AirAsia Philippines Wins Gold at NEXT Awards Asia-Pacific 2025 for Gen Z–Driven “LFG!” Campaign

AirAsia Philippines won the Gold Award for Most Innovative Video Marketing Campaign at the NEXT Awards Asia-Pacific 2025, recognizing its daring, Gen Z-centered "Let's Fly and Go!  The "(LFG!)" ad reinvented how airlines connect younger travelers.

The prize was presented at a gala night hosted at Shangri-La The Fort in Manila, which brought together 79 major organizations from across Asia-Pacific.

The NEXT Awards Asia-Pacific are part of MARKETECH APAC's flagship What's NEXT in Marketing series, which recognizes outstanding campaigns for their innovation, efficacy, and regional impact.  This year's winners covered a wide range of markets, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, Australia, Myanmar, Hong Kong, and the Philippines.

“Truly grateful to be recognized at the NEXT Awards 2025 by MARKETECH APAC. Winning Gold for Most Innovative Video Marketing Campaign means so much to our team, and we’re inspired to keep pushing boundaries. With LFG!, we didn’t just sell flights, we captured the excitement of travel itself, inspiring the next generation to explore, discover, and create memories with AirAsia.” ~Gian Directo, Head of Commercial

AirAsia Philippines received accolades for its 2024 LFG campaign, a multi-platform video venture that challenged traditional airline marketing.  The advertisement captured the thrill of unplanned travel—the exhilaration of clicking "book now," last-minute escapades, and companions saying, "Let's go!"—creating a story that strongly engaged with Gen Z. Its new storytelling and dynamic execution positioned AirAsia as the first local airline to launch a video-driven brand push of this magnitude and style.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

Infinix and Pininfarina Announce Strategic Design Partnership to Elevate the Future of Premium Smartphones

A photo captured at Business of Design Week 2025 shows a Pininfarina representative unveiling the new design partnership to the public.

During Business of Design Week 2025, Infinix announced a historic strategic partnership with Pininfarina, the iconic Italian design house with a 95-year history of shaping some of the world's most celebrated automobiles, as well as groundbreaking products in luxury lifestyle, architecture, and yachting.  This collaboration marks the start of a new flagship design series, with the Infinix NOTE 60 Ultra slated to be the first smartphone to emerge from the partnership.

From the renowned curves of the Ferrari Testarossa to the unmistakable silhouette of the Alfa Romeo Spider, every product bearing the Pininfarina label has been a masterpiece of Italian design and invention since 1930.  Pininfarina now transfers its tradition and lifestyle, which is entrenched in elegance and performance, to a smartphone.  The impending "Infinix NOTE 60 Ultra design by Pininfarina" is a watershed moment not only for the studio but also for the industry.

Infinix joins the collaboration at a time of unprecedented global momentum, with shipments and market share surging.  According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix had the highest quarter-on-quarter shipment increase in Southeast Asia in Q2 2025.  By combining Pininfarina's famous design philosophy with Infinix's commitment to technological innovation, the alliance hopes to establish a new standard for premium smartphone craftsmanship and deliver high-end, design-driven experiences to a global audience.

"As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization. Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the NOTE 60 Series. This partnership reinforces our commitment to deepening investment in high-end design and establishing a new aesthetic benchmark for future flagship products.” ~Tony Zhao, CEO of Infinix

A teaser poster featuring the Infinix × Pininfarina collaboration, hinting at the upcoming co-designed flagship device, the Infinix NOTE 60 Ultra.

