Tuesday, October 28, 2025

Beyond Money: InLife Retirement Index shows what Filipinos need to prepare for retirement



This is far from ideal because retirement entails more than simply having enough money to go through one's senior years.  Retirement preparation is determined by a combination of six interrelated factors: life stage, personal finances, health, pension program membership, retirement sentiment, and social support.




This was the primary takeaway from the first-ever Retirement Index, created by InLife, the largest Filipino life insurance, as a comprehensive assessment of retirement preparedness. InLife developed the Index using a multi-method study approach that comprised integrated research, expert interviews with economists and psychologists, and survey data from a 1,000-person online quantitative survey aged 18 to 59.  Scores were calibrated on a 0-100 scale to facilitate interpretation.

“The Retirement Index shows us that Filipinos need to see retirement in a new light. It’s not just a financial milestone. It’s an emotional, social, and even cultural journey. If we only focus on money, we miss out on the other pillars that make retirement truly secure and meaningful. These data clearly indicate that retirement readiness requires conversation. Families, communities, and institutions must normalize talking about retirement. At InLife, that is what we are doing because we want our fellow Filipinos to be aware, more confident, and prepared so they can retire without worries. InLife, at 115 years old, continues to find solutions to Filipinos’ most pressing concerns. We are committed to empowering our fellowmen across generations so they can enjoy A Lifetime for Good. ~Gae L. Martinez, InLife Chief Marketing Officer

Among the key findings from the InLife Retirement Index survey are: 
  • Generation X scored the highest at 54, owing to their life stage. At this time, they are more mature, have more stable income, and are breadwinners, or married with dependents, which naturally require increased knowledge of financial planning. Younger, single, or childless individuals show significantly lower retirement preparedness with Gen Z scoring the lowest at 36. However, Gen Z, together with young millennials reported having clear plans about their future though they have yet to translate these into concrete retirement plans. 
  • Insurance, investment ownership, and emergency preparedness boost retirement readiness. InLife policyholders scored significantly higher at 62 compared to non-policyholders who scored 42. Investment-oriented segments such as millennials, married individuals, and those with small families showed greater retirement preparedness as they built passive income streams, demonstrating long-term financial planning. In contrast, younger generations and single individuals who also support other family members face greater financial strain, and as a result, lower retirement preparedness. 
  • Filipinos who are retirement ready are also more prepared for health emergencies. With chronic health conditions becoming rampant as one ages, it is important to have a separate fund for health concerns.  
  • Pension program coverage is concentrated among married individuals and parents, leaving informal workers and singles vulnerable. With more Filipinos in the informal work sector, such as independent contractors, participation in state-sponsored pension plans such as SSS and GSIS is lower. Therefore, they are exposed to retirement and health risks in the future.            
  • Filipinos who scored high on the retirement index had strong social support underscoring the emotional and social dimensions that drive engagement in retirement planning. 
  • Women averaged 45 compared to men’s 49, highlighting gender disparity when it comes to retirement, with more men having full-time formal employment and investments. 

To assist Filipinos in planning their retirement, InLife offers Retire Assure, the country's first true retirement insurance policy.  Retire Assure guarantees a monthly income from age 60 or 65 until age 100.  It is payed over a five- or ten-year period, or until the age of 59 or 64, depending on desire.   It is further bolstered by cash dividends, which have the ability to grow over time to keep up with rising living costs.




Retire Assure 2, its 2-pay counterpart, is designed for persons who are reaching senior positions in their careers and choose long-term stability over market-driven uncertainty. It is meant for persons aged 48 to 73 and is paid in two annual installments. The insured will get a monthly income until they reach the age of 100, at which point the second payment is made. When the insured dies, the beneficiaries receive either the guaranteed cash value or 110% of the premiums paid (minus any prior payouts), whichever is greater.




Earlier this year, InLife released its retirement research titled "Retire Without Worries: Your Roadmap to Living Life to the Fullest." The paper emphasized the critical need for retirement planning in light of rising healthcare costs, longer life expectancy, and changing family structures, all of which make older Filipinos financially vulnerable.  It underlined the significance of thoughtful planning and proper support systems while facing the risk of outliving one's savings.





