Brand Finance's ASEAN 500 2024 Rankings Name Jollibee, Mang Inasal, and Chowking as the Top Three Most Valuable Restaurant Brands

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

With the popular brands Jollibee, Mang Inasal, and Chowking named the top three most valuable restaurant brands in Brand Finance's ASEAN 500 2024 report, the Jollibee Group continues to leave its mark on the world stage, showcasing the strength of its brand portfolio. 

The top brand valuation consultancy in the world is Brand Finance. In addition to publishing over 100 reports that rank brands across all industries and nations, it performs over 6,000 brand valuations that are backed by original market research. Rising post-pandemic consumer spending and digital innovation are driving regional economic growth in the food, retail, hospitality, leisure, and tourism sectors, according to the ASEAN 500 2024 report.

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Jollibee: Most Valuable Restaurant Brand in ASEAN

The iconic flagship brand of the Jollibee Group, Jollibee, saw a remarkable 51% increase in brand value, reaching USD 2.3 billion. By reaching this milestone, Jollibee was crowned the most valuable restaurant brand in ASEAN and moved up 19 spots to rank 23rd among the most valuable brands in the region across all categories.

This notable expansion is a result of Jollibee's dedication to customer-centricity, product innovation, aggressive international expansion, strategic alliances, and a greater emphasis on sustainability—elements that have elevated the company's brand value and strength to unprecedented levels.

Jollibee is the second-fastest growing restaurant brand globally, surpassing global behemoths, according to a separate listing by Brand Finance that covers restaurant brands worldwide.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

The popular Filipino casual dining chain Mang Inasal, owned by the Jollibee Group and known for its famous chicken inasal, was named ASEAN's fastest-growing brand in 2024 across all categories. It jumped 136 spots to become the 146th most valuable brand in the region, with a remarkable 201% increase in brand value to USD 374 million. Notably, after its sister brand, Jollibee, it rose to become the second most valuable restaurant brand in ASEAN.

According to Brand Finance's research, Mang Inasal has outstanding "familiarity" and "recommendation" scores, demonstrating its widespread consumer recognition and steadfast loyalty. 

Mang Inasal was also named the Philippines' strongest brand by Brand Finance earlier this year.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

For the second time, Jollibee Group has been recognized as one of TIME's "World's Best Companies"

The Jollibee Group named as one of the “World’s Best Companies” for two consecutive years by the prestigious TIME Magazine.

The Jollibee Group has been on TIME Magazine's esteemed "World's Best Companies" list for the past two years, and this recognition has only strengthened the company's standing internationally. 

“We are incredibly honored to be recognized once again on TIME’s World's Best Companies List. This reaffirms our commitment to creating a workplace that fosters excellence and growing the business sustainably. This recognition belongs to our people who work hard to achieve our dreams. Together, we will continue to work with passion and purpose to bring the joy of eating to everyone. We also share this recognition with our franchisees and partners who have supported us through the years.” ~Ernesto Tanmantiong, Jollibee Group Global President and CEO

Key dimensions of the ranking

A company's evaluation was based on three main factors, according to the international data and business intelligence platform Statista: revenue growth, sustainability transparency, and environmental, social, and governance (ESG) factors. The final ranking score, which could have a maximum of 100 points, was created by adding the scores of each of the three dimensions on an equal percentage basis. The 1,000 businesses that achieved the highest score were named the 2024 World's Best Companies. 

For revenue growth, the Jollibee Group scored 84.81, or "very high." In 2023, the company's net income increased by 16% to PHP8.8 billion, while its total revenues increased by 15.2% to PHP244.1 billion. Its systemwide sales hit PHP343.32 billion, an all-time high record with a 16.3% increase.   

The Jollibee Group had record business performance, highlighted by back-to-back best-ever years in 2022 and 2023, thanks in large part to a strengthened People Agenda. The Company is still dedicated to creating an environment where workers' growth and well-being are given equal weight with their safety and contentment. The company ensures engagement at all levels—personal, with others around them, and with the company and community—through its dedicated People Agenda. 

Food, People, and Planet are the three main pillars around which the Jollibee Group's global sustainability agenda, Joy for Tomorrow, is built. The agenda was introduced in 2023. Employee Welfare is a top priority under the People pillar, emphasizing the improvement of lives via programs like Diversity & Inclusion, Employee Engagement, and Learning & Development. These initiatives support the Sustainable Development Goals (SDGs) of the United Nations (UN), highlighting the Group's overarching goal of bringing about long-lasting, positive change.

