AirAsia Philippines won the Gold Award for Most Innovative Video Marketing Campaign at the NEXT Awards Asia-Pacific 2025, recognizing its daring, Gen Z-centered "Let's Fly and Go! The "(LFG!)" ad reinvented how airlines connect younger travelers.
The prize was presented at a gala night hosted at Shangri-La The Fort in Manila, which brought together 79 major organizations from across Asia-Pacific.
The NEXT Awards Asia-Pacific are part of MARKETECH APAC's flagship What's NEXT in Marketing series, which recognizes outstanding campaigns for their innovation, efficacy, and regional impact. This year's winners covered a wide range of markets, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, Australia, Myanmar, Hong Kong, and the Philippines.
“Truly grateful to be recognized at the NEXT Awards 2025 by MARKETECH APAC. Winning Gold for Most Innovative Video Marketing Campaign means so much to our team, and we’re inspired to keep pushing boundaries. With LFG!, we didn’t just sell flights, we captured the excitement of travel itself, inspiring the next generation to explore, discover, and create memories with AirAsia.” ~Gian Directo, Head of Commercial
AirAsia Philippines received accolades for its 2024 LFG campaign, a multi-platform video venture that challenged traditional airline marketing. The advertisement captured the thrill of unplanned travel—the exhilaration of clicking "book now," last-minute escapades, and companions saying, "Let's go!"—creating a story that strongly engaged with Gen Z. Its new storytelling and dynamic execution positioned AirAsia as the first local airline to launch a video-driven brand push of this magnitude and style.
About AirAsia Philippines
AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.
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