Be more retirement-ready. Try InLife’s Retirement Index Calculator at https://www.inlife.com.ph/retire-assure/retirement-readiness-index. To know more about InLife Retire Assure, visit https://www.inlife.com.ph/retire-assure. To read InLife’s Retirement white paper, visit https://bit.ly/RetireWithoutWorries







About InLife
InLife is the first, largest and only mutual Filipino life insurance company in the country with over 115 years of uninterrupted service. We apply over a hundred years of experience in financial protection, risk management, savings, and investment to help you make confident decisions for you and your loved ones.
 
Our policyholders can be assured of being protected by a company that has an asset base of over P158.9 billion and net worth of P44.3 billion. We have a nationwide presence through our 56 offices all over the country, and an expanded digital footprint to serve our customers, wherever and whenever they want. Our success is anchored on the well-being and security of our policyholders and beneficiaries, employees and financial advisors, partner companies and institutions, and host communities as we exist to offer A Lifetime for Good for everyone. For more information, visit https://www.inlife.com.ph/.

Monday, October 27, 2025

Infinix Powers Up the MPL PH Grand Finals with Golden Moments for the Gaming Community



The week of the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) Philippines Season 16 Playoffs was exceptional.  To watch the most exciting MLBB games, fans from all over the nation flocked to Pasay City's Cuneta Astrodome from October 20–26.  Every game put strategy, talent, and collaboration to the test as the best teams battled for the crown.  With cheers, clutch plays, and moments that will never be forgotten, the atmosphere both in the arena and online was electrifying, demonstrating once more why MPL PH is the home of legends.

In the electric atmosphere of the Grand Finals on October 26, Infinix stole the show to honor the passion and energy of the Filipino gaming community.  Infinix collaborated with MPL Philippines on multiple activations that demonstrated how gaming transcends competition by relying on skill, passion, and shared experiences.

“Infinix has been a steadfast partner of MPL Philippines for six consecutive seasons, equipping our athletes with devices crafted for competitive play. As the Season 16 Grand Finals approach, our partnership enters another milestone. Infinix remains deeply integrated in our superfans’ experience through immersive activations such as FANSiklaban and XLaban. Infinix’s impact is firmly rooted in the core memories of the MPL PH community.” ~Lee Viloria, PH Esports Head of Business Development and Partnerships at MOONTON Games

At the heart of this relationship was a shared desire to recognize triumph and achievement.  As an active partner of MPL Philippines since Season 11, Infinix has continually supported the country's most competitive mobile esports platform, allowing players and fans to enjoy gaming at its finest.  The relationship bolstered Infinix's rising influence in the esports sector and cemented its position as the best gaming companion for both professional and casual gamers.




A New Era for Everyday Gamers

Attention was also focused on the recently announced Infinix GT 30, the newest model in the company's powerful gaming portfolio designed especially for casual gamers.   The GT 30 provided flagship-level performance at an affordable price, building on the GT 30 Pro's success as the MPL PH's official tournament phone.   Players were able to maintain their competitiveness and enjoy seamless gameplay both inside and outside the arena because to the device's long-lasting battery, advanced cooling system, and high refresh rate display.

“MPL PH has always been the home of champions, a place where performance, prestige, and passion meet. Through this project, we wanted to create something truly meaningful, a symbol of excellence that celebrated not only professional players but also the fans who make the community shine.” ~Irish Del Rosario, Infinix Philippines Public Relations Supervisor

Beyond powering the tournament, Infinix honors the outstanding individuals who make each season unique.  This includes recognizing the Most Improved Player, a budding star who has stepped up their game; the All-Star Team 1, which highlights the league's top performers; and the Mythic Media Award, which honors producers who continue to inspire and enhance the gaming community.




Community at the Core

True to its objective of delivering gaming to everyone, Infinix lighted up the event with participatory community activities that celebrated both fans and pros.

One of the weekend's highlights was the XLABAN Showmatch, which included gaming personalities Cherizawa and Jayat, as well as MPL PH commentators Athena and Uomi.  Fans banded together with their favorite MLBB stars to establish Team #CheriNa and Team #JayMi.  The battles were filled with laughter, friendship, and memorable plays that demonstrated how gaming brings people together regardless of ability level.  After a thrilling set of games, #Team JayMi emerged victorious.




The excitement continued with FANSIKLABAN Season 3, where community teams battled it out in an intense showdown of skill and teamwork. Team A and Team B faced off in the finals, proving that passion and collaboration are the true keys to victory in the Filipino gaming community.

