Miming Uncovers: What Causes Greenhouse Gas Emissions?

Miming and Friends, a popular animated YouTube miniseries, has released its fourth episode, which continues its mission to educate children and families about environmental sustainability through songs and animated characters. 

Miming and Friends is a cooperation between Mondelēz International in the Philippines and husband-and-wife combo, Ramon del Prado and Meryll Yan, the local animators behind the Miming and Friends YouTube channel.  The series aims to promote sustainable snacking and responsible waste management habits through engaging and instructional content.  Save Philippine Seas (SPS), a non-profit organization dedicated to safeguarding coastal and marine resources, has partnered with the latter to promote collective action and behavior change.

The most recent episode addresses the serious subject of garbage mismanagement and its relationship to climate change, bringing the characters together to learn about greenhouse gasses and their influence on the planet.

"Episode 4 touches into the critical topic of climate change. We believe that by understanding the causes and effects of greenhouse gases, we can empower the next generation to become proactive environmental stewards." ~Meryll Yan, Miming and Friends co-creator

The episode also features a new character, who has a lot to say about greenhouse gas emissions and where they come from.  The character, Ghregoryo, is portrayed as a villain and features a highly captivating song in the episode, which ideally sheds light on the value of individual actions.

"This episode dives into how our choices can affect the ocean and our climate in many unexpected ways. We hope to help the youth connect their everyday actions like energy consumption or accumulating too much waste to the larger issue of greenhouse gases and the urgent need for responsible stewardship." ~Anna Oposa, Chief Mermaid and Executive Director of SPS

Since the release of Episode 3 in 2024, the channel has experienced consistent growth, climbing to over 42,800 total subscribers. This surge in viewership and engagement reflects the series’ ability to resonate with kiddie and family audiences and its effectiveness in delivering important messages about environmental stewardship.

"This newest adventure on greenhouse gases reminds us that building a sustainable future is a shared responsibility, and that everyone has a role to play. We are proud to engage with communities across the Philippines and inspire collective action towards a healthier planet. At Mondelēz International, we believe that #SustainableSnacking starts at home. Miming and Friends provides a creative platform for reaching the right audiences with engaging content that inspires real and sustainable change. Sustainability can sometimes seem complex, especially for children. We want to help break down these concepts to show how our daily actions can have a positive impact." ~Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International in the Philippines

Mondelēz International has supported the series, demonstrating their dedication to sustainability and trash management.  The series' adventures of anthropomorphic catfish Miming and her friends are intended to motivate young viewers to take action and make a positive impact on the environment.

Mondelēz International met and exceeded the Extended Producers Responsibility (EPR) law requirement to collect post-consumer plastic packaging, earning the PCX Plastic Cleanup Partner seal.  Through its cooperation with waste diverters, the company collects the equal weight of the plastic packaging used for its snack products and ensures that it is diverted through recycling and other means rather than becoming marine litter or landfill.

Watch the latest episode of Miming and Friends through this link: https://youtu.be/0iGoRQU_yGY?feature=shared 

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2024 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 62 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home