The 7 Personalities in Every Tagay Circle and Their Tanduay Match

 

Every tagay circle begins with a delicious cocktail that sets the tone, gets the stories flowing, and brings the entire barkada together for a night of catching up, laughing freely, and making new core memories.

In the country, many of these nights revolve around Tanduay, the legendary Filipino brand that has been a part of tagay circles for centuries.  Tanduay provides a bottle for every drinker, from world-renowned rums to gin, whiskey, and cocktails.  Whether they are the loudest or the quietest, the over-sharer or the over-thinker, there is a Tanduay product that fits their personality.

Which tagay circle member are you and which Tanduay product mirrors your personality?

1. The Tanggero

They’re the captains of the ship, so to speak. They’re the ones that dictate how the night would go while always watching who’s next in line. With a keen eye, they make sure that no one gets left out every round and everybody enjoys their drink.

Tanduay Match: Tanduay Select 

A dependable blend for the reliable heart of the circle, this inuman staple is made from choice sugarcane and is as suave as the designated tanggero of the group.

2. The Storyteller

They have tales to tell, some of them true and  some slightly edited. From spooky stories to epic fails, their tales keep the group hooked with every round and make the inuman even more enjoyable. Some of these stories may not have actually happened, but who cares? Everyone’s having a great time listening.

Tanduay Match: Tanduay 5 Years 

Rich in flavor and full of character, this barrel-aged rum is as layered as the tales the storyteller tells. Tanduay 5 Years has a mahogany hue and slightly smoky aroma that leaves a lasting impression and keeps everyone wanting for more. An award-winning rum befitting the one whose stories deserve a toast.

3. The Listener

They may be quiet, but they never miss a moment as they absorb everything that’s going on. They are always ready to provide the quiet nod in a table full of chaos, quietly listening and laughing. They may not say much, but everybody listens when they speak.

Tanduay Match: Tanduay Light 

Smooth and subtle, Tanduay Light is the perfect companion to the quiet observer of the barkada. With its mild woody notes, light body, and touch of sweetness, this blend doesn’t need to shout to be appreciated. It’s a steady spirit that’s easy to enjoy, never overwhelming, and always welcome to every inuman.

4. The Hugotero/Hugotera

You won’t hear much from them at first, as if they’re preparing for their moment. When the shots start hitting, they will tell you about the exes who didn’t deserve them, with lines like, “Okay pa ako, iniisip ko lang kung saan ako nagkulang.”  Everyone listens and leans in because who hasn’t gone through heartbreak? Nursing sadness becomes a group activity.

Tanduay Match:  Ginto Barrel-Aged Gin 

This barrel-aged gin pairs perfectly with the depth and drama of the group’s resident hugotero/hugotera. Every sip of Ginto brings a warm blend of sweet and spicy flavors just like the memories that can’t be let go of yet,  while its golden sunset hue is a reminder that the last light of day means that there would always be a new beginning.

5. The DJ

They don’t just play the music, but create the soundtrack of the night. They know the exact moment to drop nostalgic ‘90s OPM, ‘80s ballads, and 2000s rock at the right moment, matching the mood of the night.

Tanduay Match: Tanduay Cocktails 

Just like the playlist from the group’s maestro of mixes, Tanduay Cocktails are fun, varied and full of flavor. These ready-to-serve drinks come in different options to match the mood of the night: Green Margarita, Strawberry Daiquiri, and Piñacolada, which come in 3-liter boxes, and Cosmopolitan, Sex on the Beach and Long Island, which are available in 1.75 liter pouches.

6. The Pilosopo

One shot in, they’re still calmly enjoying their drink. Three shots in, they start speaking in English, quoting real philosophers, and asking questions nobody can really answer.

Tanduay Match: Tanduay Especia Spiced Rum 

Just like the pilosopo, Especia is layered, interesting, and full of depth. This premium spiced rum combines heirloom sugarcane with exotic spices and tropical fruits. Smooth and captivating, it’s a rum that keeps you thinking.

7. The Responsible One

No matter how chaotic the night gets, you can trust this friend to watch out for everyone. They make sure that everyone eats, hydrates, and even slows down. Always chill and cool-headed, they’re the quiet hero of the tagay circle who makes sure that everyone goes home safe.

Tanduay Match: Embassy Whisky

Dependable, steady, and just the right amount of strong, Embassy Whisky matches the vibe of the barkada’s guardian. Made from malt whiskies matured in oak caskets, it has a lower alcohol content at 32.5% compared to other whiskies, and can be enjoyed neat, on the rocks, or mixed. It’s a drink that doesn’t take the spotlight, but holds the night together -- just like the friend who always makes sure everyone gets home safe.

Here’s to the Tagay Circle

So, whether you’re the one who’s spinning tales or pouring feelings into every round, you’re welcome in the tagay circle with a Tanduay product to match your vibe. 