“Partnering with Infinix on this project has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance, in order to make a lasting impact on the user experience. For nearly a century, our brand has shaped new ways of living, been synonymous with purity, timeless design, and emotion in form — values that perfectly align with Infinix’s vision of innovation.” ~Fabio Calorio, Senior Vice President of Brand at Pininfarina

As Infinix and Pininfarina are gearing up to usher in a new era of premium mobile design, full details on the device’s design philosophy, features, and availability will be announced in the coming days.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit: http://www.infinixmobility.com/

About Pininfarina

A global icon of Italian style, Pininfarina is recognised for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930, Pininfarina has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. A group employing 500 people, offices in Italy, Germany, China, and the United States and listed on the Stock Exchange since 1986. Over the course of nine decades Pininfarina has designed more than 1450 automotive and mobility projects and more than 750 product and architecture projects, receiving more than 90 international design awards in past 10 years.

Himig ng TECNO, Munting Regalo: Best Christmas Deals for as low as Php 699

Give the gift of love, seamless connectivity, and ultimate pleasure this Christmas with an innovative, AI-powered TECNO smartphone, tablet, or earphone.  Complete your gift list with TECNO Mobile smartphones, which are affordable, elegant, and packed with modern technology features. When you order between today and December 31, 2025, you will also receive unique Christmas bonuses.

CAMON 40 Pro 5G - ultimate snapshot photography

Choose the TECNO CAMON 40 Pro 5G for loved ones who enjoy taking photos, so they can take perfect snaps with One Tap Flash Snap powered by TECNO AI. The CAMON 40 Pro 5G also features a 50MP SONY LYT-700C Ultra Clear Camera, MediaTek Dimensity 7300 Ultimate 5G, and an IP68/IP69 water and dust resistance rating.

The CAMON 40 Pro 5G is available in three colors: glacial white, galaxy black, and titanium.  The CAMON 40 Pro 5G 12+256 is competitively priced at PhP14,999, while the CAMON 40 Pro 5G 8+256 is reasonably priced at PhP12,999.  When you purchase a CAMON 40 Pro 5G, you will receive a free gift worth up to PhP2,999 in the form of the CAMON Premium Gift Set with capsule powerbank and speaker or the TECNO Lifestyle Box.

POVA 7 Ultra 5G - built for winners

Choose the POVA 7 Ultra 5G for ardent gamers and the youthful, edgy, and futuristic generation, which will appreciate the smartphone's full customization capabilities.  The POVA 7 Ultra 5G's sleek, interstellar spacecraft design includes a 1.5K AMOLED display, 144Hz Refresh Rate for ultra-smooth, high-resolution gameplay, and a MediaTek Dimensity 8350 Ultimate AI Processor that delivers ultra-smooth performance and supports up to 120FPS in PUBGM, HOK, and MLBB.  Its long-lasting and powerful battery can provide 70W ultra charge and 30W wireless rapid charging.  The POVA 7 Ultra 5G comes in two colors: Geek Black and Geek White.  Purchase the POVA 7 Ultra 5G for PhP16,999 and receive free gifts worth PhP1,999, including a 5000mAh magnetic powerbank, PUBG case card, and DITO gaming SIM.

PHANTOM V FLIP 2 - sleek, iconic, stylish, pocket-sized

The TECNO AI-enhanced PHANTOM V Flip2 is ideal for stylish and fashionable loved ones who prefer fun, useful, pocket-sized smartphones. The second-generation flip smartphone has an infinity pool-inspired 3.64" ThruPool cover screen and an ultra-flat 6.9" flagship main screen.  The PHANTOM V Flip2 5G features a 50MP main camera, a 50MP ultra-wide angle camera, and a 32MP front-facing camera, while its flip design opens up new shooting possibilities.  The PHANTOM V Flip 2 features a long-lasting 4720mAh Super Battery with 70W Ultra Charge.  It also supports more than 2,000 apps.

Get the PHANTOM V FLIP2 for PhP26,999 and receive a JISULIFE Ultra 1 Fan or JISULIFE Pro 1s Fan worth PhP3,499.

SPARK GO 2 - lightning fast, durable and affordable

Choose the SPARK GO 2 for young family members who will benefit from owning a durable smart phone.  SPARK GO 2 is dust and water resistant to IP64 standards and can withstand drops up to 1.5m.

