TCL Maintains Dominance as Philippines' No. 1 Panel TV Brand!

Talk about a winning streak!  TCL, the Triple Global Top 1 TV Brand and a consumer electronics industry leader, has dominated the No. 1 slot in the Panel TV Brand category for the second year in a row, according to TRS Research's most recent Annual Cumulative Market Share Data for Panel TVs.  This news strengthens TCL's position as a global TV powerhouse!

As they enter their 25th year in operation, TCL has once again achieved a remarkable feat: capturing the lead in both market share (value and volume) for their core TV industry!  TCL has also dominated the premium TV market, taking the top spot for QLED televisions, according to TRS research.

Omdia, a market research company, recently awarded TCL three Global TOP 1 rankings, showcasing its supremacy in ultra-large TVs, Mini LED TVs, and Google TVs.

According to Omdia's most recent data, TCL dominated global shipments of 85-inch and larger TVs in 2024, with a 22.1% market share.  TCL also secured the top spot in Mini LED TV shipments, with a 28.8% share, and maintained its dominance in Google TV shipments worldwide from 2021 to 2024.

"TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL's brand value. With this recognition, we extend our deepest gratitude to everyone who has helped us achieve this remarkable milestone. Through this partnership, TCL's innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future all over the globe. TCL is committed to fulfilling its corporate social responsibility and fostering a better world.” ~Peter Chen, TCL Philippines’ visionary CEO 

TCL has been a vital role in bringing technology advancement not only to Filipino households, but around the world, continually offering breakthroughs that improve daily life.  This tradition of pushing limits and reimagining home experiences has made more intuitive, efficient, and powerful technologies available to a broader spectrum of Filipino families and others.

Celebrating Excellence and Greatness

TCL has also launched on an exciting new adventure, constantly improving everyday life and empowering customers with attractive, useful, and amazingly smart devices!  This milestone represents a bold embrace of the future, in which TCL remains passionately committed to envisioning and shaping tomorrow's homes for every Filipino. 

Another significant milestone to commemorate is TCL's global cooperation with the International Olympic Committee.  This relationship, which runs through 2032, demonstrates TCL's commitment to innovation and quality.  This cooperation, founded on shared principles of performance, enthusiasm, and a vision for greatness, will propel the Olympic and Paralympic Games to new heights.  TCL will enhance the Olympic Games by bringing cutting-edge technology to the Olympic Village and increasing the worldwide fan experience.

TCL goods will create unique experiences for spectators and athletes, ranging from digital displays at the Olympics to household appliances in the Olympic Village.  Through this new agreement, the organizations will also collaborate to transmit the magic of the Olympic Games to billions of fans worldwide via innovative marketing efforts.  TCL will play a crucial role as the IOC advances its Olympic AI Agenda, which includes enhancing fan and athlete experiences both on-site and at home.  TCL will also support the Olympic Games' "Athletes Moments" project, which allows competitors to interact with loved ones around the world immediately following their competition.

Looking ahead, TCL is positioned to achieve even greater success by expanding its ultra-large TV line with cutting-edge Mini LED technologies that provide even more immersive viewing experiences.  Crucially, TCL's solid collaboration with Google has contributed to its overall success.  TCL remains committed to bringing better, healthier lifestyles to consumers globally by seamlessly combining Google TV's smart capabilities with its innovative screens, paving the way for an exciting future in home entertainment.

For more updates on TCL’s upcoming product Launch, log on to https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

TCL Unveils Inspiring Court at Araullo High School in time for Olympic Day

TCL, a prominent global technology brand, has always tried to a philosophy that perfectly embodies the Olympic spirit.  TCL, the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, is devoted to fulfilling its corporate social duty, supporting the Olympic Sustainable Development Goals, and creating a brighter future.

TCL's initiative strengthens its dedication to the Olympic spirit by providing a thrilling and meaningful basketball event with unparalleled experiences.  It brings together top local basketball players and professional coaches in a refurbished setting, with the goal of inspiring greatness among young, ambitious athletes at the grassroots level.

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball.” ~Peter Chen, TCL Philippines CEO

The 'TCL Basketball Camp,' held at Araullo High School in Manila, drew top basketball players from both professional and collegiate leagues.  To begin off the program, a contract signing ceremony was held between TCL Electronics and Araullo High School.  TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, TCL Deputy Product Director of Air Conditioner Bert Cheung, TCL Brand Manager Joseph Cernitchez, Rain or Shine Assistant Brand Manager Red Magcase, and Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez all attended the contract signing.

