Sony Introduces the FX2 Compact Camera, Expanding Cinema Line’s Versatility for Creatives

The new FX2 has the look and operability of Cinema Line cameras with the ability to shoot high resolution photos and comes equipped with an articulating eyepiece.

Sony is pleased to introduce the FX2 (model ILME-FX2), the latest addition to its well-established Cinema Line family.  The FX2 will provide a seamless entry point into the Cinema Line line, allowing independent filmmakers and crews who want a versatile camera to express themselves more cinematically.

"The FX2 was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece and improved usability for versatile production needs. The FX2 is intended to continue the Cinema Line’s goal of preserving authentic emotion in every shot and empower creators across all areas of content production." ~Kanta Yamamoto, Director of Digital Imaging Division, Entertainment, Technology & Services Business Group, Sony Electronics

FX2 Features: Full-frame Filmmaking and Stills capabilities

The camera has Dual Base ISO for S-Log 3 of 800 and 4000, ensuring optimal image quality in a variety of lighting circumstances.  The FX2's ISO sensitivity for video can be increased to 102400, making it suitable for low-light conditions.  The camera also supports numerous recording formats for versatile post-production workflows, including 4:2:2 10-bit All-Intra and XAVC S-I DCI 4K at 24.00p.

The FX2 benefits from an extended shooting capability, with up to 13 hours of continuous recording in 4K 60p2 , thanks to its internal cooling fan and effective heat dissipation structure. The FX2 also offers variable frame rate settings, allowing up to 60 fps in 4K (for a maximum 2.5x slow-motion effect) and up to 120 fps in Full HD (for up to 5x slow motion). It supports Log shooting in Cine EI, Cine EI Quick, and Flexible ISO modes, offering versatile workflows for different production needs. To further the cinematic expression of the camera, creatives can import up to 16 user LUTs for on-camera preview for video, enabling precise colour monitoring on set.

Filmmakers can also easily and quickly create in-camera cinematic looks, with S-CinetoneTM set as the default, along with a range of Picture Profile and Creative Look presets. A desqueeze display function is available, supporting both 1.3x and 2.0x anamorphic lenses for accurate framing.

Improved usability for comfortable solo operation

The FX2 features the same compact, flat-top design as Sony’s Cinema Line FX3 and FX30 cameras, ensuring familiarity and compatibility across setups. Built-in mounting points (UNC 1/4-20 x3) support a cageless configuration and ability to mount on a tripod, offering greater flexibility for rigging. A top handle (model XLR-H1) enhances mobility and control, especially during handheld or dynamic shooting. Its lightweight, portable build – measuring 129.7 x 77.8 x 103.7 mm (W × H × D) and weighing around 679 grams – makes it ideal for solo operators or small crew productions.

The camera has sophisticated focus functions that promote precision and creativity.  Its revolutionary Real-time identification AF provides fast and consistent performance with better accuracy for human subjects, but its intelligent subject identification also includes animals, birds, automobiles, and insects, with an Auto mode available for easy detection.  The camera also offers capabilities like focus breathing compensation, AF Assist, and adjustable autofocus transition speed and sensitivity, allowing designers to fine-tune focus for expressive, cinematic images.

The camera includes both Active Mode and Dynamic Active Mode, which are new to the Cinema Line.  Both modes are intended to provide smooth, steady handheld shooting.

When the camera is mounted on a tripod, the FX2 Auto Framing feature automatically trims and tracks the subject to keep it in a prominent position, resulting in footage that appears to have been shot by an experienced operator.  The Framing Stabiliser feature automatically maintains the subject's location within the frame, which is important when the camera operator is moving alongside the subject.

In terms of still images, the camera now has an additional log shooting option in the form of a new 'Log shooting' menu.  This capability enables producers to capture high-resolution 33MP stills optimized for color grading in post-production3.  The FX2 also features a MOVIE/STILL mode lever, which allows for a rapid transition between still and movie photography.  The displayed menu items will automatically adapt according to the mode selected.  In addition, a long press of the Fn button remembers and adjusts the shooting mode.

FX2 Features: Improved but familiar hardware inherited from Sony’s cinema cameras

The camera includes a new high-resolution 3.68-million-dot tiltable EVF4 with a viewing angle optimized for video production, as well as a deep eye piece, for improved immersion when shooting.  It also has a vari-angle 3.0-type touchscreen LCD for easy framing from any angle.  The controls are intuitively located on the top panel and around the grip, with tally lamps to indicate recording status. A configurable "BIG6" (home) panel shows frequently used parameters including FPS, ISO, shutter speed (angle/speed), Look presets, white balance, iris, and ND filter status.  In response to the increasing volume of content shot in vertical 16: 9 for social media platforms, the FX2 now displays vertical information when filming.  In addition, the handle-included variant (ILME-FX2) includes two XLR/TRS terminals and a 3.5 mm stereo (mic) micro connector for professional 4-channel, 24-bit digital audio input.

