Tanduay Showcases New Reserve Rums in Whisky Live Event

Tanduay showcased its premium rums and provided attendees with unique collaborations and gashapon awards during its recent participation in Whisky Live Manila 2025, which was hosted at the Shangri-La The Fort in Bonifacio Global City.

“We wanted to bring new experiences to this year’s event by highlighting our soon-to-be-available Reserve Rums. We gave attendees a teaser of Tanduay’s latest premium products, and they were both well-received. Those who had a taste of the rums were impressed with its flavor and good quality. We see Whisky Live Manila as a good opportunity for brand exposure for Tanduay. We wanted to evoke curiosity and excitement for the brand, so that more people will learn about what it has to offer. We noticed that many people are into experiential drinking. They don’t settle for just one way of drinking but are always looking for other avenues to get a different vibe  from the usual experience. There were also a lot of younger attendees, many of whom were there to support their colleagues in the cocktail competition for young bartenders.” ~Roy Kristoffer Sumang, International Business Development Manager of Tanduay

Tanduay's Reserve Rum Series comprises Tanduay Reserve Rum - 10 Years and Tanduay Reserve Rum - Overproof.  They are created from high-quality sugarcane, like with all Tanduay products.

Tanduay proudly manufactures all of its goods in the Philippines.  Tanduay has previously participated in Whisky Live Manila, the country's largest premiere whisky event.

Rum can be considered a close relative of whisky, as both are aged in barrels. Tanduay uses barrels that once contain bourbon whisky in aging its rums, giving them the rich character that people worldwide enjoy.

Cocktail Collaborations With the Industry’s Finest Mixologists

Apart from providing participants with a taste of its Reserve Rums, Tanduay also demonstrated the adaptability of its numerous products through its collaboration with the industry's finest mixologists.  

On the first day of the two-day event, Alvaro Basilides, head bartender at Makati's Booze and Brews, made three unique Tanduay-infused cocktails.  These include the Suman Atbp, Evergreen, and Smokehouse.

On the second day, Joe Mari "Bhaj" Santos demonstrated the diversity of Tanduay rums.  A bar consultant at Salty for Coconut in Poblacion, Santos developed Barrio Fizzta, Golden Pine, and Rum Fashioned. 

Those who stopped by the Tanduay booth also had the opportunity to win prizes from a gashapon.  Tanduay also brought a heat press machine so that customers could have the pouches they won personalized with their names and Tanduay stickers.

The Rise of Experiential Drinking and the Sober Curious

This year’s Whisky Live drew a large crowd as last year’s, with attendees showing keen interest in exploring the different expressions offered by the participating brands.

This year's event also drew the "sober curious" -- those who don't drink but are interested in the atmosphere and culture of a drinking session, according to Sumang.  

Tanduay continues to demonstrate its evolution as a brand while remaining loyal to its beginnings by launching new Reserve Rums, collaborating with famous mixologists, and focusing on providing engaging experiences for new and old spirits fans, as well as the sober curious.

Tanduay products and merchandise can be purchased via www.shots.ph. They are also available on Shopee and Lazada.

McDonald's Celebrates McSpicy Fans With The Launch of a New Twist: The Honey Mustard McSpicy

McDonald's Philippines introduces the Honey Mustard McSpicy, a fresh spin on a beloved staple.  This latest innovation, which combines the trademark spice and crunch of the now-available original McSpicy with a tangy-sweet twist, demonstrates McDonald's dedication to expanding its menu with new, interesting flavors.

The Honey Mustard McSpicy preserves everything that lovers of the original enjoy -- the crunch, the juiciness, and the distinct kick of spice -- while also introducing a fascinating new taste.  Instead of the creamy mayo in the original, this limited-time version is topped with a silky amber-yellow honey mustard dressing flecked with visible spice particles that add a pleasantly salty, spicy finish.  It's a marriage that hits all the perfect notes: hot, sweet, and completely appealing.