Tanduay products are available in stores nationwide. They can also be purchased from www.shots.ph and Tanduay stores in Lazada and Shopee.

Congress To Ensure Sustainable Coffee Supply

With the ever-changing global price of coffee beans, industry analysts expect that coffee sustainability will be a significant concern.  The 23-year-old non-profit Philippine Coffee Board Inc. (PCB) addresses these concerns at its upcoming First Coffee Sustainability Congress, which will be held in Makati City on October 23, 2025.

The Coffee Sustainability Congress, hosted by Senator Francis "Kiko" Pangilinan, will also feature one of the leading Robusta experts, Nishant Gurjer of Kaapi Royale Bangalore, who will discuss how India's Robusta production continues to earn good value and improved prices.  

“We have long wanted to raise the value of Robusta, which is 90% of our country’s production. The way to ensure the sustainability of our country’s coffee supply for domestic consumption is to enable farmers to produce quality coffee and by helping consumers appreciate high quality Philippine coffee.” ~Pacita Juan, Chair of the PCB

The PCB brought in Gurjer to share how the once lowly bean variety can be world class and command higher prices.

Another way to sustainability is understanding the appreciation protocols of buyers from Asia Pacific and other global specialty markets. Dave Lim, Technical Director of the ASEAN Coffee Institute (www.aseancoffeeinstitute.org), will be coming to share the ASEAN Coffee Appreciation Protocol (ACAP).

Both these coffee experts will be holding an exclusive cupping session along with PCB members and advocates as an added feature of the Congress. 

Register now as there are only a few seats left for this milestone event to ensure our coffee supply continues to satisfy our café owners and the producers all over the country. Join us and be a part of the conversation!

Head over to https://bit.ly/phcoffeecongress to register and have a chance to join the cupping session within the Congress.

About the Philippine Coffee Board, Inc. (PCBI)

The Philippine Coffee Board, Inc. is a private-sector led, non-profit organization founded in 2002 to promote and develop the Philippine coffee industry. Through research, training, and advocacy, PCBI works to improve the quality, productivity, and sustainability of Philippine coffee, empowering farmers and ensuring the country’s place in the global coffee community. For more information, visit www.philcoffeeboard.com.

Celebrate Everyday Wins With the Winning Flavors of McSavers Snack and Match

Whether you aced a quiz, met a deadline, or simply made it through a gloomy week, you deserve a reward.  Every victory is worth celebrating at McDonald's, and for only PhP79, you can do so whenever you want with the McSavers Snack and Match combo.  

Beginning October 7, McSavers Snack and Match will become even more interesting with the debut of the new Black Pepper Burger McDo and the return of the Nori McShaker Fries.

“McDonald’s is all about making everyday wins feel special. With McSavers Snack and Match, we’re giving our customers delicious, exciting experiences at affordable prices. You can celebrate with a snack like Black Pepper Burger McDo or Nori McShaker Fries for as low as PhP59 or at PhP79 when you match it with a Coke McFloat! So, whether you passed a test, finished a school project, or got an invite to hangout with friends, there’s always a reason to say, ‘SNaaaaaks!’ and celebrate with McSavers Snack and Match.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

The Nori McShaker Fries has this sweet and savory flavor that’s bursting with Japanese umami and seaweed seasoning, and the new Black Pepper Burger McDo, a sweet grilled burger with the right amount of bold peppery kick. These two are the ultimate snacks level-up that you deserve.

Pocket-Friendly Ways to Celebrate Everyday Wins

For as low as PhP59, you can enjoy any of the following food items.

• The New Black Pepper Burger McDo
• The Returning Nori McShaker Fries
• Crispy Chicken Sandwich
• Cheesy Burger McDo
• McSpaghetti
• Regular Plain Fries
• Regular McShaker Fries (BBQ or Cheese)

Match your chosen main with a side under McSavers Snack and Match for only PhP79:

• Medium Coke McFloat
• Medium Royal McFloat
• Medium Coke/Coke Zero
• Medium Sprite
• Plain Sundae

McSavers Snack and Match is available via Front Counter, Take-Out, SOK, and Drive-Thru only. Meanwhile, Black Pepper Burger McDo and Nori McShaker Fries will also be available in other meal types via Front Counter, Take-Out, SOK, Drive-Thru, McDelivery, and 3POs.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X. 

Why You Shouldn't Miss This Year's Stripes Run 2025 With Your Family and Friends!

Whether you're looking to set a new personal best, create memories with your children and pets, or simply enjoy a run with friends, McDonald's Stripes Run 2025 should be on your calendar to close the year!

Prepare for Stripes Run 2025 on December 7, 2025, at the SM MOA Concert Grounds!  It's more than just a race; it's a feel-good experience in which families, friends, and pets run together for pleasure and charity.