The Jollibee Group was recognized for its strong corporate culture and high employee engagement earlier this year when it was awarded the Gallup Exceptional Workplace Award for the third time. Remarkably, the Jollibee Group is still the only business with its headquarters in the Philippines to be awarded this esteemed title.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

For more information, visit www.jollibeegroup.com.

Jollibee Group Reinforces Global Food Safety Standards and Practices

During the webinar, Biomedix Founder and CEO Dr. Claver Bundac (top right frame) emphasized the importance of sustainability in food processing to ensure a safe and viable future for subsequent generations. The WFSD activities were organized by the Global Quality Management Team led by Wally Mateo, Vice President and Head of Global QM (bottom center).

In keeping with its mission to provide people with food they can trust and to instill a culture of food safety throughout its global supply chain and operations, the Jollibee Group has strengthened its global food safety standards and practices in time for World Food Safety Day (WFSD) on June 7, 2024.

The theme of this year's WFSD, "Food safety: prepare for the unexpected," is aptly chosen to emphasize the significance of being ready for food safety incidents in which there is a known or suspected health risk connected to food consumption. The World Health Organization (WHO) reports that eating contaminated food causes over 200 diseases and that each year, one in ten people worldwide become ill from eating unsafe food. 

“We have always believed in harnessing the collaborative power of our employees, partners, and stakeholders in advocating and adopting solutions that enhance food safety in our organization. We hope to nurture these commitments further. With programs that center on proper labeling, minimizing food waste and loss, as well as food security, we aim to raise awareness on food safety issues that affect not just our stores but also the entire enterprise. Food safety has always been Jollibee Group’s anchor in serving great-tasting food and maintaining customer satisfaction. The Company will continue building on its strong foundation of food safety and quality practices to live its mission of bringing the joy of eating to everyone––now and in the future. To all our JFC colleagues, may our collective efforts pave the way for a resilient and sustainable future, where both our plates and the planet thrive harmoniously.” ~Wally Mateo, Jollibee Group Vice President and Head of Global Quality Management

Jollibee Group Vice President and Head of Global Quality Management Wally Mateo emphasized the importance of collaboration in promoting a culture of food safety.

Cultivating consciousness on food safety standards

National Sanitation Foundation APAC Managing Director Jyoti Bhasin said food safety is a collective responsibility that requires transparency, commitment, consistency, and communication. Through collaboration, individuals and organizations can improve their problem-solving capabilities, enhance communication processes, and develop consistent food safety standards.

The three focal points of the Jollibee Group's 2024 WFSD celebration were transparency & traceability, food safety, and food quality. The company's Joy for Tomorrow global sustainability agenda serves as the foundation for these focus areas. Joy for Tomorrow has three pillars, one of which is food—making sure the company keeps serving food that people can rely on. 

On June 3, the Jollibee Group hosted a webinar featuring Dr. Claver E. Bundac, the founder and CEO of BioMedix, and Jyoti Bhasin, the managing director of the National Sanitation Foundation (NSF) Asia-Pacific (APAC). 

In contrast to NSF, which is an independent organization that supports standards development, product certification, testing, auditing, education, and risk management for public health and the environment, BioMedix is a biotech manufacturing and distribution company that specializes in food safety testing systems.

More than 1,800 people from the Jollibee Group's operations, support departments, and international suppliers attended the webinar. The resource experts discussed the value of teamwork in reducing concerns related to food safety as well as sustainable methods and technologies in food processing. 

Commitment to Food Safety. As part of its commemoration of World Food Safety Day celebration in June, the Jollibee Group extended its promotion of food safety standards to its customers through food safety stickers that its brands like Jollibee in the Philippines, Vietnam, and UAE, Tim Ho Wan and Yonghe King in China, placed on delivery orders. The sticker included a scannable QR code that links to the Company’s commitment to food safety.

In order to guarantee a secure and prosperous future for future generations, Dr. Bundac of BioMedix underlined the necessity of incorporating sustainable practices into food processing and business operations. Director Bhasin of NSF APAC, for her part, discussed the importance of working together between businesses, government agencies, and consumers to improve food safety procedures, overcome obstacles, and lower food safety risks. 

