Innovation took on a more interactive and relatable form at the Taiwan Excellence Pavilion during Taiwan Expo 2026, where Filipino visitors explored smart technology, everyday solutions, creative collaborations, interactive games, and even enjoyed refreshing boba tea.
The three-day showcase opened with a special performance combining modern movement and cultural influences. Set to “Everyday Excellence,” the official song created for Taiwan Excellence, the performance reflected the connection between technology, creativity, and culture while welcoming VIP guests and visitors into the Pavilion.
Carrying the theme “Empowering a Smarter Future,” the Taiwan Excellence Pavilion brought together award-winning Taiwanese companies from a wide range of sectors. These included computing, digital infrastructure, healthcare, mobility, consumer electronics, and smart living.
The experience went beyond simply displaying products. Visitors were encouraged to interact with technologies, discover innovative solutions, join games and activities, and see how Taiwanese innovation can be applied to everyday experiences.
For Filipino audiences who may be encountering Taiwan Excellence for the first time, Brian Lee, Executive Director of the Strategic Marketing Department at the Taiwan External Trade Development Council (TAITRA), explained the recognition as a symbol of Taiwan’s leadership in innovation.
“For those discovering Taiwan Excellence for the first time, it represents the very best innovation from Taiwan and is often described as the Oscars of Taiwanese industries.” ~Brian Lee, Executive Director of the Strategic Marketing Department at the Taiwan External Trade Development Council (TAITRA)
The Pavilion featured brands including Acer Incorporated, Acerpure Inc., Aetina Corporation, AiSeed Inc., Asus & ROG, AVer Information Inc., Datavideo Technologies Co. Ltd., D-Link, DEMAI Business LTD., Gigabyte, Heartway Medical Products Co., Ltd., HEPTY International Technology Co., Ltd., JIAN LING TECHNOLOGY CO., LTD., KUANG YU METAL WORKING CO., LTD., Litemax Electronics Inc., MicroBase Technology Corporation, MSI, Sauber Technology Co. Ltd., Shuttle Inc., SYNTEC TECHNOLOGY CO., LTD., Team Group Inc., Transcend Information, Inc., Vision Electronics Industrial Co., Ltd., and Zyxel Networks. Together, these companies presented technologies spanning computing, digital infrastructure, healthcare, mobility, consumer electronics and smart living, giving visitors a closer look at innovations designed to make life more connected, convenient and efficient.
Where Technology Meets Everyday Experiences
Beyond showcasing innovative technologies, the Taiwan Excellence Pavilion created a three-day experience where visitors could learn, play, create, and interact. A lineup of interactive activities and special appearances allowed guests to explore Taiwan Excellence from different perspectives while experiencing its innovations firsthand.
Adding to the opening-day experience was actress and content creator Ivana Alawi, who led a special Pavilion tour. She explored the various zones, interacted with participating brands, and experienced their technologies firsthand. Her tour offered visitors a more personal and relatable view of how Taiwanese innovation can become part of everyday routines.
After her Pavilion experience, Alawi highlighted the quality and innovation represented by Taiwan Excellence-awarded products.
“I learned a lot, and I’m very happy that these kinds of products are being brought here to the Philippines. The Taiwan Excellence Award is very difficult to earn, so you know that the products have gone through a rigorous process and are truly high quality. But it’s not just about quality. These products also represent the next level of innovation and a smarter future. Technology should be easy to use, simple, and, most importantly, make our lives easier. The technologies being showcased here are also designed with safety and health in mind. So, it’s not just about having a smarter life. It’s also about having a better life.” ~Ivana Alawi, Actress and Content Creator
She also emphasized the importance of technology being practical and accessible in everyday life.
The Pavilion also featured product talks from Aetina, Team Group, Zyxel Networks, Jian Ling Technology and Sauber Technology, giving visitors a closer look at how technology can support work, connectivity, health and other everyday needs.
The second day of the Taiwan Excellence Pavilion put the spotlight on how technology is reshaping entrepreneurship and modern work. Visitors could join two 60-minute workshops designed to provide practical insights into navigating today’s changing digital landscape.
Jay Ortiz, AI Generalist of DarkSide Studio, shared strategies during “AI Generalist: A Strategic Roadmap for Sustainable Success in the Age of AI.” Meanwhile, Jesse Tan, CoFounder and VP of Sales & Marketing at PC Express, discussed productivity and technology tools in “Buy Back Your Time: The Tech Stack Every Filipino Entrepreneur Actually Needs.”
