With cancer being one of the leading causes of death in the Philippines1, and a diagnosis frequently putting serious financial strain on families, Pru Life UK today introduced PRUCare Cancer Protect, a 10-year renewable term insurance plan designed to make cancer protection more accessible and assist Filipinos in preparing for its financial impact.
PRUCare Cancer Protect provides comprehensive financial assistance by covering both early- and late-stage cancer, with up to 100% of the sum assured for eligible late-stage cancer claims and 50% for eligible early-stage cancer claims. If an early-stage cancer benefit was claimed, the amount will be deducted from the late-stage cancer benefit claim. It also offers an additional 20% benefit for catastrophic late-stage cancer, reducing the financial burden associated with more complex treatment requirements.
The plan not only protects customers, but it also rewards them for staying healthy. Policyholders who complete a 10-year term without a successful claim can receive up to 50% of their total premiums back, demonstrating the importance of long-term financial planning.
PRUCare Cancer Protect addresses a pressing reality: studies show that more than 40% of Filipino cancer patients face financial hardship during treatment, with many forced to discontinue care. Cancer is still one of the top three causes of death in the country, with approximately 150,000 to 190,000 new cases reported each year, with many patients being diagnosed at later stages when treatment is more complex and expensive.
The product was designed with simplicity in mind, with streamlined, cancer-focused underwriting and hassle-free renewals every ten years that do not require reassessment for health or eligibility. It is ideal for young professionals, breadwinners, and families looking for an affordable way to implement dedicated cancer protection without committing to a more complex long-term insurance solution.
"At Pru Life UK, we believe financial security is about more than growing wealth – it is also about protecting what we value when life's unexpected challenges arise. As cancer remains one of the biggest health and financial risks faced by Filipino families today, PRUCare Cancer Protect is designed to provide meaningful protection in a simple, flexible, and affordable way, giving customers greater confidence and resilience to face the future. As healthcare costs continue to rise, preparation has never been more important. We want to help more Filipinos take proactive steps toward protecting themselves and their loved ones. Having the right financial protection allows families to focus on treatment and recovery instead of worrying about the financial consequences of a serious illness." ~Garen Dee, Chief Product Officer of Pru Life UK
The launch event, titled "Count on Care, Count on PRUtection," featured real-life patient experiences and insights into financial protection via a panel discussion. A cancer survivor shared her personal and financial experiences, emphasizing the importance of acting before it is too late. Dee also talked about how PRUCare Cancer Protect helps Filipinos plan for the potential costs and life-altering effects of cancer.
Attendees received a complimentary Noncommunicable Disease (NCD) risk assessment from partner The Medical City, which was designed to identify potential risks for chronic conditions such as cancer through interview-based screenings.
Pru Life UK customers can also access cancer-relevant value-added benefits through its partnership with The Medical City, including discounts on selected outpatient preventive screens to support early detection, discounts on selected inpatient services for those diagnosed with select critical illnesses, including cancer, and complimentary access to an NCD risk assessment that helps identify risks for cancer.
Pru Life UK's PRUCare Cancer Protect program demonstrates its ongoing commitment to assisting Filipinos in achieving holistic financial well-being by making protection more relevant, accessible, and responsive to current realities.
For more information on PRUCare Cancer Protect and Pru Life UK's suite of protection solutions, contact your local Pru Life UK branch or a licensed Pru Life UK financial adviser.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use "Pru Life UK" when referring to the company.
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