Chowking Marks 40 Years With 40 Awards Honoring Its Craft and Creativity

Chowking celebrates its 40th anniversary with a historic accomplishment: 40 significant honors from some of the nation's most prestigious marketing, creative, digital, and industry groups in a single year.  The achievement highlights the brand's long-standing relevance and strong emotional connection with Filipino consumers, transforming regular meals into memorable experiences.

“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking. They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.” ~Jia Du, Marketing Head of Chowking

Behind these successes is the brand's commitment to delivering great food, outstanding product quality, and experiences that truly resonate. Chowking continues to elevate every touchpoint in brand building, product innovation, and restaurant experience, always focusing on what delights and values customers.

“Chowking has become a favorite for millions across the country, and being honored with 40 awards on our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.” ~Ken Lingan, Chowking President

40 Years, 40 Wins: Awards That Mark a Milestone Year

Chowking marked its 40th anniversary with record-breaking accolades at the country's biggest marketing and creative award ceremonies. The brand received Marketing Team of the Year accolades from both the Marketing Excellence Awards and the NEXT Awards, demonstrating its leadership and continuous excellence in brand development.

Its work also achieved outstanding results across various bodies across the country, including ten Quill Awards prizes wins, 14 NEXT Awards innovation prizes, multiple PANATA Awards for creativity and efficacy, and top citations from Grab, Kantar, and FoodPanda for consumer love and cultural influence.  Chowking's work was also recognized around the region with prizes at the QSR Media Awards, including Best Restaurant Renovation and Best Digital Initiative. In total, these more than 40 awards represent the brand's creative agility, digital strength, product excellence, and deep connection with Filipino consumers, making 2017 Chowking centennial year the most honored yet.

Continuing the “Sarap Mag-Chow” Promise

As Chowking enters its next decade, the company is doubling down on its pledge to provide more delicious and meaningful experiences for its customers, demonstrating that even after 40 years, the brand's best chapters are just beginning.

Chowking Cools Down SM MoA with the Grand Finale of Halo-Halo Land

Chowking gave SM Mall of Asia the ultimate summer send-off with the grand finale of Halo-Halo Land, a two-day celebration packed with nonstop entertainment, kumpletong lamig-sarap, and a crowd-pleasing live appearance from one of the country's most talked-about loveteams, Kim Chiu and Paulo Avelino (KimPau).

Hundreds of people came at the SM Mall of Asia Main Atrium to enjoy the brand's most refreshing event of the year.  Guests waited up for servings of the legendary Halo-Halo Supreme, which is prepared with SuperSangkap ingredients such as ube halaya, leche flan, red sago, and more.  From Instagram-worthy installations to all-in games and awards, every area of Halo-Halo Land exuded peak summer feelings.

SM Mall of Asia marked the final stop in Chowking’s nationwide Halo-Halo Land tour, which made waves across the country with successful runs in SM City Bacoor, SM City Pampanga, SM City Davao, and SM Seaside City Cebu. Each leg of the tour showcased the joy of summer with all-in fun, flavor, and Filipino flair.

Even after the final event, the lamig-sarap lives on. Chowking’s best-selling Halo-Halo Supreme remains available in all stores for dine-in, takeout, delivery, and online via chowkingdelivery.com, Chowking App, GrabFood, and foodpanda.

Summer may be ending, but when it comes to kumpletong lamig-sarap, walang tatalo sa Chowking Halo-Halo Supreme! 

Enjoy a SuperSangkap Summer Experience at Chowking Halo-Halo Supreme!

Summer is about making the most of every opportunity, but nothing ruins the fun like FOMO when others are out enjoying the season and you're stuck feeling bitin.

The finest summer moments for Gen Zs feel complete and rewarding, whether they're spent engaging with friends, having endless fun, or indulging in a delicious treat.  Chowking Halo-Halo Supreme is the ideal Sarap Ka-Summer partner.  Every spoonful of SuperSangkap components provides a kumpletong lamig-sarap experience that will satisfy your summer needs.  No bite, just pure, delicious enjoyment.