In order to integrate the clean design standards for its new stores, the Jollibee Group has also released an instructional video for its operations teams to watch. The video covers the enhanced Hazard Analysis and Critical Control Points (HACCP) requirements. 

Aside from delivery safety seal stickers, the Jollibee Group's brands in China, the Philippines, and the Europe, Middle East, Asia, and Australia (EMEAA) Regions also distributed scannable QR codes with brief explanations of WFSD and the company's adherence to international food safety standards.  

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies and Fortune Southeast Asia 500 List. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

The Jollibee Group Strengthens Collaboration for Innovation and Adaptability by Bringing Local and Global Suppliers Together

Business outlook. Jollibee Group chief executive officer Ernesto Tanmantiong shared insights on the Company’s business performance and future strategies.

Based on its long-term objective of creating a robust supply chain to guarantee better service and high-quality products in the future, the Jollibee Group has brought together 600 important national and international suppliers to promote a more solid and efficient collaboration by coordinating with them the business priorities and innovations of the organization in the years to come.

CSR at the forefront. Jollibee Group Foundation Chairperson Grace Tan Caktiong (first row: seated, third from left) and Jollibee Group Foundation president Gisela Tiongson (first row: seated, second from left) led the recognition of FEP partners for their dedication and unwavering commitment at the Supplier Awards Night. 

The recently ended event, which had the theme "Accelerating Growth Through Partnership," also highlighted the critical actions taken by Jollibee Group to improve customer experience and maintain the highest standards for food safety and quality in collaboration with its suppliers. Additionally, it reaffirmed Jollibee Group's dedication to sustainable business practices, which are embodied in its global sustainability agenda, "Joy for Tomorrow." As a company that collaborates with reliable suppliers who uphold its core values of providing food that people can trust, helping improve people’s lives, and treating the planet responsibly. 

“Our suppliers have been one of our greatest resources, playing a crucial role in helping us meet our operational and sustainable business goals. As partners in our growth, we aim to keep them informed of our directions and initiatives, and to communicate our commitments to quality, consistency, and excellence. The Supplier Awards Night is a celebration of excellence and shared commitments. It also highlights how powerful collaborations truly accelerate growth. We hope that these recognitions will boost the trust and motivation of our suppliers, as well as reinforce the strength of our partnerships as we expand the business with our common goal: To serve great-tasting food and bring the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and Chief Executive Officer

Partners for Growth. The Jollibee Group has gathered 600 local and global suppliers for a Supplier Summit to unveil the company's business practices, directions, and innovations. The summit culminated by recognizing the strong supplier partnerships that has fueled Jollibee Group's success and growth.

Tanmantiong gave the business presentation first, followed by William Tan Untiong, Chief Business Support Office of Jollibee Group, and other Jollibee Group executives. The goal of the presentations was to arm the suppliers with new information so they could keep collaborating with Jollibee Group to deliver delicious food that people could rely on.  

Recognition of Quality and Reliability

 

Culminating the summit is Jollibee Group's first-ever Supplier Awards Night, which honored its suppliers' outstanding performances in reaching elevated supplier targets and metrics as well as  suppliers' innovation, and sustainability efforts.

The top recognition known as the Champion Partner of Joy award was presented to Kerry Manufacturing (Philippines), Inc. for embodying the highest standards of quality, innovation, sustainability, and partnership, as well as a sustained high-level performance in the Procurement Value Matrix and supplier scorecards.

Arla Foods Corporation received the Special Award for Innovation for providing creative solutions, products, or processes that have notably enhanced their operations or customer experience. They also received the notable Special Award for Sustainability for demonstrating a strong commitment to environmental and social responsibility and contributing to a more sustainable future for communities and the planet.  

Meanwhile, Alaska Milk Corporation and Nueva Ecija-based farmer group KALASAG Multipurpose Cooperative, along with two other companies, were given the Special Award for Quality for exhibiting exceptional standards in delivering products or services that consistently meet or exceed the company’s stringent quality standards. Finally, marketing services suppliers DDB Philippines and Widescope Advertising Agency were given the Special Citation for Quality.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries. 

 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

 

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

 

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Strengthens Responsible Sourcing Commitment through its Global Suppliers

Shared agricultural goals. Jollibee Group and Lamb Weston are committed to creating progress for the planet. Both companies support sustainable agriculture practices that continuously improve their processes and adopt the latest equipment and technology.