“Through initiatives like XLABAN Community Showmatch and FANSIKLABAN Fan Clubs Tournament, we aimed to strengthen our bond with the community. It’s all about creating opportunities for gamers to connect, compete, and celebrate the spirit of play, with Infinix right there supporting every win.” ~Willy Lloyd Cruz, Infinix Philippines Community Manager



Global Recognition: Infinix Earns Esports Awards Nomination

The Esports Awards are one of the most important yearly events in the worldwide gaming business, celebrating excellence in all aspects of competitive gaming, including players and teams, organizations, content providers, companies, and production crews.  This year, Infinix was nominated for Esports Commercial Partner of the Year, a big achievement for the company.  The nomination recognizes Infinix's rising presence in the esports ecosystem, as well as its continued efforts to empower players and promote the global esports community.  It's a proud occasion that also recognizes the dedication and enthusiasm of Infinix fans and the ever-expanding XFan Community. 

With its continued support for MPL PH and the Filipino gaming community, Infinix reaffirms its dedication to empowering every gamer, from the pros on the big stage to the fans cheering from home. Every match, every play, and every moment reflects Infinix’s belief that gaming is not just about winning but about creating golden moments that bring people together.

For more information on upcoming deals and events, follow Infinix Philippines on Facebook












About Infinix:
Established in 2013, Infinix is a cutting-edge technology brand tailored for the youth. Committed to delivering cutting-edge technology, stylish design, and outstanding performance, Infinix strives to provide consumers with a superior mobile intelligent experience. In addition to smartphones, Infinix has expanded its product range to include TWS earbuds, smartwatches, laptops, tablets, smart TVs and more. Currently, Infinix products are available in over 70 countries and regions worldwide, spanning Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more details, please visit: https://ph.infinixmobility.com/


About Mobile Legends: Bang Bang 
Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence. 


About MOONTON Games
Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

Thursday, October 23, 2025

The 7 Personalities in Every Tagay Circle and Their Tanduay Match

 


Every tagay circle begins with a delicious cocktail that sets the tone, gets the stories flowing, and brings the entire barkada together for a night of catching up, laughing freely, and making new core memories.

In the country, many of these nights revolve around Tanduay, the legendary Filipino brand that has been a part of tagay circles for centuries.  Tanduay provides a bottle for every drinker, from world-renowned rums to gin, whiskey, and cocktails.  Whether they are the loudest or the quietest, the over-sharer or the over-thinker, there is a Tanduay product that fits their personality.

Which tagay circle member are you and which Tanduay product mirrors your personality?




1. The Tanggero
They’re the captains of the ship, so to speak. They’re the ones that dictate how the night would go while always watching who’s next in line. With a keen eye, they make sure that no one gets left out every round and everybody enjoys their drink.

Tanduay Match: Tanduay Select 
A dependable blend for the reliable heart of the circle, this inuman staple is made from choice sugarcane and is as suave as the designated tanggero of the group.


2. The Storyteller
They have tales to tell, some of them true and  some slightly edited. From spooky stories to epic fails, their tales keep the group hooked with every round and make the inuman even more enjoyable. Some of these stories may not have actually happened, but who cares? Everyone’s having a great time listening.

Tanduay Match: Tanduay 5 Years 
Rich in flavor and full of character, this barrel-aged rum is as layered as the tales the storyteller tells. Tanduay 5 Years has a mahogany hue and slightly smoky aroma that leaves a lasting impression and keeps everyone wanting for more. An award-winning rum befitting the one whose stories deserve a toast.


3. The Listener
They may be quiet, but they never miss a moment as they absorb everything that’s going on. They are always ready to provide the quiet nod in a table full of chaos, quietly listening and laughing. They may not say much, but everybody listens when they speak.

Tanduay Match: Tanduay Light 
Smooth and subtle, Tanduay Light is the perfect companion to the quiet observer of the barkada. With its mild woody notes, light body, and touch of sweetness, this blend doesn’t need to shout to be appreciated. It’s a steady spirit that’s easy to enjoy, never overwhelming, and always welcome to every inuman.


4. The Hugotero/Hugotera
You won’t hear much from them at first, as if they’re preparing for their moment. When the shots start hitting, they will tell you about the exes who didn’t deserve them, with lines like, “Okay pa ako, iniisip ko lang kung saan ako nagkulang.”  Everyone listens and leans in because who hasn’t gone through heartbreak? Nursing sadness becomes a group activity.