Halo-Halo Land: Your Ultimate Summer Escape

Step into Halo-Halo Land, where every minute is a memorable summer adventure! Chowking is delivering the ultimate refreshing, all-in sarap experience to SM Supermalls, complete with delightful surprises, thrilling activities, and, of course, the legendary Halo-Halo Supreme.  Prepare to beat the heat, make amazing moments, and enjoy the summer without the bitin.

Halo-Halo Land Event Dates and Location:

• April 12-13 at SM Pampanga (North Luzon)
• April 26-27 at SM Davao (Mindanao)
• May 3-4 at SM City Seaside Cebu (Visayas)
• May 17-18 at SM Mall of Asia, Pasay (Metro Manila)

Bitin? Not This Summer! Complete Your Summer Experience!

To complete your ultimate summer experience, Chowking is bringing an exclusive Buy 2, Get 1 Free Halo-Halo Supreme (Small) promo. Enjoy this refreshing, satisfying treat with your friends or family on select dates: April 15, 2025, and May 1, 2025, to keep your summer free from ‘bitin’ moments. Available in-store, for takeout, delivery, and via GrabFood and FoodPanda.

Make it a ‘Sarap Ka-Summer’ memory with Chowking Halo-Halo Supreme!

Break the Routine, Taste the Adventure: Chowking Chicken Chop is Here

Stuck in the same routine?  Looking for something exciting?  It's time to shake things up, beginning with what's on your plate!  Out with the old and in with the new: Chowking Chicken Chop—crunchy, golden, and full of rich Asian BBQ flavors, making it the ideal escape from the ordinary. 

Kai Montinola, one of Chowking's endorsers, is leading the way to this exciting escape from the everyday.  Kai, like Chicken Chop, is open to new experiences and challenges.  Kai hopes to inspire her fans to step outside of their comfort zones, explore new possibilities, and discover the joy of doing something different—beginning with their next meal.

Whether it's taking on unexpected challenges or making decisions that lead to new adventures, Kai understands that change can lead to exciting opportunities.  And, just as she chose the Chicken Chop over the usual, she reminds us that trying something new can be the first step toward something wonderful.

The Chicken Chop, crunchy on the outside, juicy on the inside, and coated in rich Asian BBQ flavors, is a meal to savor.  Whether you're in the middle of a busy day, catching up with friends, or simply craving something satisfying, it's the ideal way to add some adventure to your day.

Enjoy the Chowking Chicken Chop starting at ₱75 with white rice. Prices may vary. Available in all stores nationwide. You can also order via www.chowkingdelivery.com, Chowking Delivery app, GrabFood or FoodPanda.Try it today!

Brand Finance's ASEAN 500 2024 Rankings Name Jollibee, Mang Inasal, and Chowking as the Top Three Most Valuable Restaurant Brands

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

With the popular brands Jollibee, Mang Inasal, and Chowking named the top three most valuable restaurant brands in Brand Finance's ASEAN 500 2024 report, the Jollibee Group continues to leave its mark on the world stage, showcasing the strength of its brand portfolio. 

The top brand valuation consultancy in the world is Brand Finance. In addition to publishing over 100 reports that rank brands across all industries and nations, it performs over 6,000 brand valuations that are backed by original market research. Rising post-pandemic consumer spending and digital innovation are driving regional economic growth in the food, retail, hospitality, leisure, and tourism sectors, according to the ASEAN 500 2024 report.

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Jollibee: Most Valuable Restaurant Brand in ASEAN

The iconic flagship brand of the Jollibee Group, Jollibee, saw a remarkable 51% increase in brand value, reaching USD 2.3 billion. By reaching this milestone, Jollibee was crowned the most valuable restaurant brand in ASEAN and moved up 19 spots to rank 23rd among the most valuable brands in the region across all categories.

This notable expansion is a result of Jollibee's dedication to customer-centricity, product innovation, aggressive international expansion, strategic alliances, and a greater emphasis on sustainability—elements that have elevated the company's brand value and strength to unprecedented levels.