As a global restaurant company committed to sustainable business practices, the Jollibee Group recognizes the need to engage with supplier partners like Lamb Weston and McCain Foods, who both share the company’s commitment to responsible sourcing. 

Responsible Sourcing at the core

McCain Foods is a Canada-based company specializing in fries and specialty potato products. For two decades, it has been a reliable supplier of the Jollibee Group which works closely with 3,500 farmers to reimagine a more sustainable way to grow potatoes.

Anchored in its regenerative agricultural practice, Farms of the Future supports farmers in adopting techniques that conserve water, minimize chemical fertilizer usage, and enhance soil health. These efforts contribute to its inclusive goal of empowering its farmers to face threats in the global food system, such as climate change, soil degradation, biodiversity loss, and food waste.

McCain Foods aims to further its commitment to responsible sourcing by operating three Farms of the Future in different growing regions on top of its locations in Canada and South Africa by 2025. This project is one of several initiatives that helped place McCain Foods at the 55th rank in the 2023 Food and Agriculture Benchmark. The Food and Agriculture Benchmark is part of the World Benchmarking Alliance, which provides an essential tool for measuring and comparing corporate performance with the United Nations’ Sustainable Development Goals (SDGs). It measures and ranks 350 keystone companies - from farm to fork - on key issues underpinning the food systems transformation agenda. 

For its part, Lamb Weston, a global producer, and processor of frozen potato products, and one of the Jollibee Group’s longtime potato suppliers, has comprehensive sustainability goals focused on food, people, and the planet. 

One of its banner initiatives is its Sustainable Agriculture program which continuously improves its processes, adopts the latest equipment and technology, and shares the best practices with its growers. Before introducing them to its growers, Lamb Weston recently piloted its technologies and practices in 100 Circles Farm–its 20,000-acre farm in Paterson, Washington, United States. With this, the company can better understand the opportunities and challenges that the farmers encounter. Lamb Weston has also invested in soil research and technologies, believing that healthy soil is the key to climate resiliency and long-term productivity.

Sustainability across the entire business

As the Jollibee Group continues to expand globally, it will bolster its partnership with global suppliers that share its commitment to sustainability as aligned with the company’s global sustainability agenda called Joy for Tomorrow.

The Jollibee Group launched Joy for Tomorrow to integrate its sustainable business practices into a more cohesive framework that unites the entire organization and guides its engagement with stakeholders and partners. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Awarded Global Good Governance Nod for Social Development Initiatives

3G AWARDEE 2024.  On behalf of Jollibee Group and JGF, Jollibee Group Chief Business Officer Joseph Tanbuntiong highlighted in his acceptance speech during the Global Good Governance Awards the company’s goal to help shape various communities through sustainable business practices.

At the 9th Global Good Governance Awards, also known as the 3G Awards, which were held in Taguig City, the Jollibee Group was recently presented with the "3G Championship Award for Community Development and Philanthropy 2024."

Jollibee Group received the award from Cambridge International Finance Advisory (Cambridge IFA), a global financial services intelligence house, for leading initiatives that have improved the community through the Jollibee Group Foundation (JGF), the company's social development arm. The Jollibee Group's efforts to improve their business practices in order to support the UN Sustainable Development Goals were also acknowledged by the award.

“We are honored to receive such a prestigious award from Cambridge IFA. This recognizes the hard work that the Jollibee Group Foundation has done through decades – inculcating our knowledge on food to uplift the livelihood of farmers, feeding schoolchildren so they can graduate, and providing thousands of meals in disaster-stricken areas. We share this recognition with our partners in the government, NGOs, and our employee volunteers for getting together to help achieve a wider impact on more communities. We will remain committed to improving our business practices and empowering our employees as we continue to serve great-tasting food and bring the joy of eating to everyone.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

CHAMPIONING COMMUNITIES THROUGH CSR. Jollibee Group Foundation’s President Gisela Tiongson (center) and Jollibee Group’s Chief Business Officer Joseph Tanbuntiong (right) accepted the trophy for 3G Championship Award for Community Development and Philanthropy 2024 during the Good Governance Awards on April 29. With them is the Global Good Governance Chairman, Dr. Humayon Dar, who presented the award.