“The McSpicy has always held a special place in our customers’ hearts. With the Honey Mustard McSpicy, we wanted to surprise fans with something familiar yet refreshingly new — keeping the signature spiciness they love while adding a sweet twist that makes every bite even more exciting and flavorful.” ~Ashley Santillan-Delgado, McDonald’s Philippines Marketing Director

The Honey Mustard McSpicy is a limited-time product available in all McDonald's restaurants nationwide beginning October 29, 2025.  Along with the original version, it is available for dine-in, take-out, drive-thru, and delivery.

McDonald's capitalizes on the excitement today, introducing the Honey Mustard McSpicy, giving fans not just a comeback but also an improvement to the renowned burger.

McSpicy Hall of Flame

The introduction of the new Honey Mustard McSpicy and the return of the legendary McSpicy are McDonald’s Philippines’ ways of celebrating their customers. And to further reward their loyalty to the McSpicy, McDonald’s inducted five of the most loyal die-hard fans to the McSpicy Hall of Flame, “a (digital) wall of legends for the ultimate McSpicy fans...where the boldest, hottest, most loyal fans get their spot in McDonald’s history.” First batch of awardees include Jae Acosta (dubbed “Day One Devotee”), Kaye Lantoria (dubbed “Lunch Break Loyalist”), Joyce Avelino (dubbed “Faithful McSpicy Seeker”), Migi Rivera (dubbed “Consistent Commitment King”), and Joanne So (dubbed “Enlightened Spice Convert”).

McDonald’s also organized the McSpicy Challenge in some of its branches in Quezon City. Fans competed to eat a McSpicy Sandwich in record time without any drinks. Dubbed “Speedy Spice Slayers,” these fans were also inducted in the McSpicy Hall of Flamers: Christian Castillo (45 seconds), Joey Basbas (45 seconds), Mark Desamito, Jr. (1 minute 7 seconds), Khen Maichele Mendoza (1 minute 9 seconds), Mark Abulo (2 minutes 3 seconds), and content creator Papi Louie (2 minutes 6 seconds).

McDonald’s Philippines is still looking for additional fans to include in the McSpicy Hall of Flames. McSpicy fans with proven loyalty and fandom and affinity for the heat of McSpicy may stay tuned in McDonald’s Philippines social media pages for announcements on how to be included in the next batch of Hall of Flamers.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X. 

Beyond Money: InLife Retirement Index shows what Filipinos need to prepare for retirement

This is far from ideal because retirement entails more than simply having enough money to go through one's senior years.  Retirement preparation is determined by a combination of six interrelated factors: life stage, personal finances, health, pension program membership, retirement sentiment, and social support.

This was the primary takeaway from the first-ever Retirement Index, created by InLife, the largest Filipino life insurance, as a comprehensive assessment of retirement preparedness. InLife developed the Index using a multi-method study approach that comprised integrated research, expert interviews with economists and psychologists, and survey data from a 1,000-person online quantitative survey aged 18 to 59.  Scores were calibrated on a 0-100 scale to facilitate interpretation.

“The Retirement Index shows us that Filipinos need to see retirement in a new light. It’s not just a financial milestone. It’s an emotional, social, and even cultural journey. If we only focus on money, we miss out on the other pillars that make retirement truly secure and meaningful. These data clearly indicate that retirement readiness requires conversation. Families, communities, and institutions must normalize talking about retirement. At InLife, that is what we are doing because we want our fellow Filipinos to be aware, more confident, and prepared so they can retire without worries. InLife, at 115 years old, continues to find solutions to Filipinos’ most pressing concerns. We are committed to empowering our fellowmen across generations so they can enjoy A Lifetime for Good.” ~Gae L. Martinez, InLife Chief Marketing Officer

Among the key findings from the InLife Retirement Index survey are: 

