Pru Life UK joins 51st Metro Manila Film Festival

Pru Life UK is a premium sponsor of the 51st Metro Manila Film Festival (MMFF), reaffirming its connection with the Metropolitan Manila Development Authority (MMDA) and strengthening its commitment to championing Filipino storytelling on and off the big screen. The relationship exemplifies the company's commitment to be a reliable partner for Filipinos at every stage of their lives, embodying its Count on Pru Life UK guarantee.

Pru Life UK, as a festival partner, will actively participate in MMFF's hallmark events, such as the Parade of Stars on December 19 and the coveted Gabi ng Parangal on December 27. The company hopes that its participation would celebrate the festival's storytellers and creatives while also supporting an industry that continues to impact the nation's culture.

Pru Life UK's commitment demonstrates its belief that the stories Filipinos tell, whether of victory, endurance, hardship, or hope, deserve support and protection.

“The MMFF has long been a cherished holiday tradition that brings families and communities together. As we support this year’s festival, we reaffirm our Count on Pru Life UK promise, because behind every film is a story of a Filipino family doing their best, dreaming bigger, and hoping for a better tomorrow. These are the same stories that inspire us to protect what matters. Just as MMFF films portray the realities of everyday life, Pru Life UK aims to stand beside families in their own journeys, helping them plan, recover and move forward with confidence.” ~Kathryn Cajucom, Head of Brand and Integrated Marketing Communications

This year's MMFF, themed "A New Era for Philippine Cinema," will feature eight official entries from a variety of genres and new viewpoints for audiences around the country. All films will begin screening on December 25, maintaining the festival's heritage of unifying Filipinos through stories that reflect the nation's heart and spirit.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

SM Malls in Bulacan Share Holiday Cheer Through “ChriSMiles”

ChriSMiles, SM Supermalls' annual employee volunteer program, brought holiday pleasure to at least 110 children of janitors and security officers at SM City Marilao, SM City Baliwag, and SM Center Pulilan.

The project included free play activities at mall amusement centers, where children could enjoy games, leisure activities, and mascot appearances. The celebration also featured gift-giving, shared meals, and the distribution of SM "Besties of Joy."

According to Prescila Salamat, Senior Human Resources Manager at SM City Marilao, the program recognizes the dedication of janitorial and agency personnel by celebrating their families and children. ChriSMiles, which began in 2012, is a national SM volunteer initiative that encourages workers to share their blessings and spread joy to communities over the holiday season.

Beyond the Court: UPMBT players show their “Top Love & Care” in TopBreed’s latest community initiative

The UP Men’s Basketball Team, alongside the UP Emotional Support Animals and the Universal Robina Corporation TopBreed team, cap off its Top Love & Care activity with a fun group  photo

The University of the Philippines Men's Basketball Team (UPMBT) demonstrated that their strength extends far beyond the court as they participated in TopBreed's Top Love & Care Day, a touching community project focused on bonding with UP Emotional Support Animals (UP ESAs).

In a heartfelt demonstration of warmth and compassion, the crew spent the day learning about pet welfare, soothing rescue animals, and sharing moments of pure joy with the pets that provide psychosocial support to students and staff around campus. The event, hosted by Universal Robina Corporation's (URC) pet care brand TopBreed, demonstrated how true compassion can strengthen a community and athletes can inspire it.

UPMBT members joyfully play around with UP ESA’s dogs at the Sunken Garden.

The UP ESAs, founded in 2019 and supported by volunteer groups such as Friends of Campus Animals–UP (FOCA UP), play a vital role in alleviating stress, anxiety, and emotional fatigue among students and faculty. Through training, medical care, and frequent engagement activities, these animals bring comfort to the campus community, making the players’ visit all the more meaningful.

UPMBT Shares Love, Care, and Connection

The UP MBT members enjoyed carrying the ESA pets around.

For UP ESA member Christian Arranz, the day was a reminder of how much joy the ESAs bring to the university.

“Our ESAs have helped spread top love and care in our university with their cuteness and unconditional love for every single person here — students, faculty members, and staffers —  by just being there and being available for petting every single time.” ~Christian Arranz, UP ESA Member

Meanwhile, guard and team captain Gerry Abadiano stressed how much the team benefits from such moments, particularly in the midst of hectic training schedules. It was a well-deserved vacation from training, as well as an opportunity to give back to the dogs who have helped their community cope with stress and worry. For UPMBT’s LA Andres, who is a fur parent himself, the event felt especially personal.