Through its Farmer Entrepreneurship Program, which focuses on agro-entrepreneurship, and its Busog Lusog Talino Feeding Program and Access, Curriculum, and Employability (ACE) Scholarship Program, which focuses on education, JGF works to improve access to food. Along with collaborating with national government agencies in the Philippines and other nations, the Foundation also directs the FoodAID program's disaster response efforts.

Additionally, JGF and Jollibee Group recently collaborated with the Department of Trade and Industry to host a learning session wherein their executives taught micro, small, and medium-sized businesses business development and management skills. 

Additionally, JGF and Jollibee Group strengthened their environmental stewardship efforts by incorporating reforestation and mangrove protection into their CSR initiatives. To improve their collaboration on these projects, they recently inked a Memorandum of Understanding with the Department of Environment and Natural Resources. 

Every year, the 3G Awards program honors social responsibility, openness, and good governance. Numerous organizations and individuals from the corporate world, philanthropic and social sectors, and government and politics from various nations attended. The 3G Awards, which have been held in various locations across the world for the past nine years, made their debut in Manila this year.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Mang Inasal's Marilao Commissary has Achieved Zero-Waste to Landfill Status

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023. 

In keeping with its efforts to strengthen its sustainability practices, the Jollibee Group celebrates the strengthening of the implementation of its Corporate Supply Chain Sustainability Program, which spans 11 company-owned commissaries and one logistics center nationwide, marking a major milestone for one of its brands. 

The comprehensive program aims to achieve significant goals and initiatives related to waste reduction, water and energy efficiency, and alignment with the Jollibee Group's Joy For Tomorrow sustainability agenda.

Taking the waste reduction effort further is Mang Inasal’s (MI) Marilao Commissary which achieved Zero Waste to Landfill Status in 2023. To achieve this, the MI Marilao Commissary efforts included repurposing and recycling scrap waste, converting organic waste into compost, and co-processing residual waste as alternative fuel for cement production.

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process.

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023. 

Sustainability achievements 

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process. These goals were set to contribute to the United Nations’ Sustainable Development Goals (UN SDGs), particularly “Responsible Consumption and Production” (Goal #12).  

“We prioritize recovering, reusing, and recycling waste that contribute to the creation of a more sustainable food system, ensuring that we can continue to nourish and sustain our communities and our planet for future generations." ~Jose Miñana Jr., Chief Sustainability and Public Affairs Officer at the Jollibee Group, underscored the company’s proactive approach to integrating sustainable waste management practices into operations

While all Jollibee Group-owned and brand commissaries are already engaged in their own waste reduction efforts, Mang Inasal Marilao commissary is the first site to reach a 100% Zero Waste to Landfill status in 2023. Their concerted waste reduction efforts include co-processing residual waste (as seen in the photo) as alternative fuel for cement production.

“The results achieved by Mang Inasal’s Marilao Commissary will be our benchmark for waste reduction implementation across all Jollibee Group manufacturing sites in the country, consistent with our commitment to maximize use of resources and reduce our impact on the environment.” ~Michael Ong, Vice President and Head of Supply Chain at Jollibee Group

With its continued commitment to sustainable business practices, the Jollibee Group manufacturing sites across the country achieved a cumulative 42.8% reduction in waste-generated ratio last year compared to the company’s 2020 baseline. By the end of 2023, over 51% of its waste was disposed through sustainable means, a significant increase from 39.7% in 2021. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

The Journey of Amizah Catubig with Jollibee Foods Corporation: From Part-Time Service Crew to Full-Time Area Manager

With a 20-year career in Jollibee, Amizah is grateful to be part of a company like the Jollibee Group that genuinely looks after its employees’ careers and well-being. Jollibee Group has long committed to providing its employees a nourishing professional workplace culture while sustaining its growth. The company continues to reinforce its global standing after receiving TIME Magazine's World's Best Companies award and its second Gallup Exceptional Workplace Award in 2023.

Amizah Jobaina Catubig holds the distinction of being the first female manager at Jollibee Basilan. In addition, she managed the store's first-ever Gold Award from the organization's Food, Safety, and Cleanliness (FSC) Standards audit during her first year as manager.

Amizah started out as a part-time member of the service crew and is presently the Area Manager (AM) of seven Davao Jollibee restaurants. 

One of her favorite memories from her 20 years with the Jollibee Group is her start on January 5, 2003, at the Jollibee Climaco location in Zamboanga City.

A colorful career in Mindanao

It took Amizah, or Jov to her colleagues, three tries before landing a job in Jollibee in 2003.

