Sony Philippines Boosts the Energy with New ULT POWER SOUND Lineup and Star-Studded ULT Squad

Beyond the Beat brings together Sony’s latest ULT speakers, live performances, music, and style for an immersive celebration at COVE Manila.

Sony Philippines' Beyond the Beat: The Next-Level ULT POWER SOUND Experience, held at COVE Manila in Okada Manila, featured music, style, and powerful sound.

Designed as Sony Philippines' largest ULT POWER SOUND launch in the country, the event drew fans and guests from MySony General Admission, Elite, and Platinum tiers, as well as industry guests.

The event also featured the Sony ULT Squad, with SB19 making their debut as the newest addition to the roster. Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto-Guison, Jacqueline Jala are also part of the ULT Squad, bringing together some of the country's most exciting artists and personalities.

New ULT Speakers Take Center Stage

Sony Philippines set the tone for an evening centered on music and immersive sound with opening remarks from Shuhei Sugihara, President and Managing Director of Sony Philippines. Keira Ambubuyog, Product Marketing Specialist of Sony Philippines, followed with an introduction to the newest ULT POWER SOUND speakers, showcasing Sony’s latest developments in high-powered audio. Arbie Bandiling, Senior Marketing Communications Executive of Personal Audio Systems, then presented the newest ULT Squad Video, officially bringing together the artists and personalities behind the ULT POWER SOUND experience.

At the heart of the event was Sony’s latest speaker lineup: the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX. Each model is designed around powerful sound, deeper bass, and features suited for parties and social gatherings. The speakers incorporate newly developed large circular woofers, large-capacity speaker cabinets, and ULT DUCT technology to deliver stronger low-frequency bass performance.

The ULT TOWER MAX takes the lead with the most powerful bass in the ULT POWER SOUND series to date. The ULT TOWER 7 delivers stage-worthy audio in a portable form, while the more compact ULT TOWER 5 combines powerful bass with karaoke and DJ features for smaller celebrations.

The event also gave guests opportunities to experience the products beyond traditional demonstrations. Step into the Beat combined an arcade-style environment, stacked ULT Towers, and a dance pad, while ULT Selfie Club created an energetic space for photos. ULT Cover Star allowed guests to style themselves alongside ULT Field speakers and designer pieces from Alser Lumawag. For KOLs and VIP guests, The Bass District offered a nightlife-inspired setting, while the Karaoke Lounges showcased the new speakers’ entertainment and party capabilities.

Meet the Faces of the ULT Squad

The Sony ULT Squad showcased a vibrant mix of Filipino talent, bringing together artists, performers, creators, and style personalities who each contributed their own energy and individuality to the event.

Hosting the celebration was fashion influencer and ULT Squad member Angelique Manto-Guison. A-Team opened the performances with an energetic set, followed by Carlos Serrano III, who brought his distinctive stage presence to the ULT stage. David Guison and Jacqueline Jala  joined the ULT Models for a fashion-forward showcase, while Jeremy G added his musical flair to the evening.

The lineup continued with KAIA, whose youthful energy and contemporary pop sound energized the crowd, and Maki, who delivered a performance reflecting his recognizable musical style. The night reached its highlight with SB19, appearing for the first time as the newest members of the Sony ULT Squad. Their addition brings together Sony’s audio technology and SB19’s influence in Filipino music, reinforcing the ULT Squad’s role in celebrating artists and personalities who continue to shape contemporary music culture.

As Sony expands both its ULT POWER SOUND lineup and its roster of creative talent, the brand continues to create experiences where sound, style, and self-expression come together—Beyond the Beat.

Bring Home the ULT POWER SOUND Experience

Music enthusiasts can now experience Sony ULT POWER SOUND speakers, with the ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 now available at Sony Centres and authorized dealers nationwide.

