Pru Life UK, the country's biggest life insurer, commemorated the Year of the Horse with the Lucky Chinatown Chinese New Year 2026 Countdown Celebration, a cultural event hosted in Manila's Lucky Chinatown.
Anchored on themes of togetherness, optimism, and protection, the celebration brought together families, partners, and the local community through a dynamic program of traditional rituals, live performances, and symbolic countdown moments, reflecting Pru Life UK's commitment to supporting Filipinos at life's milestones.
The festivities began on February 16 with a special countdown and the ceremonial sounding of the gong, which is a time-honored ritual that represents prosperity and good fortune.
As the clock approached midnight, the evening came alive with musical performances, including crowd-pleasing sets by Lola Amour and Dionela, providing a contemporary twist to the traditional festival. Mallgoers were also able to capture PRUsperity at the Pru Life UK booth located in the Lucky Chinatown mall atrium. Visitors were asked to have their photos taken and receive a personalized Chinese name calligraphy bookmark, a significant gift symbolizing good fortune and new beginnings for the coming year.
“As we welcome the Chinese New Year, we are reminded that true prosperity begins with protection—safeguarding our families, our dreams, and the future we are building together. By being part of this celebration, we honour tradition while reaffirming our promise that Filipino families can Count on Us to be there, through every season of life.” ~Kathryn Cajucom, Head of Brand and Integrated Marketing Communications of Pru Life UK
A Grand Fireworks Musical Display heralded the New Year, indicating a hopeful and meaningful start.
The celebrations continued on February 17 with daytime activities for families and shoppers. Highlights included a spectacular lion and dragon dance and an astrological forecast session presented by feng shui master Johnson Chua, who provided insights for the coming year.
Live performers filled out the program, keeping the celebratory vibe alive all day. Pru Life UK underlined its role as a trusted life partner by presenting the Lucky Chinatown Chinese New Year 2026 Countdown Celebration, allowing Filipinos to start the year with confidence, security, and the certainty that when it comes to protection, they can always count on PRU.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
No comments:
Post a Comment