Jollibee is the second-fastest growing restaurant brand globally, surpassing global behemoths, according to a separate listing by Brand Finance that covers restaurant brands worldwide.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

The popular Filipino casual dining chain Mang Inasal, owned by the Jollibee Group and known for its famous chicken inasal, was named ASEAN's fastest-growing brand in 2024 across all categories. It jumped 136 spots to become the 146th most valuable brand in the region, with a remarkable 201% increase in brand value to USD 374 million. Notably, after its sister brand, Jollibee, it rose to become the second most valuable restaurant brand in ASEAN.

According to Brand Finance's research, Mang Inasal has outstanding "familiarity" and "recommendation" scores, demonstrating its widespread consumer recognition and steadfast loyalty. 

Mang Inasal was also named the Philippines' strongest brand by Brand Finance earlier this year.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Beat the Init with Chowking's Halo-Halo Supreme

In the Philippines, the change from the cool to the hot and dry season heralds the arrival of summer, which is much anticipated by locals who swarm to beaches, soak up the sun, and find solace in cool, icy desserts. As they say, "Tag-init nanaman!" Most Filipinos believe that summer is incomplete without Halo-Halo, the best way to beat the heat. When summer comes, the hanap never goes away, even though it gets really hot!

Today, Halo-Halo has become a staple dessert across the country, enjoyed by Filipinos at any time of the day, whether with loved ones or alone, as a treat, or as part of any celebration.

Among Filipino favorites is Chowking’s Halo-Halo Supreme, offering a fully loaded assortment of Sangkap—from luscious leche flan to rich ube halaya, delightful red sago,  pandan jelly, and the richest ube ice cream, alongside other delightful additions! To make the heat more bearable, Chowking presents its Halo-Halo Supreme in a new Salo-Salo Size, a generous serving meant to be shared by 4 to 6 people when dining in at Chowking’s branches—a perfect opportunity to bond with friends and loved ones. With its burst of flavors from the ingredients and the refreshing coolness from the ice, Chowking’s Halo-Halo Supreme is the perfect dessert to wrap up any meal, reminding us that the best is indeed saved for last!

But wait—there’s more to look forward to this upcoming summer season!

Chowking ushered in summer vibes this past Saturday, May 4, 2024, with the celebration of their Halo-Halo Land at SM Mall of Asia. The event featured a special guest performance by Multimedia Idol and Chinita Princess, Kim Chiu. Guests were treated to an immersive cube capturing all the fun and flavorful elements of Chowking’s Halo-Halo along with a DIY Halo-Halo Van.

Chowking's Halo-Halo Land is also rolling into SM City Davao on May 18th and 19th! Mark your calendars and prepare for a weekend packed with exciting activities for the whole family.

Beat the heat with a sweet deal! 

To celebrate, Chowking is offering a special Buy 2, Get 1 Free deal on their Halo-Halo Supreme (Small size, ala carte)! This exclusive offer is valid ONLY on May 5, 2024 (5.5), so don't miss out. Enjoy your favorite refreshing treat via Dine-In, Take-Out, Drive-Thru, or Delivery.

For more information about Chowking, visit www.facebook.com/ChowkingPH on Facebbok and https://www.instagram.com/ChowkingPH on Instagram.

Chowking is the #1 Chinese QSR in the Philippines since 1985. In 2000, the Jollibee Group, one of the fastest-growing restaurant companies in the world, acquired Chowking and placed it under its Fresh N' Famous Foods subsidiary.

Jollibee Group Brands Named Among America’s Favorite Restaurant Chains

The Jollibee Group continues to spread Pinoy pride in the US! Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories.

More wins for the Jollibee Group, as four of its brands made it to the list of America’s Favorite Restaurant Chains for 2023. Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories. 

“We are honored that our brands are included in this list of most favorite restaurant chains in the United States. We thank our customers for their continued support, resulting in this citation that inspires us even more in our mission of serving great-tasting food, bringing the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and CEO

The 2023 ranking was determined based on the results of an independent survey among over 4,000 customers and employees of restaurant chains in the United States. The respondents were asked to indicate which restaurant chains would they recommend among three ethnic cuisines and 13 dish categories. 