Combining bigger bass, striking designs, and entertainment-focused features, the latest ULT lineup is designed to make every gathering more energetic and every listening experience more immersive. Stay connected with Sony Philippines’ official channels for upcoming ULT POWER SOUND events, experiences, product updates, and announcements.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit:

http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Launches FE 100-400MM F5.6-8 OSS, The Perfect Super-Telephoto Zoom Lens for Hobbyists

Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range

Sony introduces FE 100-400mm F5.6-8 OSS, a super-telephoto zoom lens for 35mm full-frame Alpha™ E-mount cameras. This lens is easy to carry and allows you to capture moments you can't reach. Despite its super-telephoto capability of up to 400mm, this new lens is compact and lightweight, weighing only 654 g (approx.). The latest optical design, which includes two ED (Extra-low Dispersion) glass elements and two aspherical elements, ensures excellent image quality throughout the zoom range. The lens also has fast, precise AF (autofocus) performance to help capture moving subjects like birds, sports, trains, and aircraft, and built-in optical image stabilization allows for handheld shooting in the super-telephoto range.

Key Features of FE 100-400MM F5.6-8 OSS in Detail:

• Compact, Lightweight Design for Easy Handling, Even for First-time Super-Telephoto Users

The lens offers a 100-400 mm super-telephoto zoom range in a compact and lightweight body weighing around 654 g, making it extremely portable. In addition to its excellent portability, its design promotes ease of use during handheld shooting and quick framing. Users can capture powerful images of difficult-to-approach subjects, such as birds and sports scenes, while also enjoying landscape photography unique to super-telephoto lenses by utilizing the 'compression effect', which causes the distance between nearby subjects and distant background elements to appear closer. When combined with an optional teleconverter, you can capture images from twice the distance, with the lens supporting focal lengths of up to 800 mm or 1,200 mm in APS-C mode.

• Sharp Detail through the Entire Zoom Range means you can Capture the Details That Matter 

Excellent image quality is provided regardless of the distance users intend to shoot, thanks to its optical design, which includes two ED (Extra-low Dispersion) glass elements and two aspherical elements that reduce chromatic and other aberrations, resulting in clear rendering across the zoom range. The shooting subject can stand out impressively in a natural, soft bokeh thanks to its 9-blade circular aperture and spherical aberration optimization. Furthermore, with excellent close-up shooting performance — a minimum focusing distance of 0.86 m at the telephoto end / 1.13 m at the wide end and a maximum magnification of 0.41x — users can enjoy photographing not only distant subjects, but also flowers, insects, and other nearby subjects.

• Fast, precise AF and built-in optical image stabilization for moving subjects

The linear motor drive provides fast, precise, and quiet autofocus, allowing the lens to capture moving subjects. The lens is compatible with the full-frame mirrorless camera α9 III, allowing for high-speed continuous shooting with AF/AE tracking at up to 120 frames per second.

Built-in optical image stabilization effectively reduces camera shake during handheld shooting and allows for stable framing and shooting, even when photographing distant subjects. The lens also supports the camera body's Active Mode image stabilization and coordinated image stabilization control, allowing for high-quality still and movie shooting with minimal blur, even when shooting handheld. It also supports the camera body's breathing compensation function, which corrects for changes in angle of view caused by focus shifts during movie recording.

• Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

It features a customizable focus hold button, focus mode/range switch, and zoom lock switch, allowing for quick operation in a variety of shooting scenarios and comfortable ultra-telephoto shooting. In addition, a dust and moisture-resistant design allows users to shoot with confidence even when the weather changes unexpectedly. The supplied lens hood helps to prevent flare and ghosting, both of which can degrade image quality.

Availability

Please check with your official local Sony retailer for your country’s specific availability and price.

The FE 100-400mm F5.6-8 OSS product video can be viewed here.

For more information, visit: https://www.sony.com.ph/electronics/e-mount-lenses/sel100400

Exclusive stories and exciting new content shot with the new FE 100-400mm F5.6-8 OSS and Sony's other imaging products can also be found at https://experience.sony-asia.com/, a site created to inform, educate, and inspire creators.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Introduces the FX2 Compact Camera, Expanding Cinema Line’s Versatility for Creatives

The new FX2 has the look and operability of Cinema Line cameras with the ability to shoot high resolution photos and comes equipped with an articulating eyepiece.

