Brand Finance's ASEAN 500 2024 Rankings Name Jollibee, Mang Inasal, and Chowking as the Top Three Most Valuable Restaurant Brands

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

With the popular brands Jollibee, Mang Inasal, and Chowking named the top three most valuable restaurant brands in Brand Finance's ASEAN 500 2024 report, the Jollibee Group continues to leave its mark on the world stage, showcasing the strength of its brand portfolio. 

The top brand valuation consultancy in the world is Brand Finance. In addition to publishing over 100 reports that rank brands across all industries and nations, it performs over 6,000 brand valuations that are backed by original market research. Rising post-pandemic consumer spending and digital innovation are driving regional economic growth in the food, retail, hospitality, leisure, and tourism sectors, according to the ASEAN 500 2024 report.

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Jollibee: Most Valuable Restaurant Brand in ASEAN

The iconic flagship brand of the Jollibee Group, Jollibee, saw a remarkable 51% increase in brand value, reaching USD 2.3 billion. By reaching this milestone, Jollibee was crowned the most valuable restaurant brand in ASEAN and moved up 19 spots to rank 23rd among the most valuable brands in the region across all categories.

This notable expansion is a result of Jollibee's dedication to customer-centricity, product innovation, aggressive international expansion, strategic alliances, and a greater emphasis on sustainability—elements that have elevated the company's brand value and strength to unprecedented levels.

Jollibee is the second-fastest growing restaurant brand globally, surpassing global behemoths, according to a separate listing by Brand Finance that covers restaurant brands worldwide.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

The popular Filipino casual dining chain Mang Inasal, owned by the Jollibee Group and known for its famous chicken inasal, was named ASEAN's fastest-growing brand in 2024 across all categories. It jumped 136 spots to become the 146th most valuable brand in the region, with a remarkable 201% increase in brand value to USD 374 million. Notably, after its sister brand, Jollibee, it rose to become the second most valuable restaurant brand in ASEAN.

According to Brand Finance's research, Mang Inasal has outstanding "familiarity" and "recommendation" scores, demonstrating its widespread consumer recognition and steadfast loyalty. 

Mang Inasal was also named the Philippines' strongest brand by Brand Finance earlier this year.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Chickenjoy Voted Best Fast Food Fried Chicken by USA TODAY

Chickenjoy to the World. Jollibee’s world-famous Chickenjoy was hailed as the Best Fast Food Fried Chicken by USA TODAY in its 10Best Readers’ Choice Awards 2024.

Fans of Chickenjoy, rejoice! The original Chickenjoy from Jollibee was named #1 in USA TODAY's list of the top ten fast food fried chicken items. In the USA TODAY 10 Best Readers' Choice Awards 2024, Jollibee's ultra-crispy, juicy, and delicious Chickenjoy fried chicken defeated other well-known international rivals.

Lover of Chickenjoy, rejoice! In USA TODAY's list of the Top 10 Best Fast Food Fried Chicken, Jollibee's famous Chickenjoy came in first place. The USA TODAY 10 Best Readers' Choice Awards 2024 saw Jollibee's unprecedented crispy, juicy, and delicious Chickenjoy fried chicken triumph over other well-known international rivals.

"This recognition underscores our unwavering commitment to delivering great tasting food that delights customers worldwide. It honors our dedicated employees across the company, particularly our store teams, who passionately create joyful and delicious experiences for our customers. We are immensely grateful to our loyal customers for their continued support and to those who voted for Jollibee’s Chickenjoy, making it the best among the best in the USA." ~Ernesto Tanmantiong, Global President and CEO of Jollibee Group

Experts in quick-service dining compiled a list of nominees for the Best Fast Food Fried Chicken category. After the editors of USA TODAY 10Best whittled down the list and chose the final batch of nominees, readers voted to choose the winners.

Other international publications, such as Yahoo! Singapore, South China Morning Post, and Eater.com, based in Hong Kong and the US, have also praised the brand's famous fried chicken. Notable bestsellers that are still receiving great reviews are the delicious Chicken Sandwich, the sweet Jolly Spaghetti, and the fruity, crisp, flaky Peach Mango Pie. Another one of America's Hottest Brands was Jollibee.

The brand's well-known fried chicken has also received praise from other foreign publications, including Eater.com, South China Morning Post, and Yahoo! Singapore, which are based in Hong Kong and the US. The sweet Jolly Spaghetti, the juicy, crisp, flaky Peach Mango Pie, and the delectable Chicken Sandwich are notable bestsellers that continue to garner positive reviews. Jollibee was another of America's Hottest Brands.

