CASIO Brings Iconic Timepieces to SM City Marilao

Iconic timepieces are now within reach as CASIO opens its doors at the second level of SM City Marilao.

Looking for your next stylish and reliable timepiece? Watch enthusiasts and trendsetters in Bulacan now have a new place to shop as CASIO officially opens at SM City Marilao.

CASIO officially opens at the second level of SM City Marilao.

Shoppers can find timepieces suited for every personality and occasion at CASIO’s newly opened branch in SM City Marilao.

Known worldwide for combining durability, functionality, and distinctive style, CASIO offers a diverse collection of watches designed for different lifestyles. Whether you prefer a practical everyday timepiece or a statement watch that adds personality to your look, there is a CASIO design for different occasions and preferences.

Discover timepieces featuring innovative designs and functionality at CASIO in SM City Marilao.

The new CASIO store at SM City Marilao makes it more convenient for shoppers to discover the brand’s popular watch collections in one location. It also provides an easy way to find a timepiece that complements your personal style, whether you're shopping for yourself or looking for a thoughtful gift.

CASIO offers a wide selection of watches suited for different lifestyles at its newly opened store at SM City Marilao.

Get closer to CASIO’s popular collections at its newly opened store at SM City Marilao.

For everyday wear, special occasions, or the next addition to your watch collection, explore CASIO at your Most Loved SM City Marilao for timeless designs and reliable performance.

SM Morning Beats & Brews Brings the Vibes to Bulacan

SM City Baliwag, in collaboration with The Coffee Bean & Tea Leaf, kicks off Morning Beats & Brews in Bulacan.

SM City Marilao and SM City Baliwag have recently launched Morning Beats & Brews, which combines handpicked music, delicious coffee, and feel-good morning energy.

Good music and great coffee come together during the launch of Morning Beats & Brews in partnership with Cong Caphe at SM City Marilao.

Morning Beats & beverages is designed for early risers, creatives, and cultural enthusiasts, delivering tunes matched with premium beverages to set the tone for a productive and inspired day.

At SM City Marilao, a multitude of coffee lovers congregate at Cong Caphe to dance to the beat of music, with DJ Wency providing a lively yet laid-back ambiance.

Meanwhile, SM City Baliwag, in collaboration with The Coffee Bean & Tea Leaf, serves the crowd a delicious cup of coffee while DJ Melvin plays energetic music.

daily Beats & Brews is more than a daily routine; it's a feeling that brings people together through rhythm and flavor. Moments like these distinguish SM Bulacan malls as the “Home of Everyday Celebrations.”

Stay tuned as more vibin’ events will unveil your way in 2026. For updates, check out the official Facebook pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Main Character Meals: Kain Lokal Arrives at SM City Baliwag

Good food tastes different when it's local, and Kain Lokal at SM City Baliwag is an excellent example. This native restaurant celebrates Filipino dishes that we all know and love, prepared with heart, heritage, and a lot of sarap.

From cozy classics to daring, innovative twists on local favorites, Kain Lokal is all about huge flavors at reasonable costs. The menu items they serve, such as silog, pares, unli rice, and unli kape, evoke memories, while the next makes you say, "Balik us here."

Kain Lokal is more than just a supper; it's a celebration of Filipino cuisine and camaraderie. It's never been more enjoyable to support local businesses.

Visit Kain Lokal located at SM City Baliwag Central Terminal! Come hungry. Leave happy. Eat local.

KKV brings viral finds to SM Center Sangandaan

If you've been spotting KKV all over TikTok and Instagram, there's good news. The popular lifestyle concept store has finally launched at SM Center Sangandaan, bringing its vibrant, shoppable world to North Metro customers.

KKV is known for its colorful store design and diverse product offerings, which include everything from fashionable beauty products and snacks to toys, blind boxes, stationery, and household basics. Prices remain reasonable, with stationery starting at P100, bath goodies at P99, cooling body essentials at P59, and beautiful mugs and kitchen items mostly under P500.

Since entering the Philippine market in 2024, KKV has quickly acquired traction among Gen Z and millennials who value economical, beautiful, and functional items. Every visit feels like a tiny treasure hunt, so you can easily come in for one item and leave with a full shopping bag.

Whether you're refilling staples, seeking for giftable items, or simply looking for a fun place to browse, KKV at SM Center Sangandaan is now another reason to visit the mall. Visit the SM Center Sangandaan today!

What’s New at SM Supermalls? Big Thrills, Bigger Experiences in Cebu!

Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

• Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.
• Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.
• Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.
• Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.
• Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

Expect more fun soon with even more First in Cebu experiences: 

• Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 
• iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

• Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.
• Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.

Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

Brique

If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

Nanyang

For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless.

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

Aquaflask

Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank.

Gashapon Bandai

Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.

Fully Booked

For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven.

Flying Tiger

In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

BEST NEW Firsts in Cebu: Little Escapes Made Just for You

This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down.

In this bold new era of SM Supermalls, evolving finds are waiting for you–where everything is thoughtfully chosen to match the way you live from hanging out with friends to relaxing solo. From dining to lifestyle, these new experiences are here to make everyday moments in the spaces you already love even more special, because we truly got it all for you here at SM Supermalls.

Where Delight Awaits You in SM City Cebu

In the heart of the city, SM City Cebu keeps things exciting with spaces and experiences that feel fresh. Its expanded mix features curated brands, exceptional dining, and premium finds—all handpicked to fit the way you shop, connect, and relax. From carefully selected lifestyle picks to specially chosen finds, here are a few worth checking out to make your next visit even more memorable.

Smart Home Innovations

Dyson

This first in Cebu is ready to turn your everyday chore into something you’ll actually look forward to! Step into a world of sleek design and smart technology here at SM City Cebu—where tasks, from cleaning to hairstyling, will feel less like a chore and more like a treat. From effortless hair styling to powerful home must-haves, we’re all about making your life smoother, smarter, and a little more stylish.

Italian Favorites

Cibo

Craving the kind of comfort only a perfectly twirled forkful of pasta can give? We’ve got you. At Cibo in SM City Cebu, you’ll find Italian classics made the way they should be—fresh, flavorful, and timeless. From hearty pastas and wood-fired pizzas to refreshing salads and signature desserts, consider your taste buds officially on a holiday—no passport required!

Bookworm Picks

Fully Booked x Kinokuniya

Open a new chapter at the Second Level of SM City Cebu with the first-ever Fully Booked x Kinokuniya in Cebu. Step into a world of stories and ideas—where Japanese-language titles, bestselling novels, and timeless classics meet creative journals, unique stationery, and lifestyle treasures. Every shelf invites you to discover something new, spark your imagination, and take inspiration home with you.

Your Gateway to the Unexpected at SM Seaside City Cebu

With its stunning seaside views, SM Seaside City Cebu sets the stage for experiences that feel a little out of the ordinary. From standout dining with breathtaking backdrops to unique stores and activities that will make your long weekend even more exciting, each stop is here to bring something unexpected to your day. Check out these picks worth discovering on your next day out.

Authentic Bites

Co. Limited

Craving a little thrill on your plate? The wait is over—Co. Limited is bringing the vibrant flavors and energy of Thai street food to Cebu for the very first time. Opening September 30 at SM City Cebu, get ready to savor bold bites and an experience you won’t forget. With a fresh pairing of elevated touches, every bite is chosen to keep your taste buds on their toes from zesty salads to sizzling stir-fries! Peep this crave-worthy eat at the Upper Ground Level, Seaview Wing.

Style Stop

Issy

Effortless beauty makes its first mark in Cebu at the Second Level, Seaview Wing—bringing makeup and skincare essentials that are easy to use, versatile, and endlessly chic. From everyday staples to bold statement shades, each piece is chosen to let you play, experiment, and discover your own kind of glow.

From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

BEST NEW Firsts in Davao: Finds You’ll Want to Gatekeep

A new vibrant energy is buzzing through the city as more stores open at SM Lanang, making Davao even more truly madayaw. Here, every new discovery is made for you—from trendy, crave-worthy dishes to fashion and entertainment experiences worth showcasing on your grid. In this new era of SM Supermalls, exciting finds await, each reflecting how we continue to grow and evolve with you.

With thoughtfully chosen flavors and styles that can match any Davaoeño’s discerning taste, every visit is sure to turn into a story worth sharing.

All the Cuisines You’ll Love

Craving hand-pulled udon noodles? Or perhaps an entire feast of international cuisines? Whether it’s your favorite bowl of Japanese favorites or an elevated spread that calls for a few more plates, enjoy carefully selected dining experiences to satisfy every appetite.

Hakura Udon

Opening its first Mindanao branch at the 2nd Level, North Wing, inviting Davaoeños to savor authentic Oriental flavors. Here, you can enjoy a unique selection of umami-rich delicacies, ranging from its signature, traditionally made udon noodles to staple Japanese classics, all cooked to perfection.

Buffet 101

Craving a wider array of food selections? Then head over to Buffet 101 at the 3rd Level. A first in Mindanao, this all-you-can-eat restaurant features cuisines from all over the world. With mouthwatering Italian, Chinese, Japanese, and American offerings right at your fingertips, Buffet 101 is sure to satisfy every dining desire.