“Kahit mainit and umulan, nakakawala sila ng pagod at nawawala yung mga stress namin. Para sa akin, deserve nila ng mas marami pang time tulad nito, for us to bond and play with them. They definitely deserve the top nutrition we can give.” ~LA Andres, UPMBT Member

TopBreed Reaffirms Its Promise of “Top Love & Care”

TopBreed continues to promote pet health and well-being through nutrition, wellness, and advocacy projects such as this one. By bringing the UPMBT closer to the ESAs, the brand demonstrates its dedication to raising pet care standards while also cultivating a community based on empathy, care, and connection.

The day's activities reflected TopBreed's brand promise to provide every pet with the “Top Love & Care” they deserve, including correct nourishment and meaningful human interaction.

A Community Strengthened by Care

Throughout the event, the smiles of student volunteers, ESA caregivers, and athletes reflected what the UP community has long understood: that love, compassion, and care, whether on four or two legs, can have a long-term good influence.

TopBreed's collaboration with the UP ESAs continues to pave the way for additional programs that promote responsible pet care, emotional support awareness, and community well-being. 

TopBreed encourages more Filipinos to join its quest to provide every pet with the love and care they deserve.

Watch the TopBreed and UPMBT video HERE, and stay tuned for future efforts to learn how you, too, can contribute to a healthier, happier environment for pets and the people who love them.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. TopBreed, URC’s pet care brand under its Agro-Industrial Group, offers high quality and top-value products including TopBreed dog and cat meals, Top Care Cat Litter, ShamPooch dog shampoo, and TopB+ pet vitamins. To learn more about URC, visit its Website, Facebook Page and TikTok Account.

KKV brings viral finds to SM Center Sangandaan

If you've been spotting KKV all over TikTok and Instagram, there's good news. The popular lifestyle concept store has finally launched at SM Center Sangandaan, bringing its vibrant, shoppable world to North Metro customers.

KKV is known for its colorful store design and diverse product offerings, which include everything from fashionable beauty products and snacks to toys, blind boxes, stationery, and household basics. Prices remain reasonable, with stationery starting at P100, bath goodies at P99, cooling body essentials at P59, and beautiful mugs and kitchen items mostly under P500.

Since entering the Philippine market in 2024, KKV has quickly acquired traction among Gen Z and millennials who value economical, beautiful, and functional items. Every visit feels like a tiny treasure hunt, so you can easily come in for one item and leave with a full shopping bag.

Whether you're refilling staples, seeking for giftable items, or simply looking for a fun place to browse, KKV at SM Center Sangandaan is now another reason to visit the mall. Visit the SM Center Sangandaan today!

SM Supermalls Regional Operations Head for Bulacan and CAMANAVA, Ana Datu, an SM employee-volunteer

Regional Operations Head Ana Datu delivers essential relief to a flood-impacted resident, embodying the spirit of SM's volunteerism. She ensures even those in hard-to-reach areas feel: "Wow! Hindi kami nakalimutan."

Communities in the Philippines frequently confront the difficult challenge of having to reconstruct lives overnight in a nation that experiences an average of 20 typhoons annually and is prone to earthquakes. Collaboration becomes essential during these times, particularly for thousands of Filipinos whose lives have been turned upside down by natural disasters.

Assisting communities in getting back on their feet is more than simply a duty for the SM Group; it is a shared commitment ingrained in its service culture. Operation Tulong Express (OPTE), the disaster response program of the SM Foundation, is at the center of this endeavor.

OPTE, which is carried out in close collaboration between the SM Foundation, SM Markets, and SM Supermalls, brings together devoted volunteer teams that share a common goal to serving those in need. SM Markets staff assemble Kalinga Packs in warehouse hubs that also serve as packing facilities, while SM vehicles and vans distribute the products to the impacted areas. On the ground, employee-volunteers from the foundation and SM Supermalls conduct relief distribution in the spirit of bayanihan, personally distributing essentials and—in harder-hit areas—supporting medical missions that provide free consultations, first aid, and medications.

For Andrea Rodriguez, SM Supermalls Regional Operations Head for Pampanga, service is rooted in lived experiences, especially since her family was among those affected by the eruption of Mt. Pinatubo in 1991. Years later, she witnessed devastation firsthand during the 2019 earthquake that affected her province and the rest of Luzon.

