Tanduay showcased its premium rums and provided attendees with unique collaborations and gashapon awards during its recent participation in Whisky Live Manila 2025, which was hosted at the Shangri-La The Fort in Bonifacio Global City.
“We wanted to bring new experiences to this year’s event by highlighting our soon-to-be-available Reserve Rums. We gave attendees a teaser of Tanduay’s latest premium products, and they were both well-received. Those who had a taste of the rums were impressed with its flavor and good quality. We see Whisky Live Manila as a good opportunity for brand exposure for Tanduay. We wanted to evoke curiosity and excitement for the brand, so that more people will learn about what it has to offer. We noticed that many people are into experiential drinking. They don’t settle for just one way of drinking but are always looking for other avenues to get a different vibe from the usual experience. There were also a lot of younger attendees, many of whom were there to support their colleagues in the cocktail competition for young bartenders.” ~Roy Kristoffer Sumang, International Business Development Manager of Tanduay
Tanduay's Reserve Rum Series comprises Tanduay Reserve Rum - 10 Years and Tanduay Reserve Rum - Overproof. They are created from high-quality sugarcane, like with all Tanduay products.
Tanduay proudly manufactures all of its goods in the Philippines. Tanduay has previously participated in Whisky Live Manila, the country's largest premiere whisky event.
Rum can be considered a close relative of whisky, as both are aged in barrels. Tanduay uses barrels that once contain bourbon whisky in aging its rums, giving them the rich character that people worldwide enjoy.
Cocktail Collaborations With the Industry’s Finest Mixologists
Apart from providing participants with a taste of its Reserve Rums, Tanduay also demonstrated the adaptability of its numerous products through its collaboration with the industry's finest mixologists.
On the first day of the two-day event, Alvaro Basilides, head bartender at Makati's Booze and Brews, made three unique Tanduay-infused cocktails. These include the Suman Atbp, Evergreen, and Smokehouse.
On the second day, Joe Mari "Bhaj" Santos demonstrated the diversity of Tanduay rums. A bar consultant at Salty for Coconut in Poblacion, Santos developed Barrio Fizzta, Golden Pine, and Rum Fashioned.
Those who stopped by the Tanduay booth also had the opportunity to win prizes from a gashapon. Tanduay also brought a heat press machine so that customers could have the pouches they won personalized with their names and Tanduay stickers.
The Rise of Experiential Drinking and the Sober Curious
This year’s Whisky Live drew a large crowd as last year’s, with attendees showing keen interest in exploring the different expressions offered by the participating brands.
This year's event also drew the "sober curious" -- those who don't drink but are interested in the atmosphere and culture of a drinking session, according to Sumang.
Tanduay continues to demonstrate its evolution as a brand while remaining loyal to its beginnings by launching new Reserve Rums, collaborating with famous mixologists, and focusing on providing engaging experiences for new and old spirits fans, as well as the sober curious.
Tanduay products and merchandise can be purchased via www.shots.ph. They are also available on Shopee and Lazada.
.jpg)
No comments:
Post a Comment