Showing posts with label Sony Corporation. Show all posts
Showing posts with label Sony Corporation. Show all posts

Thursday, August 20, 2026

Sony Launches FE 100-400MM F5.6-8 OSS, The Perfect Super-Telephoto Zoom Lens for Hobbyists


Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range


Sony introduces FE 100-400mm F5.6-8 OSS, a super-telephoto zoom lens for 35mm full-frame Alpha™ E-mount cameras. This lens is easy to carry and allows you to capture moments you can't reach. Despite its super-telephoto capability of up to 400mm, this new lens is compact and lightweight, weighing only 654 g (approx.). The latest optical design, which includes two ED (Extra-low Dispersion) glass elements and two aspherical elements, ensures excellent image quality throughout the zoom range. The lens also has fast, precise AF (autofocus) performance to help capture moving subjects like birds, sports, trains, and aircraft, and built-in optical image stabilization allows for handheld shooting in the super-telephoto range.


Key Features of FE 100-400MM F5.6-8 OSS in Detail:


  • Compact, Lightweight Design for Easy Handling, Even for First-time Super-Telephoto Users
The lens offers a 100-400 mm super-telephoto zoom range in a compact and lightweight body weighing around 654 g, making it extremely portable. In addition to its excellent portability, its design promotes ease of use during handheld shooting and quick framing. Users can capture powerful images of difficult-to-approach subjects, such as birds and sports scenes, while also enjoying landscape photography unique to super-telephoto lenses by utilizing the 'compression effect', which causes the distance between nearby subjects and distant background elements to appear closer. When combined with an optional teleconverter, you can capture images from twice the distance, with the lens supporting focal lengths of up to 800 mm or 1,200 mm in APS-C mode.

  • Sharp Detail through the Entire Zoom Range means you can Capture the Details That Matter 
Excellent image quality is provided regardless of the distance users intend to shoot, thanks to its optical design, which includes two ED (Extra-low Dispersion) glass elements and two aspherical elements that reduce chromatic and other aberrations, resulting in clear rendering across the zoom range. The shooting subject can stand out impressively in a natural, soft bokeh thanks to its 9-blade circular aperture and spherical aberration optimization. Furthermore, with excellent close-up shooting performance — a minimum focusing distance of 0.86 m at the telephoto end / 1.13 m at the wide end and a maximum magnification of 0.41x — users can enjoy photographing not only distant subjects, but also flowers, insects, and other nearby subjects.


  • Fast, precise AF and built-in optical image stabilization for moving subjects
The linear motor drive provides fast, precise, and quiet autofocus, allowing the lens to capture moving subjects. The lens is compatible with the full-frame mirrorless camera α9 III, allowing for high-speed continuous shooting with AF/AE tracking at up to 120 frames per second.

Built-in optical image stabilization effectively reduces camera shake during handheld shooting and allows for stable framing and shooting, even when photographing distant subjects. The lens also supports the camera body's Active Mode image stabilization and coordinated image stabilization control, allowing for high-quality still and movie shooting with minimal blur, even when shooting handheld. It also supports the camera body's breathing compensation function, which corrects for changes in angle of view caused by focus shifts during movie recording.



  • Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance
It features a customizable focus hold button, focus mode/range switch, and zoom lock switch, allowing for quick operation in a variety of shooting scenarios and comfortable ultra-telephoto shooting. In addition, a dust and moisture-resistant design allows users to shoot with confidence even when the weather changes unexpectedly. The supplied lens hood helps to prevent flare and ghosting, both of which can degrade image quality.


Availability

Please check with your official local Sony retailer for your country’s specific availability and price.

The FE 100-400mm F5.6-8 OSS product video can be viewed here.



Exclusive stories and exciting new content shot with the new FE 100-400mm F5.6-8 OSS and Sony's other imaging products can also be found at https://experience.sony-asia.com/, a site created to inform, educate, and inspire creators.













SONY CORPORATION
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Tuesday, January 27, 2026

Sony Unveils LinkBuds Clip Open Earbuds



New clip-type open earbuds feature Always-on clip design that lets you hear your surroundings and your music at the same time.
  • Open ear listening experience – Always-on clip design lets you hear your surroundings and your music at the same time, with three listening modes to suit your environment.
  • Sony’s renowned audio quality – Rich, balanced audio tuned with Sony’s audio expertise, with DSEE upscaling and a customisable 10-band EQ.
  • Clear call quality - clear calls, with AI technology and bone conduction sensor keep your voice sharp in any environment.
  • Comfortable fit – a comfortable, stable fit across a variety of ear types with removable Fitting Cushions, ideal to wear throughout the day.

