This wonderful YUMimmunity Machine provides free Goodday Cultured Milk Drink

Nothing beats getting free refreshments that are not only delicious but may also help increase your immunity.  Goodday Cultured Milk Drink is making this feasible by introducing its “YUMimmunity Machine” in select regions of Metro Manila and Cebu City.

The Goodday “YUMimmunity Machine” is a fun and easy method to get a free 350ml bottle of any of Goodday Cultured Milk Drink's three delectable flavors: creamy Original, sweet Strawberry, or juicy Mango.  Simply approach the interactive bottle dispensing machine and scan the QR code to register.  Take a photo at the machine before receiving your complimentary Goodday bottle; remember to strike a pose and smile your brightest.

The YUMimmunity Machine is an interactive machine created with the goal of making Goodday Cultured Milk Drink more accessible in a fun, creative, and engaging way.  It's as if Goodday's Paraprotectors, Ori (Original), Beri (Strawberry), and Go Go (Mango), have arrived in the Philippines, delivering a fun and participatory method to promote the product's health advantages.

Goodday Cultured Milk, made using Japanese technology, contains LAC-Shield, or paraprobiotics Lactobacillus paracasei MCC1849. This helps enhance immunity.  When combined with a healthy diet and exercise, Goodday can deliver everyday “YUMimmunity” with its numerous advantages and wonderful taste.

Make your day even more memorable by receiving a free bottle of Goodday Cultured Milk Drink from the “YUMimmunity Machine”.  It will be available in select locations of Metro Manila and Cebu City, so keep an eye on Goodday's Facebook for updates on the machine's next location and a free delicious and nutritious beverage.

Purchase a bottle of Goodday Cultured Milk Drink at any supermarket, grocery store, or convenience store near you.  For additional information and updates, be sure to like and follow Goodday Cultured Milk on Facebook.

A product of Asahi Beverages, Goodday Cultured Milk is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines). 

Fire Prevention Month: Protect Your Home and Stay Prepared with Palawan ProtekTODO

In the Philippines, March is Fire Prevention Month, which is officially acknowledged by Presidential Proclamation No. 115-A. The goal of this statewide program is to improve fire safety awareness.  With fire occurrences often rising during the summer, this yearly commemoration serves as a timely reminder of the devastation caused by flames and the importance of preventive actions to protect lives and properties.

According to the Bureau of Fire Protection (BFP), fire incidents increased from 16,387 cases in 2023 to 18,217 in 2024 – a whopping 10.6%. This underscores the need for stronger fire readiness efforts. Here are five measures to help you secure your loved ones:

1. Keep Electrical Systems in Check

Faulty wiring and overloaded outlets are among the leading causes of residential fires. Ensure electrical systems are well-maintained, avoid plugging too many devices into a single outlet, and replace damaged cords immediately. 

2. Practice Safe Cooking Habits

Kitchen fires are among the most common household fire incidents. Never leave cooking unattended, keep flammable materials away from stoves, and ensure gas tanks are properly installed and maintained.

3. Store Flammable Materials Properly

Households and businesses should store flammable substances, such as gasoline, paint, and chemicals, in well-ventilated areas away from heat sources. Proper storage reduces the risk of accidental ignition and fire outbreaks.  Additionally, never place curtains, papers, or clothes near stoves, heaters, or candles – small oversights can lead to major disasters.

4. Invest in a Fire Extinguisher

Equip your home or business with a fire extinguisher. This will allow you to respond quickly to small fires before they escalate into a full-blown disaster.

5. Get insurance to reduce the financial impact of a fire incident

Unfortunately, incidents can still occur, and they can strip your family of your hard-earned assets and savings. This is why getting insured is important. Contrary to popular belief, insurance doesn’t have to be costly—going without it is what can be truly expensive. 

“Insurance, in general, is often underrated in our country. While some people recognize its value, many still overlook certain types of coverage. Most individuals tend to focus on health, life, and personal accident insurance, but they may be missing out on the crucial protection that fire cash assistance offers. Although less common, this type of coverage provides invaluable peace of mind in the event of the unexpected. This Fire Prevention Month, we encourage everyone not only to learn how to prevent fires but also to be prepared in case they occur.” ~Meijhen Maulanin, Brand Manager of Palawan Group of Companies' microinsurance arm, ProtekTODO

For only Php 99, Palawan ProtekTODO Fire 99 offers up to Php 30,000 in fire financial assistance and a Php 10,000 accidental death benefit, providing a cheap and dependable safety net for individuals and families.

