay updated with the latest #HomeOfFirsts news and events by visiting www.smsupermalls.com and following @smsupermalls on all social media platforms.

Women on Fire 2025: Empowering Women, Building Resilient Communities

In honor of National Women's Month and Fire Prevention Month, SM Cares created Women on Fire, a celebration of women's incredible leadership, strength, courage, and resilience in fire prevention, disaster response, and community safety.  Women on Fire, in conjunction with important government agencies and private organizations, provided as a platform for education, awareness, and empowerment, with approximately 25,000 participants across all activities.

SM Cares, in collaboration with the United Nations Philippines and the Philippine Commission on Women (PCW), launched Women's Month on February 28 with the Purple Illumination Ceremony, which illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country.  The color purple, a widely known symbol of justice, dignity, and women's rights, kicked off National Women's Month in the Philippines, underscoring SM's commitment to gender equality and empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

Women on Fire was a campaign feature that honored female firefighters, emergency responders, and community leaders for their contributions to safety, fire prevention, and disaster preparedness.  On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) held the 4th SM & BFP Nationwide Simultaneous Fire Drill in SM malls nationwide, with SM Mall of Asia serving as the major location.  Hundreds of registered people took part in the Fire Square Roadshow, which included fire safety displays and interactive training sessions to improve preparation.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts." ~Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

The Philippine Commission on Women (PCW) and SM Cares organized the 2025 National Women's Month Celebration Kickoff at SM Mall of Asia on March 5, 2025.  With the theme "Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas," the event sought to encourage women in a variety of fields, especially those from underrepresented groups.  A trade show featuring goods from women-led MSMEs, talks on gender equality and women's rights and leadership, and free services like livelihood assistance, legal advice, and health examinations were among its events. 

Meanwhile, the Women LEAD Forum, co-hosted by the Department of Interior and Local Government (DILG) and SM Cares, highlighted the critical role of women at the barangay and grassroots levels in disaster resilience.  The debate focused on how women-led projects improve neighborhood preparedness and can serve as models for national climate and catastrophe resilience programs.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reaffirm its commitment to establishing safe settings, SM Cares hosted the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, attracting over 12,000 participants from 86 SM malls nationwide.  This campaign educated students, employers, residents, and security officers about the need of creating harassment-free environments in malls and workplaces.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

Manila’s food scene is about to get a major upgrade.  Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, delivering its world-famous wild-caught lobsters and top cut burgers to Manila’s most discerning eaters, ready to revolutionize casual eating with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion.  By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond.  The result?  Burgers toooooo good.  Lobsters sooooo yummy.  You’ll question your whole life after just one bite.  Now, it's Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience 

Burger & Lobster is more than simply a restaurant; it's a destination. With a modern yet welcoming ambiance, a passion for high-quality ingredients, and a cuisine focused on knowledge and simplicity.  Manila's young professionals, foodies, and trend-conscious eaters will return not only for the food, but also for the experience that comes with each meal.

Burger & Lobster at SM Aura offers not just delicious dishes, but also a relaxed yet sophisticated eating experience that complements Manila's vibrant food scene.  Whether it's a long-awaited indulgence, a spontaneous yearning, or a new go-to destination, every visit is intended to be an explosion of rich, robust flavors—each mouthful delivering full, unfiltered satisfaction, because life's too short for boring nibbles!

Burger & Lobster will take you on an adventure with dishes like The Burger, which features 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, which is a whole Canadian lobster served grilled or steamed; and The Lobster Roll, which is a buttery brioche roll filled with succulent lobster meat and Japanese mayo, all made with their signature dedication to quality and bold flavors.  Each dish guarantees a unique and sumptuous experience, demonstrating why this brand has become a global favorite.

Join the Obsession!

Manila has been yearning for something new, interesting, and insatiably satisfying, and Burger & Lobster is now here to give.  One thing is certain: once you've tried Burger & Lobster, there's no turning back.  Bite in, dress up, and prepare to #SERVE and become #OfficiallyObsessed.

At SM Supermalls, we take pleasure in bringing the finest of the world to Filipino foodies, from first-to-market brands to pioneering dining experiences that redefine what it means to have it all.  With Burger & Lobster's introduction at SM Aura, we continue to curate a roster of famous worldwide brands, providing one-of-a-kind culinary experiences for consumers seeking adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Every first Friday and Saturday of the month, SM Supermalls transforms into a sustainability hotspot with its national 'Trash to Cash' (TTC) recycling market, where people can trade recyclable rubbish for cash.  This initiative, part of SM Supermalls' garbage-Free Future campaign, has been in place since 2007 and promotes garbage segregation, recycling, and environmental awareness while also providing financial benefits to communities.