USA TODAY is a multi-platform news and information media company. The 10Best Reader’s Choice Awards highlight the best of the best in contests covering categories such as destinations, food and drink, hotels, and things to do. To read the full article, visit https://10best.usatoday.com/awards/travel/best-fast-food-fried-chicken-2024/.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 32 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs (Sustainable Development Goals)).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee USA Opens First Store in the State of Michigan, USA: Despite freezing weather, hundreds of Detroiters line up to try Jollibee’s signature Chickenjoy

A long line of people and cars flocked for the opening of Jollibee’s first location in Michigan state. Despite having to close the store early due to extreme weather conditions, Jollibee Sterling Heights was still able to exceed sales targets.

The snow did not bother Detroiters who appeared undeterred by the freezing conditions in Sterling Heights, Michigan as they saw the eagerly awaited opening of Jollibee's most memorable store in Michigan state.

“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy. As the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

In Detroit, Michigan's first capital, the landmark Jollibee store is at 44935 Woodridge Drive, in front of the Lakeside Mall. While it needed to stop eat in administrations sooner than anticipated because of the awful climate, Jollibee Authentic Levels actually surpassed its first day of the season deals target, supported by many hungry Detroiters who requested through the store's twofold path drive-through.

“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support. We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.” ~Maribeth Dela Cruz, President of Jollibee North America

FIRST IN MICHIGAN. Despite sub-zero weather in Sterling Heights, Detroiters flocked to witness the opening of Jollibee’s first location in the state of Michigan.

Among Jollibee–Sterling Heights’ opening-day bestsellers include Jollibee’s signature crispy and juicy Chickenjoy fried chicken, Chicken Sandwich (both regular and spicy versions), and Peach Mango Pie.

The Great Lakes State is officially the 14th U.S. state that Jollibee has reached in the market since it started its aggressive expansion effort in the region. Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top 5 restaurant companies in the world. For more information on the Jollibee Group, visit www.jollibeegroup.com.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Brands Named Among America’s Favorite Restaurant Chains

The Jollibee Group continues to spread Pinoy pride in the US! Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories.

More wins for the Jollibee Group, as four of its brands made it to the list of America’s Favorite Restaurant Chains for 2023. Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories. 

“We are honored that our brands are included in this list of most favorite restaurant chains in the United States. We thank our customers for their continued support, resulting in this citation that inspires us even more in our mission of serving great-tasting food, bringing the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and CEO

The 2023 ranking was determined based on the results of an independent survey among over 4,000 customers and employees of restaurant chains in the United States. The respondents were asked to indicate which restaurant chains would they recommend among three ethnic cuisines and 13 dish categories. 

The three ethnic cuisines include Chinese, Italian, and Tex-Mex; while the 13 dish categories consist of BBQ, burgers, chicken, coffee/tea/baked goods, ice cream/frozen yogurt, juice and smoothies, noodles and ramen, pizza, sandwiches, seafood, soup, steak, and Sushi. 

Jollibee was cited in the chicken category, Smashburger for burgers, CBTL for tea and coffee, and Chowking for Chinese cuisine category.

According to Statista, all ratings were transformed into a score value and aggregated towards a final score. The survey respondents rated their experience with the restaurant chains using these nine assessment criteria: taste, cleanliness, hygiene and COVID-19 measures, transparency about ingredients, location, dealing with environmental issues, accessibility, service quality, and treatment of employees. 

To receive an award, a restaurant chain needed to receive a minimum number of recommendations and an overall score of at least 7 out of 10. In addition, a restaurant chain was required to have at least three locations across different cities within at least two U.S. states.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Opens First Store in Orlando, Florida - Marks Jollibee’s first-ever dual lane drive-thru in the U.S.

A SUNNY, JOLLY DAY IN ORLANDO, FLORIDA. Jollibee North America opens the year with its first-ever store in Orlando, Florida. It is also the brand’s first-ever dual drive-thru lane in the country, reflecting Jollibee’s commitment to innovation and improving customer experience.

Homegrown restaurant chain Jollibee officially opened its first restaurant in Orlando, Florida on January 18—its first U.S. opening for the year and first-ever dual drive-thru lane store in the U.S. Known for its sunny climate and theme parks, Jollibee’s Orlando, Florida branch is primely situated at 11891 East Colonial Drive and is the brand’s 62nd store in the U.S. 