Sony is pleased to introduce the FX2 (model ILME-FX2), the latest addition to its well-established Cinema Line family.  The FX2 will provide a seamless entry point into the Cinema Line line, allowing independent filmmakers and crews who want a versatile camera to express themselves more cinematically.

"The FX2 was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece and improved usability for versatile production needs. The FX2 is intended to continue the Cinema Line’s goal of preserving authentic emotion in every shot and empower creators across all areas of content production." ~Kanta Yamamoto, Director of Digital Imaging Division, Entertainment, Technology & Services Business Group, Sony Electronics

FX2 Features: Full-frame Filmmaking and Stills capabilities

The camera has Dual Base ISO for S-Log 3 of 800 and 4000, ensuring optimal image quality in a variety of lighting circumstances.  The FX2's ISO sensitivity for video can be increased to 102400, making it suitable for low-light conditions.  The camera also supports numerous recording formats for versatile post-production workflows, including 4:2:2 10-bit All-Intra and XAVC S-I DCI 4K at 24.00p.

The FX2 benefits from an extended shooting capability, with up to 13 hours of continuous recording in 4K 60p2 , thanks to its internal cooling fan and effective heat dissipation structure. The FX2 also offers variable frame rate settings, allowing up to 60 fps in 4K (for a maximum 2.5x slow-motion effect) and up to 120 fps in Full HD (for up to 5x slow motion). It supports Log shooting in Cine EI, Cine EI Quick, and Flexible ISO modes, offering versatile workflows for different production needs. To further the cinematic expression of the camera, creatives can import up to 16 user LUTs for on-camera preview for video, enabling precise colour monitoring on set.

Filmmakers can also easily and quickly create in-camera cinematic looks, with S-CinetoneTM set as the default, along with a range of Picture Profile and Creative Look presets. A desqueeze display function is available, supporting both 1.3x and 2.0x anamorphic lenses for accurate framing.

Improved usability for comfortable solo operation

The FX2 features the same compact, flat-top design as Sony’s Cinema Line FX3 and FX30 cameras, ensuring familiarity and compatibility across setups. Built-in mounting points (UNC 1/4-20 x3) support a cageless configuration and ability to mount on a tripod, offering greater flexibility for rigging. A top handle (model XLR-H1) enhances mobility and control, especially during handheld or dynamic shooting. Its lightweight, portable build – measuring 129.7 x 77.8 x 103.7 mm (W × H × D) and weighing around 679 grams – makes it ideal for solo operators or small crew productions.

The camera has sophisticated focus functions that promote precision and creativity.  Its revolutionary Real-time identification AF provides fast and consistent performance with better accuracy for human subjects, but its intelligent subject identification also includes animals, birds, automobiles, and insects, with an Auto mode available for easy detection.  The camera also offers capabilities like focus breathing compensation, AF Assist, and adjustable autofocus transition speed and sensitivity, allowing designers to fine-tune focus for expressive, cinematic images.

The camera includes both Active Mode and Dynamic Active Mode, which are new to the Cinema Line.  Both modes are intended to provide smooth, steady handheld shooting.

When the camera is mounted on a tripod, the FX2 Auto Framing feature automatically trims and tracks the subject to keep it in a prominent position, resulting in footage that appears to have been shot by an experienced operator.  The Framing Stabiliser feature automatically maintains the subject's location within the frame, which is important when the camera operator is moving alongside the subject.

In terms of still images, the camera now has an additional log shooting option in the form of a new 'Log shooting' menu.  This capability enables producers to capture high-resolution 33MP stills optimized for color grading in post-production3.  The FX2 also features a MOVIE/STILL mode lever, which allows for a rapid transition between still and movie photography.  The displayed menu items will automatically adapt according to the mode selected.  In addition, a long press of the Fn button remembers and adjusts the shooting mode.