The three ethnic cuisines include Chinese, Italian, and Tex-Mex; while the 13 dish categories consist of BBQ, burgers, chicken, coffee/tea/baked goods, ice cream/frozen yogurt, juice and smoothies, noodles and ramen, pizza, sandwiches, seafood, soup, steak, and Sushi. 

Jollibee was cited in the chicken category, Smashburger for burgers, CBTL for tea and coffee, and Chowking for Chinese cuisine category.

According to Statista, all ratings were transformed into a score value and aggregated towards a final score. The survey respondents rated their experience with the restaurant chains using these nine assessment criteria: taste, cleanliness, hygiene and COVID-19 measures, transparency about ingredients, location, dealing with environmental issues, accessibility, service quality, and treatment of employees. 

To receive an award, a restaurant chain needed to receive a minimum number of recommendations and an overall score of at least 7 out of 10. In addition, a restaurant chain was required to have at least three locations across different cities within at least two U.S. states.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Chowking celebrates National Siopao Day on August 22 with a buy 1, take 1 Siopao promo!

Save the date – August 22 is National Siopao Day! 

And what better way to celebrate this day than indulging in the country’s number one Asado Siopao? Pulling out all the stops, Chowking will offer a buy 1, take 1 promo for their bestselling Chunky Asado Siopao.  

From 2 PM to 4 PM on August 22, customers can enjoy this promo in any Chowking branch nationwide, through the Chowking Delivery website (chowkingdelivery.com), via the Chowking App, or even on food delivery platforms. 

Known for its Hong Kong-style Asado filling packed in a soft, fluffy bun, the Chowking Chunky Asado Siopao boasts of its full-bodied roasted flavor which is achieved through a meticulous slow-roasting process. Each siopao is infused with a generous amount of sauce, guaranteed to satisfy every customer. 

Don’t forget to mark your calendars for August 22 and share your National Siopao Day experience using the hashtag #ChowkingNationalSiopaoDay and tag ChowkingPH on https://www.facebook.com/chowkingph/, https://twitter.com/ChowKingPH, https://www.instagram.com/ChowkingPH/, or https://www.tiktok.com/@chowkingph. 

For more details on National Siopao Day, follow the Chowking Facebook page here. 

National Siopao Day – B1T1 DTI Fair Trade Permit No. FTEB-148685, Series of 2022 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com.

Chowking now offering Taiwan’s ‘best milk tea’ in the Philippines

Customers can now enjoy one of the world’s best milk tea brands as Chowking will be offering Milksha in select stores in Metro Manila.

Taiwan’s “best milk tea” brand is coming to the Philippines. Chowking, the country’s #1 Chinese restaurant, is now offering the freshness and indulgence of Milksha milk tea.

 

Also known by the brand name Milkshop in Taiwan, Milksha is one of the world’s best milk tea brands. It was voted as the “No.1 Milk Tea Brand” by university students in Taiwan and recognized as “The Best Reviewed” milk tea brand by Daily View, a known online media platform in Taiwan.

“Fresh, Natural, and Handmade Beverages.” ~Peter Huang, Founder of Milksha

Founded by Peter Huang, Milksha is driven by its mission to offer. It achieves this by using natural and fresh ingredients, without any preservatives or chemical additives. Milksha prides itself in using fresh, high quality milk as a base for its beverages.  

From its founding in Tainan City in Taiwan in 2008, this milk tea brand has continued to grow and establish its presence locally and overseas. Milksha now has over 250 outlets, in Taiwan, Hongkong, Melbourne, Vancouver, and Singapore.

Last November 6, Chowking opened its first Milksha counter in Betterliving in Paranaque and saw strong reception for the brand. Milksha will soon be made available in more Chowking stores in Metro Manila.

