McDonald’s and G-DRAGON Unite for ‘Asia Chicken Campaign’ Across 13 Markets

Two global icons are coming together for a new Asian food and culture collaboration as McDonald’s Philippines prepares to launch the “Asia Chicken Campaign” on September 17. The campaign brings McDonald’s and G-DRAGON together across 13 Asian markets, creating an “ICON×ICON” partnership that combines food, music, fashion, art, and popular culture.

The collaboration reflects the continued global reach of Korean culture, with G-DRAGON serving as a cultural figure whose influence goes well beyond the music industry. Together with McDonald’s international scale and longstanding brand heritage, the partnership introduces a Korean-inspired flavor experience to customers across Asia.

Led by McDonald’s Korea, the campaign is expected to reach hundreds of millions of consumers throughout the participating markets. Through a combination of menu offerings, digital content, and customer experiences, McDonald’s and G-DRAGON are bringing a distinctly Korean-inspired concept to the regional dining scene.

In the Philippines, food lovers can look forward to McSpicy, a chicken sandwich featuring a juicy whole-cut chicken thigh fillet coated in a crispy spicy seasoning blend. It comes on a soft toasted bun with fresh lettuce and creamy mayonnaise, creating a combination of crispy texture, heat, and savory flavor.

Also joining the lineup are McNuggets with Cajun Sauce, featuring crispy golden Chicken McNuggets served with a creamy Cajun Sauce. Its savory and tangy profile comes with a mild spicy kick inspired by popular Korean flavors.

The campaign experience will extend beyond the food, with exclusive digital content and limited-time activations rolling out across the 13 participating Asian markets. Fans can also look forward to exclusive PEACEMINUSONE merchandise developed in partnership with G-DRAGON, adding a fashion and collectible component to the ICON×ICON campaign.

“The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.” ~Karl Christian Chua, Brand Manager for McDonald’s Philippines

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Creating Brighter Beginnings: RMHC Philippines Opens Ronald McDonald Bahay Bulilit Learning Center in Marikina

Photo from Left (in-front): Kap. Zaldy Josef, Shiela Josef (Brgy. Sto Nino, Hazel Militante (City Social Welfare Development Officer, Marikina City), Hon. Mayor Marjorie Ann “Maan” Teodoro, Congressman Marcy Teodoro, City Councilor Angel Nunez (Marikina City), Margot B. Torres (Managing Director, McDonald’s Philippines & Vice President, RMHC), Marie Angeles (Executive Director, RMHC), and Rev. Fr. Arvin Jerome Piedad (Diocesan Shrine and Parish of Nuestra Señora de los Desamparados) Photo from Right (back): Austin Torres (Public Affairs Senior Manager, McDonald’s Philippines), Atty. Jiji and Alex Fernandez (Owner Operators, McDonald’s Philippines)

McDonald's Philippines, Ronald McDonald House Charities (RMHC) Philippines, and the City Government of Marikina celebrate the opening of the 57th Ronald McDonald Bahay Bulilit Learning Center in Barangay Sto. Niño, Marikina City, creating brighter beginnings for young learners and reaffirming their shared commitment to advancing early childhood education in Filipino communities.

Many Filipino parents face the daily challenge of balancing work and ensuring their children receive quality early childhood education. Monica Dela Cruz, a tricycle driver in Barangay Sto. As a mother of three in Marikina City, Niño understands this reality all too well.

Monica, the family's primary breadwinner, balances long hours on the road with caring for her children. This year, her family will celebrate another milestone as her three-year-old son begins preschool—a new chapter with new responsibilities and goals.

"For us at McDonald’s and RMHC, making a difference in communities, especially through education has and will always be part of who we are and what we do—from early childhood education, all the way to preparing students to be workforce ready.“ ~Marie Angeles, Executive Director of RMHC Philippines

Monica's story reflects the realities faced by many hardworking Filipino families, emphasizing the importance of accessible, community-based early childhood education.