“Out of the 18 applicants at that time, I was blessed to become one of the three who passed and got hired. Nasa news parati ang Basilan during this time. There were bombings and threats in [the] town. Rizal Park, which is just in front of the store, was bombed. (“Basilan was always in the news during this time.”). We felt the impact in the store. We witnessed [how] the customers panicked. We posted merchandising materials strategically for awareness. We strengthened store Food Service Cleanliness (FSC) Standards and implemented cost-saving initiatives. Our frontliners communicated to our customers in the local dialect for them to feel at home. We were able to turn a negative store into a profitable one. I am in the position to influence others to embrace the differences, [to] respect the person’s culture and religion. Inaaral ko ‘yung dialect saan man ako ma-assign to really blend in with the team. (“I learned their dialect wherever I was assigned to really blend in with the team.”) “Pinapakita ko sa gawa. At pinaparamdam ko that we are fair to all,” she said. (“I show by doing. And I make them feel that we are fair to all.”). Gumanda ang buhay namin because of Jollibee. (We have a better life today because of Jollibee.”). I personally pay the utilities of our mosque monthly. Natuto kaming makisalamuha at the age of 5. Nakitira kami, palipat-lipat sa bahay ng lola at tita namin. (“We had to learn how to deal with people at age 5. We lived with our grandmother and aunt and would move between their houses.”). Ang Alagang Jollibee ay madadama mo. (“You can feel the Alagang Jollibee. It fosters a culture that values respect and fairness. I take [that] pride where I go, that I work in a company that values its people and promotes Filipino values.” ~Amizah Jobaina Catubig, first female manager of Jollibee Basilan

In 2004, she became the cluster's training manager and led staff training and deployment for new stores in the Zamboanga City area. Three years later, she became an Assistant Manager.

Amizah remained in the Mindanao region for the next eight years, taking on both exciting and challenging stores. She served as Officer-in-Charge of the Jollibee Zamboanga Tumaga kiosk, a branch struggling with sales then. She became the first female Restaurant Manager from Zamboanga at Jollibee Basilan, Jollibee’s 500th store. After this, she had supervisory stints in Ipil, Zamboanga Sibugay; Vamenta and Kasuwagan, Cagayan de Oro; and Pershing, Zamboanga. 

She continued her stint in downtown Zamboanga by handling clusters in Pagadian and Ozamis in 2017 and those in South Cotabato and Sultan Kudarat in 2021 at the height of the pandemic.

A challenge matched with resolve

Of all these stints, Amizah considers the one at Jollibee Basilan in 2010 as the most challenging because of a bombing incident at the park in front of the store, which claimed the lives of ten individuals and sowed fear within the community. 

As a result, store sales suffered. To overcome this, their team beefed up the store’s security workforce and requested police visibility within store premises.

A year after the incident, Jollibee Basilan achieved its first Gold Award in FSC, the prestigious Presidential Awards for Performance Excellence (PAPE). Apart from that, they also achieved a double 100% rating in the corporate audit, another first for the branch, which covers auditing of internal processes. 

FSC is Jollibee’s trademark of service: Food (F) served to the public must meet the company’s excellence standards, or it will not be served at all; the Service (S) must be fast and courteous; Cleanliness (C), from kitchen to utensils, must always be maintained. 

PAPE, meanwhile, signifies the highest level of accomplishment in Jollibee, characterized by the store team’s achievement of the target sales, profit, FSC rating, and operations team performance requirements.

Embracing cultures and ensuring standards 

Amizah ensured that she embraced diversity and inclusivity in the Jollibee branches she handled.

All seven Davao stores she currently supervises have received valuable feedback from customers in the Muslim community, particularly for their pork-free offerings that are labeled accordingly on the menu.

Pride in Alagang Jollibee

Jollibee’s unique brand of care extends not only to its customers, but even so to its employees. 

The eldest in the family, Amizah supported the college education of her three younger siblings, who are now all gainfully employed. She was also able to build her family’s home. 

Since her promotion to Area Manager in 2016, she has been extending help to the community where she lives. 

Born to OFW parents—her mother as a house helper and her father as a family driver in the Middle East—Amizah was raised by her grandparents. She grew up knowing how difficult life could be. 

Alagang Jollibee is how she refers to the way the company cares for its employees.

Amizah is proud to be part of Jollibee.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com