Now, these same fresh, all-natural Milksha beverages will be exclusively available over the counter and for delivery in select Chowking stores around Metro Manila. 

Last November 6, Chowking opened its first Milksha counter in Betterliving in Paranaque and saw strong reception for the brand. Milksha will soon be made available in more Chowking stores in Metro Manila.

Last November 6, Chowking opened its first Milksha counter in Betterliving in Paranaque and saw strong reception for the brand. Milksha will soon be made available in Chowking stores in SM Megamall in Mandaluyong City, Unciano Center and Marcos Highway in Antipolo City, Fairview Regalado and Roces in Quezon City, Annapolis Albany in San Juan, Bonifacio Stop Over and Petron C5 Diego Silang in Taguig City, and Valenzuela City Hall in Valenzuela City. 

“Our goal is to give Filipinos a taste of what gold standard milk tea should be. We want to offer a unique and satisfying milk tea experience to our customers. With the use of premium ingredients, meticulous preparation process, and the delicious and indulgent taste of Milksha flavors, this new Chowking offering is expected to be a hit with foodies and milk tea lovers alike.” ~Ariane Valinton,  Chowking Milksha Brand Director

Premium flavors 

Chowking is offering five flavors of Milksha drinks, including Honey Pearl Black Tea Latte, Black Tea Latte with Pudding, Valrhona Cocoa Milk, Signature Taro Milk, and Wintermelon Lemon. 

Honey Pearl Black Tea Latte

Like the honey pearls, the black tea used in creating Milksha’s Honey Pearl Black Tea Latte are always freshly prepared on-site. This premium black tea blend, which has an invigorating floral aroma, is finished off with the smoothness of fresh milk. Milksha Black Tea Latte can be topped off with its very own pudding, which is also fused with fresh milk for that soft, smooth, and creamy mouth feel.

Like the honey pearls, the black tea used in creating Milksha’s Honey Pearl Black Tea Latte are always freshly prepared on-site. This premium black tea blend, which has an invigorating floral aroma, is finished off with the smoothness of fresh milk. Milksha Black Tea Latte can be topped off with its very own pudding, which is also fused with fresh milk for that soft, smooth, and creamy mouth feel.

Honey Pearl Black Tea Latte

Valrhona Cocoa Milk

For its indulgent Valrhona Cocoa Milk, Milksha uses Valrhona cocoa from France. Valrhona is a known high-grade luxury chocolate brand established by French pastry chef Albéric Guironnet. Every cup feels like a rich, and addictive chocolate experience. Far from your regular chocolate drink, Valrhona Cocoa Milk delivers a strong cocoa taste, yet perfectly balanced with sweet and creamy milk. 

Valrhona Cocoa Milk

Signature Taro Milk

Signature Taro Milk is one of Milksha’s top sellers in Taiwan—for good reason! It uses high quality taro from selected regions in Taiwan. With each sip, customers will taste the earthy all-natural flavor of taro blended with rich and creamy milk. 

Signature Taro Milk

Wintermelon Lemon
Milksha’s Wintermelon Lemon boasts of the right blend of sweet and sour.  It is made with sweet, fruity wintermelon syrup brewed from fresh wintermelons and is mixed with the tangy, citrusy flavor of Taiwanese lemon juice. Every drop of this drink leaves a cool and refreshing taste. 

Wintermelon Lemon

Jollibee Group to acquire majority stake in Milksha 

On November 4, Jollibee Group disclosed that it will purchase, through its wholly owned subsidiary, Jollibee Worldwide, Pte. Ltd. (JWPL), a majority stake in the firm that owns Milksha. 

 

Jollibee Group will purchase shares equivalent to 51% ownership in Milkshop International Co. Ltd. (Milkshop) for approximately USD12.8 million. One of the co-founders of Milkshop will continue to retain the 49% ownership of Milkshop. 

 

Chowking is part of the Jollibee Group, one of the fastest-growing restaurant companies in the world. 

About Jollibee Group

Jollibee Group is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India. 

Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. Recently, the Jollibee Group acquired 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Foods Corporation has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com.