“We were at the forefront during that time na tumutulong. In fact, as soon as tumigil ang pagyanig nung time na ‘yun, all hands on deck na kami. Hindi ko pa nun alam kung ano yung OPTE, pero ‘yung mga kasama ko sa mall, sabi nila, may opportunity para makatulong dun sa mga nabaha nearby. Sabi nila, ‘sama tayo. Nung inabutan namin, umiyak siya nang umiyak. Sabi niya, hindi siya makapunta dun sa barangay hall kasi binaha ang bahay niya... Sabi niya, parang akala niya, makakalimutan na siya. Pero ang saya-saya niya na pinuntahan namin siya, na may pag-asa. It’s really great to be part of a team, a group that is able to support and help the community in good times and in bad times.” ~Andrea Rodriguez, SM Supermalls Regional Operations Head for Pampanga

Her first OPTE experience came earlier when, as a new SM employee, flooding hit communities near the San Fernando mall. One of her most vivid memories was when they provided support to an 80-year-old resident in a remote barangay in Angeles following widespread floods during the pandemic.

According to Ana Datu, Regional Operations Head for Bulacan and CAMANAVA, the company’s strong culture of helping others has shaped the way employees live and work. Because of this, lending a hand has become second nature.

“We normally conduct OPTE in basketball courts so that mas marami ‘yung mapuntahan namin. But we also take time to go to the eskinitas — na kung minsan may naiiwan na mga bata at matatanda. Kapag nakita mo sila, parang may lungkot. ‘Nakalimutan kami, naiwan kami kasi nandun sila lahat sa basketball court. But when they see us there with the Kalinga Packs at inabot mo ito sa kanila, they feel ‘Wow! Hindi kami nakalimutan. These are the people who remember us.’ When I joined SM, I learned that community service and social responsibility are a big thing here. It has been a culture. It has been a habit. And it's not difficult to imbibe this because you see it, and it transcends. It starts from the leaders, trickling down to the entire team. So, everybody's moving. If you see the environment and the environment forges you to help and to be empathetic to the plight of everyone surrounding the community, surrounding the mall, your community; then mai-imbibe mo siya.” ~Ana Datu, Regional Operations Head for Bulacan and CAMANAVA

A heartfelt embrace from a CAMANAVA resident receiving essential relief. By reaching deep into communities, SM volunteers ensure those affected feels remembered and supported, embodying the commitment of OPTE.

Operation Tulong Express (OPTE), a social good collaboration of SM Foundation, SM Supermalls and SM Markets, is the group’s disaster response initiative that provides immediate relief and essential goods to communities affected by calamities. In heavily impacted areas, it also deploys medical missions that offer basic healthcare and first aid.

Hanabishi Unveils Stylish & Sustainably Cool Crystal Series Refrigerators

Hanabishi Appliances is bringing a new level of chill to Filipino homes with the introduction of its Crystal Series refrigerators. The new line combines style, smart technology, and energy efficiency in a variety of models priced from PhP14,499 and up.

“With the Hanabishi Crystal Series Refrigerators, we wanted to create a refrigerator line that reflects the needs of the modern Filipino family by combining contemporary design with smart, energy-efficient technology. The black glass finish and interior LED lighting give these refrigerators a premium, elegant look, while features like the no-frost system, digital temperature controls, and eco-friendly compressor ensure convenience, reliability, and sustainability. At Hanabishi, we make appliances that look good as they function. We always keep efficiency and practicality in mind, and you can see these reflected in our new Hanabishi Crystal Series Refrigerators.” ~Cherish Ong-Chua, VP for Finance and Marketing of Hanabishi Appliances

An Elegant Space-Saver

The Hanabishi Double Door Refrigerator HAMDDREF48BLK Crystal Series 4.8 cu.ft. is both sleek and small. is both space and energy efficient. It includes two doors, a mounted fridge, and features such as a mechanical control and an adjustable leg. It measures 450x520x1302mm and comes in black. It is only available for PhP14,499.