Fire prevention starts with awareness, but true preparedness means having a safety net when the unexpected happens. While we take precautions to avoid fires, accidents can still happen—often when we least expect them. Get Palawan ProtekTODO Fire 99 today at any Palawan Pawnshop—Palawan Express Pera Padala branch, via the PalawanPay App, or through the official Palawan ProtekTODO stores on Lazada and Shopee. 

ABOUT PALAWAN GROUP OF COMPANIES:

The Palawan Group of Companies includes products and services such as Palawan Pawnshop, Palawan Express Pera Padala, Palawan ProtekTODO, Palawan Credit, and PalawanPay. A brand trusted by Filipinos for almost four decades, PGC is one of the fastest-growing financial institutions in the country. With its strength in remittance and pawning services, the company is the market leader in the industry and has over 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops nationwide.

Palawan Group of Companies offers a wide range of services, including pawning, domestic and international remittances, microinsurance, bills payment, electronic mobile phone loading, cash-in and cash-out of e-wallets, money exchange, ATM withdrawal, and cash disbursements. Additionally, the company sells jewelry and gold bars, catering to customers looking to invest in valuable assets.

Palawan Group of Companies introduced PalawanPay, an e-wallet app that allows users to send and receive remittances anytime, anywhere. PalawanPay is the company’s latest digital solution, offering faster, safer, and more convenient transactions. In addition to remittances, the app provides access to other financial services, including bills payments, mobile load top-ups, and scan-to-pay QR Ph codes. The app also features integrated functionality for pawn renewal, purchasing jewelry and gold items, ProtekTODO personal insurance, and claiming international remittances.

Palawan Group of Companies is supervised by the Bangko Sentral ng Pilipinas.

For more information, go to Palawan Pawnshop and PalawanPay Websites.

Manila Water will enhance sanitation reach using its first-ever Utility Model patented Portable Desludger

Manila Water has received a patent from the International Property Office of the Philippines (IPOPHL) for their innovative portable desludger.  This revolutionary technology is intended to improve the company's sanitation operations, particularly in hard-to-reach barangays, resulting in cleaner and healthier communities. 

The Portable Desludger has a simple design, transforming a traditional vacuum tanker into a tiny 1m³ tank.  The smaller tank can be put on a smaller vehicle and connected in series with a bigger 10m³ desludging truck.  The setup allows the 10m³ truck to remain on standby, while the more agile Portable Desludger navigates tiny routes to suit customers' desludging demands.

Manila Water’s first-ever utility model patented portable desludger is being deployed in various barangays where accessibility challenges hinder Manila Water's ability to perform desludging services. These barangays are primarily located in areas with narrow streets and elevated terrains, making them inaccessible to conventional desludging trucks.

Currently, the portable desludger is being deployed in several barangays where accessibility issues limit Manila Water's ability to provide desludging services.  These barangays are mostly found in places with small roadways and elevated terrain, making them inaccessible to traditional desludging vehicles.

“The development of Manila Water’s newly patented portable desludger exemplifies the company’s ongoing commitment to enhancing sanitation services, particularly in underserved communities.” ~Jeric Sevilla, Manila Water Corporate Affairs Group Director

Currently, the portable desludger is being deployed in several barangays where accessibility issues limit Manila Water's ability to provide desludging services.  These barangays are mostly found in places with small roadways and elevated terrain, making them inaccessible to traditional desludging vehicles.

A future where athletics is for all: MILO® pays respect to women who shaped the path of today's athletes

Every March, International Women's Month is acknowledged around the world as a symbolic celebration of women's lives and legacies in a variety of professions.  This 2025, MILO® stands tall with women who have not only made important contributions to sports, but have also paved the way for those who aspire to be champion athletes.

MILO® has identified them as beacons of sports inclusivity. Here are some of the ways they've helped give back and inspire the country's champions, regardless of who or where they come from - and how they've utilized their influence for good.