Here’s why you and your family and friends should register and be part of Stripes Run 2025!

1. Everyone’s welcome!

Now in its 14th year, Stripes Run is all about togetherness. Whether you're a fitness enthusiast out to achieve your next goal, a casual runner enjoying the moment, a parent running with your kid, or a fur parent with your pet by your side, there's a spot for you in this race.

2. Sulit price!

McDonald’s Stripes Run 2025 is an event that lets you get moving, give back, and go home with something to show off and a story to tell. This year’s race kit includes a shirt, race bib, race socks, tote bag, and a whole bunch of exciting goodies from partner brands. Aside from the race kit, everyone will get freebies at the finish line.

3.  Lots of surprises await!

Crossing the finish line at Stripes Run always comes with exciting rewards and this year is no exception! Participants will take home freebies and goodies from McDonald’s and brand partners, plus the very first Stripes Run medal! A special symbol of achievement you’ll be proud to wear after the fun run!

4. Run with purpose.

Proceeds from the McDonald’s Stripes Run 2025 will help raise money for the programs of Ronald McDonald House Charities of the Philippines, a non-profit organization that supports Filipino children by providing better access to education and healthcare.

5. All ages and paces.

McDonald’s Stripes Run 2025 is a non-competitive event that celebrates getting to the finish line any which way you prefer. Whether you’re walking, jogging, sprinting, or running , what matters most is that you’re enjoying the moment.

6. Easy registration

Registration is simple and easy. Just visit https://bit.ly/McDonaldsStripesRun2025, fill out your details, choose your race category and shirt size, agree to the terms, and pay your registration fee online via GCash, Grabpay or debit/credit card. You can have your race kit delivered to your home.

7. Connect and celebrate!

McDonald’s has always been a place where people gather for good food and good company, and Stripes Run brings that same spirit on the field. This event reflects McDonald’s commitment to creating experiences that bring people closer while promoting wellness.

 

Don’t be the last to join. Register for the Stripes Run 2025 now and choose your category https://bit.ly/McDonaldsStripesRun2025. 

PUMA Launches Stylish New Colorways for the Velocity NITRO™ 4, Deviate NITRO™ 3, and ForeverRun NITRO™ 2 Running Collectio

PUMA released new colorways for their Running Collection. Shown: Velocity NITRO™ 4 — Sage Frost-Green/Terrain.

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring refreshed colorways for the Velocity NITRO™ 4, Deviate NITRO™ 3, and ForeverRun NITRO™ 2.

This latest edition brings the NITRO family together with two expressive palettes: Green Terrain-Heat Fire, a deep bluish-green enhanced with brilliant orange and white for an energetic vibe, and Sage Frost-Green Terrain, a predominantly white scheme with delicate purple and green accents.  These colorways represent movement, versatility, and the unique character of PUMA running.

Unleash Everyday Speed with PUMA Velocity NITRO™ 4 

PUMA Velocity Nitro 4 in Green Terrain-Heat Fire 

PUMA Velocity Nitro 4 in Sage Frost-Green Terrain

The Velocity NITRO™ 4 is PUMA's most versatile running shoe yet, developed through years of experimentation.  Whether it's a tempo run or an easy recovery jog, it keeps runners light, swift, and confident, solidifying its status as a top daily trainer for athletes of all abilities.  Since its debut in 2021, the Velocity line has received global praise for providing premium performance without compromising.

The revised model features a full-length NITROFOAM™ midsole, providing lightweight cushioning and high energy return.  The superior designed knit upper allows for breathability and stretch, and it is reinforced with PWRTAPE to help runners' muscles and bones stay stable.  Combined with the outsole's durable PUMAGRIP rubber, runners can rely on consistent traction on a variety of surfaces.

The Velocity NITRO™ 4 is made with at least 30% recycled materials, demonstrating PUMA's commitment to sustainability.  The shoe's regular fit, rounded toe, 10mm heel-to-toe drop, and 36mm/26mm stack height provide an agile, balanced ride that is great for neutral pronators.  Whether for recovery runs or tempo training, it provides a smooth and responsive feel that makes running easy.  The PUMA Velocity NITRO™ 4 retails at PHP 7,600.

PUMA Deviate NITRO™ 3 Delivers Distance with Propulsion

PUMA Deviate NITRO™ 3 in Green Terrain-Heat Fire

PUMA Deviate NITRO™ 3 in Sage Frost-Green Terrain

The PUMA Deviate NITRO™ line has always been the pinnacle of PUMA's speed-driven innovation, and the third version takes that tradition to the next level.  Originally designed for marathoners and professional racers, the Deviate transformed the running experience with unique technology that converts every stride into forward propulsion.