FX2 Features: Improved but familiar hardware inherited from Sony’s cinema cameras

The camera includes a new high-resolution 3.68-million-dot tiltable EVF4 with a viewing angle optimized for video production, as well as a deep eye piece, for improved immersion when shooting.  It also has a vari-angle 3.0-type touchscreen LCD for easy framing from any angle.  The controls are intuitively located on the top panel and around the grip, with tally lamps to indicate recording status. A configurable "BIG6" (home) panel shows frequently used parameters including FPS, ISO, shutter speed (angle/speed), Look presets, white balance, iris, and ND filter status.  In response to the increasing volume of content shot in vertical 16: 9 for social media platforms, the FX2 now displays vertical information when filming.  In addition, the handle-included variant (ILME-FX2) includes two XLR/TRS terminals and a 3.5 mm stereo (mic) micro connector for professional 4-channel, 24-bit digital audio input.

FX2 Compact Camera Pre-Order Promotion

Social responsibility

This product aligns with Sony's ambitious 'Road to Zero' goal, which aims to achieve a zero environmental footprint by 2050.  The production process mirrors this commitment, with facilities powered exclusively by renewable energy sources9.  The camera system includes full accessibility features such as a Screen Reader function10 and Display Magnification to assist visually challenged users with a wider variety of menu items. Additional intuitive controls enhance usability for all shooters, featuring:

• Real-time recognition autofocus that reduces manual adjustments
• Streamlined touch interface operations for direct menu navigation
• Tactile button design with clear differentiation

These inclusive design elements ensure professional imaging tools remain accessible to creators of all abilities while maintaining full operational capability

Pre-Order Promo Mechanics

1. The promotion is valid from July 11, 2025, until August 28, 2025.
2. Availability: The promotion is available in all participating Sony Centres and authorized retailers.
3. Pre-order Requirements: Customer is required to give a down-payment of Php 5,000 in all participating Sony Centres and authorized retailers to preorder one (1) unit of ILME-FX2 or ILME-FX2B.
4. Free Item: For every ILME-FX2 or ILME-FX2B unit sold, the customer is entitled to receive one (1) 80GB Sony CF Express Type A worth Php 14,950.

Visit Sony Centres and authorized retailers for the full mechanics. Per DTI Fair Trade No. FTEB-228530. Series of 2025.

See promo link for more details: https://www.facebook.com/share/p/16npkV22ZB/

The FX2 Compact Camera is a full-frame cinematic camera perfect for Aspiring filmmakers.

For more information about Cinema Line, please visit https://pro.sony/press or follow Sony Professional on social media: LinkedIn, X, Facebook, Instagram, YouTube. You can also watch an overview of the FX2 on YouTube at https://youtu.be/_J_1dJndLhc.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

Sony Philippines raised the volume and grabbed center stage with the highly anticipated release of the WH-1000XM6, the latest iteration of Sony's industry-leading noise-cancelling headphone line.  The immersive event, held at Glorietta Activity Center, brought together music fans, tech aficionados, lifestyle influencers, and fashion-forward creators for a full-day celebration that reinvented what it means to listen in style.

Sony, known worldwide for its unwavering commitment to innovation, continues to push the boundaries of audio technology, inventing devices that combine lifestyle, creativity, and performance.  During the launch, Sony Philippine's President and Managing Director, Mr. Shuhei Sugihara, highlighted Sony's global strategy of developing technology that improves everyday life.

“Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production.” ~Mr. Shuhei Sugihara, Sony Philippine’s President and Managing Director

Mr. Sugihara emphasized that Sony's commitment to combining innovation and entertainment to create products and experiences that elicit emotions.

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

“For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene. The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6.” ~Mr. Kentaro Imamura, Marketing Director of Sony Philippines 

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

The Sony WH-1000XM6, the newest iteration of the brand's famed 1000X series, was the focal point of the unveiling.  The ceremonial unveiling will be highlighted by a high-energy dance performance by the award-winning A-Team dance crew, noted for their precision and dynamic stage presence, as they unveil a larger-than-life installation of the WH-1000XM6 headphone.  This introduced guests to a product that combines industry-leading noise cancellation, immersive audio quality, and improved ergonomic design.  The WH-1000XM6 has been designed for today's mobile professionals, creators, and music aficionados, with a longer battery life of 30 hours, adaptive sound control, and a slimmer, more lightweight form.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

Aside from the technical presentation, the evening featured a vibrant program that flawlessly integrated music and fashion.  FuMi, a Japanese musician and influencer, kicked off the party with a passionate performance that invigorated the audience.