The Pavilion wrapped up its three-day program with a special visit from actress and Taiwan Excellence ambassador Dimples Romana. She toured the featured technologies, experienced the interactive activities, and engaged with participating brands, giving visitors another relatable Filipino perspective on Taiwan Excellence innovations.
“What an amazing energy coming from Taiwan Excellence, of course, here at Taiwan Expo. I’m so grateful that you all came to see us today.” ~Eric Redulfin, known as the “Godfather of Esports.”
The final-day program also welcomed esports personality Eric Redulfin, known as the “Godfather of Esports.” During a separate Pavilion tour, he explored the featured technologies and experiences while bringing his own perspective from the gaming and esports community.
Visitors also had plenty of opportunities to participate beyond the tours and talks. Interactive activities such as Myth or Facts, Tech Vlogger, Win-telligence Mystery Box, and Power Up Hop for Go Healthy with Taiwan encouraged guests to play, explore, and learn about Taiwan Excellence in a fun and hands-on way.
From Taiwan to the Philippines: Fu Bear Meets Quiccs
The Pavilion also celebrated the connection between Taiwanese and Filipino creativity through a special Fu Bear x Quiccs collaboration.
Fu Bear, the Taiwan Excellence mascot, joined forces with Filipino contemporary artist and designer Quiccs in a collaboration that brought together Taiwanese identity and Filipino pop culture. The partnership offered visitors a fresh perspective on Taiwan Excellence, showing how innovation can also be expressed through art, design and creative culture.
Collecting Memories Along the Pavilion Journey Adding to the immersive experience, visitors could also collect exclusive keepsakes inspired by Fu Bear and Filipino culture.
Exploring the Pavilion came with its own rewards through the Pavilion Journey Card. Visitors could go around the participating exhibitor booths and collect 10 stamps, each carrying an exhibitor’s logo. Once they completed their Journey Card, guests received a wooden jeepney collectible that served as a special keepsake from their visit.
Exclusive Fu Bear merchandise was also available, allowing visitors to bring home a fun souvenir from the Taiwan Excellence Pavilion.
Adding to the lifestyle experience was Happy Hour boba tea, giving visitors the chance to enjoy a refreshing Taiwanese favorite while discovering the different zones and activities around the Pavilion. It was a simple way to bring a taste of Taiwan into the showcase experience.
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From technology demonstrations and interactive games to creative collaborations, collectibles and a taste of Taiwanese culture, the Pavilion brought together different experiences in one
space.
Across three days, the Taiwan Excellence Pavilion showed Filipino audiences that discovering innovation can be both informative and enjoyable. Through “Empowering a Smarter Future,”
Taiwan Excellence provided a platform for Philippine audiences to discover award-winning Taiwanese technologies while creating experiences that connected innovation with the way people live, work, create and play.
For more information and updates on the Taiwan Excellence Pavilion at Taiwan Expo 2026, follow Taiwan Excellence on social media (FB: @TaiwanExcellence.ph, IG: @taiwanexcellence_ph, LinkedIn: Taiwan excellence).
About Taiwan Excellence
The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Each year, eligible products undergo a rigorous selection process covering four major aspects: “R&D,” “Design,” “Quality,” and “Marketing.” The awards recognize outstanding products that offer “Innovative Value” while meeting the key criterion of being “Made in Taiwan.”
Products selected for the Taiwan Excellence Awards serve as examples of Taiwan’s domestic industries and are promoted internationally to strengthen the global presence and creative image of Taiwan’s businesses.
For more information, please visit Taiwan Excellence.
About International Trade Administration (TITA)
The International Trade Administration (TITA), established by the Ministry of Economic Affairs (MOEA) on January 1, 1969, is responsible for formulating Taiwan’s international trade policies, promoting trade, and managing trade-related activities.
Over the decades, TITA’s role and responsibilities have evolved to respond to the changing demands of the international business environment and support Taiwan’s continued participation in global trade.
For more information, please visit International Trade Administration (TITA).
About Taiwan External Trade Development Council (TAITRA) Founded in 1970, the Taiwan External Trade Development Council (TAITRA) is Taiwan’s foremost non-profit trade promotion organization. Supported by government and industryassociations, TAITRA promotes Taiwan’s innovation and connects its businesses with international markets.
Headquartered in Taipei, TAITRA has more than 1,300 specialists operating across five domestic offices and a global network of more than 60 branches, in collaboration with the Taiwan Trade Center (TTC), Taipei World Trade Center (TWTC), and Far East Trade Service (FETS). Supported by alliances with more than 500 international affiliates, TAITRA provides a global service network for international trade.
For more information, please visit Taiwan External Trade Development Council (TAITRA).
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