A Chic and Energy-Smart Upgrade

The Hanabishi Inverter Bottom Freezer Crystal Series Refrigerator HHMBTFR90INVGL 9 cu.ft is a great option for those wishing to replace their outdated refrigerator with a bottom freezer. With a no-frost bottom freezer, inverter, electric temperature control, beautiful inside LED light, super freeze feature, reversible door, and eco-friendly compressor, it's a fashionable addition to any kitchen and can save up to 20% on electricity. It is a sophisticated complement to any environment, measuring 575 × 625 x 1670 mm and having a wattage of 160. The suggested retail price (SRP) for it is PhP28,499.

A Modern Kitchen Solution

Hanabishi's Multi-Door Inverter Refrigerator-Freezer Crystal Series 13 cu.ft. HMDR13INVGL is intended for those who respect both flair and efficiency. This 13-cubic-foot refrigerator-freezer has no-frost technology and an environmentally friendly inverter compressor that can save up to 20% on energy use. It features a soft-touch digital display, a beautiful internal LED light, a humidity-controlled crisper, a glass door, a door open alert, a DC centrifugal fan, and an environmentally friendly compressor. This 180-watt device, priced at PhP42,199 SRP, is 795x630x1800 mm and fits perfectly in any kitchen.

A Sleek and Spacious Kitchen Addition

The Hanabishi Inverter Refrigerator-Freezer Crystal Series 18 cu.ft is perfect for anyone who has always desired to give their kitchen a modern, fresh look. HASBSREF18GLINV. With a no-frost glass door, electronic temperature control, super freeze function, eco-friendly compressor, and adjustable footing, this stylish and useful refrigerator can save up to 20% on electricity. It provides ample space, measuring 910 x 590 x 1770 mm. The SRP is PhP45,299.

To learn more about the new Hanabishi Crystal Series Refrigerators, visit https://myhanabishi.com/. 

About Hanabishi:

Sa Bahay at sa Business Mo, Hanabishi!

Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses.  Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years.  Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.

For more information about Hanabishi, please visit www.myhanabishi.com/shop and  like them on Facebook: www.facebook.com/MyHanabishiAppliances/

Five Healthy Ways to Savor Filipino Handaan This Holiday

Without food, the holiday season isn't complete for a lot of Filipinos.  Food always takes center stage, whether it's at a midnight spread of Noche Buena and Media Noche, a family reunion, or an office Christmas party.  As families get together to celebrate, tables are piled high with lechon, pancit, buko pandan, hamon, and kakanin.  In order to indulge in traditional favorites, many people also set aside dieting.

Health officials continue to advise Filipinos, who have a deeply ingrained culture of abundance, to exercise moderation and select healthier meals and beverages throughout the holidays in order to prevent post-holiday problems including high blood pressure, indigestion, and raised blood sugar.

Susan Bowerman, Senior Director of Worldwide Nutrition Education and Training Chair at Herbalife Dietic Advisory Board and Outer Nutrition Advisory Board, stresses finding balance to prevent needless weight gain and additional stress in the new year, even though it's acceptable to reward yourself.

Bowerman shares five ways to satisfy cravings while staying healthy this holiday season:

Snacking is encouraged

When done properly, snacking can accomplish a number of goals.  It's simpler to eat less during holiday feasts when you have a healthy, well-balanced snack that keeps you refreshed in between meals and helps reduce hunger.

Having a small snack before get-togethers can be beneficial because stressful conditions around the holidays can cause mindless munching. While crunchy meals like almonds, soy nuts, or tiny carrots might ease stress, high-protein options like a protein bar or a handful of unsalted nuts are excellent.

Stay hydrated

Water is necessary for the body to absorb nutrients, process food, and eliminate waste. A healthy immune system is also supported by maintaining adequate hydration.

Your regular consumption may include additional fluids. Tea and coffee are acceptable, but watch out for beverages that are heavy in calories, sugar, or fat. If coffee interferes with your sleep, limit your intake to the morning or switch to herbal or decaf tea to get a good night's sleep.

Prioritize protein and veggies

Holiday meals may be heavy in calories but deficient in vital nutrients.  Including veggies and protein at every meal while cutting back on refined carbohydrates and added fats is one way to eat healthier.

Foods high in protein, such as meat, poultry, eggs, and legumes, are satisfying and provide important minerals like iron, zinc, magnesium, vitamin E, and B vitamins. Your body receives significant nutritional benefits when you reduce empty calories and boost protein.

Eat twice as many veggies and avoid starchy sides to increase your intake of vegetables. The additional fiber lowers your total calorie consumption while keeping you full.

