Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

Sony Philippines raised the volume and grabbed center stage with the highly anticipated release of the WH-1000XM6, the latest iteration of Sony's industry-leading noise-cancelling headphone line.  The immersive event, held at Glorietta Activity Center, brought together music fans, tech aficionados, lifestyle influencers, and fashion-forward creators for a full-day celebration that reinvented what it means to listen in style.

Sony, known worldwide for its unwavering commitment to innovation, continues to push the boundaries of audio technology, inventing devices that combine lifestyle, creativity, and performance.  During the launch, Sony Philippine's President and Managing Director, Mr. Shuhei Sugihara, highlighted Sony's global strategy of developing technology that improves everyday life.

“Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production.” ~Mr. Shuhei Sugihara, Sony Philippine’s President and Managing Director

Mr. Sugihara emphasized that Sony's commitment to combining innovation and entertainment to create products and experiences that elicit emotions.

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

“For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene. The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6.” ~Mr. Kentaro Imamura, Marketing Director of Sony Philippines 

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

The Sony WH-1000XM6, the newest iteration of the brand's famed 1000X series, was the focal point of the unveiling.  The ceremonial unveiling will be highlighted by a high-energy dance performance by the award-winning A-Team dance crew, noted for their precision and dynamic stage presence, as they unveil a larger-than-life installation of the WH-1000XM6 headphone.  This introduced guests to a product that combines industry-leading noise cancellation, immersive audio quality, and improved ergonomic design.  The WH-1000XM6 has been designed for today's mobile professionals, creators, and music aficionados, with a longer battery life of 30 hours, adaptive sound control, and a slimmer, more lightweight form.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

Aside from the technical presentation, the evening featured a vibrant program that flawlessly integrated music and fashion.  FuMi, a Japanese musician and influencer, kicked off the party with a passionate performance that invigorated the audience.

FuMi kicks off the event with an energetic set

He was followed by Syd Hartha, whose soulful alt-R&B style established a more introspective mood with songs such as "Damdamin" and "Tila-tala".  Her performance was accompanied by the first fashion section, which included a casual, indie-inspired collection that reflected her relaxed, expressive attitude.

Syd Hartha delivers a soulful performance of her hit songs

Barbie Almalbis sang well-known OPM hits like "Overdrive" and "When I Met You" later in the show.  Her performance set the mood for an alt-pop rock-inspired fashion segment from the early 2000s that featured vintage styles, vibrant prints, and throwback denim. It served as a reminder of the intergenerational complementarity of music and style.

Barbie Almalbis charms the crowd with her iconic hits

The final performance came from Lola Amour, whose high-energy set included tracks like "Dance with My Mistakes," "Misbehave," and their award-winning single "Raining in Manila." Their youthful and vibrant sound complemented the fashion show collection, which was a funk, groove-filled display of bold, expressive looks by acclaimed stylist Thian Rodriguez.  The stylistic choices were consistent with Sony's campaign message: "The WH-1000XM6 is a seamless blend of performance and style."

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale

Everyday Experiences with the WH-1000XM6

Aiyana Perlas conducted an interview part including noteworthy people such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha, and Lola Amour, which added dimension to the show.  The discussion centered on how the WH-1000XM6 has evolved into more than just a pair of headphones, but rather an integral part of their existence.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, Syd Hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise.

“I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” ~Janina Manipol

Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments.

“When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.” ~Coach Abby Marvilla

Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators including Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu provided more insight, particularly into long-term use comfort, usability, and how the WH-1000XM6 functions as both utilitarian technology and a personal statement.  Their findings demonstrated how deeply the product resonates with users across fashion, music, and content creation.

To round off the experience, participants were asked to explore a number of interactive stations.  The Touch & Try Booth allowed participants to try out the WH-1000XM6's adaptive features in real time, while activity corners like the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth offered layers of interactivity and brand engagement.  Prizes included special Sony merchandise and items, establishing a clear link between the product and the overall experience.  Guests stayed into the evening, enjoying bespoke Sony music playlists and free-roam access to immersive zones, bringing the brand's For the Music story full circle.

The Sony WH-1000XM6 is currently available for PHP 27,999.00 from all Sony Centers and authorized merchants nationwide.  Designed to provide outstanding quality and seamless lifestyle integration, it redefines what consumers may expect from premium headphones in terms of shape and function.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

Sony Philippines introduces the α1 II and FE 28-70mm F2 G Master Lens, paving the way for future imaging advancements

Sony Philippines held an exclusive launch event at Batangas Racing Circuit on January 22, 2025, for photographers, videographers, and tech enthusiasts to witness the highly anticipated debut of the Sony α1 II and the FE 28-70mm F2 G Master lens (SEL2870GM). The event celebrated Sony's unwavering commitment to innovation and excellence, cementing its position as a pioneer in the imaging industry.

Sherard Yu and Benjo Cabarro, renowned guest speakers, demonstrated the α1 II and SEL2870GM in action, captivating the audience. Their sessions highlighted these products' incredible capabilities in both videography and photography, demonstrating Sony's commitment to providing creators with cutting-edge tools.

Pioneering Excellence in Imaging

Shuhei Sugihara, Managing Director of Sony Philippines, opened the event, emphasizing the brand's vision of delivering Kando, a Japanese word meaning deep emotion. His words set the tone for the day, emphasizing Sony's commitment to combining technology and artistry.

“This philosophy inspires us to create products that not only meet the technical needs of professionals but also evoke a profound emotional connection.” ~Shuhei Sugihara, Managing Director of Sony Philippines

Sherard Yu’s Video Demo: A Showcase of Precision and AI Power

Sherard Yu, a Sony Alpha Professional, performed a thrilling video demonstration with the α1 II. Sherard captured breathtaking footage of race cars performing precision drifting and donut tricks, demonstrating its AI-driven real-time tracking and high-resolution 8K video capabilities. The demo demonstrated the camera's ability to produce cinematic-quality images in fast-paced, dynamic environments. The α1 II is a game-changer for professional videographers, offering seamless tracking and vibrant detail.

Photo taken using Sony α1 II

Benjo Cabarro’s Action-Packed Photo Session

Benjo Cabarro, a renowned sports and motorsports photographer, showcased the α1 II and SEL2870GM lens's ability to capture high-speed action photos. Benjo's dynamic shots of motorsports highlighted the camera's exceptional 50.1MP sensor and lightning-fast focus, as well as the lens' exceptional sharpness and bokeh. His tips for freezing motion and creating depth in action-packed shots captivated the audience, demonstrating how these tools expand the possibilities of sports photography.

Photo taken by Benjo Cabarro using the SEL2870GM

Collaborative Night Shoot: Portraits in Motion

The evening concluded with Sherard and Benjo's collaborative night shoot. Using a dramatic setup involving sports cars, motorcycles, smoke machines, and rain simulation, the duo demonstrated how the α1 II and SEL2870GM excel in low-light and difficult environments. The results, stunning portraits with rich details and striking contrast, exemplified Sony's commitment to excellence.

The Sony α1 II: Redefining Professional Imaging

The α1 II builds on the legacy of its predecessor with enhancements that cater to both photographers and videographers. Key features include:

• High-Speed Performance: A 50.1 MP full-frame sensor with up to 120 AF/AE calculations per second ensures precision and speed.
• Advanced AI Technology: Real-time recognition and tracking for both stills and video.
• Unmatched Video Capabilities: 8K 30p and 4K 120p recording with 15+ stops of dynamic range.

Explore the full specifications here

FE 28-70mm F2 G Master Lens: Precision and Versatility

The SEL2870GM lens complements the α1 II with its exceptional optical performance and adaptability. Key highlights include:

• Wide Aperture: A constant F2 aperture for stunning bokeh and low-light performance.
• G Master Quality: Edge-to-edge sharpness and minimal distortion.
• Smooth Operation: Advanced focus mechanisms for both stills and video.

Discover more about the lens here.

A Milestone for Creators

Sony's launch of the α1 II and SEL2870GM was a celebration of innovation and creativity. The products showcased promise to redefine what's possible in imaging, empowering creators to bring their visions to life with tools that push boundaries. They are now available nationwide at all authorized Sony dealers.

Stay updated on Sony’s latest innovations by following @Sonyphinc on Instagram and TikTok. The future of imaging has arrived, and it’s brighter than ever.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Philippines Mounts First-Ever Creator’s Fest in Manila

Sony Philippines concluded its first Creator's Fest, an immersive event that aims to enable content creators to use advanced technology and knowledge to enhance their storytelling. This exclusive event, which took place in the historic and culturally rich area of Intramuros, included a day full of interesting experiences, exhibits, and talks from Sony's creative team.

In a touching speech, Sony President Shuhei Suhigara greets the audience and states that one of Sony's core values is “it is people that create and experience Kando,” which is why the company wants to become closer to the people who create and consume the digital world.

A Camera for Every Creator

Because of their exceptional specifications, Sony cameras are well-known throughout the world and are therefore perfect for artists who value excellence and originality. The Creator's Fest offered the ideal setting for exploring content creation, regardless of whether attendees were novices discovering their creative side, aspiring creators honing their craft, or industry titans pushing the envelope.

A wide range of Sony cameras were on display so that producers could see the equipment that would best suit their changing requirements. Sony provided a variety of choices to accommodate all content creators, ranging from the ZV-1 II, which is ideal for novices, to the A6700 and FX30, which are intended for more experienced storytellers. These cameras were designed to produce the highest quality content, guaranteeing that each shot is recorded with unmatched clarity and precision.

Experiential Zones to Inspire and Ignite Creativity

Sony's philosophy of Kando, which means "the power of emotions" in Japanese, was embodied by five experiential zones at the center of the Creator's Fest. These zones gave guests hands-on experiences that inspired creativity and passion.

Gastro Experience with Erwan Heussaff and Abi Marquez: Erwan Heussaff and Abi Marquez led a session at Barbara's Heritage Restaurant that focused on food styling and photography. They demonstrated how to plate and take the ideal photo of the traditional Filipino dessert, brazo de Mercedes. Participants learned how to emphasize texture, color, and cultural context in their food photos using the ZV-E10 II. With a contemporary take on classic Filipino dishes, this hands-on session brought food photography to life through inventive plating techniques and indoor lighting mastery.

Lifestyle Fashion Shoot with Janina Manipol and Marco Gallo: Under the direction of Janina and Marco, participants attempted to capture radiant outdoor beauty by concentrating on soft natural light, angles, textures, and background blur. Using editorial fashion photography and professional equipment powered by Aputure PH, creators explored the intersection of colonial and modern styles. The focus of the session was on capturing fine fashion details so that each picture conveyed a distinct narrative.

Beauty and Lifestyle with Jaz Reyes: With the assistance of Ellana Cosmetics, Jaz Reyes demonstrated beauty photography techniques. In order to create visually striking images, creators experimented with the interaction of sunlight, shadows, and textures, learning how to organically incorporate product elements into the scenery.

Travel Content Creation with Anjohn Sorza: In partnership with Herschel, Anjohn Sorza demonstrated how to produce visually striking travel content by traveling through photography. The ZV-E10 II, A6700, and A7CII taught artists how to use architectural features in their visual narratives, utilizing human elements, imaginative angles, and dramatic natural light to breathe life into historic spaces.

Lifestyle Bar and Action Photography with Jessica Lee: During a live cocktail flaring performance with Hikaru, Jessica Lee led participants through the craft of taking dynamic action shots. Through innovative lighting techniques, creators were able to enhance the motion and shine of bottles and glasses while also freezing fast movements. Creators were tasked with capturing the drama and excitement of bartending tricks from unusual perspectives during this session.

A Celebration of Creativity and Innovation

In addition to engaging in interactive workshops and immersive experiences, attendees had the exceptional chance to get a firsthand look at the newest Sony products, such as the eagerly awaited ZV-E10 II. Product specialists were available to lead creators through demonstrations, highlighting how Sony's cameras and accessories are made to improve content creation in a variety of niches. Participants received special giveaways from Sony and its partner brands in addition to the exclusive product showcases, making the event rewarding and educational for all.

Sony Philippines reaffirmed its dedication to cultivating a community of creators who are enthusiastic about quality, innovation, and storytelling with this inaugural Creator's Fest. In a vibrant and motivating environment, the event provided a singular chance to learn, create, and connect with like-minded people.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/.