Tanduay Match:  Ginto Barrel-Aged Gin 
This barrel-aged gin pairs perfectly with the depth and drama of the group’s resident hugotero/hugotera. Every sip of Ginto brings a warm blend of sweet and spicy flavors just like the memories that can’t be let go of yet,  while its golden sunset hue is a reminder that the last light of day means that there would always be a new beginning.


5. The DJ
They don’t just play the music, but create the soundtrack of the night. They know the exact moment to drop nostalgic ‘90s OPM, ‘80s ballads, and 2000s rock at the right moment, matching the mood of the night.

Tanduay Match: Tanduay Cocktails 
Just like the playlist from the group’s maestro of mixes, Tanduay Cocktails are fun, varied and full of flavor. These ready-to-serve drinks come in different options to match the mood of the night: Green Margarita, Strawberry Daiquiri, and Piñacolada, which come in 3-liter boxes, and Cosmopolitan, Sex on the Beach and Long Island, which are available in 1.75 liter pouches.


6. The Pilosopo
One shot in, they’re still calmly enjoying their drink. Three shots in, they start speaking in English, quoting real philosophers, and asking questions nobody can really answer.

Tanduay Match: Tanduay Especia Spiced Rum 
Just like the pilosopo, Especia is layered, interesting, and full of depth. This premium spiced rum combines heirloom sugarcane with exotic spices and tropical fruits. Smooth and captivating, it’s a rum that keeps you thinking.


7. The Responsible One
No matter how chaotic the night gets, you can trust this friend to watch out for everyone. They make sure that everyone eats, hydrates, and even slows down. Always chill and cool-headed, they’re the quiet hero of the tagay circle who makes sure that everyone goes home safe.

Tanduay Match: Embassy Whisky
Dependable, steady, and just the right amount of strong, Embassy Whisky matches the vibe of the barkada’s guardian. Made from malt whiskies matured in oak caskets, it has a lower alcohol content at 32.5% compared to other whiskies, and can be enjoyed neat, on the rocks, or mixed. It’s a drink that doesn’t take the spotlight, but holds the night together -- just like the friend who always makes sure everyone gets home safe.




Here’s to the Tagay Circle

So, whether you’re the one who’s spinning tales or pouring feelings into every round, you’re welcome in the tagay circle with a Tanduay product to match your vibe. 

Tanduay products are available in stores nationwide. They can also be purchased from www.shots.ph and Tanduay stores in Lazada and Shopee.


Wednesday, October 22, 2025

Congress To Ensure Sustainable Coffee Supply



With the ever-changing global price of coffee beans, industry analysts expect that coffee sustainability will be a significant concern.  The 23-year-old non-profit Philippine Coffee Board Inc. (PCB) addresses these concerns at its upcoming First Coffee Sustainability Congress, which will be held in Makati City on October 23, 2025.

The Coffee Sustainability Congress, hosted by Senator Francis "Kiko" Pangilinan, will also feature one of the leading Robusta experts, Nishant Gurjer of Kaapi Royale Bangalore, who will discuss how India's Robusta production continues to earn good value and improved prices.  

“We have long wanted to raise the value of Robusta, which is 90% of our country’s production. The way to ensure the sustainability of our country’s coffee supply for domestic consumption is to enable farmers to produce quality coffee and by helping consumers appreciate high quality Philippine coffee.” ~Pacita Juan, Chair of the PCB

The PCB brought in Gurjer to share how the once lowly bean variety can be world class and command higher prices.




Another way to sustainability is understanding the appreciation protocols of buyers from Asia Pacific and other global specialty markets. Dave Lim, Technical Director of the ASEAN Coffee Institute (www.aseancoffeeinstitute.org), will be coming to share the ASEAN Coffee Appreciation Protocol (ACAP).

Both these coffee experts will be holding an exclusive cupping session along with PCB members and advocates as an added feature of the Congress. 

Register now as there are only a few seats left for this milestone event to ensure our coffee supply continues to satisfy our café owners and the producers all over the country. Join us and be a part of the conversation!

Head over to https://bit.ly/phcoffeecongress to register and have a chance to join the cupping session within the Congress.









About the Philippine Coffee Board, Inc. (PCBI)
The Philippine Coffee Board, Inc. is a private-sector led, non-profit organization founded in 2002 to promote and develop the Philippine coffee industry. Through research, training, and advocacy, PCBI works to improve the quality, productivity, and sustainability of Philippine coffee, empowering farmers and ensuring the country’s place in the global coffee community. For more information, visit www.philcoffeeboard.com.






