Call it simple joys amid the COVID-19 pandemic—the world-famous Chickenjoy has been ranked as among the best fast-food fried chicken by U.S. online magazine Redbookmag.com in celebration of National Fried Chicken Day in America.
In its article titled, The Best Fast-Food Fried Chicken, Ranked, RedBook Magazine hailed the “crispylicious and juicylicious” Chickenjoy as the fourth favorite fried chicken in America, beating its other competitors that include some established fast-food giants in the U.S.
“We couldn’t be happier of this recognition, as it goes to show that our Chickenjoy is truly world-class. We see customers continuing to come in droves to our stores because of their love for Chickenjoy. This is also why Jollibee North America continues to do well and is outperforming the QSR industry with positive systemwide sales growth despite the pandemic. We are grateful to our customers and will always be happy to serve them the best Chickenjoy that they deserve. If you’re skeptical, check out this recent New York Times story heralding the chain’s first Manhattan location earlier this year. ‘The pleasures of Chickenjoy, as it’s called, are immediate: The sheath of skin is as craggy as a thunderhead, crannies, and crunch multiplying.’ Uhm, I’ll have some of that, please! Chickenjoy is served in bone-in pieces buckets, or you can opt for Chicken Dippers, which are the boneless tenders.” ~Rowel Vijandre, Jollibee Foods Corporation President for North America
The publication also mentioned that Jollibee is the Filipino fried chicken chain “that’s about to take over the United States.”
Filipino Pride
This is not the first time that the Jollibee Chickenjoy was recognized as among the besttasting fried chicken. Publications such as Foodbeast, Yahoo Singapore, and South China Morning Post have all touted it as the best fried chicken. Jollibee was also named as among the top international food chains by publications like Thrillist and The Daily Meal. It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.”
Jollibee has 45 stores in the U.S. and will open more branches in Florida, New Jersey, New York, Maryland, Texas, Nevada, California, and Hawaii. It also has 10 stores in Canada with plans of expanding to more branches in Ontario, Manitoba, Alberta, British Columbia, and Quebec this 2020.
About Jollibee
Jollibee is the largest fast-food chain brand in the Philippines, operating a Philippine network of more than 1,400 stores. A dominant market leader in the Philippines, Jollibee has embarked on an aggressive international expansion plan.
Jollibee has more than 270 international branches including in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and in the United Kingdom.
In North America, Jollibee opened its first store in 1998 in Daly City, California. It now operates 55 stores across the region, with 45 stores in the states of Arizona, California, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington, and Virginia of the United States, and 10 stores across Manitoba, Ontario, Alberta and Saskatchewan, Canada.
In Europe, it opened its first store in Milan, Italy in 2018. It now has stores in the UK in London & Liverpool, and Italy in Milan & Rome.
Technomic has consistently cited Jollibee among its Top 500 ranking restaurants in the United States. It was also awarded as a Multinational Corporation of the Year by the Asian Business League of Southern California in 2017 and Corporation of the Year by the Asian Business Association in 2019.
About Jollibee Group
Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 35 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India. It has 8 wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), 3 franchised brands (Burger King and Panda Express in the Philippines, Dunkin' Donuts in certain territories in China), 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.
Jollibee Group is a significant investor in Titan Dining LP, the ultimate holding entity of Tim Ho Wan Pte. Ltd., and has a business venture with award-winning Chef Rick Bayless for Tortazo, Mexican fast-casual restaurant business in the United States.
Jollibee Group has been named the Philippines' most admired company by the Asian Wall Street Journal for ten years and was honored as one of 'Asia's Fab 50 Companies' by Forbes Asia Magazine.
Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.
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