FuMi kicks off the event with an energetic set

He was followed by Syd Hartha, whose soulful alt-R&B style established a more introspective mood with songs such as "Damdamin" and "Tila-tala".  Her performance was accompanied by the first fashion section, which included a casual, indie-inspired collection that reflected her relaxed, expressive attitude.

Syd Hartha delivers a soulful performance of her hit songs

Barbie Almalbis sang well-known OPM hits like "Overdrive" and "When I Met You" later in the show.  Her performance set the mood for an alt-pop rock-inspired fashion segment from the early 2000s that featured vintage styles, vibrant prints, and throwback denim. It served as a reminder of the intergenerational complementarity of music and style.

Barbie Almalbis charms the crowd with her iconic hits

The final performance came from Lola Amour, whose high-energy set included tracks like "Dance with My Mistakes," "Misbehave," and their award-winning single "Raining in Manila." Their youthful and vibrant sound complemented the fashion show collection, which was a funk, groove-filled display of bold, expressive looks by acclaimed stylist Thian Rodriguez.  The stylistic choices were consistent with Sony's campaign message: "The WH-1000XM6 is a seamless blend of performance and style."

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale

Everyday Experiences with the WH-1000XM6

Aiyana Perlas conducted an interview part including noteworthy people such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha, and Lola Amour, which added dimension to the show.  The discussion centered on how the WH-1000XM6 has evolved into more than just a pair of headphones, but rather an integral part of their existence.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, Syd Hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise.

“I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” ~Janina Manipol

Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments.

“When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.” ~Coach Abby Marvilla

Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators including Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu provided more insight, particularly into long-term use comfort, usability, and how the WH-1000XM6 functions as both utilitarian technology and a personal statement.  Their findings demonstrated how deeply the product resonates with users across fashion, music, and content creation.

To round off the experience, participants were asked to explore a number of interactive stations.  The Touch & Try Booth allowed participants to try out the WH-1000XM6's adaptive features in real time, while activity corners like the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth offered layers of interactivity and brand engagement.  Prizes included special Sony merchandise and items, establishing a clear link between the product and the overall experience.  Guests stayed into the evening, enjoying bespoke Sony music playlists and free-roam access to immersive zones, bringing the brand's For the Music story full circle.

The Sony WH-1000XM6 is currently available for PHP 27,999.00 from all Sony Centers and authorized merchants nationwide.  Designed to provide outstanding quality and seamless lifestyle integration, it redefines what consumers may expect from premium headphones in terms of shape and function.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

Sony Philippines introduces the α1 II and FE 28-70mm F2 G Master Lens, paving the way for future imaging advancements

Sony Philippines held an exclusive launch event at Batangas Racing Circuit on January 22, 2025, for photographers, videographers, and tech enthusiasts to witness the highly anticipated debut of the Sony α1 II and the FE 28-70mm F2 G Master lens (SEL2870GM). The event celebrated Sony's unwavering commitment to innovation and excellence, cementing its position as a pioneer in the imaging industry.

Sherard Yu and Benjo Cabarro, renowned guest speakers, demonstrated the α1 II and SEL2870GM in action, captivating the audience. Their sessions highlighted these products' incredible capabilities in both videography and photography, demonstrating Sony's commitment to providing creators with cutting-edge tools.

Pioneering Excellence in Imaging

Shuhei Sugihara, Managing Director of Sony Philippines, opened the event, emphasizing the brand's vision of delivering Kando, a Japanese word meaning deep emotion. His words set the tone for the day, emphasizing Sony's commitment to combining technology and artistry.