Be Selective with Sweets

During the holidays, sweets and chocolates are unavoidable, but it's crucial to choose carefully.  Despite the fact that many sweets are high in calories and might interfere with attempts to maintain a healthy weight, cravings frequently arise when energy levels are low or during stressful situations.

It's not necessary to completely eliminate them.  Limit your intake to tiny portions of holiday-specific snacks and steer clear of less significant everyday sweets.

Think about making desserts for your family in a healthy approach. Fruit offers a natural sweetness and texture whether cooked or baked. Try roasting peaches or pineapple, broiling grapefruit or orange halves, or boiling sliced apples or plums with nutmeg or cinnamon. Bananas can be peeled, frozen, and then sliced or blended for a creamy dessert that resembles ice cream.

Walk it off

In addition to helping with digestion, walking is an easy way to get outside and decompress.  Take some time after meals to roam around and take in the breathtaking sights that the holiday season has to offer.  Frequent exercise has several advantages, such as increased energy, better joint mobility, and a general feeling of wellbeing.

You can maintain your health and vitality throughout the holidays by implementing these practices.  It will be simpler to stick to healthy routines throughout the new year if you keep them for a longer period of time now.

About Herbalife Ltd.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia.

Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational message and accepts a Plaque of Appreciation from Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK, during the MSME Summit held at the Music Hall, SM Mall of Asia, on November 25, 2025.

Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

“SM is not just a venue—it’s a partner in every MSME’s success story. When MSMEs grow, the nation grows. Every small business that thrives represents a dream realized, a livelihood sustained, and a community strengthened. Almost 70% of our tenants are MSMEs—their success is the foundation of SM’s continued growth.” ~Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls

SM’s own growth story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM understands the value of small beginnings. Through the SM for MSMEs program, the company provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by Seek Country Marketing head.

Key sessions addressed practical needs for MSMEs. Participants learned how to scale their first hire with Mr. Henry Jose “Joey” Yusingco of Jobstreet, explored AI applications for small businesses with Ms. Arlynne Roa-Awayan of Asia Pacific College, and received insights on logistics and operations from Lalamove PH, 2GO Travel, and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics and digital solutions designed to help MSMEs scale.

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and practical engagement.

Attendees make their rounds at the Partner Passport Challenge, visiting different booths to learn about hiring solutions, business tools, digital platforms, and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls

MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.

What’s New at SM Supermalls? Big Thrills, Bigger Experiences in Cebu!

Life’s more fun when you have more access to discovering new things. From small errands to bigger adventures, you get to enjoy the best of living when you continue to expand the things you love!

SM Supermalls brings a new era of firsts to explore and discover, with exciting brands heading your way—now closer than ever, right here in Cebu. With SM Supermalls, you no longer have to travel across regions, because the best experiences are now within reach.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

• Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.
• Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.
• Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.
• Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.
• Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths.

Indoor Sports & Japanese Favorite Meals at SM J Mall

The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

Expect more fun soon with even more First in Cebu experiences: 

• Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 
• iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

• Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.
• Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

BEST NEW Firsts in Davao: Discover Insta-Worthy Spots

This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you.

SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish hangouts, every spot is designed to be pure feed goals.

With over 120,000 sqm of added space, this is more than an expansion—it’s an evolving destination made for shopping, style, and leisure to come together in ways you’ve never seen before. All to show that here at SM Supermalls, we truly got it all for you.

Dining Hotspots Ready to Serve You

Hungry? You’re in for a culinary treat as we bring you a lineup of handpicked restaurants serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

Brique

If there’s one thing our bisaya brothers from Cebu know best, it’s good food! Bringing their distinctly Cebuano flavors for the first time in Davao, Brique—soon to open at the 2nd Level, Main Mall Expansion—combines modern cuisine with a provincial touch that’ll fondly remind you of nanay’s home cooking.

Nanyang

For the first time in Davao, get the best of what Singapore has to offer. Serving some of Southeast Asia’s finest delicacies, Nanyang at the 1st Level, Main Mall Expansion, delivers hearty dishes that cater to the Filipino palate. From aromatic Laksa to savory Curry Chicken Rice, the possibilities are endless.