“The strong reception of our Jollibee Orlando, Florida opening shows robust demand for our products in the U.S. market, especially with our growing American consumer base. We are grateful for the continued support of our valued customers in the U.S., and we are committed to introducing more innovations such as the dual-lane drive-thru to further elevate their Jollibee experience." ~Ernesto Tanmantiong, Jollibee Group President and CEO

Hundreds of hungry Floridians enjoyed the convenience of the dual drive-thru service as they picked up their Jollibee favorites, including the bestselling Chickenjoy fried chicken; Chicken Sandwich, and Peach Mango Pie. Similar to its Times Square location, Jollibee Orlando, Florida serves a new variety of sides and salads catered to the local taste, including Baked Cheddar Mac ‘n Cheese, Mandarin Orange Crispy Chicken Salad, and Biscuits. 

“We are ready to serve up the most delicious fried chicken here in Orlando, Florida. From the minute you walk through our doors–or line up at our dual lane drive-thru–to your very last bite, we are determined to make every experience at Jollibee Orlando a joyful one for our guests.” ~Maribeth Dela Cruz, President of Jollibee North America

Late last year, International food authority Eater.com named Jollibee as “the best chain fried chicken in America” after its bestselling Chickenjoy bested 14 global brands in four rounds of contests. 

Jollibee Orlando, Florida is the chain’s first-ever dual lane drive-thru store.

Jollibee is set to expand in more North America locations in 2023, with the goal to grow to 500 stores in the next 5-7 years. To know more about Jollibee U.S.’ upcoming store openings and other updates, follow @jollibeeus on Facebook, @jollibeeus on Instagram, and @jollibeeusa on TikTok. For more information on the Jollibee Group, visit www.jollibeegroup.com. 

Jollibee Peach Mango Pie Mania Reaches International Markets

UK’s WEST END WELCOMES JOLLIBEE’S PEACH MANGO PIE. The debut of Peach Mango Pie in the UK draws a long line of eager fans, with some buying 100 pies at a time.

Loved by Filipinos, and now the world: Jollibee’s Peach Mango Pie is creating a buzz among international fans!

Homegrown restaurant chain Jollibee launched its much-loved Peach Mango Pie to huge success in the UK and United Arab Emirates, amassing lines of Filipino and local mainstream fans and selling out in just weeks from its initial release.

“We are grateful for the blockbuster reception of our Peach Mango Pie in the UK and UAE. Our international fans have long waited for the debut of our well-loved dessert pie in their markets, and shows the huge demand for on-the-go snacking made even more delicious. We can’t wait to serve Peach Mango Pies to even more markets soon.” ~Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia

A Majestic Welcome to the UK

On the first day Peach Mango Pie arrived in UK stores last June, a long queue formed outside Jollibee UK’s flagship West End store before stores opened. Customers ordered as many as 100 Peach Mango Pies at a time, causing it to temporarily sell out only four weeks after its debut.

The Peach Mango Pies, according to local publication My London, “are absolutely not to be missed,” and Food Wars called it “The best fast-food dessert.”

After selling out, Peach Mango Pie was made available again starting September in all 11 UK stores across England, Scotland, and Wales.

Over One Million Pies Sold in the UAE

Peach Mango Pie sold over one million pieces in the United Arab Emirates just five months after its debut, making it one of the country's most successful product launches. Jollibee UAE currently has 18 stores serving nearly 10 million people.

Customers queued outside Jollibee stores to sample the famous pie, with some purchasing up to 30 pies at a time. Due to high demand, the dessert pie was temporarily out of stock for a week in UAE.

Jollibee sold more than 45 million pies globally in 2021, equivalent to 1 Peach Mango Pie sold globally per second. Served hot, Peach Mango Pie is made real peach and Philippine mangoes enveloped in a crispy, flaky crust. Jollibee is the flagship brand of the Jollibee Group, one of the largest and fastest growing restaurant companies in the world.

For more information on the Jollibee Group, visit www.jollibeegroup.com.

 

 

 

 

 

 

 

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia.

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee marks 85th Location in North America, The First in the State of Pennsylvania

Dedicated fan, Marcus McClam is Jollibee Philadelphia’s first official customer on September 2, after waiting in line for more than nine hours.

 

Philadelphia is brimming with excitement when the happiest bee finally brings her signature cheers to the city for the first time.

Her chain of local restaurants, Jollibee, opened its first store at 7340 Her Avenue in Basleton, Philadelphia on September 2nd last year, becoming the first store to serve Pennsylvania and continuing to expand in North America. I carved a new milestone.

