Pru Life UK marks 30 years with double win at the 2026 Insurance Asia Awards

Pru Life UK Head of Brand & Integrated Marketing Communications Kathryn Cajucom (middle) and Manager for Communications and Public Relations Lalaine Almazan (1st from right) accepted the recognitions at the Insurance Asia Awards.

Pru Life UK celebrates its 30th anniversary in the Philippines, marking another milestone in its mission to protect Filipino families and provide meaningful financial security to more communities. 

Pru Life UK won two prestigious awards at the 2026 Insurance Asia Awards: International Life Insurer of the Year - Philippines, its sixth consecutive title, and New Takaful Insurance Product of the Year - Philippines for PRUTerm Lindungi, the country's first Shariah-compliant Family Takaful product.

These awards demonstrate Pru Life UK's ongoing leadership in customer-centric growth, innovation, and financial inclusion. Pru Life UK has expanded to meet the needs of Filipinos since its inception in 1996, with over 35,000 agents and a nationwide network of over 200 branches, business centers, and general agency offices. 

 

In FY2025, the company maintained a strong performance, earning ₱10.0 billion in New Business Annual Premium Equivalent and a market-leading 13% share of new business sales. Premium income increased to ₱52.8 billion, ranking second in the industry with a 13% market share. Pru Life UK currently insures close to two million lives and serves nearly one million policyholders.

“Winning International Life Insurer of the Year for the sixth year in a row is both an honour and a responsibility. As we celebrate 30 years in the Philippines, this recognition inspires us to continue making protection more accessible, relevant, and meaningful for Filipinos. Our work continues, with Filipinos at the heart of everything we do.” ~Kathryn Cajucom, Vice President for Branding and Integrated Marketing Communications at Pru Life UK

Expanding protection for more Filipinos

Pru Life UK's New Takaful Insurance Product of the Year - Philippines award recognizes the company's pioneering role in introducing Islamic insurance to the Philippines. 

Pru Life UK has been raising awareness and trust in Takaful since becoming the Philippines' first licensed operator, through education sessions, grassroots engagement, and consultations with Islamic religious leaders, media, financial advisers, and communities, particularly in Mindanao. 

The focus of this effort is PRUTerm Lindungi, the Philippines' first Shariah-compliant Family Takaful product. It is intended to help underserved communities and reflects Pru Life UK's commitment to inclusive protection that takes into account diverse needs, values, and ways of life.

Looking ahead with purpose

Pru Life UK continues to provide solutions that meet its customers where they are. In 2025, it will launch traditional products that provide protection and payouts, as well as wealth solutions, to supplement its strong investment-linked insurance portfolio. 

Beyond its products, the company continues to support financial education, climate resilience, health, and disaster preparedness through Prudence Foundation initiatives such as Adopt-a-Madrasah and Cha-Ching.  

Pru Life UK remains committed to its mission of being partners for every life and protectors for every future, as it celebrates its third decade in the Philippines.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

 

Please use "Pru Life UK" when referring to the company.

About Prudence Foundation 

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. 

The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people. 

 

For more information: www.prudencefoundation.com 

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom. 

Pru Life UK expands climate resilience and community support efforts in Bantayan Island

Bantayan Island residents received gift packs as part of Pru Life UK’s annual gift-giving tradition.

Pru Life UK, a leading life insurer, renewed its commitment to the Bantayan Island community in Cebu through Ulan Alang sa Bantayan, the company's climate resilience initiative, as well as its yearly gift-giving activity. 

Ulan Alang sa Bantayan, which will launch in 2024, intends to educate communities and build long-term resilience to the effects of climate change, with a particular emphasis on water security. During the program's first year, Pru Life UK donated two rainwater harvesting systems to its sponsored villages, providing over 500 families with a consistent 2,000-liter supply of clean water. To ensure long-term support for the communities, training sessions on correct system use and maintenance were also provided.

As part of its annual gift-giving tradition, the company expanded the initiative this year by providing Water, Sanitation, and Hygiene (WASH) training and distributing gift packs. Pru Life UK also piloted a new financial literacy curriculum for adults designed by Prudence Foundation, Prudential plc's community investment arm.