The Joy of Fluffiness

Making its first mark in Davao, Puffy’s is bringing its signature charm to the 1st Level, Main Mall Expansion. Known for its cloud-like soufflé pancakes, this sweet spot is the newest must-try in SM Supermall’s irresistibly crave-worthy lineup. Whether you go for Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Your Unique Finds

Looking to add a little more everyday flair? From customizing your Aquaflask tumbler to finally grabbing that self-help book you’ve been eyeing—or even spotting that one item you didn’t know you needed—discover a specially chosen mix of finds to make your every visit more exciting.

Aquaflask

Find their newest designs at the 2nd Level, Main Mall Expansion and drink in style! Now fully customizable, these vacuum-insulated bottles let you enjoy your cold or hot drinks anywhere without breaking the bank.

Gashapon Bandai

Collect high-quality gacha toys, keychains, and accessories while having a bit of thrill—or dismay—with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. From Dragon Ball and Gundam to Demon Slayer and Pokémon, just pop a coin into these vending machines and score a surprise collectible.

Fully Booked

For the first time in Davao, a true bookworm’s haven awaits. Find your next great read as you experience a warm, cozy ambiance here at the 1st Level, Main Mall Expansion. Featuring a wide selection of books across various genres—including hard-to-find titles—Fully Booked is a true bibliophile haven.

Flying Tiger

In search of unique knick-knacks and quirky finds? For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion is the novelty store for you. Liven up your living space and personalize your room with their playful crafts, trinkets, and ornaments.

Level Up Your Style

Who says activewear has to be drab? For the first time in Davao, Anta at the 1st Level, Main Mall Expansion lets you turn the gym into your personal runway. Featuring a premium sports line of ready-to-wear apparel, trainers, and bags, it’s everything you need to break a sweat—in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

SM Prime: Living in Tomorrow’s Water-Resilient Future

SM Southmall in the late 90’s. Located in the water-challenged area of Las Pinas, the mall was the first to have a sewage treatment plant (STP) for water recycling. It opened to the public in 1995, followed by SM Bacoor in 1997, saving a significant volume of water otherwise used for flushing.

At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic Water for Tomorrow campaign looks beyond water recycling and efficient water management.

For SM Supermalls, this urgent call to action to protect and preserve a valuable resource makes any large-scale investment in water security a sound opportunity to do good for both people and planet.

Amplified impact

With 89 malls nationwide, SM Supermalls high-impact yet practical water management systems and circularity practices build long-term capacity for future water disruptions and reflect the malls’ greater ecosystem.

A community solution. At the launch of SM City Baguio’s Rainwater Treatment Facility (RTF), innovation meets sustainability and sets a benchmark for water efficiency.

Having introduced sewage treatment plants nearly three decades ago, well before any compliance requirements, SM Supermalls also made significant investments in efficient low-flow fixtures and water-saving technologies to prevent unnecessary consumption at scale. In 2023, the first rainwater treatment facility by a mall opened in Baguio to convert rainwater into another potable resource, alleviating pressure on the local water grid.

At a cultural level, SM Supermalls becomes a living sustainability classroom where mallgoers, employees, and tenant-partners are made aware of its water, waste, and energy programs. Partnerships with NGOs, government agencies, and civic groups also sustain water conversations through the mall’s broad reach and are crucial to the sustainability agenda.

SM Cares engages communities, mallgoers, and tenants in water conservation initiatives that inspire mindful consumption and collective action.

Embedding the message of water sustainability, SM Cares champions UN SDG6 – using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene for health and well-being

Water sustainability is a shared responsibility across all SM malls. SM Cares engages and promotes water conservation initiatives that inspire mindful consumption and collective action.

As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use.

The first mall to receive LEED Gold Certification in 2017, SM Aura’s wastewater treatment plant and smart water management technologies ensure responsible and efficient water use.

Building what matters, today

Water’s essential role supports human activity and economic growth. As climate concerns accelerate and affect water supply, SM Prime’s unified stance on water stewardship prepares for challenges ahead.

“The scale of what we are doing today for water is already proof that we are reaping the benefits of the innovative vision of our leadership. What makes our programs truly meaningful is how they bring people and purpose together. It creates a ripple effect of sustainability that reaches beyond our walls.” ~Steven T. Tan, President of SM Supermalls

SM Supermalls not only assists larger partner-tenants with compliance and the bottom line. It similarly inspires smaller businesses and other stakeholders that depend on mall operations to adopt innovative solutions.

About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.