Tuesday, October 21, 2025

Celebrate Everyday Wins With the Winning Flavors of McSavers Snack and Match



Whether you aced a quiz, met a deadline, or simply made it through a gloomy week, you deserve a reward.  Every victory is worth celebrating at McDonald's, and for only PhP79, you can do so whenever you want with the McSavers Snack and Match combo.  

Beginning October 7, McSavers Snack and Match will become even more interesting with the debut of the new Black Pepper Burger McDo and the return of the Nori McShaker Fries.

“McDonald’s is all about making everyday wins feel special. With McSavers Snack and Match, we’re giving our customers delicious, exciting experiences at affordable prices. You can celebrate with a snack like Black Pepper Burger McDo or Nori McShaker Fries for as low as PhP59 or at PhP79 when you match it with a Coke McFloat! So, whether you passed a test, finished a school project, or got an invite to hangout with friends, there’s always a reason to say, ‘SNaaaaaks!’ and celebrate with McSavers Snack and Match.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

The Nori McShaker Fries has this sweet and savory flavor that’s bursting with Japanese umami and seaweed seasoning, and the new Black Pepper Burger McDo, a sweet grilled burger with the right amount of bold peppery kick. These two are the ultimate snacks level-up that you deserve.


Pocket-Friendly Ways to Celebrate Everyday Wins

For as low as PhP59, you can enjoy any of the following food items.
  • The New Black Pepper Burger McDo
  • The Returning Nori McShaker Fries
  • Crispy Chicken Sandwich
  • Cheesy Burger McDo
  • McSpaghetti
  • Regular Plain Fries
  • Regular McShaker Fries (BBQ or Cheese)

Match your chosen main with a side under McSavers Snack and Match for only PhP79:
  • Medium Coke McFloat
  • Medium Royal McFloat
  • Medium Coke/Coke Zero
  • Medium Sprite
  • Plain Sundae

McSavers Snack and Match is available via Front Counter, Take-Out, SOK, and Drive-Thru only. Meanwhile, Black Pepper Burger McDo and Nori McShaker Fries will also be available in other meal types via Front Counter, Take-Out, SOK, Drive-Thru, McDelivery, and 3POs.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.phMcDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X. 

Monday, October 20, 2025

Why You Shouldn't Miss This Year's Stripes Run 2025 With Your Family and Friends!



Whether you're looking to set a new personal best, create memories with your children and pets, or simply enjoy a run with friends, McDonald's Stripes Run 2025 should be on your calendar to close the year!

Prepare for Stripes Run 2025 on December 7, 2025, at the SM MOA Concert Grounds!  It's more than just a race; it's a feel-good experience in which families, friends, and pets run together for pleasure and charity.


Here’s why you and your family and friends should register and be part of Stripes Run 2025!

1. Everyone’s welcome!

Now in its 14th year, Stripes Run is all about togetherness. Whether you're a fitness enthusiast out to achieve your next goal, a casual runner enjoying the moment, a parent running with your kid, or a fur parent with your pet by your side, there's a spot for you in this race.


2. Sulit price!

McDonald’s Stripes Run 2025 is an event that lets you get moving, give back, and go home with something to show off and a story to tell. This year’s race kit includes a shirt, race bib, race socks, tote bag, and a whole bunch of exciting goodies from partner brands. Aside from the race kit, everyone will get freebies at the finish line.


3.  Lots of surprises await!

Crossing the finish line at Stripes Run always comes with exciting rewards and this year is no exception! Participants will take home freebies and goodies from McDonald’s and brand partners, plus the very first Stripes Run medal! A special symbol of achievement you’ll be proud to wear after the fun run!


4. Run with purpose.

Proceeds from the McDonald’s Stripes Run 2025 will help raise money for the programs of Ronald McDonald House Charities of the Philippines, a non-profit organization that supports Filipino children by providing better access to education and healthcare.


5. All ages and paces.

McDonald’s Stripes Run 2025 is a non-competitive event that celebrates getting to the finish line any which way you prefer. Whether you’re walking, jogging, sprinting, or running , what matters most is that you’re enjoying the moment.


6. Easy registration

Registration is simple and easy. Just visit https://bit.ly/McDonaldsStripesRun2025, fill out your details, choose your race category and shirt size, agree to the terms, and pay your registration fee online via GCash, Grabpay or debit/credit card. You can have your race kit delivered to your home.