“Ug alang kanako, dako kaayo og impact ang WASH program, labi na sa tubig tungod kay ang tubig maoy naghatag og kinabuhi alang kanatong tanan, ug naghatag og limpiyo sa atong matag usa. Ug labaw sa tanan, dako kaayo ikatabang kanato, ingon nga paglimpiyo sa atong kaugalingon, ug labaw sa tanan, personal hygiene alang kanato. Dako kaayo ni'g ikatabang tungod kay kon limpiyo ang atong kaugalingon, limpiyo sab ang atong palibot. (For me, the WASH programme has a huge impact, especially when it comes to water because water gives life to all of us and provides cleanliness for each one of us. Above all, it greatly helps us in cleaning ourselves and maintaining personal hygiene. This is very important because when we are clean, our surroundings are also clean.” ~Mr. Rolly Giducos, Community Leader from Maricaban, Santa Fe on Bantayan Island, one of the community beneficiaries)

Pru Life UK Chief Legal, Government Relations, and Sustainability Officer, Calvin Kohchet-Chua together with PRUVolunteers, the ASSIST team, and beneficiaries from the Maricaban and Sulangan communities of Bantayan Island, Cebu.

Pru Life UK's assistance for Bantayan Island began when the Prudence Foundation developed a multi-year relationship with Habitat for Humanity Philippines to help locals rebuild their houses following Super Typhoon Yolanda. When the housing initiative was completed in 2017, the company continued its annual outreach, which has since evolved and expanded through the Ulan Alang sa Bantayan program, which was developed in collaboration with the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) to align with its larger climate and health advocacy efforts.

“Our work in Bantayan reflects our belief that progress is built through trust and shared responsibility. As Ulan Alang sa Bantayan grows, so does our dedication to helping communities prepare for the future with confidence and security.” ~Calvin Kohchet-Chua, Pru Life UK Chief Legal, Government Relations, and Sustainability Officer

Calvin Kohchet-Chua - Pru Life UK Chief Legal, Government Relations, and Sustainability Officer

Pru Life UK continues to represent what it means to be a trusted partner in protection by establishing long-term partnerships and programs that address both current and long-term needs.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Pru Life UK Strengthens Commitment to Inclusive Education with Adopt-a-Madrasah Rollout in CDO

Pru Life UK VP for Sustainability and Takaful head Maricel Estavillo (fourth from left) joins Madrasah principals and the Pru Life UK team for the distribution of IT assets to support learning in Muslim communities

Pru Life UK is expanding its Adopt-a-Madrasah campaign to Cagayan de Oro as part of its commitment to better support Mindanao's underprivileged Muslim communities.

Pru Life UK's Takaful journey includes empowering more Muslim communities through the Adopt-a-Madrasah program, which emphasizes the importance of financial security, technology upskilling, and climate and health readiness.  Pru Life UK was the first in the country to receive a Takaful (Islamic insurance) operator licence from the Insurance Commission.

“At Pru Life UK, we firmly believe that education is a powerful driver of change, which is why we, together with our partners, continue to strive to ensure opportunities are available to everyone. Through the expansion of the Adopt-a-Madrasah programme, we hope to broaden our impact by helping equip more Muslim communities with the knowledge, skills, and resources they need to build sustainable futures—and to prove to them that they can count on us anytime.” ~Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head

The Adopt-a-Madrasah campaign concludes this year with the introduction in Cagayan de Oro.  The rollout builds on the program's successful implementation in Bangkal, Davao City, earlier this year, when three community Madaris received digital learning equipment in collaboration with Pru Life UK's circular economy partners, Humble Sustainability and LiteHaus International.

The Adopt-a-Madrasah program, piloted in 2024, included the donation of educational supplies, hygiene kits, and a creative session led by Pru Life UK staff and agent volunteers.

These activities are carried out in collaboration with local Muslim community leaders and government partners.  The project reinforces the company's purpose to be a trusted partner and defender for future generations, improving lives via education, empowerment, and sustainable development.

To learn more about Pru Life UK and its sustainability programmes, visit www.prulifeuk.com.ph

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q2 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.