Recognizing this need, McDonald's Philippines and Ronald McDonald House Charities (RMHC) Philippines officially opened the 57th Ronald McDonald Bahay Bulilit Learning Center on June 26, 2026, in Barangay Sto. Niño, Marikina City. The learning center offers young children a safe, nurturing, and stimulating environment in which they can develop foundational literacy, numeracy, and socio-emotional skills that will prepare them for formal education.

"The opening of the Ronald McDonald Bahay Bulilit Learning Center reflects our shared commitment to making quality early childhood education more accessible for every child. Ito po ay magiging daan upang mas marami pa sa ating mga kabataan ang magkaroon ng pagkakataong makatanggap ng dekalidad na edukasyon sa isang ligtas, maayos, at nurturing environment.” ~Mayor Marjorie Ann "Maan" Teodoro of Marikina City

The Ronald McDonald Bahay Bulilit Learning Center represents another step forward in McDonald's and RMHC Philippines' ongoing commitment to increasing access to quality early childhood education in underserved communities across the country. With 57 Ronald McDonald Bahay Bulilit Learning Centers serving Filipino children across the country, McDonald's and RMHC continue to provide learning opportunities that help children develop, families thrive, and communities grow stronger.

"Malaki talaga ang pasasalamat ko sa McDonald’s Philippines at Ronald McDonald House Charities (RMHC) Philippines sa pagbigay ng Bahay Bulilit Learning Center sa Brgy. Sto Nino, sa Marikina sapagkat matitiyak kong makakatanggap ng tamang edukasyon ang aking bunsong anak.” ~For parents like Monica

As RMHC Philippines expands its network of 57 Ronald McDonald Bahay Bulilit Learning Centers across the country, the organization remains committed to its mission of providing children with quality early childhood education, empowering families, and strengthening communities—one learning center at a time.

About McDonald’s Philippines

McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

About Ronald McDonald House Charities (RMHC) Philippines

Ronald McDonald House Charities (RMHC) is the charity of choice of McDonald’s. RMHC Philippines was established in 1996 to make a difference in the lives of Filipino children through programs that support children’s rights to education, health and happiness. It has helped more than 13 million children all over the country. Through the generosity and trust of corporate partners and individuals, RMHC Philippines has raised over PhP350 million to support their flagship programs.

Celebrate everyday wins with McSavers Snack & Match at only P59!

McDonald's believes that every victory is worth celebrating. They all deserve a celebration, whether they wake up early, arrive on time, or avoid traffic! Starting January 15, you may celebrate your everyday triumphs at McDonald's for as little as P59.

McSavers Snack and Match expands its menu with the new Smokey Melt Chicken Sandwich, priced at P59 on its own or P79 when combined with other snacking favorites. The Smokey Melt Chicken Sandwich, available for a limited time only, is a delicious combination of smokey, meaty flavor and a tangy, spicy bite. Perfect for anyone wishing to try a new, tasty snack.

“We’ve said this last year and we’ll say it again: McDonald’s is about making our customers feel that their everyday wins are special. With McSavers Snack and Match, we want to help them celebrate their wins, and celebrate them deliciously. With the Smokey Melt Chicken Sandwich, which is available for as low as PhP59 solo, or PhP79 with your favorite drink or dessert, celebrating shouldn’t be expensive. There’s always a reason to say, ‘Snaaaks!’ and celebrate with McSavers Snack and Match.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

Snaaaks sa Sarap Ways to Celebrate Everyday Wins

For as low as PhP59, you can treat yourself with any of the following:

• The Smokey Melt Chicken Sandwich  (available for a limited time)
• Crispy Chicken Sandwich
• Cheesy Burger McDo
• McSpaghetti
• Regular Plain Fries
• Regular McShaker Fries (BBQ or Cheese)

Match your chosen main with a side under McSavers Snack and Match for only PhP79:

• Medium Coke McFloat  with Hot Fudge
• Medium Royal McFloat
• Medium Coke/Coke Zero
• Medium Sprite
• Plain Sundae

McSavers Snack and Match is only available at the front counter, take-out, SOK, and drive-thru. Meanwhile, the Smokey Melt Chicken Sandwich is offered in a variety of meal categories, including front counter, take-out, self-ordering kiosks, drive-thru, McDelivery, and 3POs.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

McDonald’s Philippines, Davao City Partner to Employ Senior Citizens

McDonald’s Philippines and Davao City kick off the M for All program in the city through the signing of a memorandum of agreement. Also supported by the Department of Labor and Employment and its Public Service Employment Office, M for All will hire 110 senior citizens for McDonald’s stores in Davao City.