Sports inclusivity through MILO® partner schools

MILO®'s 60-year heritage is complemented by their long-standing relationships with many sports partners, which contribute to the cause of developing the next generation of winners.  Women who are committed to widening sports diversity are frequently at the forefront of such collaborations, teaching athletes from the ground up and offering opportunities for them to flourish and fly.

Monica Jorge, for one, is in charge of the famed basketball clinic and MILO®-backed BEST Center, carrying on her father Nic Jorge's tradition.  Under her direction, the center has coached over 60,000 young basketball and volleyball players, and Jorge, as a board member of the Small Basketeers of the Philippines, is a champion for the growth of women's basketball.

Commissioner Bong Coo has also had an illustrious career in and out of sport. Beyond bowling, Coo has always been vocal about her plans to pay it forward, where she vowed to “help develop junior bowlers who could bring honors to the country.” True enough, Coo now works with the Philippine Sports Commission, playing a role in furthering sports excellence in the country.

Mary Joy "MJ" Tabal-Jimenez made history as the first Filipina marathoner to qualify for the Olympics, and a 6-time National MILO® Marathon Queen. Now, she heads Mandaue’s grassroots sports program.

“Our Mandaue City Grassroots Sports Development Program has reached around 400 kids from across 27 barangays of Mandaue. The program is not limited to children aged 12 and below but also involves parents, coaches, youth, and the wider community.” ~Mary Joy "MJ" Tabal-Jimenez     

 

Gathering Champions from all walks of life

Others teach sports to a larger population and prioritize diversity in whatever they do.  Whether they are empowering individuals in remote communities, Indigenous Peoples, or People with Disabilities, they have the capacity to identify athletic potential in everyone and continue to expand the chance for athletics to act as a life-long teacher.

One of them is Adeline Dumapong-Ancheta, the first Filipino to win a Paralympic medal. All these years later, she shares her victories with others.

“[I am committed to give] back as part of the national coaching staff for the para powerlifting team. I also advocate for the inclusion and empowerment of persons with disabilities, especially women across diverse communities.” ~Adeline Dumapong-Ancheta, the first Filipino to win a Paralympic medal

Alongside the growth of running in the country, Nicole Wuthrich-de la Cruz founded Women’s Run PH in 2023 to provide a venue for women in running and to also serve as a platform for like-minded organizations, such as those that heed to women with disabilities, cancer survivors, and kids with autism.

“One’s transformation serves as a powerful reminder of the impact we can have on individuals.  Even then, their growth doesn’t end during our events as their journey transforms not only their perspectives but also their lives.” ~Nicole Wuthrich-de la Cruz, founded Women’s Run PH in 2023

Angel Otom exemplifies the power of perseverance.  She was born without arms and went on to win seven gold medals in the ASEAN Para Games, becoming the first Filipina para-swimmer to compete in the Paralympics.  Angel's journey exemplifies not only diversity, but also the strength, discipline, and resilience that define genuine champions.

Akiko Thomson-Guevara has also made history in the Philippines, having competed in the Olympics three times and winning seven gold medals at the 1987 and 1991 SEA Games. She is currently the President and National Chairperson of the Special Olympics Pilipinas.  Inspired by her experience as a mother of a child with Down syndrome, Akiko is committed to demonstrating how every individual has the potential to be a champion in life. Her contributions include organizing Unified Sports events in Luzon, Visayas, and Mindanao (with the program serving as a platform for people with and without intellectual disabilities to compete on the same team), as well as training coaches and teachers to improve grassroots inclusion initiatives.

Paving the way for the next generation of Champions

.

Paving the way for the next generation of Champions

Sports are an excellent teacher not only for the values they instill, but also for how they bring together people who have a same interest.  This section concludes with accounts of more figures who, although being from various eras, have made their own contributions to sport in some form, with inclusivity at the forefront of everything they do for sport.

Former Olympic swimmer turned coach Jenny Guerrero has been key in shaping the future of Philippine sports, having trained over 100 young athletes.

“With my swimming background and now my coaching experience, I have reached kids in the provinces through swim clinics.” ~ Jenny Guerrero, Former Olympic Swimmer Turned Coach 

Illustrating her commitment to broadening sports access to all – including athletes who have since made their way to the prestigious Palarong Pambansa and Batang Pinoy.