The SPARK GO 2 is better to other smartphones in its pricing range.  It has a 120Hz 6.67" smooth display, 13MP main camera, 5000mAh large battery, 15W fast charging, FreeLink, and Free Call without Signal, among other things.

Get the SPARK GO 2 4+256 (4GB extended) for PhP4,799, the SPARK GO 2 3+128 (3GB extended) for PhP3,799, and the SPARK GO 2 3+64 (3GB extended) for PhP3,399.

MEGAPAD Pro - the essential AI tablet

Give a must-have Christmas present to family members who are still in school, pursuing a job, or who love entertainment at any time.  The MEGAPAD Pro, dubbed the "Essential AI Tablet," is packed with functions while being lightweight at just 547 grams.  It features a 12" 90Hz 2K display, TECNO AI, up to 512 GB of microSD expansion, a 10000mAh Ultra Battery, and a 6.9mm metal finish.  Surprise loved ones with the MEGAPAD Pro, which costs PhP 11,999.  When you purchase the MEGAPAD Pro during the promotional period, you will receive a Bluetooth keyboard valued at PhP2,999.

Sonic 1 - richer, more immersive audio experience

Give music fans the TECNO Sonic 1 earphone for a genuinely pleasant Christmas.  With a battery life of up to 50 hours, the Sonic 1 can provide consumers with more than two days of continuous immersive music pleasure.

Sonic 1 has the lowest latency with the latest Bluetooth 5.3 connectivity, the first-ever free-switch design for complete freedom (wear it with or without tips), and dual-mic noise cancellation for calls.

The best thing about Sonic 1? It is only PhP699.

SPARK 30 - revolutionary, lag-free, with TRANSFORMERS Edition

SPARK 30 is an ideal present for Transformers enthusiasts.  The SPARK 30 Series has a special TRANSFORMERS Edition, including the SPARK 30 Bumblebee Edition and the SPARK 30 Pro Optimus Prime Edition, all of which feature recognizable TRANSFORMERS elements.

The SPARK 30 offers unprecedented durability, including 5-year lag-free operation, performance, more immersive audiovisuals, and an outstanding main camera.  This Christmas, transform the lives of your loved ones with the SPARK 30 for only PhP6,999.  Get an extra 20000mAh powerbank worth PhP1,999.

Buy this December to get a TECNO Christmas freebie

Tick off your gift list by purchasing TECNO Mobile smartphones at TECNO Mobile PH  in TikTok Shop,  TECNO Mobile PH Official Store in Lazada, TECNO Mobile PH Official Store in Shopee. and TECNO Partner Retail Stores nationwide. 

Get the Christmas freebies from TECNO when you purchase from today until Dec. 31, 2025.

About TECNO 

TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

Cebu Pacific Spreads Christmas Cheer with 12.12 Piso Seat Sale

Cebu Pacific (PSE: CEB), the Philippines' top carrier, starts the holiday season early by launching its trademark Piso Sale for its 12.12 Super Seat Fest, providing travelers the opportunity to treat themselves to a well-deserved vacation that they may look forward to next year.

From December 8 to December 13, travelers can book flights to select local and international locations for as little as PHP 1 one-way base cost, excluding fees and charges.  The travel period stretches from June 1 to November 30, 2026, allowing travelers to plan their trips and get better discounts as early as this year.

Passengers can benefit from CEB's vast inter-hub network, which includes key hubs in Manila, Clark, Cebu, Davao, and Iloilo, making it easy to connect to many destinations around the Philippines and access a wide choice of international routes.

The airline's network includes domestic locations like Bohol, Boracay, and Palawan, as well as overseas favorites like Japan, Da Nang, and Taiwan, providing every Juan even more reason to start planning their 2026 trips.

CEB operates in 37 domestic and 26 international destinations spread across Asia, Australia, and the Middle East.

CEB offers various payment options, including credit or debit cards and e-wallets, to book flights and buy add-ons. 