The TTC program, which is held in 87 SM malls countrywide, provides an easy and accessible platform for consumers, renters, and local communities to participate in sustainable garbage management.  TTC actively contributes to the circular economy by ensuring that recyclables are properly sorted and recycled, which reinforces SM Supermalls' commitment to responsible environmental management.

Encouraging sustainable habits with tangible impact

The influence of TTC has been significant.  In 2024, the campaign collected over 12 million kg of recyclables, earning over ₱28 million for participants.  This is similar to saving 204,000 trees if all recyclable garbage is paper, or reducing carbon emissions by 18,000 tons if all recyclable waste is plastic.  TTC is more than just a recycling campaign; it empowers individuals, organizations, and enterprises by turning sustainability into a meaningful and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding.” ~Steven Tan, SM Supermalls President

A caring call to action: Be part of the change

As climate challenges grow, initiatives such as TTC demonstrate that small actions, when taken together, have a significant environmental impact.  By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

With TTC locations scattered worldwide, SM Supermalls provides convenient drop-off places where consumers can properly dispose of things such as paper, plastic bottles, and other recyclable garbage.  Joining the TTC movement is simple. Segregate your recyclable rubbish and bring it to any participating SM mall.  Visit the SM Supermalls official website to learn how you can help create a cleaner, greener future. 

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media. 

SM for MSMEs' Wall of Champions commemorates the Filipino entrepreneurial spirit

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical

In a vibrant celebration of Filipino entrepreneurship, SM Supermalls proudly launched the micro, small, and medium-sized enterprises (MSMEs) Champions' Wall, a visual tribute to the tenacity, devotion, and greatness of the country's 17,000 MSMEs.  The spectacular event, held at the SM Mall of Asia (MOA), brought together notable visitors to recognize the 2024 Presidential Awardees for MSMEs and their vital contributions to the nation's commercial scene.

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A symbol of innovation and perseverance

The MSME Champions' Wall is a symbol of ingenuity and tenacity, representing the path of Filipino entrepreneurs who continue to grow despite obstacles.  The installation, created as a mix of art and storytelling, highlights the various industries and success stories that comprise the MSME sector. 

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

Honoring the 2024 Presidential Awardees

Key members from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector attended the event, as did the prestigious recipients.  In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, underlined the importance of creating platforms for MSMEs to develop, saying, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The event's centerpiece was the formal acknowledgment of the 2024 Presidential Awardees for MSMEs, individuals, and enterprises who have proven exceptional performance, innovation, and community impact.  Each awardee described their experience, emphasizing the critical role that MSMEs play in job creation, industry expansion, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to promoting local businesses through initiatives like the SM for MSMEs Program, which offers entrepreneurs increased market prospects, business support, and national recognition. 

With this effort, SM Supermalls strengthens its support for MSMEs, demonstrating its commitment to being a true partner on their path to success.  The MSME Champions' Wall, which rises towering inside SM MOA, will serve as a permanent reminder of Filipino businesses' resilience, enthusiasm, and excellence.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

About SM Supermalls

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!

Rossopomodoro, a slice of Italy's best, makes its Asian debut at SM Mall of Asia

The seductive aroma of freshly baked dough, the rich taste of slow-simmered tomato sauce, and the creamy delight of delicate milky mozzarella--all work together perfectly.  This is the distinct experience of Rossopomodoro, Italy's largest pizza company, which has officially arrived in the Philippines with its first outlet in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to provide new experiences for Filipinos, bringing them closer to world-class eating experiences, and Rossopomodoro is the newest example of this commitment.

With the opening of Rossopomodoro's first branch in Asia, diners can now enjoy the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza. 

A pizza-cutting ceremony kicked off Rossopomodoro's grand opening at SM Mall of Asia, celebrating Italian ancestry and flavor while also marking the beginning of a new gastronomic journey for Filipino diners.  Guests had their hands doughy as they learned how to make the ideal bite-kneading classic Neapolitan dough from scratch, guided by Italian pizzaiolos. 

Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, creating pizzas, pastas, and Italian delicacies that have won it a place among the world's most well-known pizzerias. 

Guests enjoyed a colorful atmosphere with free-flowing cocktails, live DJ music, and a feast of Rossopomodoro's world-famous specialty dishes.  The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, captured the rich, classic flavors of Naples, while the Pizza Reginella pleased with fresh basil and extra virgin olive oil.  For pasta aficionados, the Linguine Gamberi e Limone was a bright, zesty blend of delicious shrimp and citrus-infused olive oil—a true taste of Italy's finest culinary traditions.

Rossopomodoro's first Asian location joins an ever-growing roster of first-to-market eating concepts that have picked SM as their Philippine home. From the best burgers in New York to the most popular ramen in Japan, SM is still in the forefront of introducing international flavors to Filipino diners. Rossopomodoro has opened its first store in Asia, joining a growing number of first-to-market culinary concepts that have chosen to call the Philippines home.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.