“This philosophy inspires us to create products that not only meet the technical needs of professionals but also evoke a profound emotional connection.” ~Shuhei Sugihara, Managing Director of Sony Philippines

Sherard Yu’s Video Demo: A Showcase of Precision and AI Power

Sherard Yu, a Sony Alpha Professional, performed a thrilling video demonstration with the α1 II. Sherard captured breathtaking footage of race cars performing precision drifting and donut tricks, demonstrating its AI-driven real-time tracking and high-resolution 8K video capabilities. The demo demonstrated the camera's ability to produce cinematic-quality images in fast-paced, dynamic environments. The α1 II is a game-changer for professional videographers, offering seamless tracking and vibrant detail.

Photo taken using Sony α1 II

Benjo Cabarro’s Action-Packed Photo Session

Benjo Cabarro, a renowned sports and motorsports photographer, showcased the α1 II and SEL2870GM lens's ability to capture high-speed action photos. Benjo's dynamic shots of motorsports highlighted the camera's exceptional 50.1MP sensor and lightning-fast focus, as well as the lens' exceptional sharpness and bokeh. His tips for freezing motion and creating depth in action-packed shots captivated the audience, demonstrating how these tools expand the possibilities of sports photography.

Photo taken by Benjo Cabarro using the SEL2870GM

Collaborative Night Shoot: Portraits in Motion

The evening concluded with Sherard and Benjo's collaborative night shoot. Using a dramatic setup involving sports cars, motorcycles, smoke machines, and rain simulation, the duo demonstrated how the α1 II and SEL2870GM excel in low-light and difficult environments. The results, stunning portraits with rich details and striking contrast, exemplified Sony's commitment to excellence.

The Sony α1 II: Redefining Professional Imaging

The α1 II builds on the legacy of its predecessor with enhancements that cater to both photographers and videographers. Key features include:

• High-Speed Performance: A 50.1 MP full-frame sensor with up to 120 AF/AE calculations per second ensures precision and speed.
• Advanced AI Technology: Real-time recognition and tracking for both stills and video.
• Unmatched Video Capabilities: 8K 30p and 4K 120p recording with 15+ stops of dynamic range.

Explore the full specifications here

FE 28-70mm F2 G Master Lens: Precision and Versatility

The SEL2870GM lens complements the α1 II with its exceptional optical performance and adaptability. Key highlights include:

• Wide Aperture: A constant F2 aperture for stunning bokeh and low-light performance.
• G Master Quality: Edge-to-edge sharpness and minimal distortion.
• Smooth Operation: Advanced focus mechanisms for both stills and video.

Discover more about the lens here.

A Milestone for Creators

Sony's launch of the α1 II and SEL2870GM was a celebration of innovation and creativity. The products showcased promise to redefine what's possible in imaging, empowering creators to bring their visions to life with tools that push boundaries. They are now available nationwide at all authorized Sony dealers.

Stay updated on Sony’s latest innovations by following @Sonyphinc on Instagram and TikTok. The future of imaging has arrived, and it’s brighter than ever.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Are You Hurrying for the Holidays? Here is a last-minute Christmas present suggestion for you and your loved ones

The best season of the year is here! With vibrant decorations all around, the holiday spirit is completely taking over. Most people view it as a time to celebrate and spend time together, and many want to take full advantage of the holidays. Most people would prepare their gifts at the last minute when the most sought-after items go on sale, but they might have started as early as September. The excitement of the holidays is increased by the last-minute shopping frenzy, and any mishaps that may occur during the season are outweighed by the sincere preparations.

We've compiled a list of ideas for what to get your special someone this Christmas if, like most people, you're still making your gift list. Since the more, the better, right?

For the Passionate Ones Who Feel the Beat Within

We have children taking after-school voice or dance classes, and even adults who desire a more active and healthy lifestyle. They enter a state in which their heart beats rapidly. These driven individuals require something that sustains their creativity over extended periods of time. Because of this, you frequently see people using headphones or earphones to listen to their favorite music or just to listen to podcasts for inspiration. As these people take on the world, this device will be ideal.

Our recommendation: The 1000XM5 headphones and earbuds will provide excellent sound quality and comfort simultaneously. Adaptive sound control is another feature of these top-rated Sony noise-canceling headphones. Productivity is ensured with earbuds that last up to 24 hours and headphones that last up to 30 hours. Purchasing these as gifts has never been simpler, as they are currently available for a limited time at Php 17,999 and Php 15,999!