As with previous openings in various locations in the United States, Jollibee Philadelphia drew large crowds on its opening day. It was a familiar scene of excited customers queuing for food and serving up bustling menus at the drive-thru in the early hours.Jollibee ChickenJoy recently launched a global food website owned by Vox Media. Voted "best chain broiled chicken in America" by Eater.com.

“The Jollibee Philadelphia store is very special to us because it is our first location in the whole of the state of Pennsylvania, and we are deeply grateful for the appreciation of Philadelphians who came and made our opening day memorable. Serving new markets has always been an exciting mission for us and it has been integral to achieve our goal of becoming among the top five restaurants in the world. It has been a goal of ours to open a location in Philadelphia for some time and we are honored to be a part of this extraordinary city. We are truly humbled by the warm and joyful welcome we received on opening day, and we are grateful to be part of this dynamic city full of rich history, culture, and incredible food. With every store opening, it is an honor to continue introducing people to the Jollibee brand and we look forward to doing so as we expand across North America.” ~Maribeth Dela Cruz, President, Jollibee Group North America

Global restaurant sensation, Jollibee, celebrates its new Philadelphia store opening on September 2, to the joy of thousands of fans and first timers from around the city.

Best-selling menu items include Original and Spicy Chicken Joy, delicately hand-breaded and precision-cooked to deliver its juicy flavor and crispy texture in the first bite. The original chicken sandwich served on a toasted brioche bun. The Spicy Chicken Sandwich is a fiery chicken sandwich with sriracha mayonnaise and fresh jalapeños. Another crowd favorite is the delicious peach mango cake. It consists of a crunchy and flaky cake stuffed with peaches and real Filipino mangoes.

Jollibee Philadelphia drew a crowd during the opening day with a familiar scene of excited customers lining up for dine-in and even for drive-thru in the early hours of the morning.

The opening of Jollibee Philadelphia will be Jollibee's 85th store in North America, following the success of its Times Square store on August 18th. We plan to open additional stores in California and Florida in the US in the coming months. and British Columbia, Canada.

The iconic Jollibee mascot greets a customer as they place their order via our drive thru service.

Jollibee is the flagship brand of the Jollibee Group, one of the world's largest and fastest growing restaurant companies. For more information on Jollibee and his other Jollibee Group brands, please visit www.jollibeegroup.com. Fans can also visit the official Jollibee Philippines website www.jollibee.com.ph and the Jollibee US website. Visit www.jollibeefoods.com.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Opens First Store in Glasgow – Scotland’s Biggest City: Marks 2nd store opening in Scotland in just a few weeks

Glasgow, Scotland’s first-ever Jollibee store opened in the heart of the city center to a long line of customers, following its blockbuster debut launch in Edinburgh just a few weeks prior. This marks the second Jollibee store to open in Scotland and the 14th across Europe, following a large-scale European expansion plan to grow to 50 stores in 5 years.

A long line of excited fans started forming as early as 6:45 am to be the first through the doors. Over 140 people were already in queue before the 10 am opening. The store is located in Sauchiehall Street, one of the capital’s most iconic streets and an area with significant student presence and high footfall.

Alongside its bestselling crispy and juicy Chickenjoy, customers got to taste the recently launched and already a top seller, Jollibee Chicken Sandwich, featuring a tender chicken fillet, marinated and breaded to crunch perfection, all in a deliciously fluffy bun drizzled with Jollibee’s special dressing. Other Jollibee favorites such as the sweet-style Jolly Spaghetti and the classic Yumburger also proved to be popular menu items. Chickenjoy and Jollibee Chicken Sandwich have its spicy versions on the menu, adding a satisfying

Long lines of customers formed as early as 6:45 am for Jollibee’s first store opening in Glasgow, Scotland. The Glasgow opening followed only a few weeks after the Edinburgh opening, which also saw blockbuster reception. Glasgow and Edinburgh are the two largest cities in Scotland, and Jollibee’s back-to-back openings signal its strong expansion plan to grow to 50 stores in 5 years in Europe.

kick for those who are looking for a more fiery food adventure. Both were also crowd favorites on the first day. Like the Edinburgh store, the Glasgow restaurant will also serve halal meat.

“We are really excited to be here in Glasgow to launch our second store in Scotland and our 11th in the UK, especially as Glasgow is such a hotspot for foodies. Seeing the enthusiasm of Glaswegians queuing outside in anticipation of the store opening is amazing, and we hope to introduce more people to the delicious flavors and diverse food we have to offer.” ~Adam Parkinson, Business Head of Jollibee Europe

Last month, Jollibee opened on Princes Street in Edinburgh, the restaurant chain’s first venture into Scotland. Jollibee continues its plans to expand across the UK and be in every major city in the next 3-5 years.