Darlene Berberabe's story is another illustration of how champions are created through the support and enthusiasm of those around them.  Juggling her jobs as Dean of the prestigious UP College of Law and mother to Jamie Lim, a two-time SEA Games kumite gold winner and academic achiever, Berberabe played an important role in Jamie's path, from pushing her to never give up to being present at all times.  When asked about her motive for continuously being by her daughter's side.

“When one wins, many people share one’s joy; but when one loses, it certainly helps when there is at least that one person who is just with you – who continues to believe in you, win or lose.” ~Darlene Berberabe

One of the top athletes of our time is Maybelline Masuda, the first Filipino to win a World Jiu-Jitsu Championship championship.  Even though she is still an active athlete, she now divides her time between mentoring the upcoming generation of champions and supporting her daughter, Aielle, who is just five years old, a second-generation athlete, and the youngest world Jiu-Jitsu champion.  Masuda continues to influence the sport's future through her advocacy and coaching, encouraging new players to pursue similar careers.

Chloe Cherish Cheng is a young athlete who is quietly and surely establishing her mark in basketball, demonstrating that young girls can go anywhere and excel at whatever they set their minds to.  Cheng, a champion both in and out of sports, is currently a MILO® ambassador and a BEST Center Sports Inc. scholar, in addition to receiving an academic excellence award.  Cheng has undoubtedly inspired young athletes to pursue their objectives with courage and devotion by making it possible for young females like her to have greater possibilities as athletes.

As we begin a new year, let us remember the remarkable women - from mothers to sisters, classmates, co-athletes, and many others - who have gone above and beyond their accomplishments to selflessly and passionately pave the path for those who have followed them.  While these characters are all unique individuals, their impact on sports is undeniable, with their legacy in sports inclusivity to be felt in the years to come through today's champions who represent tenacity, discipline, and teamwork both on and off the field.

MILO® not only serves as a proud partner of local athletes and champions, but is also one in the advocacy of providing sports opportunities for all. To keep updated on upcoming activations and events, be sure to check out the MILO® official website and the MILO® Facebook page.

A Feast Fit for Queens: Savor Empowering Flavors during Women's Month at SM

This Women's Month, let's dine like the queens we are: bold, vivid, and indomitable!  Whether you're fueled by ambition, indulging in well-deserved sweets, or making conscious choices for a healthier glow, SM Supermalls has a table set specifically for you.  Gather your besties, reward yourself, and enjoy every bite of empowerment with these must-try flavors:  

SAVOR HEARTY MEALS THAT FUEL AMBITION 

For the go-getters who mean business—both in life and at the dinner table—SM has dining options to match your ambition.  Get through the day with a fulfilling dinner at Botejyu in SM City Valenzuela, or take a well-deserved break at Banapple in SM City Grand Central, where good food meets wonderful conversation.

SWEET TREATS THAT SPARK JOY 

No celebration is complete without some excess!  Satisfy your sweet taste at Famous Belgian Waffle in SM Center Sangandaan, where golden, crisp waffles are bursting with delectable fillings—ideal for a midday pick-me-up.  Want something more local? BBK Bibingka Coffee, located in SM Center Sangandaan, gives the classic bibingka a modern touch, pairing it with coffee that is as strong as the ladies we honor.

HEALTHY CHOICES THAT KEEP YOU GLOWING 

Wellness queens, we see you!  Stay on top of your game with SaladStop's fresh and healthful alternatives! In SM City Grand Central, each bowl is packed with brilliant greens, lean proteins, and powerful tastes.  Do you need something light yet satisfying? Subway at SM City Grand Central offers customisable sandwiches and wraps to keep you feeling good while on the road.  

And, because no Women's Month celebration is complete without a photo opportunity, don't forget to pose at SM's Women's Month Instagram page!  Take a group selfie with your dearest friends, capture your beautiful grins, and make every moment count.  

This month, eat well, rejoice loudly, and claim your crown—only in SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela! 

From Ground to Sky: AirAsia Philippines honors women in action

AirAsia Philippines operated an all-female flight from Manila to Caticlan (Flight Z2 227) on Monday, with a full team of female pilots, cabin crew, engineering, ground staff, and ramp agents.

