Pru Life UK won its sixth consecutive title as International Life Insurer of the Year - Philippines at the recent 2025 Insurance Asia Awards, confirming its position as the country's biggest insurer.
The Insurance Asia Awards are Asia Pacific's premier awards ceremony for the insurance industry. It seeks to recognize and honor the region's most exceptional insurance firms for their innovation and significant influence on customers' lives.
“Winning the International Life Insurer of the Year – Philippines title for the fifth consecutive year is a testament to our dedication to excellence and inclusive growth. Over the past year, Pru Life UK has continued its focus on improving our business performance, while also empowering and accelerating value for our employees, customers, shareholders and communities. These initiatives play an important role in our growth. To date, we have insured over two million lives. Our people remain our greatest asset. In the past year, we have also reinforced our commitment to employee welfare through well-being initiatives and career development support, ensuring that our workforce remains motivated, resilient, and equipped to meet future challenges. We recognise that sustainable growth requires collective action, and we will continue to collaborate with partners, communities, and stakeholders to protect the planet and make a positive difference for generations to come. Once again, we are grateful to Insurance Asia Awards for this honour. We will use this accomplishment as an inspiration to continue delivering impactful work that empowers Filipinos.” ~Kathryn Cajucom, Vice President and Head of Branding and Integrated Marketing Communications
Maintaining customer trust
Pru Life UK won its sixth consecutive title as International Life Insurer of the Year - Philippines at the recent 2025 Insurance Asia Awards, confirming its position as the country's biggest insurer.
The Insurance Asia Awards are Asia Pacific's premier awards ceremony for the insurance industry. It seeks to recognize and honor the region's most exceptional insurance firms for their innovation and significant influence on customers' lives.
Furthermore, Pru Life UK provided simple and secure cashless payment solutions to provide a more smooth and convenient experience for its consumers. Its PRULink Global Tech Navigator Fund allows customers to invest in dynamic growth possibilities in the global technology industry.
Keeping employees delighted
Fostering employee well-being and development is also among Pru Life UK’s key priorities.
In the past year, the company opened the PRUHouse head office, aimed at enhancing collaboration and promoting a customer-centric culture.
Pru Life UK has grown its workforce to more than 40,000 dedicated professionals and expanded its network to over 200 branches and general agencies nationwide.
Cultivating a sustainable future
Pru Life UK has strengthened its climate resilience strategy. As part of this endeavor, it launched instructional sessions and a comic book that illustrate how climate change affects Filipinos' mental health and financial resiliency.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 40,000 licensed agents. Its headquarters is based in Bonifacio Global City, Taguig City.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.
For more information visit www.prulifeuk.com.ph.
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
*Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies
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