FX2 Compact Camera Pre-Order Promotion

Social responsibility

This product aligns with Sony's ambitious 'Road to Zero' goal, which aims to achieve a zero environmental footprint by 2050.  The production process mirrors this commitment, with facilities powered exclusively by renewable energy sources9.  The camera system includes full accessibility features such as a Screen Reader function10 and Display Magnification to assist visually challenged users with a wider variety of menu items. Additional intuitive controls enhance usability for all shooters, featuring:

• Real-time recognition autofocus that reduces manual adjustments
• Streamlined touch interface operations for direct menu navigation
• Tactile button design with clear differentiation

These inclusive design elements ensure professional imaging tools remain accessible to creators of all abilities while maintaining full operational capability

Pre-Order Promo Mechanics

1. The promotion is valid from July 11, 2025, until August 28, 2025.
2. Availability: The promotion is available in all participating Sony Centres and authorized retailers.
3. Pre-order Requirements: Customer is required to give a down-payment of Php 5,000 in all participating Sony Centres and authorized retailers to preorder one (1) unit of ILME-FX2 or ILME-FX2B.
4. Free Item: For every ILME-FX2 or ILME-FX2B unit sold, the customer is entitled to receive one (1) 80GB Sony CF Express Type A worth Php 14,950.

Visit Sony Centres and authorized retailers for the full mechanics. Per DTI Fair Trade No. FTEB-228530. Series of 2025.

See promo link for more details: https://www.facebook.com/share/p/16npkV22ZB/

The FX2 Compact Camera is a full-frame cinematic camera perfect for Aspiring filmmakers.

For more information about Cinema Line, please visit https://pro.sony/press or follow Sony Professional on social media: LinkedIn, X, Facebook, Instagram, YouTube. You can also watch an overview of the FX2 on YouTube at https://youtu.be/_J_1dJndLhc.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Exhibits at CES® 2025

To create a future filled with Kando together with creators: Showcasing its innovative technologies and initiatives to maximize the value of content IP under the “Creative Entertainment Vision”.

Hiroki Totoki, Sony Group Corporation's President, COO, and CFO, spoke at the company's press conference on Monday, January 6. He introduced a number of foundational initiatives leading to Sony's “Creative Entertainment Vision” alongside a diverse array of speakers, including new solutions that enable creative freedom, such as a new vehicle processing system, and the most recent solutions for spatial content creation. In addition to introducing anime initiatives to expand the fan community, Sony highlighted projects for transforming game IP into visual works, co-creation with music artists, and new location-based entertainment experiences as ways to broaden the world of game IP from multiple perspectives. Among these is the production of an anime series. The release month for season two of the drama series "The Last of Us," the launch of a new manga app called "Crunchyroll Manga," and the game "Ghost of Tsushima: Legends" were all revealed.

Sony also discussed the most recent developments in the evolution of sports entertainment with guest speaker Roger Goodell, Commissioner of the United States National Football League. In addition, Sony Honda Mobility unveiled its EV "AFEELA 1," which will begin accepting orders in 2025, as an example of mobility innovation.

Totoki concluded the press conference by emphasizing that Sony's “Creative Entertainment Vision” entails creators, partners, and Sony colleagues collaborating to create infinite realities for everyone, sparking imaginations and generating a boundless sense of Kando.

Sony’s press conference at CES 2025 can be viewed on its official YouTube channel: URL: https://www.youtube.com/watch?v=IV95SMpTW-M 

Press Conference speakers (In order of appearance)

• Hiroki Totoki (President, COO and CFO, Sony Group Corporation)
• Neal Manowitz (President and COO, Sony Electronics Inc.)
• Roger Goodell (Commissioner, National Football League)
• Yasuhide Mizuno (Representative Director, Chairperson and CEO, Sony Honda
• Mobility Inc.)
• Jonny Slow (CEO, Pixomondo)
• Thaisa Yamamura (Head of XR Business Development, Sony Electronics Inc.)
• Atsuhiro Iwakami (President, Aniplex Inc.)
• Rahul Purini (President, Crunchyroll)
• Ravi Ahuja (President and CEO, Sony Pictures Entertainment)
• Asad Qizilbash (Head of PlayStation Productions)
• Ashley Brucks (President, Screen Gems)
• Neil Druckmann (Studio Head and Head of Creative, Naughty Dog)

Booth Overview

Dates: Tuesday, Jan. 7 to Friday, Jan. 10, 2025

Main Exhibits

Based on Sony's “Creative Entertainment Vision,” a long-term vision for where the company wants to be in ten years, the exhibition will highlight the latest technologies and initiatives to unleash creator creativity and maximize IP value. The booth is organized around Sony's Creative Entertainment Vision's three phases: "Creativity Unleashed," "Boundaries Transcended," and "Narratives Everywhere." It also includes an artistic representation of Sony's vision for the future of creation, in which content is created and expanded through creator collaboration.

• New Vehicle Processing System that Utilizes Virtual Production: “PXO AKIRA”

This exhibit introduces "PXO AKIRA" for the first time, a new cutting-edge system that transforms the traditional method of shooting vehicles by improving safety, lowering costs, and maximizing creative freedom. PXO AKIRA combines an advanced robotic camera crane, a custom-built motion platform, LED volume technology, and an integrated digital twin tool to provide an all-in-one solution for filming vehicles with Virtual Production in any environment. Furthermore, the exhibit will showcase a 3D reconstruction tool that perfectly complements PXO AKIRA, providing the capability to capture real-world environments and convert them into immersive 3D digital backgrounds.

• “XYN™” Integrated Software and Hardware Solution Designed to Support the Creation of Spatial Content

Sony Corporation launched "XYN™," an integrated software and hardware solution for creating spatial content. "XYN" uses proprietary algorithms to accurately capture and reproduce objects, human motion, and backgrounds in real-world spaces, allowing for efficient reproduction in a 3D Computer Graphics (CG) production environment and the creation of flexible workflows. Attendees can try out products and solutions that are currently in development at the booth.

For more information on Sony Corporation’s press release and the concept video, visit:

Press release: https://www.sony.net/corporate/information/news/202501/25-001E/

Concept video: https://youtu.be/WPBmlGIiAOE

• LEGO® Horizon Adventures™ Brings the Music of mxmtoon Alive

LEGO® Horizon Adventures™ is a playful and light-hearted story inspired by the world of Horizon, created entirely from LEGO elements. The theme song was written and produced by mxmtoon extends the Horizon franchise in an innovative way, releasing a teaser for the music video at CES. The video makes use of assets created for the game, which were expanded into animated content using Epic Games' Unreal Engine.

This project is an incredible collaboration with mxmtoon's music that brought together the talents of several teams, including Guerrilla, The LEGO Group, Pixomondo, and Sony. Visitors to the booth will be able to play the game, see a preview of the music video, and watch a behind-the-scenes look at the creative and production process.

• Experience based on the theme “Demon Slayer: Kimetsu no Yaiba Infinity Castle”

Aniplex Inc. is a global entertainment company that plans and produces video and music works, primarily in the animation genre; game planning and development; theatrical production and distribution; and merchandise planning, production, and sales.

Visitors to the booth can participate in experiences themed around the anime series Demon Slayer: Kimetsu no Yaiba, which is based on the manga by Koyoharu Gotoge published under SHUEISHA's JUMP COMICS and has over 150 million copies in print. The animation is created by ufotable. The exhibit will include a photo booth that recreates the poster for Demon Slayer: Kimetsu no Yaiba Infinity Castle, the first of a trilogy of films set to be released in theaters worldwide in 2025. 

• Immersive Location-based Entertainment Concept based on “The Last of Us”

Sony is looking into ways to increase the value of content IP by creating a proof-of-concept for location-based entertainment that incorporates technologies such as video, audio, and haptics to give creators new avenues for expression. This future immersive entertainment concept showcases the suspenseful action-adventure game "The Last of Us" with high-definition video, 3D sounds, and olfactory technologies.

The exhibition is also being presented on the online platform "Sony Square."

URL: https://square.sony.com/ces2025/

Images from Sony at CESⓇ 2025 can be downloaded here.

For details of the announcement regarding “AFEELA 1,” please visit the Sony Honda

Mobility website: https://www.shm-afeela.com/en/

About Sony Electronics (Singapore)

Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Are You Hurrying for the Holidays? Here is a last-minute Christmas present suggestion for you and your loved ones

The best season of the year is here! With vibrant decorations all around, the holiday spirit is completely taking over. Most people view it as a time to celebrate and spend time together, and many want to take full advantage of the holidays. Most people would prepare their gifts at the last minute when the most sought-after items go on sale, but they might have started as early as September. The excitement of the holidays is increased by the last-minute shopping frenzy, and any mishaps that may occur during the season are outweighed by the sincere preparations.

We've compiled a list of ideas for what to get your special someone this Christmas if, like most people, you're still making your gift list. Since the more, the better, right?

For the Passionate Ones Who Feel the Beat Within

We have children taking after-school voice or dance classes, and even adults who desire a more active and healthy lifestyle. They enter a state in which their heart beats rapidly. These driven individuals require something that sustains their creativity over extended periods of time. Because of this, you frequently see people using headphones or earphones to listen to their favorite music or just to listen to podcasts for inspiration. As these people take on the world, this device will be ideal.

Our recommendation: The 1000XM5 headphones and earbuds will provide excellent sound quality and comfort simultaneously. Adaptive sound control is another feature of these top-rated Sony noise-canceling headphones. Productivity is ensured with earbuds that last up to 24 hours and headphones that last up to 30 hours. Purchasing these as gifts has never been simpler, as they are currently available for a limited time at Php 17,999 and Php 15,999!

Want more options? Check this out: The compact design of the WF-C510 earbuds allows for all-day sound. Right now, it's priced at Php 3,299 for the lovely month of December.

One for All, All for One: The ULTimate Year-End Gift 

We all anticipate holiday parties because, as you may know, Filipino parties are simply more enjoyable! Before you know it, your calendar will be filled with party reservations in place of work meeting times. Isn't that the greatest sensation? Stories and laughter are the norm at these gatherings. Regardless of the circumstance, a strong speaker becomes an indispensable part of any party.

Our recommendation: For your party needs, a variety of speakers with lights are available. However, they lack a specialized wireless microphone. The ULT Tower 10 offers everything you need for a distinctive Filipino celebration. It even has easy-to-use speaker controls and can be used as a makeshift amplifier for your guitar. With wheels for increased mobility, it's unquestionably a necessity for any situation.

Too on the nose? Don't worry; Sony and other other authorized have the small wireless ULT Field 1 speaker, which works just as well. Be sure to visit them during their holiday promotions.

An Eye-catching Treat For Moms (and even Dads)

This is the time of year to take a break from the hectic world and (finally) spend time with family. Our mothers deal with issues at home that we frequently overlook, such as taking care of the family and running the house, while the majority of us are preoccupied with work or school. They catch up on watching their favorite series or films as a small but satisfying treat. Even fathers enjoy watching comedies and laughing together. In a time when screens come in a variety of sizes and shapes, televisions (TVs) are still a common household item and represent family relaxation and togetherness. Additionally, a multipurpose TV can add coziness and meaning to holiday get-togethers.

Our recommendation: The best solutions are offered by Smart Mini LED or OLED TVs, such as the Sony BRAVIA 7 Mini LED TV and BRAVIA 8 OLED TV. The brightness of the 7 Mini LED TV is unrivaled, and the OLED 8 brings you closer to true blacks when you watch movies. The BRAVIA 7 has a starting net price of Php 156,999 and offers more size options. At Php 131,299, BRAVIA 8 offers the best cinematic experience thanks to its high quality and stylish design. In any case, both large screens provide an amazing view and will be available for purchase in time for Christmas.

A bonus: Complete your home entertainment set-up with the BRAVIA Theatre Quad for Php 144,449.

And Snap! Take a Shot of Life’s Priceless Moments

Christmas is so beautiful and magical that it makes everything around you feel cozy. Although everyone's experiences are unique, we all want to digitally record these moments as they occur. Whether it's sharing a chorus song or raising a glass of champagne with loved ones, we feel more driven than ever to document these moments on camera.

Although smartphones have made it simpler to capture memories, a camera offers better quality for more intricate moments. It's fun to give cameras as gifts because we can see how other people value the moments from their point of view. In every picture, its feelings are strong and unadulterated.

Our recommendation: The Sony A7C II mirrorless camera is a great gift that produces high-quality images, so you might want to think about giving a camera that is as adaptable as its future owner. Additionally, it can record 4K videos without the bulk and complexity of a professional camera, which can be confusing to inexperienced camera users. The FE 16-25mm F2.8 G and FE 24-50mm F2.8 G lenses are a perfect match for this. With its flip-out screen that can be used for both portrait and landscape recordings, the most recent ZV E10 II vlogging camera is also a good substitute. For people who like creating content for social media platforms like Instagram and TikTok, it's a useful tool.

Bonus gear recommendations: Consider gifting a gear boost with an ECM-M1 Shotgun Microphone or an ECM-S1 Streaming Microphone, which is fit for closed spaces like singing or content shooting.

With all of these suggestions, keep in mind that the key to selecting the ideal gift is balancing usefulness and thoughtfulness. Even though some of these devices are more functional or oriented toward style, they are still presents that will make the season more cheerful. We therefore hope that you will rediscover the joy and spirit of giving precious things this Christmas. Ultimately, the greatest presents are given with love and sincerity, which will make this season genuinely unforgettable.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.