The NITROFOAM™ midsole offers improved responsiveness in a lightweight package.  The incorporated PWRPLATE is a carbon fiber plate that stabilizes the midsole while increasing energy transmission, providing runners with powerful propulsion mile after mile.  The designed mesh top provides breathability and structure, while the shoe's 270g weight and 10mm drop create an efficient, race-ready feel.

The Deviate NITRO™ 3, made with 20% recyclable materials, is designed for neutral pronators who want to achieve personal bests and podium results.  Its sleek design, paired with the new Green Terrain and Sage Frost color schemes, brings exceptional performance and recognizable PUMA style to the streets.  The PUMA Deviate NITRO™ 3 retails for PHP 8,800.

PUMA ForeverRun NITRO™ 2 Redefines Everyday Stability

PUMA ForeverRun NITRO™ 2 in Green Terrain-Heat Fire

PUMA ForeverRun NITRO™ 2 in Sage Frost-Green Terraon

Balancing comfort and control, the ForeverRun NITRO™ 2 carries forward PUMA’s legacy of stability innovation. Designed for overpronators, it strikes the perfect balance between guidance and freedom, ensuring a natural and supported stride.

The dual-density NITROFOAM™ midsole provides responsive cushioning with smooth, stable heel-to-toe transitions, while PUMAGRIP rubber offers confident traction on diverse surfaces. The upper, made with at least 30% recycled textile, is lightweight and breathable, delivering a secure fit through lace closure and a regular width build.

With a 10mm heel drop and clean profile, the ForeverRun NITRO™ 2 redefines stability with effortless style. Available in Green Terrain-Heat Fire and Sage Frost-Dusky Gray, this shoe keeps runners grounded, supported, and ready for any distance. Priced at PHP 8,700, the PUMA ForeverRun NITRO™ 2 offers top-tier performance.

Get Ready to Run Your Way with the PUMA NITRO™Line

The new NITRO Running Pack reflects PUMA’s mission to fuse advanced technology with designs that move seamlessly with runners—on the track, on the road, or in daily routines. Each colorway complements the others, allowing athletes to express their unique style while achieving peak performance.

The PUMA Velocity NITRO™ 4, Deviate NITRO™ 3, and ForeverRun NITRO™ 2 will be available in select PUMA stores, PUMA.com, and select retailers nationwide starting this month.

Learn more about the PUMA NITRO™ Line. Follow PUMA Philippines’ Instagram, Facebook, and Tiktok account for the latest updates and releases. 

For more information, please visit www.puma.com

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Dimples Romana Crowns Marby Superloaf Her Family’s New Essential Staple This World Bread Day

Marby Food Ventures celebrated World Bread Day at the Mall of Asia Music Hall on October 16.   Beloved actress and active mother Dimples Romana joined Filipino families and walked out of the event saying, "Go Marby!"   Marby's recently enhanced Superloaf has convinced customers that it's time to make it a required household staple, as seen by its remarkable success.

From moms sharing snack tips to youngsters taking fun bits of their favorite sandwiches, World Bread Day demonstrated that bread is more than simply food; it is central to everyday family life. The spotlight was on Marby Superloaf, now Mas Pina-siksik, Mas Pina-pino, Mas Pina-lambot, and Mas Pinasarap.

The celebration brought together families to honor the role Marby bread plays in daily Filipino life.

Guests raved about how smooth and fulfilling each slice was, making it a versatile choice for both sweet and savory meals. They also noted how effortlessly the Superloaf fit into their routines, from morning school snacks to afternoon family merienda.  Attendees sampled the enhanced Marby Superloaf, na mas pina-siksik, mas pina-pino, mas pina-malambot, and mas pinasarap, cementing its status as a new household staple.

The day's activities brought families closer together.  Chef Marky, known for his creative culinary content, gave a live demonstration of quick and exciting snack ideas with Marby Superloaf, reminding parents that delicious food does not have to be complicated.  Children played neighborhood-themed games, while parents engaged in stage games and ate delicious delicacies.

Families also took advantage of  an exclusive Buy 1 Take 1 Marby Loaf promo, allowing them to bring the experience home. Many remarked that Marby Superloaf felt like a new household staple.

Celebrating Everyday Bread Moments

The celebration went beyond the venue, with photographs and stories from moms, kids, and influencers sharing their favorite Marby Superloaf experiences on social media.  The excitement mirrored not only the event's success, but also the bread's growing popularity in real-life family gatherings.

Marby's leadership of this year's World Bread Day event strengthened its status as a trusted bread brand among Filipino homes.  Whether packed in a lunchbox or served on the merienda table, Marby Superloaf is quickly becoming the new go-to bread for Filipino families, a part of the little but meaningful moments of everyday life.

There's no better time to make room on your table for Marby Superloaf, the bread that’s quickly becoming a daily favorite among Filipino households! Those wanting to experience the upgraded Marby Superloaf can easily find it at their  nearest grocery store. It is also available for convenient online shopping through Lazada, Shopee and TikTok Shop, making it simple to check out a loaf and enjoy it at home.