• Generation X scored the highest at 54, owing to their life stage. At this time, they are more mature, have more stable income, and are breadwinners, or married with dependents, which naturally require increased knowledge of financial planning. Younger, single, or childless individuals show significantly lower retirement preparedness with Gen Z scoring the lowest at 36. However, Gen Z, together with young millennials reported having clear plans about their future though they have yet to translate these into concrete retirement plans. 
• Insurance, investment ownership, and emergency preparedness boost retirement readiness. InLife policyholders scored significantly higher at 62 compared to non-policyholders who scored 42. Investment-oriented segments such as millennials, married individuals, and those with small families showed greater retirement preparedness as they built passive income streams, demonstrating long-term financial planning. In contrast, younger generations and single individuals who also support other family members face greater financial strain, and as a result, lower retirement preparedness. 
• Filipinos who are retirement ready are also more prepared for health emergencies. With chronic health conditions becoming rampant as one ages, it is important to have a separate fund for health concerns.  
• Pension program coverage is concentrated among married individuals and parents, leaving informal workers and singles vulnerable. With more Filipinos in the informal work sector, such as independent contractors, participation in state-sponsored pension plans such as SSS and GSIS is lower. Therefore, they are exposed to retirement and health risks in the future.            
• Filipinos who scored high on the retirement index had strong social support underscoring the emotional and social dimensions that drive engagement in retirement planning. 
• Women averaged 45 compared to men’s 49, highlighting gender disparity when it comes to retirement, with more men having full-time formal employment and investments. 

To assist Filipinos in planning their retirement, InLife offers Retire Assure, the country's first true retirement insurance policy.  Retire Assure guarantees a monthly income from age 60 or 65 until age 100.  It is payed over a five- or ten-year period, or until the age of 59 or 64, depending on desire.   It is further bolstered by cash dividends, which have the ability to grow over time to keep up with rising living costs.

Retire Assure 2, its 2-pay counterpart, is designed for persons who are reaching senior positions in their careers and choose long-term stability over market-driven uncertainty. It is meant for persons aged 48 to 73 and is paid in two annual installments. The insured will get a monthly income until they reach the age of 100, at which point the second payment is made. When the insured dies, the beneficiaries receive either the guaranteed cash value or 110% of the premiums paid (minus any prior payouts), whichever is greater.

Earlier this year, InLife released its retirement research titled "Retire Without Worries: Your Roadmap to Living Life to the Fullest." The paper emphasized the critical need for retirement planning in light of rising healthcare costs, longer life expectancy, and changing family structures, all of which make older Filipinos financially vulnerable.  It underlined the significance of thoughtful planning and proper support systems while facing the risk of outliving one's savings.

Be more retirement-ready. Try InLife’s Retirement Index Calculator at https://www.inlife.com.ph/retire-assure/retirement-readiness-index. To know more about InLife Retire Assure, visit https://www.inlife.com.ph/retire-assure. To read InLife’s Retirement white paper, visit https://bit.ly/RetireWithoutWorries. 

About InLife

InLife is the first, largest and only mutual Filipino life insurance company in the country with over 115 years of uninterrupted service. We apply over a hundred years of experience in financial protection, risk management, savings, and investment to help you make confident decisions for you and your loved ones.

 

Our policyholders can be assured of being protected by a company that has an asset base of over P158.9 billion and net worth of P44.3 billion. We have a nationwide presence through our 56 offices all over the country, and an expanded digital footprint to serve our customers, wherever and whenever they want. Our success is anchored on the well-being and security of our policyholders and beneficiaries, employees and financial advisors, partner companies and institutions, and host communities as we exist to offer A Lifetime for Good for everyone. For more information, visit https://www.inlife.com.ph/.

Infinix Powers Up the MPL PH Grand Finals with Golden Moments for the Gaming Community

The week of the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) Philippines Season 16 Playoffs was exceptional.  To watch the most exciting MLBB games, fans from all over the nation flocked to Pasay City's Cuneta Astrodome from October 20–26.  Every game put strategy, talent, and collaboration to the test as the best teams battled for the crown.  With cheers, clutch plays, and moments that will never be forgotten, the atmosphere both in the arena and online was electrifying, demonstrating once more why MPL PH is the home of legends.

In the electric atmosphere of the Grand Finals on October 26, Infinix stole the show to honor the passion and energy of the Filipino gaming community.  Infinix collaborated with MPL Philippines on multiple activations that demonstrated how gaming transcends competition by relying on skill, passion, and shared experiences.

