Two global icons are coming together for a new Asian food and culture collaboration as McDonald’s Philippines prepares to launch the “Asia Chicken Campaign” on September 17. The campaign brings McDonald’s and G-DRAGON together across 13 Asian markets, creating an “ICON×ICON” partnership that combines food, music, fashion, art, and popular culture.
The collaboration reflects the continued global reach of Korean culture, with G-DRAGON serving as a cultural figure whose influence goes well beyond the music industry. Together with McDonald’s international scale and longstanding brand heritage, the partnership introduces a Korean-inspired flavor experience to customers across Asia.
Led by McDonald’s Korea, the campaign is expected to reach hundreds of millions of consumers throughout the participating markets. Through a combination of menu offerings, digital content, and customer experiences, McDonald’s and G-DRAGON are bringing a distinctly Korean-inspired concept to the regional dining scene.
In the Philippines, food lovers can look forward to McSpicy, a chicken sandwich featuring a juicy whole-cut chicken thigh fillet coated in a crispy spicy seasoning blend. It comes on a soft toasted bun with fresh lettuce and creamy mayonnaise, creating a combination of crispy texture, heat, and savory flavor.
Also joining the lineup are McNuggets with Cajun Sauce, featuring crispy golden Chicken McNuggets served with a creamy Cajun Sauce. Its savory and tangy profile comes with a mild spicy kick inspired by popular Korean flavors.
The campaign experience will extend beyond the food, with exclusive digital content and limited-time activations rolling out across the 13 participating Asian markets. Fans can also look forward to exclusive PEACEMINUSONE merchandise developed in partnership with G-DRAGON, adding a fashion and collectible component to the ICON×ICON campaign.
“The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.” ~Karl Christian Chua, Brand Manager for McDonald’s Philippines
For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X.
About McDonald’s Philippines
McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.
No comments:
Post a Comment