7. Connect and celebrate!

McDonald’s has always been a place where people gather for good food and good company, and Stripes Run brings that same spirit on the field. This event reflects McDonald’s commitment to creating experiences that bring people closer while promoting wellness.
 

Don’t be the last to join. Register for the Stripes Run 2025 now and choose your category https://bit.ly/McDonaldsStripesRun2025

Sunday, October 19, 2025

PUMA Launches Stylish New Colorways for the Velocity NITRO™ 4, Deviate NITRO™ 3, and ForeverRun NITRO™ 2 Running Collectio

PUMA released new colorways for their Running Collection. Shown: Velocity NITRO™ 4 — Sage Frost-Green/Terrain.


PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring refreshed colorways for the Velocity NITRO™ 4, Deviate NITRO™ 3, and ForeverRun NITRO™ 2.

This latest edition brings the NITRO family together with two expressive palettes: Green Terrain-Heat Fire, a deep bluish-green enhanced with brilliant orange and white for an energetic vibe, and Sage Frost-Green Terrain, a predominantly white scheme with delicate purple and green accents.  These colorways represent movement, versatility, and the unique character of PUMA running.


Unleash Everyday Speed with PUMA Velocity NITRO™ 4 

PUMA Velocity Nitro 4 in Green Terrain-Heat Fire 

PUMA Velocity Nitro 4 in Sage Frost-Green Terrain


The Velocity NITRO™ 4 is PUMA's most versatile running shoe yet, developed through years of experimentation.  Whether it's a tempo run or an easy recovery jog, it keeps runners light, swift, and confident, solidifying its status as a top daily trainer for athletes of all abilities.  Since its debut in 2021, the Velocity line has received global praise for providing premium performance without compromising.

The revised model features a full-length NITROFOAM™ midsole, providing lightweight cushioning and high energy return.  The superior designed knit upper allows for breathability and stretch, and it is reinforced with PWRTAPE to help runners' muscles and bones stay stable.  Combined with the outsole's durable PUMAGRIP rubber, runners can rely on consistent traction on a variety of surfaces.

The Velocity NITRO™ 4 is made with at least 30% recycled materials, demonstrating PUMA's commitment to sustainability.  The shoe's regular fit, rounded toe, 10mm heel-to-toe drop, and 36mm/26mm stack height provide an agile, balanced ride that is great for neutral pronators.  Whether for recovery runs or tempo training, it provides a smooth and responsive feel that makes running easy.  The PUMA Velocity NITRO™ 4 retails at PHP 7,600.


PUMA Deviate NITRO™ 3 Delivers Distance with Propulsion


PUMA Deviate NITRO™ 3 in Green Terrain-Heat Fire

PUMA Deviate NITRO™ 3 in Sage Frost-Green Terrain


The PUMA Deviate NITRO™ line has always been the pinnacle of PUMA's speed-driven innovation, and the third version takes that tradition to the next level.  Originally designed for marathoners and professional racers, the Deviate transformed the running experience with unique technology that converts every stride into forward propulsion.

The NITROFOAM™ midsole offers improved responsiveness in a lightweight package.  The incorporated PWRPLATE is a carbon fiber plate that stabilizes the midsole while increasing energy transmission, providing runners with powerful propulsion mile after mile.  The designed mesh top provides breathability and structure, while the shoe's 270g weight and 10mm drop create an efficient, race-ready feel.

The Deviate NITRO™ 3, made with 20% recyclable materials, is designed for neutral pronators who want to achieve personal bests and podium results.  Its sleek design, paired with the new Green Terrain and Sage Frost color schemes, brings exceptional performance and recognizable PUMA style to the streets.  The PUMA Deviate NITRO™ 3 retails for PHP 8,800.


PUMA ForeverRun NITRO™ 2 Redefines Everyday Stability


PUMA ForeverRun NITRO™ 2 in Green Terrain-Heat Fire

PUMA ForeverRun NITRO™ 2 in Sage Frost-Green Terraon


Balancing comfort and control, the ForeverRun NITRO™ 2 carries forward PUMA’s legacy of stability innovation. Designed for overpronators, it strikes the perfect balance between guidance and freedom, ensuring a natural and supported stride.

The dual-density NITROFOAM™ midsole provides responsive cushioning with smooth, stable heel-to-toe transitions, while PUMAGRIP rubber offers confident traction on diverse surfaces. The upper, made with at least 30% recycled textile, is lightweight and breathable, delivering a secure fit through lace closure and a regular width build.