Book your flights now at www.cebupacificair.com.

Cebu Pacific's Social Media Accounts:

Facebook: https://www.facebook.com/cebupacificairphilippines

X: https://twitter.com/CebuPacificAir

Instagram: https://www.instagram.com/cebupacificair

Mondelēz International celebrates Purpose Day 2025 through mindful and sustainable snacking

CONNECTING WITH PURPOSE. Mondelēz International employees celebrated Purpose Day by taking part in numerous activities that embodied the purpose and mission of the organization.

Mondelēz International Philippines celebrated Purpose Day, an annual event commemorating the company's anniversary and dedication to creating a positive impact. With the 2025 theme "Empower Our Future," the company banded together to promote mindful snacking, community engagement, and sustainability initiatives. This concept is consistent with the Company's Purpose of inspiring people to snack responsibly.

This year's event included the culmination of the 4th Walk, Run, Bike, and Workout (WRBW) Challenge, a company-wide fitness effort that urged everyone to take care of their health and live thoughtfully.  Over the course of two months, approximately 100 challengers walked over 12 million steps, ran 5,600 kilometers, biked 4,400 kilometers, and burnt nearly 250,000 calories.  The friendly competition pushed colleagues to exercise and develop healthy habits while having fun.

“Our Purpose Day reminds us that empowering our future starts with us. Through the Walk, Run, Bike, and Workout Challenge, we are not only promoting an active lifestyle but also encouraging our people to make mindful choices every day. It’s about balance, wellness, and taking care of ourselves as we continue to empower others to Snack Right. As we celebrate Purpose Day, we are reminded that our purpose and values are lived through everyday actions. By taking care of our health, our communities, and our environment, we are building a future that reflects who we are and what we stand for as an organization.” ~Aleli Arcilla, Managing Director of Mondelēz International

PURPOSE IN ACTION. Team members volunteered to take part in a meal kit assembly and packing activity to promote Mindful Snacking for the benefit of the students of South Daang Hari Elementary School.

PURPOSE IN ACTION. Team members volunteered to take part in a meal kit assembly and packing activity to promote Mindful Snacking for the benefit of the students of South Daang Hari Elementary School.

Purpose Day also provided an opportunity to give back. Volunteers from the charity volunteered their time to prepare and distribute lunch kits for pupils at Taguig's South Daang Hari Elementary School, which included nutritional snacks and food packs. The action reflected the company's Purpose and advocacy for Mindful Snacking, demonstrating how empowerment begins with caring for others and sharing our knowledge of balanced nutrition.

In keeping with its mission, the corporation emphasized its strong commitment to sustainability.  Mondelēz International's #SustainableSnacking initiative includes becoming a zero-waste-to-landfill location.  This was reinforced by encouraging colleagues to segregate their waste on a daily basis in pantries and common spaces, ensuring that each form of waste is correctly diverted and does not wind up in landfills or as marine litter.

Mondelēz International's Purpose is to empower people and the earth through mindful snacking, community participation, and sustainable practices.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2024 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 62 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.

Chowking Marks 40 Years With 40 Awards Honoring Its Craft and Creativity

Chowking celebrates its 40th anniversary with a historic accomplishment: 40 significant honors from some of the nation's most prestigious marketing, creative, digital, and industry groups in a single year.  The achievement highlights the brand's long-standing relevance and strong emotional connection with Filipino consumers, transforming regular meals into memorable experiences.

“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking. They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.” ~Jia Du, Marketing Head of Chowking

Behind these successes is the brand's commitment to delivering great food, outstanding product quality, and experiences that truly resonate. Chowking continues to elevate every touchpoint in brand building, product innovation, and restaurant experience, always focusing on what delights and values customers.

“Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.” ~Ken Lingan, Chowking President

40 Years, 40 Wins: Awards That Mark a Milestone Year

Chowking marked its 40th anniversary with record-breaking accolades at the country's biggest marketing and creative award ceremonies. The brand received Marketing Team of the Year accolades from both the Marketing Excellence Awards and the NEXT Awards, demonstrating its leadership and continuous excellence in brand development.

Its work also achieved outstanding results across various bodies across the country, including ten Quill Awards prizes wins, 14 NEXT Awards innovation prizes, multiple PANATA Awards for creativity and efficacy, and top citations from Grab, Kantar, and FoodPanda for consumer love and cultural influence.  Chowking's work was also recognized around the region with prizes at the QSR Media Awards, including Best Restaurant Renovation and Best Digital Initiative. In total, these more than 40 awards represent the brand's creative agility, digital strength, product excellence, and deep connection with Filipino consumers, making 2017 Chowking centennial year the most honored yet.

Continuing the “Sarap Mag-Chow” Promise

As Chowking enters its next decade, the company is doubling down on its pledge to provide more delicious and meaningful experiences for its customers, demonstrating that even after 40 years, the brand's best chapters are just beginning.

Turning risks into opportunities: Pru Life UK inspires a new generation of legacy builders among Filipino families

Designed as an evening of insightful discussion and curated wine tasting, Legacy Uncorked brought together an intimate circle of the country’s most respected business leaders, wealth advisors, and high-net-worth families in a sophisticated setting at the Grand Hyatt. In photo: (Left-right) Rozanne Magararu, Pru Life UK Chief Customer & Marketing Officer; Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer; Michael Ferrer, ATRAM Group Chief Executive Officer; Rex Mendoza, Rampver Financials Chairman and Chief Executive Officer; Princess Charm Balingit, Pru Life UK Chief Investment Officer; and Julien Fey, Pru Life UK Chief Strategy Officer.

With family-owned businesses and property values on the rise in the Philippines, an increasing number of Filipino families confront a silent financial risk: wealth transfer delays and estate settlement challenges, which can result in frozen assets, court conflicts, and forced liquidation.

According to Rex Mendoza, Chairman and CEO of Rampver Financials, during Pru Life UK's exclusive Legacy Uncorked event at the Grand Hyatt Manila, many families accumulate money but fail to secure it for future generations.  Estate planning is more than just a financial burden; it is a duty to one's heirs and a pledge to continuation.

To address this growing gap, Pru Life UK launched Legacy Uncorked, a platform for intergenerational asset preservation and ethical succession planning.  The event, hosted by Mendoza, one of the country's top advocates in financial stewardship and legacy building, drew high-net-worth families, company owners, and wealth advisors to explore estate planning techniques.

Mendoza provided a compelling message about why Filipino families should plan not only for wealth accumulation, but also for wealth transfer and continuity.  He said that legacy is more than simply what one leaves behind; it is also about preparing others to carry it on.

Citing recent geopolitical and economic shocks, he emphasized that unpredictability has become an integral feature of financial strategy.  He went on to say that unpredictability has become a constant, with health crises, market shocks, and policy changes.  Families that do not develop emergency liquidity and succession plans subject their successors to undue financial risk.

He also emphasized that legacy failure is typically caused by a lack of generational preparation rather than a financial loss.  He explained that heirs fail not because they lack inheritance, but because they lack leadership.  Wealth should be transferred with judgment, purpose, and financial knowledge.  Mendoza also underlined the need of disciplined investment methods for generational wealth, stressing that asset diversification, risk management, and sustainability must lead long-term decisions.

Legacy Planning

Sanjay Chakrabarty, President and CEO of Pru Life UK, emphasized the need of legacy planning in the Philippine environment, where estate settlement continues to be a significant obstacle to maintaining family wealth.

According to him, many families are compelled to sell long-held assets, companies, or land in order to pay off estate liabilities.  Every family that desires continuity, stability, and dignity in the transfer of their assets should consider estate planning; it is not just for the wealthy.