McDonald's Philippines plans to hire at least 110 senior residents at 18 of its Davao City locations as part of the company's inclusive hiring program, M at All, which seeks to employ senior citizens and people with disabilities.  The program will last from October 2025 until December 2026.

The quick service restaurant (QSR) behemoth has inked a memorandum of understanding with the Davao City Government, the Department of Labor and Employment (DOLE), and the Public Service Employment Office (PESO).

A welcoming and inclusive workplace for seniors

As McDonald's Philippines expands and opens new outlets throughout the country, there is a growing demand for a creative workforce.  While working students and recent graduates (Gen Z) make up a large portion of McDonald's talent pool, the corporation also strongly believes in giving job possibilities for people in their 60s and beyond.

M for All is a component of McDonald's Philippines' people practices, providing employees with job security, an inclusive workplace, and a world-class training and development program.  Since 1981, when Chairman and Master Franchise Holder Dr. George T. Yang launched the first restaurant in Manila, McDonald's Philippines has implemented direct employment and non-contractualization, ensuring job stability for its nearly 65,000 employees.

“McDonald’s Philippines is committed to generating employment opportunities for Filipinos, regardless of their age, gender, and background. Our inclusive workplace is a welcoming environment not just for working students and working-age individuals, but also out-of-school youth, persons with disabilities, and through this partnership, senior citizens. We’re excited to partner with Davao City for the M For All  Program, and we’re looking forward to more opportunities for collaboration and partnership that will benefit the people and communities. Since opening our first store in Davao City in the 1990s, McDonald’s Philippines has seen impressive growth and development in the city. For over 30 years, McDonald’s has seen families create feel-good memories, employees develop into the best versions of themselves, and the entire Davao City become stronger and more progressive.” ~Adi Hernandez, Assistant Vice President for Corporate Relations and Impact

Since its inception in 2019, M For All (previously the Alternative Workforce Program) has employed senior adults at its stores. In 2025, the initiative was revived and executed in Manila, Pasay, Caloocan, Parañaque, Pasig, San Fernando City in Pampanga, and Bacoor, Cavite, encompassing 61 company-owned and franchised businesses.

M For All is McDonald's Philippines' inaugural cooperation program with Davao City and its first activation outside of Luzon. The program will also be launched in collaboration with other LGUs in Luzon and Visayas in the coming months.

Under the M For All initiative, each suitable applicant gets hired for a five-month period, working four hours per day, five days a week. Each applicant is allocated to the store lobby, where they engage with guests and clients, present their orders and drinks, and manage the tables. Aside from earning government-required salaries (which include a percentage of the mandated 13th-month compensation), they are also covered by group life insurance provided by the employer.

Thirty years in Davao City

The beloved quick-service restaurant has been dedicated not just to providing customers with enjoyable experiences, but also to improving the lives of those it employs and the communities it serves.

In Davao City alone, nearly 2,000 store managers and service personnel are discovering their Best Me in the city's 22 McDonald's locations, creating jobs for locals and surrounding areas while also contributing to local economic development.

The 800th McDonald's restaurant opened in Davao Global Township in July, becoming Mindanao's first "Green & Good" establishment. McDonald's Davao Global Township is a Green & Good store with solar panels, rainwater harvesting tanks, energy-saving motion sensors, LED lights, and efficient air-conditioning systems.  These features considerably cut energy usage and use of natural resources.

Green & Good also encourages an environmentally responsible lifestyle.  The Davao Global Township store boasts bike-friendly features that appeal to not just serious bikers, but also beginners and enthusiasts.