Sony has announced its latest wearable audio innovation: the LinkBuds Clip, new open-clip earbuds that let you enjoy the world of music and the real world at the same time, redefining how people experience entertainment.

LinkBuds Clip provides a natural listening experience that keeps you aware of your surrounds, allowing you to hear traffic, conversations, and announcements without having to remove your earbuds. Their socially friendly design allows you to listen while speaking naturally to those around you, resulting in less ear fatigue due to enhanced ventilation and no ear-canal pressure. They are ideal for everyday usage, providing a secure fit, improved situational awareness, and long-term comfort.

The unusual open shape of the LinkBuds Clip, which fits effortlessly in any ear while maintaining Sony's well-known audio quality and useful functionality, was built with consumer feedback in mind. LinkBuds Clip are great for persons who wish to be aware of their surroundings or conversations while listening to music since they deliver a true always-on experience through design, sound, and function.




Designed to stay open

LinkBuds Clip makes it possible to enjoy a seamless listening experience, whether you’re commuting, on the move, or just going about your day.




LinkBuds Clips have a C-shaped construction that does not intrude into the ear canal, so they can fit a wide range of ear shapes. The main body and upper band offer a wide fitting range and great stability. Fitting cushions are also available, allowing you to customize the fit by adjusting the position of the band.




LinkBuds Clip has three listening modes that you may switch between by touching on the earphones. Standard mode provides excellent sound quality, with clear vocals and plenty of detail, making it ideal for listening to a variety of music. Voice Boost mode improves listening in noisy conditions like train stations and crowded areas. The LinkBuds Clip amplifies voices, allowing you to enjoy content such as podcasts or videos in a variety of settings. In calmer environments where you are concerned that others will hear what you are listening to, you can activate Sound Leakage Reduction mode and enjoy your material without disturbing anyone.




Sony’s renowned sound and call quality

The LinkBuds Clip provides excellent sound quality. LinkBuds Clip, which draws on Sony's many years of experience in audio technology and sound tuning skills established through its flagship 1000X series, provides natural, broad sound that remains faithful to the original, despite its open form.

The earbuds include music upscaling with DSEE, 360 Reality Audio for a personalized immersive audio experience, and a Background Music Effect. There's also a 10-band EQ that can be customized in the Sony | Sound Connect app, and "Find Your Own Equalizer" makes it even easier to find your preferred sound.

LinkBuds Clip are equipped with innovative voice signal processing and high-precision voice pickup technology, resulting in superior call quality. LinkBuds Clip uses a bone conduction sensor to precisely capture your voice and an AI-based noise reduction algorithm to reduce background noise, allowing you to speak clearly and naturally even in noisy surroundings.




Designed to look good and be comfortable

Wherever you go, LinkBuds Clip delivers a resonant and comfortable listening experience. The earphones are lightweight and extremely comfy, allowing you to wear them all day without noticing they're there.




Optional Fitting Cushions provide a tighter and secure fit, so the earbuds stay put, even during outdoor sports like running.




The design is inspired by ear cuffs and features a wide range of colour variations, so it’s easy to match your style.


Useful functions

Enjoy a long battery life of up to 37 hours with rapid charge, which enables for 1 hour of use after only 3 minutes of charging, allowing you to listen uninterrupted. LinkBuds Clips are also IPX4 water resistant, so you may use them without worrying about perspiration or rain. The earbuds also have Multipoint Connection, which allows for quick device changing, as well as customizable settings via the Sony | Sound Connect app.




LinkBuds Clip also has tap control and quick access. Plus, scene-based listening adapts your sound to match your surroundings and activities.




Environment in mind

Sony's products are meant to prioritize both acoustic quality and environmental sustainability. LinkBuds Clip packaging is fully plastic-free, demonstrating Sony's commitment to reducing the environmental effect of their goods and operations, with recycled material accounting for around 20% of total plastic consumption.


Pricing and availability

LinkBuds Clip will be available in Black, Green, Lavender and Greige in all Sony centres and authorized online stores for SRP ₱11,999 starting on February 6, 2026.










Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.

For more information, visit: https://www.sony.co.jp/en/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

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