From check-in to takeoff, women led every aspect of the flight experience. Captain Jasmin Timola, who has been flying with AirAsia Philippines for nearly a decade, commanded the aircraft alongside an all-female cabin crew, while AirAsia's empowered female workforce assisted with ground operations such as check-in counters, security, engineering, and ramp services.

"Gone are the days when the aviation industry was considered a "man's world”. I humbly take pride in being part of the strong women in AirAsia. Each year, the number of women in our workforce continues to grow---a progressive commitment to an inclusive workplace. We are consistently winning for our guests because there are equal opportunities for all." ~Zoe Lee, AirAsia Philippines Chief Finance Officer

As part of its International Women's Month celebration, AirAsia Philippines will host "Brews & Breakthroughs: Celebrating IWD Over Coffee," a special PAA-Talk session with keynote speaker Antoinette Santos, Program Analyst at UN Women Philippines, highlighting the role of the private sector in advancing gender equality in line with UN Women's 2025 theme.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tones of CO2 emissions from its narrow body regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

PCPPI Quality Assurance Manager Champions Braveheart Excellence

PCPPI Quality Control Manager Jackielou De Guzman proudly receives her award from PepsiCo Chief Executive Officer Ramon Laguarta for PepsiCo’s 2024 Chairman’s Circle of Champions.

The year 2024 was significant for Pepsi-Cola Products Philippines, Inc.'s (PCPPI) Sto.  Tomas production facility, as one of its emerging leaders, was named to PepsiCo's 2024 Chairman's Circle of Champions.  Jackielou De Guzman, Quality Control Manager, was named one of the top global operations associates for her superior performance in the areas of safety, quality, service, and cost control.  De Guzman attended the award ceremony in New York in October 2024, along with other notable employees from around the world. 

“Representing PCPPI is a great honor. As I aspire to become a better leader, this recognition motivates me to continue being a good example to my colleagues and helping them become the best versions of themselves. Through constant knowledge transfer and people engagement, our team ensures all products being produced are within quality standards and comply with regulatory and food safety requirements while maintaining customer satisfaction.” ~Jackielou De Guzman, Quality Control Manager 

Showcasing True Braveheart Excellence. PCPPI Quality Control Manager Jackielou De Guzman (center) was joined by PepsiCo executives (from left to right) Senior Vice President and Head of Supply Chain & Operations (Asia Pacific and Greater China) Fred Li, Global Chief Commercial Officer Wern-Yuen Tan, Chairman & Chief Executive Officer Ramon Laguarta, and Executive Vice President and Chief Operations Officer Gregg Roden on stage as she receives her award for PepsiCo’s 2024 Chairman’s Circle of Champions.

Her most notable accomplishments include leading the Sto.  Tomas plant's internal food safety audits and assisting the team in obtaining its first FSSC 22000 certification in 2019.  This is the safety certification model used in manufacturing industries.  Sto. is guided by her.  Tomas demonstrated consistent performance during their recertification audit cycles, as well as in other safety reviews and assessments. 

The Sto. Tomas' manufacturing team also received high Quality Assurance Systems (QAS) ratings from 2020 to 2023.  De Guzman also delivered over 1,300 hours of in-house training programs, including Quality and Food Safety, Good Manufacturing Practices, and Good Hygiene Practices. 

Her regulatory compliance expertise was instrumental in the plant's mission to obtain a Certificate of Authority to Operate (CATO) a Chemical Laboratory, as required by Republic Act No. 10657, also known as the "Chemistry Profession Act".  She also introduced a project to reduce product loss in PET products, which will allow PCPPI to save significantly by 2023. 

De Guzman was chosen as the Sto's Food Safety Hero.  Tomas plant during the 2023 World Food Safety Month celebration, and received the Gold Crown Award at the 2024 PCPPI National Summit of Bravehearts.  The Gold Crown Award is given to employees who best embody PCPPI's core values of Integrity, Innovation, Care and Respect, Empowerment, and Excellence (ICARE). 

For PCPPI, the employees are its most valuable assets. 