6 out of 10 Filipino Adults Are at Risk of Osteoporosis Anlene Sounds the Alarm on the Silent Health Crisis

Alarming new data from Anlene's bone scans in 2024 and 2025 suggest a silent health epidemic among Filipinos.  Out of almost 80,000 Filipinos who participated in the effort, a staggering 6 out of 10 (59%) were found to be at danger of osteoporosis or osteopenia, with cases discovered in people as young as 24 years old.

Osteopenia is characterized by lower-than-normal bone density without fractures, and it is an important precursor to osteoporosis—a more severe condition characterized by weak, fragile bones and a high fracture risk, even from mild falls.

“By 2050, around 10.2 million Filipinos could be affected by osteoporosis, with another 30 million at high risk of developing osteopenia.” ~Dr. Len Lugue Lizardo, Member of the Board of Trustees of the Osteoporosis Society of the Philippines Foundation, Inc. (OSPFI).

Lizardo highlighted that a lack of exercise and natural aging are among the primary reasons why individuals might develop these conditions.

CROWD - This is during the fire side chat where Denise Tan (The Host) Interviewed Anlene and the Osteoporosis Society of the Philippines Foundation Inc., about debunking myths how to take care of BJM health. From left to right: Denise Tan (Host), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI).

A 2023 National Nutrition Survey (NNS) Food Consumption Survey also found that Filipinos of all ages are not eating enough to achieve their Recommended Energy Intake (REI).  Except for newborns and preschoolers, the typical consumption of calcium, vitamin A, and vitamin C is still low.  Protein shortage is another issue, especially for pregnant and breastfeeding women.

OSPFI - Dr. Lenore Rosario Lugue-Lizardo (OSPFI/Rheumatologist)

Back pain after sitting for too long is an indication of deteriorating bone-joint-muscle (BJM) health.  Unfortunately, most Filipinos wait until it is too late.

Osteoporosis can have a substantial impact on a person's capacity to live a full and productive life, preventing them from pursuing personal objectives and family duties as they age.  Other disorders include sarcopenia and osteoarthritis, in which muscle mass and joint cartilage degrade over time.

Anlene Encourages Filipinos to #KilosLagi

As bone-joint-muscle health among Filipinos deteriorates, Anlene announces its latest advocacy campaign, #KilosLagi, to raise awareness of this silent health problem and urge Filipinos to take action now.

#KilosLagi is a call to action that promotes bone, joint, and muscle health through deliberate activity and proper diet.  No step is too little; anyone may begin by being more attentive in their daily actions, such as taking stairs instead of elevators, parking farther away to walk to an entrance, or going to the market rather than ordering online.

Optimal diet is also important, as it aids in maintaining increased physical activity.  Beyond merely eating "healthy food," it is important to eat mindfully and maintain an appropriate balance of macronutrients such as carbohydrates and protein, as well as micronutrients such as necessary vitamins and minerals.

While meat, fruits, vegetables, and conventional milk are traditional sources of these nutrients, drinking adult milk like Anlene is a simple and effective approach to guarantee that daily nutritional needs, including calcium, vitamin D, protein, and other key nutrients, are satisfied on a continuous basis.

“For years, Anlene has been committed to supporting every Filipino’s bone, joint, and muscle health because we know that when our bodies feel strong, we can move freely, age stronger, and enjoy life doing what we love with our loved ones. We encourage everyone to get a bone scan as soon as possible, prioritize proper nutrition with Anlene — specially formulated with high calcium and protein — and adopt the Kilos Lagi mindset to consistently support their bone, joint, and muscle health.” ~Jasmin Magsajo, Sales & Marketing Director of Fonterra Brands Philippines Inc., the local distributor of Anlene

From left to right: Lara Marie Pelayo (Anlene, Asst Brand Manager), Jasmin Magsajo (Sales & Marketing Director of Fonterra Philippines), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Mich Cesario (Anlene, Senior Brand Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI), Jen Chua (Anlene)

Aiming for One Million Bone Scans by 2030

To address this long-term public health risk, Anlene is stepping up its efforts to promote the #KilosLagi campaign by providing free bone scans around the country, with the objective of achieving one million scans by 2030.

Anlene, in collaboration with OSPFI, is also strengthening partnerships with local government entities and private organizations to drastically reduce the number of Filipinos at risk of osteoporosis.

Bone Scan – crowd gathers to line up for have their bones scanned

Get Your Bones Scanned for FREE

Visit www.anlene.com.ph/move-check for the latest schedule of Anlene bone scan activations.

Learn more about the Kilos Lagi movement and stay updated on how to support bone-joint-muscle health by following Anlene Philippines on Facebook, TikTok, and Instagram.