With a 10mm heel drop and clean profile, the ForeverRun NITRO™ 2 redefines stability with effortless style. Available in Green Terrain-Heat Fire and Sage Frost-Dusky Gray, this shoe keeps runners grounded, supported, and ready for any distance. Priced at PHP 8,700, the PUMA ForeverRun NITRO™ 2 offers top-tier performance.


Get Ready to Run Your Way with the PUMA NITRO™Line

The new NITRO Running Pack reflects PUMA’s mission to fuse advanced technology with designs that move seamlessly with runners—on the track, on the road, or in daily routines. Each colorway complements the others, allowing athletes to express their unique style while achieving peak performance.

The PUMA Velocity NITRO™ 4, Deviate NITRO™ 3, and ForeverRun NITRO™ 2 will be available in select PUMA stores, PUMA.com, and select retailers nationwide starting this month.

Learn more about the PUMA NITRO™ Line. Follow PUMA Philippines’ Instagram, Facebook, and Tiktok account for the latest updates and releases. 

For more information, please visit www.puma.com















PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Saturday, October 18, 2025

Dimples Romana Crowns Marby Superloaf Her Family’s New Essential Staple This World Bread Day



Marby Food Ventures celebrated World Bread Day at the Mall of Asia Music Hall on October 16.   Beloved actress and active mother Dimples Romana joined Filipino families and walked out of the event saying, "Go Marby!"   Marby's recently enhanced Superloaf has convinced customers that it's time to make it a required household staple, as seen by its remarkable success.




From moms sharing snack tips to youngsters taking fun bits of their favorite sandwiches, World Bread Day demonstrated that bread is more than simply food; it is central to everyday family life. The spotlight was on Marby Superloaf, now Mas Pina-siksikMas Pina-pinoMas Pina-lambot, and Mas Pinasarap.

The celebration brought together families to honor the role Marby bread plays in daily Filipino life.

Guests raved about how smooth and fulfilling each slice was, making it a versatile choice for both sweet and savory meals. They also noted how effortlessly the Superloaf fit into their routines, from morning school snacks to afternoon family merienda.  Attendees sampled the enhanced Marby Superloaf, na mas pina-siksik, mas pina-pino, mas pina-malambot, and mas pinasarap, cementing its status as a new household staple.




The day's activities brought families closer together.  Chef Marky, known for his creative culinary content, gave a live demonstration of quick and exciting snack ideas with Marby Superloaf, reminding parents that delicious food does not have to be complicated.  Children played neighborhood-themed games, while parents engaged in stage games and ate delicious delicacies.




Families also took advantage of  an exclusive Buy 1 Take 1 Marby Loaf promo, allowing them to bring the experience home. Many remarked that Marby Superloaf felt like a new household staple.


Celebrating Everyday Bread Moments

The celebration went beyond the venue, with photographs and stories from moms, kids, and influencers sharing their favorite Marby Superloaf experiences on social media.  The excitement mirrored not only the event's success, but also the bread's growing popularity in real-life family gatherings.

Marby's leadership of this year's World Bread Day event strengthened its status as a trusted bread brand among Filipino homes.  Whether packed in a lunchbox or served on the merienda table, Marby Superloaf is quickly becoming the new go-to bread for Filipino families, a part of the little but meaningful moments of everyday life.

There's no better time to make room on your table for Marby Superloaf, the bread that’s quickly becoming a daily favorite among Filipino households! Those wanting to experience the upgraded Marby Superloaf can easily find it at their  nearest grocery store. It is also available for convenient online shopping through LazadaShopee and TikTok Shop, making it simple to check out a loaf and enjoy it at home.

Friday, October 17, 2025

6 out of 10 Filipino Adults Are at Risk of Osteoporosis Anlene Sounds the Alarm on the Silent Health Crisis



Alarming new data from Anlene's bone scans in 2024 and 2025 suggest a silent health epidemic among Filipinos.  Out of almost 80,000 Filipinos who participated in the effort, a staggering 6 out of 10 (59%) were found to be at danger of osteoporosis or osteopenia, with cases discovered in people as young as 24 years old.

Osteopenia is characterized by lower-than-normal bone density without fractures, and it is an important precursor to osteoporosis—a more severe condition characterized by weak, fragile bones and a high fracture risk, even from mild falls.