What Your Dream Lifestyle Needs

Your lifestyle choices shape how you enjoy every day–that’s why we make sure every visit brings something new to discover. From fashion that inspires confidence to gadgets and accessories that blend comfort with style, these new spots are here to add more ease, excitement, and inspiration to your life.

Nike Rise

Unleash your inner athlete—or at least look the part—with the latest in sportswear at the Upper Ground Level. Combining the classic Nike store experience with an immersive digital environment, you'll walk out wearing a great-looking pair of sneakers and a new sporty look.

Digital Walker

If you're looking to upgrade to the latest handheld tech, Digital Walker located at the 3rd Level has you covered. From laptops and smartphones to Bluetooth speakers and smartwatches, Digital Walker's gadgets and wearables will level up your tech game while keeping you effortlessly chic.

The Watch Store

Thinking of upgrading your wrist game? Step into the newest branch of The Watch Store at the 2nd Level and explore timepieces that blend craftsmanship with style. From the timeless elegance of Tissot, Frederique Constant, and Alpina to fashion-forward picks from Tommy Hilfiger, Calvin Klein, and Coach—there’s something to match every look and occasion. Whether you're after precision, personality, or both, your next favorite watch is waiting.

From mouthwatering feasts to lifestyle essentials tailored just for you, Davao’s latest firsts are here to add more style and flavor to your days. Whether it’s a quick break or a full day of exploring, it’s sure to be filled with share-worthy moments you’ll want on your feed. All this is coming together only here in the #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You

Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your life while adding that extra something you didn’t know you were missing.

At SM Supermalls a bold new era full of evolving finds await—each one thoughtfully chosen to bring fresh styles, unique experiences, and everyday essentials that meet the dynamic lifestyle of every Manileño shopper. It’s truly a space that adapts and grows with you, proving time and time again that SM’s got it all for you.

Step into your Stride

Ready to move through your day in style? These curated picks bring you footwear and apparel that combine premium comfort, performance, and design—so every step looks as good as it feels.

REV

Step up your style game with REV, making its Philippine debut at the 2nd Level of S Maison. Built for movement and made to look good, their pieces mix sharp design with all-day comfort—perfect for everything from marathons to coffee runs. It’s fashion that never misses and it’s here to keep your style on point.

FitFlop

Ready to take a walk on the comfy side? Say hello to FitFlop at the 2nd Level, Building A of SM Megamall, where every pair is made to keep your steps light and your style effortless. From sleek sandals to sporty sneakers, they’ve got just what you need to keep moving all day without a single fashion faux pas. Step in, try them on, and see how good style can feel.

Looks that Speak Volumes

Refresh your wardrobe with fashion that tells your story. From minimalist everyday pieces to romantic statement styles, these picks are made to fit every mood and moment.

Beyond the Vines

Minimalist, functional, and effortlessly cool—Beyond the Vines at the 2nd Level, Building A of SM Megamall brings designs that pull everything together. From roomy carryalls to sleek crossbodies, each piece is made to complement your style while keeping up with the demands of your day. It’s the kind of practicality that makes every outfit feel complete.

Ever New

Ever New at the 2nd Level of SM Aura brings a little romance to your wardrobe with styles made for life’s picture-perfect moments. Think flowing dresses, chic coordinates, and polished staples that feel just right for celebrations big or small. It’s your go-to for outfits that make every moment feel like an occasion.

A Touch of Timeless

Trends come and go, but some pieces outlast every season. That’s why Tessera at the 3rd Level of SM Podium is here for you—a fine jewelry brand chosen for its ability to make every moment feel unforgettable. With designs that pair as effortlessly with a crisp white shirt as they do with evening wear, Tessera offers heirloom-worthy classics and fresh, contemporary styles alike. Each piece is selected to bring a touch of luxury to your every day and make your milestones truly memorable. Because true style isn’t just worn—it’s remembered.

Life in Every Angle

Some moments deserve more than just a quick snap—they deserve to be remembered exactly as they happened. With Insta360 at SM Aura, you can capture life in all its dimensions, from wide-open landscapes to up-close details, all in stunning clarity. Whether you’re chasing new adventures or documenting the everyday, every shot is a chance to tell your story from a fresh perspective. After all, the best memories aren’t just kept—they’re experienced again and again.

Find your next go-to with Metro Manila’s newest fashion and lifestyle finds to mix things up. From new fits to fun gadgets, these hot picks are made to keep up with your mood, style, and pace welcoming you into a #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.