Want more options? Check this out: The compact design of the WF-C510 earbuds allows for all-day sound. Right now, it's priced at Php 3,299 for the lovely month of December.

One for All, All for One: The ULTimate Year-End Gift 

We all anticipate holiday parties because, as you may know, Filipino parties are simply more enjoyable! Before you know it, your calendar will be filled with party reservations in place of work meeting times. Isn't that the greatest sensation? Stories and laughter are the norm at these gatherings. Regardless of the circumstance, a strong speaker becomes an indispensable part of any party.

Our recommendation: For your party needs, a variety of speakers with lights are available. However, they lack a specialized wireless microphone. The ULT Tower 10 offers everything you need for a distinctive Filipino celebration. It even has easy-to-use speaker controls and can be used as a makeshift amplifier for your guitar. With wheels for increased mobility, it's unquestionably a necessity for any situation.

Too on the nose? Don't worry; Sony and other other authorized have the small wireless ULT Field 1 speaker, which works just as well. Be sure to visit them during their holiday promotions.

An Eye-catching Treat For Moms (and even Dads)

This is the time of year to take a break from the hectic world and (finally) spend time with family. Our mothers deal with issues at home that we frequently overlook, such as taking care of the family and running the house, while the majority of us are preoccupied with work or school. They catch up on watching their favorite series or films as a small but satisfying treat. Even fathers enjoy watching comedies and laughing together. In a time when screens come in a variety of sizes and shapes, televisions (TVs) are still a common household item and represent family relaxation and togetherness. Additionally, a multipurpose TV can add coziness and meaning to holiday get-togethers.

Our recommendation: The best solutions are offered by Smart Mini LED or OLED TVs, such as the Sony BRAVIA 7 Mini LED TV and BRAVIA 8 OLED TV. The brightness of the 7 Mini LED TV is unrivaled, and the OLED 8 brings you closer to true blacks when you watch movies. The BRAVIA 7 has a starting net price of Php 156,999 and offers more size options. At Php 131,299, BRAVIA 8 offers the best cinematic experience thanks to its high quality and stylish design. In any case, both large screens provide an amazing view and will be available for purchase in time for Christmas.

A bonus: Complete your home entertainment set-up with the BRAVIA Theatre Quad for Php 144,449.

And Snap! Take a Shot of Life’s Priceless Moments

Christmas is so beautiful and magical that it makes everything around you feel cozy. Although everyone's experiences are unique, we all want to digitally record these moments as they occur. Whether it's sharing a chorus song or raising a glass of champagne with loved ones, we feel more driven than ever to document these moments on camera.

Although smartphones have made it simpler to capture memories, a camera offers better quality for more intricate moments. It's fun to give cameras as gifts because we can see how other people value the moments from their point of view. In every picture, its feelings are strong and unadulterated.

Our recommendation: The Sony A7C II mirrorless camera is a great gift that produces high-quality images, so you might want to think about giving a camera that is as adaptable as its future owner. Additionally, it can record 4K videos without the bulk and complexity of a professional camera, which can be confusing to inexperienced camera users. The FE 16-25mm F2.8 G and FE 24-50mm F2.8 G lenses are a perfect match for this. With its flip-out screen that can be used for both portrait and landscape recordings, the most recent ZV E10 II vlogging camera is also a good substitute. For people who like creating content for social media platforms like Instagram and TikTok, it's a useful tool.

Bonus gear recommendations: Consider gifting a gear boost with an ECM-M1 Shotgun Microphone or an ECM-S1 Streaming Microphone, which is fit for closed spaces like singing or content shooting.

With all of these suggestions, keep in mind that the key to selecting the ideal gift is balancing usefulness and thoughtfulness. Even though some of these devices are more functional or oriented toward style, they are still presents that will make the season more cheerful. We therefore hope that you will rediscover the joy and spirit of giving precious things this Christmas. Ultimately, the greatest presents are given with love and sincerity, which will make this season genuinely unforgettable.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.