“Our Bravehearts are pivotal to our commitment to product and service excellence. We are proud of Jackie’s achievements. Being recognized as part of the PepsiCo Chairman’s Circle of Champions serves as an inspiration for our team to create more opportunities that enable the growth and success of our employees.” ~Phyo Phyu Noe, PCPPI President and Chief Executive Officer

PepsiCo executives celebrate another year of excellence with the 2024 Chairman’s Circle of Champions awardees, including PCPPI’s Quality Control Manager Jackielou De Guzman (2nd row, 6th from left).

PCPPI is the exclusive manufacturer of PepsiCo beverages in the Philippines, with products such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier. More information about PCPPI and its products are available via www.pepsiphilippines.com. 

Upgrade your home at a lower cost with Home Credit and SM Appliance Center's 2025 Grand Pay Hulugan Sale!

Looking to improve your home without breaking the bank?  Now is the perfect time! Home Credit Philippines (HCPH) and SM Appliance Center are partnering for the 2025 Grand Pay Hulugan sale, offering Filipinos significant savings and easy financing options. 

From February 1 to March 31, 2025, shoppers can get great deals on home essentials at all SM Appliance Center locations nationwide. This exclusive in-store promotion saves up to 45% on select items, making it easier than ever to purchase high-quality appliances at unbeatable prices.  Payments are now more manageable, with 0% interest for up to 18 months, allowing you to invest in the appliances you need without incurring additional costs.  

You can now process loans for up to three items in one transaction, making it easier to upgrade multiple appliances simultaneously. The sale features a diverse range of products, including refrigerators and air conditioners (aircon), washing machines, smart TVs, kitchen appliances, audio systems, and more. 

Whether you're looking for a new refrigerator to keep groceries fresh, an energy-efficient air conditioner to stay cool this summer, a washing machine to simplify laundry days, or a smart TV to improve your entertainment experience, the 2025 Grand Pay Hulugan Sale offers something for everyone.  

This exclusive promotion is valid for all in-store transactions at all SM Appliance Center locations nationwide.  

Don't miss out on this limited-time opportunity! Visit your local SM Appliance Center store to take advantage of Home Credit's affordable installment plans and significant discounts.  Promotion ends on March 31, 2025. 

To learn more about the latest updates from Home Credit Philippines, visit the official Home Credit website. You may also follow its official Facebook, Instagram, and TikTok accounts.   

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).   

About Home Credit  

Home Credit Philippines is the financial ally of every Filipino, providing access to credit through fast, convenient, and affordable financing in more than 15,000 partner stores nationwide. The company offers financing for a wide range of products and commodities—from smartphones and laptops to home appliances and furniture, bicycles, and motorcycle accessories to electronics and hardware, sports equipment, and many more—at low or 0% interest rates in easy monthly installments.   

In its 11th year in the Philippines, Home Credit has served 11 million Filipinos. Beyond installment financing and related coverage plans, Home Credit also offers cash loans, a virtual spending limit named Qwarta, and a credit card for its existing qualified customers. With the Home Credit App and the Shoppingmall.ph website, Filipino customers are just a click away from getting the products and offers they want to enable them to live more rewarding lives.  

More information on HCPH is available at www.homecredit.ph.    

Discover Europe Like Never Before: Landers Superstore’s Biggest European Festival is Here!

The Grand Launch of the European Festival 2025 kicked off in style with a ribbon-cutting ceremony, joined by European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, British Embassy Representative Windy Añonuevo, celebrities Carla Abellana and Daniel Matsunaga.

For many Filipinos, Europe is the ultimate dream destination, with breathtaking landscapes, rich history, and cultural treasures. You don't have to travel far to enjoy its charms. Landers Superstore, the country's fastest-growing membership retail chain, is hosting THE BIGGEST EUROPEAN FESTIVAL this month to highlight European excellence and bring popular European products closer to home.

Drawing on the overwhelming success of Japan Fest last year, Landers Superstore is raising the bar even higher for this festival, with more premium European brands on display, more deals to love, and more exciting activities that will transport you to the streets of Paris, Rome, or Madrid.  Whether you're a fan of fine European delicacies, a culture enthusiast, or simply looking for something to do on a weekend, Landers Superstore's European Festival promises to be a grand celebration not to be missed.

European Festival Grand Launch

To kick things off, Landers Superstore held a grand launch for the Biggest European Festival at Landers Arca South on March 5, 2025. The event began with an electrifying flamenco performance by AXIS, laying the groundwork for a fully immersive cultural experience.