HUAWEI Elevates the HUAWEI Pura 80 Series’ Mobile Photography Experience with Premium Service for Extended Device Care

HUAWEI redefines premium innovation and after-sales service with the HUAWEI Pura 80 Series, the brand's most luxurious portfolio yet.  Designed for creators, adventurers, and everyday storytellers, the Pura 80 Series offers cutting-edge innovation, exceptional image capabilities, and exquisite design that exemplify HUAWEI's pursuit of performance, style, and durability.

More than just a masterpiece, the HUAWEI Pura 80 Series exemplifies the company's unrelenting dedication to perfection.  Beyond its striking design and superior technology, it provides a smooth experience backed by HUAWEI's Premium Service, which provides exceptional after-sales care to ensure that every device performs at its peak long after it is unboxed.

Snap Epic Stories with HUAWEI Pura 80 Series’ World-Class Camera Innovation

The complete HUAWEI Pura 80 Series portfolio is designed with cutting-edge imaging technology that captures every moment with remarkable precision and clarity.

The HUAWEI Pura 80 Ultra is the top-ranked mobile photography device on DXOMARK because to its Switchable Dual Telephoto Camera, which is powered by a 1-inch Ultra Lighting HDR Sensor that allows for true optical zoom.  Whether capturing a live performance from afar or framing the light of an evening skyline, the HUAWEI Pura 80 Ultra delivers cinematic perfection in every frame, demonstrating that no moment is too far to capture.

The HUAWEI Pura 80 Pro captures the delicate beauty of light and shadow.  The device's Telephoto Macro lens exposes fine details even in dimly illuminated surroundings. Designed for everyday inspiration, the HUAWEI Pura 80's Ultra Chroma XMAGE Camera consistently delivers amazing true-to-life color.  Every image is flawlessly rendered, including AI Removal and AI Best Expression.  From candid street shots to close-up portraits, the device uses clever processing to capture real-life situations in their most true form.

Sophisticated Design Meets Unmatched Durability 

The HUAWEI Pura 80 Series combines modern engineering with refined design, resulting in an ideal balance of style and durability.  The HUAWEI Pura 80 Ultra, HUAWEI Pura 80 Pro, and HUAWEI Pura 80 all feature the famous Forward Symbol design and are visually appealing, comfortable to grip, and durable.

The HUAWEI Pura 80 Ultra's Crystal Armor Kunlun Glass provides 16 times greater scratch resistance and 20 times better drop protection, and the Pura 80 Pro and Pura 80 offer up to 20 times more durability.  With IP69 and IP68 dust and water protection, the Huawei Pura 80 Series redefines long-lasting elegance.

HUAWEI Premium Service Provides Users Extra Protection, Without Extra Cost

HUAWEI's dedication to enhancing the consumer experience is exemplified by the HUAWEI Pura 80 Series, which provides premium value beyond the purchase.  HUAWEI provides outstanding Premium Service after-sales service, ensuring seamless, secure, and worry-free smartphone ownership.

Each HUAWEI Pura 80 Series owner receives complete protection suited to their specific needs, including free HUAWEI Care+ coverage for the first year.  Users benefit from Free Accidental Damage Protection, which guarantees repair or replacement at no additional cost in the event of accidental drops, cracked screens, or liquid exposure.

The Free Battery Replacement ensures long-term performance, allowing devices to function optimally even after lengthy use.  When the battery's health goes below 85%, consumers receive a brand-new replacement to restore durability and dependability.

With labor fees starting at just ₱1,299 per component, HUAWEI keeps premium care accessible and affordable. Together, these inclusions turn HUAWEI Pura 80 Series ownership into a worry-free experience, with potential savings of up to ₱34,000 in repair and maintenance costs.

Celebrate HUAWEI’s Service Giving Season with Extra Perks

This holiday season, HUAWEI is extending its commitment to excellent care with the Service Giving Season, a special program that rewards device owners with great advantages and savings meant to keep every HUAWEI device in top shape.  The program lasts from October 10 until December 31, 2025.

During this limited-time offer, users can get Free Labor for out-of-warranty repairs, allowing them to resuscitate older devices with no service fees for one repair per item (parts are extra).  To make each visit even more enjoyable, every completed repair includes a complimentary gift, such as a charging cable or adapter, which adds value to the care experience.

HUAWEI provides Discounted Original Accessories for smartphones, tablets, and laptops, which are high-quality add-ons that improve daily use.  Participating service locations additionally offer Free Device Cleaning, Diagnostics, and Expert Setup Support to ensure that each device runs at peak performance.

Through the Service Giving Season, HUAWEI reinforces that premium ownership comes with premium care, keeping devices ready to capture, connect, and create all year long.

Experience Complete Device Care with the HUAWEI Pura 80 Series Premium Service

From world-class imagery to unparalleled after-sales support, the HUAWEI Pura 80 Series provides an ownership experience characterized by performance and peace of mind.  Each device blends cutting-edge design and technology with HUAWEI Premium Service, delivering dependability, convenience, and lifespan every time.