“Infinix has been a steadfast partner of MPL Philippines for six consecutive seasons, equipping our athletes with devices crafted for competitive play. As the Season 16 Grand Finals approach, our partnership enters another milestone. Infinix remains deeply integrated in our superfans’ experience through immersive activations such as FANSiklaban and XLaban. Infinix’s impact is firmly rooted in the core memories of the MPL PH community.” ~Lee Viloria, PH Esports Head of Business Development and Partnerships at MOONTON Games

At the heart of this relationship was a shared desire to recognize triumph and achievement.  As an active partner of MPL Philippines since Season 11, Infinix has continually supported the country's most competitive mobile esports platform, allowing players and fans to enjoy gaming at its finest.  The relationship bolstered Infinix's rising influence in the esports sector and cemented its position as the best gaming companion for both professional and casual gamers.

A New Era for Everyday Gamers

Attention was also focused on the recently announced Infinix GT 30, the newest model in the company's powerful gaming portfolio designed especially for casual gamers.   The GT 30 provided flagship-level performance at an affordable price, building on the GT 30 Pro's success as the MPL PH's official tournament phone.   Players were able to maintain their competitiveness and enjoy seamless gameplay both inside and outside the arena because to the device's long-lasting battery, advanced cooling system, and high refresh rate display.

“MPL PH has always been the home of champions, a place where performance, prestige, and passion meet. Through this project, we wanted to create something truly meaningful, a symbol of excellence that celebrated not only professional players but also the fans who make the community shine.” ~Irish Del Rosario, Infinix Philippines Public Relations Supervisor

Beyond powering the tournament, Infinix honors the outstanding individuals who make each season unique.  This includes recognizing the Most Improved Player, a budding star who has stepped up their game; the All-Star Team 1, which highlights the league's top performers; and the Mythic Media Award, which honors producers who continue to inspire and enhance the gaming community.

Community at the Core

True to its objective of delivering gaming to everyone, Infinix lighted up the event with participatory community activities that celebrated both fans and pros.

One of the weekend's highlights was the XLABAN Showmatch, which included gaming personalities Cherizawa and Jayat, as well as MPL PH commentators Athena and Uomi.  Fans banded together with their favorite MLBB stars to establish Team #CheriNa and Team #JayMi.  The battles were filled with laughter, friendship, and memorable plays that demonstrated how gaming brings people together regardless of ability level.  After a thrilling set of games, #Team JayMi emerged victorious.

The excitement continued with FANSIKLABAN Season 3, where community teams battled it out in an intense showdown of skill and teamwork. Team A and Team B faced off in the finals, proving that passion and collaboration are the true keys to victory in the Filipino gaming community.

“Through initiatives like XLABAN Community Showmatch and FANSIKLABAN Fan Clubs Tournament, we aimed to strengthen our bond with the community. It’s all about creating opportunities for gamers to connect, compete, and celebrate the spirit of play, with Infinix right there supporting every win.” ~Willy Lloyd Cruz, Infinix Philippines Community Manager

Global Recognition: Infinix Earns Esports Awards Nomination

The Esports Awards are one of the most important yearly events in the worldwide gaming business, celebrating excellence in all aspects of competitive gaming, including players and teams, organizations, content providers, companies, and production crews.  This year, Infinix was nominated for Esports Commercial Partner of the Year, a big achievement for the company.  The nomination recognizes Infinix's rising presence in the esports ecosystem, as well as its continued efforts to empower players and promote the global esports community.  It's a proud occasion that also recognizes the dedication and enthusiasm of Infinix fans and the ever-expanding XFan Community. 

With its continued support for MPL PH and the Filipino gaming community, Infinix reaffirms its dedication to empowering every gamer, from the pros on the big stage to the fans cheering from home. Every match, every play, and every moment reflects Infinix’s belief that gaming is not just about winning but about creating golden moments that bring people together.

For more information on upcoming deals and events, follow Infinix Philippines on Facebook

About Infinix:

Established in 2013, Infinix is a cutting-edge technology brand tailored for the youth. Committed to delivering cutting-edge technology, stylish design, and outstanding performance, Infinix strives to provide consumers with a superior mobile intelligent experience. In addition to smartphones, Infinix has expanded its product range to include TWS earbuds, smartwatches, laptops, tablets, smart TVs and more. Currently, Infinix products are available in over 70 countries and regions worldwide, spanning Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more details, please visit: https://ph.infinixmobility.com/

About Mobile Legends: Bang Bang 

Mobile Legends: Bang Bang is one of the most popular mobile Multiplayer Online Battle Arena (MOBA) games worldwide that brings communities together through teamwork and strategy. With over 1.5 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence. 