The new store will be open from 10 am to 10 pm every day, with a seating capacity of 107 across two floors. 

To date, Jollibee has over 1,500 stores in 17 countries. Jollibee’s continuous global expansion forms part of the Jollibee Group’s vision to become one of the top five restaurant companies globally. To learn more about Jollibee Group, visit www.jollibeegroup.com. 

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 5,900 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India.

Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin’ and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. It has also acquired 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

To learn more about Jollibee Group, visit www.jollibeegroup.com.

US-based magazine names Jollibee Chickenjoy as among the best fried chicken in America

 

Call it simple joys amid the COVID-19 pandemic—the world-famous Chickenjoy has been ranked as among the best fast-food fried chicken by U.S. online magazine Redbookmag.com in celebration of National Fried Chicken Day in America. 

 

In its article titled, The Best Fast-Food Fried Chicken, Ranked, RedBook Magazine hailed the “crispylicious and juicylicious” Chickenjoy as the fourth favorite fried chicken in America, beating its other competitors that include some established fast-food giants in the U.S. 

“We couldn’t be happier of this recognition, as it goes to show that our Chickenjoy is truly world-class. We see customers continuing to come in droves to our stores because of their love for Chickenjoy. This is also why Jollibee North America continues to do well and is outperforming the QSR industry with positive systemwide sales growth despite the pandemic. We are grateful to our customers and will always be happy to serve them the best Chickenjoy that they deserve. If you’re skeptical, check out this recent New York Times story heralding the chain’s first Manhattan location earlier this year. ‘The pleasures of Chickenjoy, as it’s called, are immediate: The sheath of skin is as craggy as a thunderhead, crannies, and crunch multiplying.’ Uhm, I’ll have some of that, please! Chickenjoy is served in bone-in pieces buckets, or you can opt for Chicken Dippers, which are the boneless tenders.” ~Rowel Vijandre, Jollibee Foods Corporation President for North America

The publication also mentioned that Jollibee is the Filipino fried chicken chain “that’s about to take over the United States.”

Filipino Pride 

This is not the first time that the Jollibee Chickenjoy was recognized as among the besttasting fried chicken. Publications such as Foodbeast, Yahoo Singapore, and South China Morning Post have all touted it as the best fried chicken. Jollibee was also named as among the top international food chains by publications like Thrillist and The Daily Meal. It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.” 

 

Jollibee has 45 stores in the U.S. and will open more branches in Florida, New Jersey, New York, Maryland, Texas, Nevada, California, and Hawaii. It also has 10 stores in Canada with plans of expanding to more branches in Ontario, Manitoba, Alberta, British Columbia, and Quebec this 2020.

 

 

 

 

 

About Jollibee

Jollibee is the largest fast-food chain brand in the Philippines, operating a Philippine network of more than 1,400 stores. A dominant market leader in the Philippines, Jollibee has embarked on an aggressive international expansion plan.

 

Jollibee has more than 270 international branches including in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and in the United Kingdom.

In North America, Jollibee opened its first store in 1998 in Daly City, California. It now operates 55 stores across the region, with 45 stores in the states of Arizona, California, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington, and Virginia of the United States, and 10 stores across Manitoba, Ontario, Alberta and Saskatchewan, Canada.

 

In Europe, it opened its first store in Milan, Italy in 2018. It now has stores in the UK in London & Liverpool, and Italy in Milan & Rome.

 

Technomic has consistently cited Jollibee among its Top 500 ranking restaurants in the United States. It was also awarded as a Multinational Corporation of the Year by the Asian Business League of Southern California in 2017 and Corporation of the Year by the Asian Business Association in 2019.

About Jollibee Group

Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 35 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India. It has 8 wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), 3 franchised brands (Burger King and Panda Express in the Philippines, Dunkin' Donuts in certain territories in China), 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.

 

Jollibee Group is a significant investor in Titan Dining LP, the ultimate holding entity of Tim Ho Wan Pte. Ltd., and has a business venture with award-winning Chef Rick Bayless for Tortazo, Mexican fast-casual restaurant business in the United States.

 

Jollibee Group has been named the Philippines' most admired company by the Asian Wall Street Journal for ten years and was honored as one of 'Asia's Fab 50 Companies' by Forbes Asia Magazine.

 

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.