TCL Champions School Sportsmanship

A newly restored TCL basketball court was unveiled, adding to the excitement around TCL's relationship with Araullo High School.  The 4,700 square foot basketball court and 2,072 square foot outer basketball court lines were refurbished in partnership with Rain or Shine, who supplied the paint ingredients.  TCL TVs and air-conditioning systems worth ₱300,000 were donated to upgrade the basketball court and school facilities.

Bert Cheung, TCL's Deputy Product Director of Air Conditioner, fired the ceremonial first shot to begin the basketball game.  The primary highlight of the event was the Basketball Clinic, which was organized by Better BasketballPH Skills Camp and attended by forty young athletes.  JD Cagulangan, the Korean Basketball League (KBL) Rookie of the Year for UP Fighting Maroon and Suwon KT Sonicboom, added to the excitement by providing direction and inspiration.  JD attended the basketball clinic and shot hoops with the other attendees.

TCL's brand partner, Blackwater Coach Jeffrey Cariaso, also took part, offering his basketball knowledge in a succinct coaching principles workshop designed exclusively for PE coaches.  Mr. Augusto D. Baldoz, Head Teacher VI, MAPEH Department at Araullo High, will be joining Coach Jeffrey in the discussion.

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager Joseph Cernitchez.

(L-R) Rain or Shine Assistant Brand Manager Red Magcase, TCL Brand Manager Joseph Cernitchez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and Araullo High School Assistant School Principal Ebuena Alvarez

A TCL Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, was held coinciding with the MOA signing wherein forty young athletes participated.

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

TCL Brand Partner and Black Water Head Coach Jeffrey Cariaso with Araullo High School PE Coaches

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

TCL was asked to attend the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, which marked a new chapter for the Olympic movement, further solidifying this partnership.  As the first African and female IOC President, Coventry's trailblazing leadership is a perfect fit with TCL's "TCLforHer" campaign, a platform devoted to supporting women around the world via culture and technology.  Inspired by the IOC's "Let’s Move" campaign, TCL also started its first global effort to boost Olympic Day celebrations around the world.  This campaign features a dynamic film that uses TCL display technology to connect two future Olympic host cities during the Winter and Summer.

Leading up to the 2025 Milan Cortina Winter Olympics, TCL will build on its 30-year legacy in sport by expanding its relationship with the IOC to encourage cultural engagement through cutting-edge technology and improve the growth of the Olympic movement.

To Even Greater Sporting Events

“Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!" ~Peter Chen, TCL Philippines Chief Executive Officer

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

About The International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

TCL and Arsenal Elevate Partnership to Unlock Global Opportunities

Arsenal and TCL, a global consumer electronics giant, have announced the extension of their collaboration to a multi-year global deal.  TCL will now become Arsenal's Official Global Consumer Electronics Partner, building on a successful regional cooperation that began in 2023, enhancing the club's engagement with supporters in various countries.

Arsenal and TCL began working together as regional partners in 2023, with an emphasis on the United Kingdom, the Middle East and Africa.  As Global Partner, TCL will expand the collaboration into new markets, strengthening the bond with Arsenal fans across the world. 

 

The relationship builds on two years of powerful content and supporter involvement that are consistent with the brands' shared values of advancement, innovation, and quality.

Following the Inspire Greatness activation, supporters can expect additional storytelling from the partnership, including men's first team player and newly appointed TCL ambassador Bukayo Saka, as well as our UEFA Women's Champions League-winning women's team, as the partnership includes both men's and women's first teams. 

TCL product integration will also be included on Arsenal's signature matchday show, Live from N5, helping to connect and engage the club's global fan base. 

“We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.” ~Juliet Slot, Chief Commercial Officer at Arsenal

The Arsenal men's first team will travel to Singapore and Hong Kong for their pre-season tour this summer, with the latter housing TCL's global headquarters, allowing the club to engage and activate with fans while offering unique experiences and content to local markets.

Highlights of the partnership to date include:

• Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
• ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
• A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
• Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
• Last year Invincible defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.

"We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world." ~Peter Chen, TCL CEO

About Arsenal Football Club

Please see here more information about Arsenal.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.