About MOONTON Games

Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 2,000 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com.

Taho Story and Uratex Dream Win Red Bull Half Court National Title, Prepare for Dubai World Final in November

The Red Bull Half floor National Finals lit up the floor, finishing off an incredible Philippine tour with top-tier teams from Davao, Cebu, and Manila joining WildCards for a one-day, all-or-nothing 3-on-3 basketball war.

On October 25, 2025, at Parqal in Aseana City, the country's fiercest 3-on-3 squads unleashed electrifying plays under Red Bull Half Court's high-octane rulebook, vying for glory.  With a 12-second shot clock and games capped at 10 minutes or first to 21 points, every possession was important, necessitating rapid decision-making, tight defense, and swift execution.

But the National Final was more than simply a tournament; it was a full-fledged streetball festival.  MC Pao Avila hosted the event, which he helped elevate with his knowledge and charisma.  The Philippine All Stars wowed the audience with a high-energy dance performance, while Stance Philippines arrived with a sleek Street Car Showcase, complete with unique cars.  Furthermore, the HoopJeep cooperation brought a mobile court, bringing streetball culture to life.  Fans participated by organizing their own contests.  Similarly, the Dunk Competition was judged on innovation and sheer wow factor.  The Two-Point Shootout featured sharpshooters firing clutch shots in a 60-second frenzy, lighting up the sidelines with each swish.  These moments represented the event's distinct combination of basketball, culture, and community spirit.

Taho Story showed unrelenting hustle and razor-sharp accuracy, battling through a fierce elimination gauntlet to defeat Fit' N' Grind in a crucial 9-5 battle and earn the men's national championship. 

Taho Story explained that their game plan throughout the tournament was to focus on defense and make sure that everyone knew their job on the field.

As they prepare for the World Finals in Dubai, the squad expressed pride and resolve to demonstrate the heart and battling spirit of Filipino basketball players.  The team expressed gratitude and inspiration to their fellow Filipinos.  The women's team, Uratex Dream, dominated the women's bracket, defeating rival team Uratex Tibay in a heart-pounding, down-to-the-wire final, 22-8.

“Even if one of us makes a mistake, we motivate each other to keep focused in the game. It’s overwhelming—for us to be representing the country. It’s a good opportunity for us to improve our 3x3 game. Keep on supporting us, it will for sure motivate us to keep bringing our A-game against other teams.” ~said another member

The women's team, Uratex Dream, dominated the women's bracket, defeating rival team Uratex Tibay in a heart-pounding, down-to-the-wire final, 22-8.

Uratex Dream stated that their overall plan was to rely on their teammates and training.  Keeping each other focused while adhering to the game strategy that their coach taught them. 

“You can see how well our preparation translated well into our game. No slowing down, just keep working hard. We’re excited to represent the Philippines on the world stage. We’ll do our best to earn the Championship Title in Dubai.” ~said a Uratex Dream team member

As a returning team from last year's Red Bull Half Court World Finals, they expressed their excitement and drive for Dubai.  The squad also took a time to encourage fans to keep supporting women's basketball and following their progress in the World Finals.

Taho Story and Uratex Dream are looking forward to competing in the World Finals in Dubai in November now that they have won the national championship.  They're set to compete against the greatest 3-on-3 teams from 19 different countries.  The world stage is illuminated, the stakes are high, and Team Philippines is ready to drop buckets and win international streetball championships.

Rally behind Taho Story and Uratex Dream as they represent their country on the global stage at the Red Bull Half Court World Final, which will take place in Dubai from November 27 to 29.  Visit the official Red Bull website and follow Red Bull Philippines on social media to stay up to date on every clutch moment.