HUAWEI's trusted ecosystem provides seamless support for capturing moments, managing a busy schedule, and experiencing the world.  Every HUAWEI Pura 80 Series user receives complete care from day one, including free accidental damage coverage, one-year battery replacement, and authentic parts backed by warranty.  Make sure your future smartphone views the world the way you do.

To learn more about HUAWEI Pura 80 Series Premium Service policies and updates, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

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Crispy Fry® Reinforces Its Place in Filipino Kitchens with New Campaign and Brand Ambassador Ian Veneracion

Crispy Fry®, the country's #1 breading mix brand, has launched the "Eat Campaign," a new twist on home-cooked meals that extends beyond fried chicken.  Crispy Fry® is a dynamic kitchen staple for all tastes and occasions, as evidenced by new food inspirations such as the Fry Feast Platter, which includes Fried Tofu, Mojos, and Potato Wedges.

This year, the company introduces its newest endorser, Ian Veneracion, a timeless and well-known character in Philippine showbiz.

Ian Veneracion, best recognized for his various roles and family-oriented image, is now the official face of Crispy Fry®'s 2025 marketing campaign.  With a four-decade showbiz career, Ian has gained the trust and affection of generations, particularly moms and homemakers who identify with his dependable, kind, and sympathetic attitude.

“Crispy Fry® is a staple in countless Filipino homes, and we are excited to welcome Mr. Ian Veneracion as our brand ambassador. His credibility and enduring connection with Filipino families make him the perfect partner to represent our message: that Crispy Fry® brings ease, flavor, and joy to everyday meals.” ~Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation

More Than Just Fried Chicken

Crispy Fry® has long been credited with transforming conventional fried chicken into a crispysarap experience.   Crispy Fry® comes in a range of flavors, including Original, Garlic, Spicy, and BatterMix, so home cooks can dependably serve crispy and tasty foods.

For 2025, the campaign broadens its reach by encouraging families to try new recipes with the Fry Feast Platter and see how Crispy Fry® can bring life to more than just chicken.   Crispy Fry®, whether it's golden-crisp tofu or perfectly seasoned mojos, is a pantry staple for simple but flavorful meals.

“As someone who enjoys preparing meals for my family, I appreciate how Crispy Fry® makes cooking not only easier but more exciting. It’s reliable, delicious, and versatile — just like how I approach the roles I take on.” ~Ian Veneracion, a timeless and well-known character in Philippine showbiz

“Basta Fried, i-Crispy Fry®”

At the heart of the campaign is a reinvigorated call to action: "Basta Fried, i-Crispy Fry®." This tagline encapsulates the brand's dedication to ensuring the success of every fried dish while also creating deeper intimate, emotional ties with Filipino homemakers and families.

The campaign is running across several platforms, with Ian Veneracion leading the way in a series of television advertisements and internet material targeted at encouraging more Filipinos to cook at home.

About Crispy Fry®

Crispy Fry® is the leading breading mix brand in the Philippines, trusted by generations for its consistent quality and crisp-delicious results. Made from carefully selected flours, starches, and seasonings, Crispy Fry® helps Filipino families create memorable meals with ease. It is part of Ajinomoto Philippines Corporation’s commitment to its “Eat Well, Live Well” promise — offering high-quality food solutions for nutritious and enjoyable mealtimes.

The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

 

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

 

The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. To learn more, visit www.ajinomoto.com.

Picture-Perfect Christmas Memories at SM Center Sangandaan

As Christmas approaches, it's the ideal time to arrange the most exciting holiday photos to share with friends and loved ones.  It's comforting to know that SM Center Sangandaan has you covered with the greatest studios for capturing the perfect holiday-themed memories at a price you can afford and quality you'll be pleased of.

Quick Snaps at the Oldmoon Studio

Oldmoon Studio, located on the second level of SM Center Sangandaan, allows you to capture each moment one photo at a time.  Oldmoon Studio provides an exciting, personalized method to capturing stunning photos, allowing anyone to shoot like an expert and let their creativity run wild.  Here's how it works: Choose a layout from their extensive selection, select how many copies you want to print, insert cash and pay the exact amount, prepare to pose for 8 shots, with 10 seconds per shot, then select your favorite photos, and finally scan the QR code to download your photos and video to your mobile device.  Enjoy your prints!

Timeless Portraits at Photoline

Nothing compares to the allure of a conventional photo session.  You can be sure that every moment will be preserved at Photoline—not just for Christmas, but for years to come.  Quality images that you would love to showcase in any area of your house are available from Photoline at SM Center Sangandaan, including framed prints, classic photo albums, and portraits of you or your family.