“By 2050, around 10.2 million Filipinos could be affected by osteoporosis, with another 30 million at high risk of developing osteopenia.” ~Dr. Len Lugue Lizardo, Member of the Board of Trustees of the Osteoporosis Society of the Philippines Foundation, Inc. (OSPFI).

Lizardo highlighted that a lack of exercise and natural aging are among the primary reasons why individuals might develop these conditions.


CROWD - This is during the fire side chat where Denise Tan (The Host) Interviewed Anlene and the Osteoporosis Society of the Philippines Foundation Inc., about debunking myths how to take care of BJM health. From left to right: Denise Tan (Host), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI).


A 2023 National Nutrition Survey (NNS) Food Consumption Survey also found that Filipinos of all ages are not eating enough to achieve their Recommended Energy Intake (REI).  Except for newborns and preschoolers, the typical consumption of calcium, vitamin A, and vitamin C is still low.  Protein shortage is another issue, especially for pregnant and breastfeeding women.


OSPFI - Dr. Lenore Rosario Lugue-Lizardo (OSPFI/Rheumatologist)


Back pain after sitting for too long is an indication of deteriorating bone-joint-muscle (BJM) health.  Unfortunately, most Filipinos wait until it is too late.

Osteoporosis can have a substantial impact on a person's capacity to live a full and productive life, preventing them from pursuing personal objectives and family duties as they age.  Other disorders include sarcopenia and osteoarthritis, in which muscle mass and joint cartilage degrade over time.


Anlene Encourages Filipinos to #KilosLagi

As bone-joint-muscle health among Filipinos deteriorates, Anlene announces its latest advocacy campaign, #KilosLagi, to raise awareness of this silent health problem and urge Filipinos to take action now.

#KilosLagi is a call to action that promotes bone, joint, and muscle health through deliberate activity and proper diet.  No step is too little; anyone may begin by being more attentive in their daily actions, such as taking stairs instead of elevators, parking farther away to walk to an entrance, or going to the market rather than ordering online.

Optimal diet is also important, as it aids in maintaining increased physical activity.  Beyond merely eating "healthy food," it is important to eat mindfully and maintain an appropriate balance of macronutrients such as carbohydrates and protein, as well as micronutrients such as necessary vitamins and minerals.




While meat, fruits, vegetables, and conventional milk are traditional sources of these nutrients, drinking adult milk like Anlene is a simple and effective approach to guarantee that daily nutritional needs, including calcium, vitamin D, protein, and other key nutrients, are satisfied on a continuous basis.

“For years, Anlene has been committed to supporting every Filipino’s bone, joint, and muscle health because we know that when our bodies feel strong, we can move freely, age stronger, and enjoy life doing what we love with our loved ones. We encourage everyone to get a bone scan as soon as possible, prioritize proper nutrition with Anlene — specially formulated with high calcium and protein — and adopt the Kilos Lagi mindset to consistently support their bone, joint, and muscle health. ~Jasmin Magsajo, Sales & Marketing Director of Fonterra Brands Philippines Inc., the local distributor of Anlene

From left to right: Lara Marie Pelayo (Anlene, Asst Brand Manager), Jasmin Magsajo (Sales & Marketing Director of Fonterra Philippines), Dr. Monica Therese Cating-Cabral (OSPFI), Berta S. Mundo (Anlene, Senior Marketing Manager), Mich Cesario (Anlene, Senior Brand Manager), Dr. Lenore Rosario Lugue-Lizardo (OSPFI), Dr. Theresa Marie Valdez-Faller (OSPFI), and Dr. Oliver Wendell Lozano (OSPFI), Jen Chua (Anlene)


Aiming for One Million Bone Scans by 2030

To address this long-term public health risk, Anlene is stepping up its efforts to promote the #KilosLagi campaign by providing free bone scans around the country, with the objective of achieving one million scans by 2030.

Anlene, in collaboration with OSPFI, is also strengthening partnerships with local government entities and private organizations to drastically reduce the number of Filipinos at risk of osteoporosis.


Bone Scan – crowd gathers to line up for have their bones scanned


Get Your Bones Scanned for FREE



Visit www.anlene.com.ph/move-check for the latest schedule of Anlene bone scan activations.

Learn more about the Kilos Lagi movement and stay updated on how to support bone-joint-muscle health by following Anlene Philippines on FacebookTikTok, and Instagram.

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