For more information and updates, visit the official Red Bull website and the following social media pages (Facebook | Instagram | Tiktok)

About Red Bull

Red Bull gives wings to people and ideas. As a functional beverage, we give wings to people by vitalizing the body and mind – supporting their dreams and aspirations through their passion for basketball.

Bigger-Than-Life Lights and Ribbons Dazzle at SM City Valenzuela Swirl of Christmas Fun

The Grand Holiday Red Ribbon takes center stage as SM City Valenzuela wraps the community in the warmth of love and togetherness this Christmas season.

The holiday season came alive at SM City Valenzuela, when the mall unveiled a fresh chapter of holiday cheer with its highly anticipated Christmas launch. This year's celebration unified the charm of the season with one dramatic symbol: the Grand Holiday Red Ribbon, which represents the love, warmth, and joy of giving that define Christmas at SM.

Santa makes a grand entrance at SM City Valenzuela, greeting guests with holiday cheer during the mall’s highly anticipated Swirl of Christmas Fun launch.

Holiday magic comes alive at SM City Valenzuela as the mall ushers in The Swirl of Christmas Fun, marking the start of a vibrant and joy-filled Yuletide season.

The distinctive red ribbon, adorning the mall's gigantic 30-foot Christmas tree, stole the show, encapsulating the essence of the season.  The ribbon, like the delight of unwrapping a long-awaited gift, represents togetherness, surprise, and the great affection that fills families during the holidays.

A luminous start to the holidays—SM City Valenzuela and Valenzuela City officials unveil the mall’s stunning Holiday Centerpiece, illuminating the season with color, cheer, and community spirit.

All smiles for Santa! Children beam with excitement as they pose beside the jolly icon of Christmas at SM City Valenzuela’s sparkling Swirl of Christmas Fun display.

Visitors were greeted with bigger-than-life lamps and a bigger-than-life ribbon adding to the enchantment and illuminating the mall with an added sense of grandeur and delight.  Thousands of shimmering lights twinkled in sync with festive music, transforming SM City Valenzuela into a glowing wonderland for families and friends to enjoy.

SM City Valenzuela officially launched its Swirl of Christmas Fun. Joining honors are Valenzuela Vice Mayor Marlon Alejandrino (middle), (L-R) SM City Valenzuela Assistant Manager Kristine Joyce Pimentel, Valenzuela City Councilors Lorie Natividad-Borja and Nina Shiela Lopez. 

Valenzuela Vice Mayor Marlon Alejandrino (center) joins SM City Valenzuela Assistant Mall Manager Kristine Joyce Pimentel and Councilors Lorie Natividad-Borja and Nina Shiela Lopez during the launch of Swirl of Christmas Fun.

The glowing Grand Holiday Red Ribbon centerpiece illuminates SM City Valenzuela, capturing the spirit of joy, generosity, and celebration.

The Swirl of Christmas Fun was more than just a visual display; it captured the spirit of the season with a festive array of heartfelt performances. With the Grand Holiday Red Ribbon as this year's highlight, the Christmas Centerpiece at SM City Valenzuela immersed everyone in the atmosphere of connection and celebration, resulting in new memories in the midst of Christmas festivities.

SM Bulacan Malls Illuminate the Holidays with Grand Christmas Centerpieces

Santa Claus spreads holiday glee during the unveiling of SM Center Pulilan’s Christmas centerpiece.

SM Bulacan Malls celebrate the most joyful time of year with the spectacular reveal of their dazzling Christmas centerpieces, officially kicking off the province's holiday season.

Mallgoers are treated to a traditional festive voyage as SM Bulacan malls transform their atriums into a majestic Christmas attraction, complete with the signature Holiday Grand Red Ribbon, which represents joy, unity, and the genuine essence of the Yuletide season.

SM Center Pulilan welcomes the Yuletide season with the ‘Wrapped Christmas Wonders’ attraction showcasing a 30-ft Christmas tree.

Kids celebrate the spirit of the holiday season during the unveiling of SM City Marilao’s Christmas centerpiece.

Magical performances amaze mallgoers during the marvelous unveiling of SM City Baliwag’s Christmas centerpiece.