This festive season, it’s also the best time to capture memorable moments and snap unforgettable groupies and selfies at SM Center Sangandaan’s dazzling display of the Happiest Holiday Décor for that IG-worthy moment. To know more, visit https://www.facebook.com/smcentersangandaan on social media.

Forever Enchanted: Enchanted Kingdom Celebrates Three Decades of Magic

Enchanted Kingdom (EK), the Philippines' first and only world-class theme park, will commemorate its 30th anniversary on October 18 and 19, Saturday and Sunday.   The renowned theme park is commemorating three decades of wonderful memories with an outstanding music series and festive surprises that promise to excite everyone forever.

The two-day event will feature EK's first projection mapping exhibition, Wheel of Fate: The Magical Journey of Eldar the Wizard.  Guests will also see the Echoes of Enchantment Grand Parade, which features EK's famous Storyverse characters, led by the iconic Eldar the Wizard.   The nightly programs will start at 6:00 p.m.

Gabi ng Saribuhay: An Enchanting Filipino Concert

On October 18, Enchanted Kingdom will gladly welcome indigenous talent back to its stage for a star-studded anniversary celebration. 

Former EK artists who have made their mark in the entertainment business will return, including Sinag Maynila 2025 Best Actress and Sparkle Diva Rita Daniela and powerhouse soprano Gigi de Lana.  Rob Deniel, an acclaimed singer-songwriter and multi-instrumentalist, will add to the evening's magic by captivating guests with his music.  The Manila Philharmonic Orchestra, one of the country's premier orchestras, will add to the night's magical atmosphere.

Mauie Francisco and Mitzi Casacop, both former EK performers and current GMA Sparkle artists, will also attend the ceremony and present a special performance at a private occasion. 

The first night of the festival will conclude with a big show called The Magic of Saribuhay: A Pyromusic Spectacle.

The Next Chapter of Enchantment

One of OPM's most recognizable bands, Parokya ni Edgar, and the best band of this generation, Cup of Joe, will be featured at the Forever Enchanted Live: EK's 30th Anniversary Concert on October 19.  Over October, an alternative rock band, will infuse the festivities with new vitality. 

The experiences of Magic: Sky Wizardry EKstravaganza will culminate the celebrations with a spectacular pyromusical performance, honoring Enchanted Kingdom's thirty years of fostering lifelong magical experiences for all Filipinos.

AGILA The EKsperience: SARIBUHAY and Space Shuttle Re-opening

One of the main features of Enchanted Kingdom's 30th anniversary celebration is the reopening of AGILA The EKsperience: SARIBUHAY, the Philippines' first and only flying theater.  Reinforcing the park's dedication to sustainability, the attraction takes visitors on an instructive and totally immersive trip through an improved video that highlights the Philippines' rich biodiversity and natural beauties.

“SARIBUHAY is more than just an experience—it is a powerful call to action. Beyond its mission to promote the beauty of the Philippines and drive tourism, AGILA reminds us of the urgent need to conserve the environment and protect our wildlife. Enchanted Kingdom welcomes 600,000 students each year as we offer EK as an alternative classroom where they can learn through our Physics Behind the Rides and our Botany in the Park, among others. With AGILA the EKsperience: SARIBUHAY, we want to be able to contribute in ensuring that our next generation of leaders are equipped with awareness on the importance of protecting biodiversity.” ~Dr. Cynthia R. Mamon, Chief Operating Officer of Enchanted Kingdom

Dr. Mamon further stated that access to the spectacular flying theater is already included in the park's standard day pass as part of EK's Education Programme.  Plus, thrill-seekers have even more to look forward to as the iconic Space Shuttle makes its highly anticipated return in October—now reimagined with an immersive thematic experience and enhanced ride system technology, ensuring an even safer, smoother, and more exhilarating adventure with every turn.

Enchanting New Songs

SMS, EK's native P-pop girl trio, has released a new original song, Forever Enchanted, in keeping with the company's goal of developing Filipino talent.  EK's premier all-male vocal group, Kingsmen, has also published their own album, Enchanting Memories.

New Anniversary Merchandise and Food Offerings

Enchanted Kingdom will also treat guests to exclusive culinary selections created specifically for this historic year as part of its celebration of its 30th anniversary.  Enjoy limited-edition goodies like PanSisig crispy noodles, Biggie Burrito, Soy Good Chicken, Agila Pops macarons, and the entertaining Dino Surprise with your family and friends.

In addition to new AGILA The EKsperience: SARIBUHAY goods, EK has developed commemorative tees that feature the park's classic attractions.  Stone Age, the well-liked children's concept store with a prehistoric theme, is also returning, offering visitors additional opportunities to celebrate and take a bit of Enchanted Kingdom magic home.

For more information and updates regarding EK’s 30th Anniversary Celebration along with EK’s other forever enchanting offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts for Facebook and TikTok, and for Instagram.