Chicken McDo Brings Everyone Closer at Every Table with the Heartwarming Invitation: ‘Chicken McDo Tayo!’

The simple word "Kain tayo" has a deeper meaning than its literal translation of "Let's eat." It is Filipinos' literal love language, an expression of warmth and inclusion—another way of saying, "You are welcome here."  You are a part of this." This sense of belonging is not restricted to relatives; it naturally extends to godparents, longstanding friends, trusted neighbors, and even coworkers who feel like family.

As Filipino food writer Doreen Fernandez once noted, “To invite someone to eat is to extend not just food, but yourself—your home, your life, your very sense of kinship.” It’s a tradition that turns every meal into an act of connection.

McDonald's is currently celebrating the spirit of unity with its Much Malaki, Much Pinasarap Chicken McDo.  It's huge, crispy, and juicy, making it ideal for sharing with friends and family, whether for a quiet weeknight supper, a bustling Sunday brunch, or a surprise visit from a friend.

“Every meal is an opportunity to bring people closer. Filipinos know that food is best enjoyed when shared, because it’s never just about the flavors on the plate. It’s about the togetherness and the memories made in between bites. With Chicken McDo, every table becomes a space where everyone is welcome, seen, and valued, and where a simple meal stays with you even after the last bite.” ~Ada Lazaro, McDonald’s Philippines Chief Marketing Officer

Chicken McDo transforms everyday dining into social experiences full of comfort, humor, and connection.  Whether you eat in, take out, or have it delivered, each serving conveys the same message as "Kain tayo": you belong here.

Now, McDonald’s invites everyone to share that message in the most delicious way possible -- “Chicken McDo tayo!”

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

The New favorite of Generation Z is McDonald's ₱49 coffee! Shake, Sip, Repeat!

McDonald's Philippines has made its favorite McCafé products even more affordable with the launch of its latest "Mah coffee, McCafé" campaign. 

The stronger and creamier McCafé Iced Coffee Original is now available at a reasonable price of Php49. Customers who order McCafé Iced Coffee Black or McCafé Premium Roast Coffee can also enjoy the Php49 price! The new price point reinforces McDonald's commitment to providing a high-quality cup of coffee that is easily accessible.

"We’re empowering the teens to take ownership of their coffee choices and what better way to do this by making available coffee choices that are bold and rich in flavor, yet friendly on their pockets! With the quality of coffee McCafé offers at an affordable price, they'll undoubtedly say, ‘McCafe is Mah Coffee!’ Simple, uncomplicated and affordable, McCafé caters to the tastes of the Filipino Gen Z market. From its inception, McCafé has always promised to be the reliable, affordable coffee that fits seamlessly into anyone’s lifestyle.” ~Ada Lazaro, Vice President and Chief Marketing Officer, McDonald’s Philippines

The latest McCafé campaign captures the vibrant spirit of the Gen Z market, with scenes that reflect their personality and lifestyle. The script's catchy wordplay emphasizes this connection: "Mah beat, mah coffee..Mah routine, mah coffee..Mah style, mah coffee". 

McCafé is available nationwide via Dine-in, Take-out, Drive-thru, Dessert Centers and Kiosks, and Delivery.

Watch the video https://www.facebook.com/McDo.ph/videos/920818746819565. 

                                                                                                                                                                                                                                                                                                                                              About McDonald’s Philippines

McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

Savor McDonald's New Holiday Delights, Available for a Short Time Only

Beginning on November 15, McDonald's Philippines will be incorporating holiday charm into its menu with exclusive, time-limited items. To bring out the kid in you this Christmas season, the fast-food chain's iconic McFlurry and larger, better Chicken McDo have been given a festive makeover. 

The Sweet BBQ Glazed Chicken McDo is a new and festive take on McDonald's classic Chicken McDo. It has a subtle glaze of sweet barbecue sauce, which provides the ideal balance of savory and smoky flavors. Two new McFlurry flavors will be available for dessert lovers to sate their holiday sweet tooth: the  Hazelnut McFlurry, a rich, crunchy chocolate treat that adds hazelnut indulgence to McDonald's popular Vanilla Soft Serve, and the Tiramisu McFlurry, a well-balanced blend of sweet coffee and cocoa flavors with hints of Malt Crunch. 