PRUWealth 10, Pru Life UK's flagship single-pay life insurance product intended to assist with estate planning, was unveiled at the event.  Clients can create estate liquidity, safeguard assets from forced sales, and guarantee a smooth inheritance transfer with this solution.

PRUWealth 10 gives fast funding when households need it the most.  It prevents the loss of family legacy as a result of emergency property sales or loan dependency.  We continue to see increased interest from discriminating families and business leaders who understand the need of structured protection.

Chakrabarty also stated that structured wealth transition is a growing financial priority in the country.  He stated that debates about legacy are no longer taboo.  Today's leaders seek to protect both their careers and their family relationships.  Pru Life UK is here to help you achieve your goals with organized, future-ready financial strategies.

Legacy Uncorked also included a tailored wine appreciation trip by Chie Gatchalian, co-founder of The Sip Studio, which represented how legacies are consciously constructed and preserved with care, echoing the event's central message: heritage must be protected, not left to chance.

The event was part of Pru Life UK's continued commitment to financial education and estate planning advocacy in the Philippines, which provided families with guidance, solutions, and professional advice to protect multigenerational wealth.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Hanabishi Launches “Cheers to HappyMess” Campaign with Online-Exclusive Freebies

Hanabishi Appliances has teamed up with kitchen and party essential brand Cheers to make cooking time more pleasurable and less hectic just in time for the holidays.

This festive cooperation between two trusted Filipino companies offers a free Cheers item with every purchase of select Hanabishi items from www.myhanabishi.com, Hanabishi TikTok Shop, and TikTok Live.

“As families prepare for the numerous parties and celebrations in the coming months, we at Hanabishi and our friends from Cheers would like to make it easier for everyone to enjoy their gatherings with family and friends. At Hanabishi, we have always aimed at providing Filipino households with practical and affordable solutions that will help them with their everyday needs. With Cheers, we’ve found a partner that shares our passion for making life in the kitchen simpler, cleaner, and more importantly, a lot more fun especially during the holidays. We encourage everyone to embrace the HappyMess of the holidays.” ~Cherish Ong-Chua, Hanabishi Appliances VP for Marketing and Finance

Enjoy Convenience and Savings

The appliances and their corresponding freebies are available until supplies last. The bundles include the following:

• Every Hanabishi Electric Oven or Griller purchase comes with a free Cheers Aluminum Foil.
• Every Hanabishi Microwave Oven or Air Fryer purchase comes with a free Cheers Baking Paper.
• Every Hanabishi Professional Stand Mixer or Cooker (Induction/Ceramic) comes with a free Cheers Cling Wrap.
• Every Hanabishi Commercial Blender or Pressure Cooker purchase comes with a Cheers Dishwashing Liquid (lemon or orange).
• Every Hanabishi Juice Blender purchase comes with a free Cheers Scrub Buddies.
• Every Hanabishi Sandwich Maker, Waffle Maker, or Panini Press purchase comes with a free Cheers Snack Bag.
• Every Hanabishi Refrigerator, Food Steamer, Hand Blender, or Toaster purchase comes with free Cheers Zipper Storage Bags.
• Every HASREF18INV Refrigerator purchase comes with a free Cheers Kitchen Towel.

To learn more about Hanabishi Appliances, visit www.myhanabishi.com. Follow Hanabishi and Cheers on their official Facebook, Instagram, and TikTok accounts.

Happy Skin Makes a Grand Entrance at SM City Grand Central

Filipinas have a new reason to smile at SM City Grand Central: soft-focus skin, weightless colors, and that unmistakable, radiant glow.  Happy Skin, the beloved domestic beauty brand that perfectly blends cosmetics and skincare, has officially opened its newest store, bringing its cult-favorite basics closer to the Northern Metro's busy, beauty-loving populace.

For years, Filipina women have faced a common challenge: choosing makeup that improves without damaging and skincare that produces results without breaking the bank.  Happy Skin cracked the code in 2013, and more than a decade later, it is still redefining local beauty with products that nourish skin as you wear them.  The brand's newest location at SM City Grand Central brings that promise even closer to beauty fans in the region.

The store reflects the brand's characteristic aesthetic: clean, modern, and spacious, with soft pink touches and warm neutrals that create a relaxing, welcoming ambiance.  But the true draw is the experience: a carefully selected playground of makeup and skincare imported from the world's beauty capitals, including Japan, Korea, and Taiwan, and all developed with skin-loving elements tailored to the Philippine environment and different Filipina skin tones.

Customers may now try Happy Skin's hallmark products, including the popular "Shut Up & Kiss Me" lippies and "Eye Am Here to Stay" gel eyeliner, as well as the celebrated weightless tints and hydrating skincare lines.  Each product is made with elements that nourish the skin while also providing effortless beauty, making it easier than ever for women to look and feel their best.

The inauguration of Happy Skin at SM City Grand Central reinforces the company's objective of making world-class beauty more accessible to women by providing them with products that seamlessly combine style and skincare. Happy Skin, with its fun packaging, simple formulae, and dedication to cruelty-free, skin-friendly cosmetics, continues to demonstrate that bright, healthy skin is always in style.

Visit SM City Grand Central and discover the perfect balance of glow and care that your skin will thank you.

Pru Life UK Strengthens Commitment to Inclusive Education with Adopt-a-Madrasah Rollout in CDO

Pru Life UK VP for Sustainability and Takaful head Maricel Estavillo (fourth from left) joins Madrasah principals and the Pru Life UK team for the distribution of IT assets to support learning in Muslim communities

Pru Life UK is expanding its Adopt-a-Madrasah campaign to Cagayan de Oro as part of its commitment to better support Mindanao's underprivileged Muslim communities.

Pru Life UK's Takaful journey includes empowering more Muslim communities through the Adopt-a-Madrasah program, which emphasizes the importance of financial security, technology upskilling, and climate and health readiness.  Pru Life UK was the first in the country to receive a Takaful (Islamic insurance) operator licence from the Insurance Commission.

“At Pru Life UK, we firmly believe that education is a powerful driver of change, which is why we, together with our partners, continue to strive to ensure opportunities are available to everyone. Through the expansion of the Adopt-a-Madrasah programme, we hope to broaden our impact by helping equip more Muslim communities with the knowledge, skills, and resources they need to build sustainable futures—and to prove to them that they can count on us anytime.” ~Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head

The Adopt-a-Madrasah campaign concludes this year with the introduction in Cagayan de Oro.  The rollout builds on the program's successful implementation in Bangkal, Davao City, earlier this year, when three community Madaris received digital learning equipment in collaboration with Pru Life UK's circular economy partners, Humble Sustainability and LiteHaus International.

The Adopt-a-Madrasah program, piloted in 2024, included the donation of educational supplies, hygiene kits, and a creative session led by Pru Life UK staff and agent volunteers.

These activities are carried out in collaboration with local Muslim community leaders and government partners.  The project reinforces the company's purpose to be a trusted partner and defender for future generations, improving lives via education, empowerment, and sustainable development.

To learn more about Pru Life UK and its sustainability programmes, visit www.prulifeuk.com.ph

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q2 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Comfort in Every Bite: Snack Pairings for the Holiday Season

Between holiday shopping, last-minute get-togethers, and a never-ending playlist of Christmas tunes, the days can blur in the greatest manner possible. Fortunately, there is always time for small moments of solace, such as those provided by your favorite snacks. Whether it's a cold morning breeze, a rainy afternoon, or a relaxing night in, these modest moments call for large flavors and comfortable bites that make the season even more delightful.

This is your cue to grab your favorite snack pairings—sweet and savory duos to suit any Ber month mood. Here's how some popular Universal Robina Corporation (URC) products may keep you company during the rush and make every mouthful feel like home.

For rainy afternoons: Warm and hearty with a crunchy twist

When the skies turn gray and the rain starts to fall, a cup of hot Nissin Cup Noodles hits the spot.  Its fragrant broth and silky noodles provide warmth and comfort with every drink.  Pair it with a bag of Nova or Vcut for an additional crunch—nothing matches the combination of substantial noodles and a satisfying, savory companion.

For movie nights or family bonding: Sweet meets savory

Nothing says cozy bonding time like a nice movie and accompanying snack spread. Cloud 9's gooey caramel and chocolate bliss makes for a delicious sweet delight. Then, to balance things out, serve Granny Goose Tortillos—a savory, crunchy contrast that will have everyone wanting more.  It's the kind of combo that makes family gatherings twice as enjoyable.

For afternoon merienda or study breaks: Flavorful comfort food

When you need something to get you through a hectic afternoon or to keep you company while studying, opt for a hearty mix.  A bowl of Payless Instant Mami provides the comfort and satisfaction of home-cooked merienda, while a pack of Presto Peanut Butter Sandwich adds a nutty sweetness that hits the spot.  It's a pair that can fill you up—both physically and mentally.

The perfect finish: sweet, creamy, and refreshingly cool

After dinner, enjoy the sweet and chocolatey richness of Cream-O cookies—just enough to satisfy your dessert desires. Then conclude with a Maxx candy for a cold, fruity finish that will leave you refreshed and ready to relax.

Whether it's slurping noodles on a rainy afternoon, matching sweet and savory goodies for a nice movie night, or indulging in a fruity-fresh candy after dinner, these simple snack rituals may add warmth and delight to every day during the frantic season leading up to the busy holidays.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Known for its bold flavors, Mang Juan delivers top-quality snacking with its Kropek line—made to be crisp, flavorful, and budget-friendly, making it a go-to choice for Filipino snack fans. To learn more about URC, visit its website, Facebook Page and TikTok Account.

Quick Bites, Conti's Delights at SM Bulacan Malls

An OG has come at SM Bulacan malls, and we're all for it.  Conti's Take Out Nooks is now selling freshly baked cakes and other delicious treats at SM City Baliwag and SM Center Pulilan.

Conti's Take Out Nooks have now opened on the ground level of SM City Baliwag and SM Center Pulilan, allowing shoppers to conveniently take home breads, pies, pastries, cookies, frozen ready-to-eat foods, and, of course, legendary cakes.

Whether it's a celebration, a gift, or simply a little 'pick-me-up', Conti's is only a few steps away to brighten your day. For food alerts and promos, check out https://www.facebook.com/smbaliwag and https://www.facebook.com/smcenterpulilan.

What’s New: Explore Vietnam’s Cong Caphe & Korea’s Eat Pizza at SM City Marilao

Nothing can stop a curious foodie from trying new tastes and sensations. Food reigns supreme at SM City Marilao, with the mall welcoming Vietnam's Cong Caphe and Korea's Eat Pizza—two of the most recent additions to the mall's intriguing food vendors, both located in the West Wing Expansion.

First stop, Cong Caphe.  Jetsetters do not need to travel far because Vietnam's famed coffee is readily available at SM City Marilao. White Coffee, Pho Coffee with Salted Cream, Coconut Coffee, and Coconut Mung Bean are all highly praised. They also offer local Vietnamese drinks such as Hanoi Dracontomelon with Soda, interesting selection of high mountain teas, and authentic Banh Mi recipes.

Eat Pizza, the home of Korea’s original 10-inch pizza, is making waves in SM City Marilao. Popularly known for its rectangular pizza slices, Eat Pizza is freshly made with mouthwatering flavors such as Korean Sausage, Beef Bulgogi, Samgyeopsal, and Sweet Corn Cheese, as well as classic Pepperoni and Cheese.

Savor the flavors. Explore amazing food stops only at SM City Marilao. For the updates, visit https://www.facebook.com/SMCityMarilao.