SM City Marilao unveils a 36-foot Christmas tree inspired by the "Holiday Symphony." The centerpiece, which features an enchanted forest of stylized rotating Christmas trees, shines bright with a modern sparkle—glistering lights and classic ornaments ascend in graceful harmony, alongside hanging trees with branches dressed in shimmering ornaments and cascading curtain lights.

Meanwhile, SM City Baliwag unveiled the "Holiday Tale," a mythical Christmas centerpiece exuding fanciful delights. The attraction has a magnificent 30-foot Christmas tree surrounded by gnomes, reindeer, gift boxes, and enchanting candles.

SM City Baliwag lights up the ‘Holiday Tale,’ the newest Christmas attraction in the province. 

SM Center Pulilan, on the other hand, has unveiled the "Wrapped Christmas Wonders." This year's theme captures the spirit of holiday parties and gift-giving, and is emphasized by a classic 30-foot Christmas tree.  Shoppers will experience the spirit of the holiday season as the centerpiece displays magnificent piles of huge gift boxes, small trees, and reindeer.

In conjunction with the release of the holiday centerpieces, SM malls in Marilao and Baliwag present the SM Besties of Joy.  For every two bears purchased, one will be donated to a local charity, bringing warmth and comfort this Christmas season.

SM is making the holidays even more memorable by participating in the "100 Days of Kindness" campaign, which provides brightness, joy, and kindness to millions of Filipinos around the country.

SM City Marilao's dazzling Christmas centerpiece stuns with a towering 36-ft Christmas tree. With the theme ‘Holiday Symphony,’ the music-inspired attraction delights shoppers of all ages.

Until December 25, SM will post daily films on its digital channels highlighting emotional and inspiring acts of kindness as part of the "100 Days of Kindness" campaign, in which customers can expect random acts of kindness such as surprise delights, warm greetings, and pleasant gifts.

The following days will be merrier as SM Bulacan Malls celebrate Christmas in full swing, with celebrations, Christmas markets, and entertainment planned throughout the holiday season.

For updates, visit the official Facebook Pages of SM City Marilao, SM Center Pulilan, and SM City Baliwag.

GameZone Donates ₱1 Million for various Charity

GameZone Merchandise and Models

GameZone, one of the Philippines' leading PVP entertainment platforms, has once again demonstrated that enjoyment can coexist with purpose.  During the "Swing for Filipino Sports Dream" Music Festival, GameZone partnered with the BingoPlus Foundation and gave ₱1 million to promote various philanthropic efforts nationwide.

This collaboration exemplifies GameZone's philosophy of building Ganda via giving—turning pleasure and competition into a force for good.  The ₱1 million donation will support projects that improve communities and help Filipinos in need, including education, youth care, and community development.

Awarding of Shared Contribution of  BingoPlus and GameZone From left to right (Jasper Vicencio, Board of trustees member of BingoPlus Foundation, Sisidlan workers, Angela Camin-Wineke, BingoPlus Foundation Executive Director)

GameZone promoted several issues through its online channels, raising awareness and encouraging public participation.  From poignant remarks exchanged online to the enthusiasm of those who visited the Aseana Music Festival, which featured performances by Alan Walker, Apl.de.Ap, Bamboo, and many others, the campaign encouraged solidarity and the spirit of bayanihan in Filipino gamers and music enthusiasts alike.

The event concluded in a night of celebration, representing months of planning, collaboration, and compassion—proof that true success comes not only from accomplishment but also from giving back.

BingoPlus Foundation continues its objective to reach neglected communities, while GameZone strengthens its commitment to collaborating with groups who share a same purpose of assisting people.  Together, both organizations demonstrate that beauty is not just found in the games we play, but also in the lives we touch.

GameZone Models at the booth

As GameZone proudly carries its banner of “Ganda ng GameZone,” it reminds everyone that being ma-Ganda means being responsible, generous, and compassionate—using every opportunity to create a positive impact on the Filipino people.

At GameZone, we believe gaming should always be fun, fair, and responsible. We encourage our community to play for enjoyment, not as a source of income. Gambling is not an acceptable way of livelihood, and it does not solve financial problems. To learn more about GameZone’s initiatives, visit gzone.ph. The right to interpret this activity belongs to GameZone.