The European Festival 2025 Grand Launch opened with a captivating Flamenco dance performance, setting the stage for a vibrant celebration of European culture, music, and traditions.

The ribbon-cutting ceremony was led by Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, British Embassy Representative Windy Anonuevo, and celebrities Carla Abellana and Daniel Matsunaga.

Landers Superstore Deputy Chief Executive Officer Bill Cummings welcomed guests at the European Festival 2025 Grand Launch, highlighting strong Euro-Filipino ties and Landers’ commitment to world-class shopping experiences.

“Through the years, we’ve hosted incredible festivals featuring top brands and products from all over the world. Each one was a step forward in our mission to bring global excellence closer to our members. This time, we’re taking things even further. The Landers European Festival is a celebration of excellence, authenticity, and discovery, featuring over a thousand premium European finds—from beloved household names to new brands you’ll surely love. Beyond just shopping, we’ve prepared immersive and fun-filled experiences that will transport you to Europe. You can taste, explore, and sample our premium selection for free while also enjoying booths that offer cultural exchange and other fun-filled activities.” ~Bill Cummings, Landers Deputy Chief Executive Officer

In his welcome remarks, he emphasized the event's significance, describing it as Landers' most ambitious showcase to date. He also emphasized the festival's unique experiential component, encouraging attendees to participate in the Landers European Festival Caravan.

Mr. Florian Gottein, European Chamber of Commerce of the Philippines Executive Director

European Chamber of Commerce of the Philippines Executive Director Florian Gottein highlighted the importance of Euro-Filipino partnerships at the European Festival 2025 Grand Launch, celebrating cultural and economic collaboration.

Ambassador of Spain to the Philippines Miguel Utray celebrated the European Festival 2025 Grand Launch, emphasizing the vibrant influence of Spanish heritage in Filipino culture and cuisine.

Mr. Miguel Utray, Ambassador of Spain to the Philippines

Ambassador Utray and Director Gottein both expressed enthusiasm and support for the festival, emphasizing its importance in strengthening economic and cultural ties between Europe and the Philippines.

Experience European excellence firsthand 

The festival's highlight is the European Festival Caravan, a special in-store event that allows members to experience European excellence up close and personal. The stores will be transformed into charming European-style streets complete with food stalls and exhibitor booths. Members can enjoy free samples of European delicacies, get exclusive deals from travel agencies specializing in Europe tours, and interact with organizations that promote European arts and culture.

Guests enjoyed free tastings of Prime Hydration Strawberry Watermelon from the UK and Chios Gardens Pink Lemonade from Greece—both available for sale at the European Festival 2025.

Street artists will provide free caricature portraits to members who purchase a minimum of P500 in single receipts from Landers Central, while Human Statues will entertain members.

The caravan will first stop at Landers Arca South on March 7–9, then Landers Nuvali on March 12–16, Landers Otis on March 19–23, and Landers Arcovia City on March 26–30.

Shop and save on premium European products

The Biggest European Festival Sale will run alongside the caravan from March 7 to March 30.  This sale is an excellent opportunity to indulge in the best European finds at 50% off and Buy 1 Get 1 deals.  From tasty snacks to bath and beauty essentials, this sale makes it easier than ever to indulge in authentic delights from Spain, Italy, the United Kingdom, Germany, and France, among others.

Get special deals at Landers Central and Doppio

Members can also take advantage of exciting promotions at Landers Central and Doppio, such as P100 off an 18" whole pizza (any flavor), P170 off Jamon Creamy Truffle Pasta (regularly priced at P189), and 50% off an Iced Spanish Latte.  These special dining deals make the European Festival even more rewarding for foodies looking to indulge in delectable flavors at unbeatable prices.

Join the BIGGEST European Festival in town!

Don't pass up this opportunity to enjoy European wonders while saving significantly on premium European products.  Sign up or renew your membership to take part in the town's BIGGEST European Festival.  Membership is currently priced at P700 for Premium Membership and P1,200 for Business Membership.  The Landers Cashback Everywhere Credit Card allows you to earn up to 5% cashback on all purchases, no matter where you shop.

See you at Landers European Festival – and discover why your membership means MORE at Landers!