At the company’s launch of their holiday campaign, "Love Ko ang Pasko! Love Ko ang McDo!”

“These are the moments and little things that make the holiday season feel familiar yet special in every McDonald's store. First on the list is sharing feel-good moments over food at McDonald’s. This holiday season, our customers can look forward to bonding with friends and family over our special holiday offers.” ~Ashley Santillan-Delgado, McDonald’s Philippines Marketing Director

Customers can anticipate more festive promotions on the McDonald's App beginning November 16—it's time to go big and indulge. Consumers can anticipate holiday promotions that are impossible to refuse!  

• Php109 Holiday Deals running from November 16 –30 

o Double Holiday McFlurry LTO (Hazelnut and Tiramisu) where you can choose two of the same flavors or one of each! 

o Sweet BBQ Glazed Chicken McDo Meal with Mango Passion  

 

• Holiday Mega Deal from December 1–15 

o Enjoy the Sweet BBQ Glazed Chicken McDo Meal with any Holiday McFlurry for only Php159 

McDonald's is committed to giving every customer who enters the restaurant or drives through the Ride-Thru lanes a genuinely positive experience during the holiday season. These holiday specials and discounts can make any McDonald's meal a cause for celebration. This Christmas season and beyond, savor the Love Ko ang Pasko spirit at McDonald's, which unites friends, family, and festive flavors. 

For more information, visit McDonalds.com.ph, or follow https://www.facebook.com/McDo.ph on Facebook, and https://www.instagram.com/mcdo_ph/ on Instagram. 

About McDonald’s Philippines 

McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines. 

McDonald's "Ride the Arches" and "Night Classroom" Win Big at PANATA Awards

At the recent PANATA Brand Effectiveness Awards 2024, which were held at the Seda Hotel Bonifacio Global City, McDonald's Philippines emerged victorious, winning multiple Gold Awards for its noteworthy campaigns, "Night Classroom" and “Ride the Arches.”

A prestigious panel of professionals from the media, advertising, and academic domains judged the awards, which were given out by the Philippine Association of National Advertisers (PANA). The 2024 PANATA Brand Effectiveness Awards honored both the industry's collective advancement as well as the successes of individual brands. The award, which is in its fifteenth year, has demonstrated how resilient brands can be in the face of difficult economic conditions by continuing to push the envelope and create new benchmarks for customer engagement.

"Night Classroom," which debuted in 2023 and is still going strong this year, took home four Golds in the categories of disruptive innovation, corporate sustainability and trust, brand effectiveness through customer experience, and efficient use of marketing communication channels (single medium-BTL). Through the initiative, McDonald's party areas were transformed into designated areas for late-night study sessions for both teachers and students, providing a convenient and secure environment for learning.

However, the massive QSR chain also won the Grand PANATA Award for its groundbreaking “Ride the Arches” campaign. This initiative saw McDonald's transform its restaurants into bike-friendly gathering spots with refueling stations, enticing riders to ride and eat along beautiful routes across the nation. “Ride the Arches” was also awarded Bronze in Corporate Sustainability and Brand Trust, Bronze in Customer Experience, Gold in Marketing Communication Channel - Single Medium BTL, and Bronze in Disruptive Innovation.

Barrameda took home the Rookie Brand Builder of the Year title, and McDonald's won Brand Team of the Year for “Ride the Arches.”

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

McDonald's Philippines' outstanding marketing skills were amply demonstrated by the PANATA Brand Effectiveness Awards, where multiple other campaigns received gold awards.

Campaigns like "Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all won Gold awards for their effective use of marketing communication channels, highlighting the brand's ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category. "Better Chicken McDo" earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving measurable results.

These extra victories demonstrated McDonald's dedication to sustainability, innovation, and building deep relationships with its clients via a wide range of powerful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility