Jollibee USA Opens First Store in the State of Michigan, USA: Despite freezing weather, hundreds of Detroiters line up to try Jollibee’s signature Chickenjoy

A long line of people and cars flocked for the opening of Jollibee’s first location in Michigan state. Despite having to close the store early due to extreme weather conditions, Jollibee Sterling Heights was still able to exceed sales targets.

The snow did not bother Detroiters who appeared undeterred by the freezing conditions in Sterling Heights, Michigan as they saw the eagerly awaited opening of Jollibee's most memorable store in Michigan state.

“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy. As the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

In Detroit, Michigan's first capital, the landmark Jollibee store is at 44935 Woodridge Drive, in front of the Lakeside Mall. While it needed to stop eat in administrations sooner than anticipated because of the awful climate, Jollibee Authentic Levels actually surpassed its first day of the season deals target, supported by many hungry Detroiters who requested through the store's twofold path drive-through.

“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support. We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.” ~Maribeth Dela Cruz, President of Jollibee North America

FIRST IN MICHIGAN. Despite sub-zero weather in Sterling Heights, Detroiters flocked to witness the opening of Jollibee’s first location in the state of Michigan.

Among Jollibee–Sterling Heights’ opening-day bestsellers include Jollibee’s signature crispy and juicy Chickenjoy fried chicken, Chicken Sandwich (both regular and spicy versions), and Peach Mango Pie.

The Great Lakes State is officially the 14th U.S. state that Jollibee has reached in the market since it started its aggressive expansion effort in the region. Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top 5 restaurant companies in the world. For more information on the Jollibee Group, visit www.jollibeegroup.com.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

US-based magazine names Jollibee Chickenjoy as among the best fried chicken in America

 

Call it simple joys amid the COVID-19 pandemic—the world-famous Chickenjoy has been ranked as among the best fast-food fried chicken by U.S. online magazine Redbookmag.com in celebration of National Fried Chicken Day in America. 

 

In its article titled, The Best Fast-Food Fried Chicken, Ranked, RedBook Magazine hailed the “crispylicious and juicylicious” Chickenjoy as the fourth favorite fried chicken in America, beating its other competitors that include some established fast-food giants in the U.S. 

“We couldn’t be happier of this recognition, as it goes to show that our Chickenjoy is truly world-class. We see customers continuing to come in droves to our stores because of their love for Chickenjoy. This is also why Jollibee North America continues to do well and is outperforming the QSR industry with positive systemwide sales growth despite the pandemic. We are grateful to our customers and will always be happy to serve them the best Chickenjoy that they deserve. If you’re skeptical, check out this recent New York Times story heralding the chain’s first Manhattan location earlier this year. ‘The pleasures of Chickenjoy, as it’s called, are immediate: The sheath of skin is as craggy as a thunderhead, crannies, and crunch multiplying.’ Uhm, I’ll have some of that, please! Chickenjoy is served in bone-in pieces buckets, or you can opt for Chicken Dippers, which are the boneless tenders.” ~Rowel Vijandre, Jollibee Foods Corporation President for North America

The publication also mentioned that Jollibee is the Filipino fried chicken chain “that’s about to take over the United States.”

Filipino Pride 

This is not the first time that the Jollibee Chickenjoy was recognized as among the besttasting fried chicken. Publications such as Foodbeast, Yahoo Singapore, and South China Morning Post have all touted it as the best fried chicken. Jollibee was also named as among the top international food chains by publications like Thrillist and The Daily Meal. It has likewise earned the praise of the late celebrity chef Anthony Bourdain, who called the brand the “wackiest, jolliest place on earth.” 

 

Jollibee has 45 stores in the U.S. and will open more branches in Florida, New Jersey, New York, Maryland, Texas, Nevada, California, and Hawaii. It also has 10 stores in Canada with plans of expanding to more branches in Ontario, Manitoba, Alberta, British Columbia, and Quebec this 2020.

 

 

 

 

 

About Jollibee

Jollibee is the largest fast-food chain brand in the Philippines, operating a Philippine network of more than 1,400 stores. A dominant market leader in the Philippines, Jollibee has embarked on an aggressive international expansion plan.

 

Jollibee has more than 270 international branches including in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and in the United Kingdom.

In North America, Jollibee opened its first store in 1998 in Daly City, California. It now operates 55 stores across the region, with 45 stores in the states of Arizona, California, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington, and Virginia of the United States, and 10 stores across Manitoba, Ontario, Alberta and Saskatchewan, Canada.

 

In Europe, it opened its first store in Milan, Italy in 2018. It now has stores in the UK in London & Liverpool, and Italy in Milan & Rome.

 

Technomic has consistently cited Jollibee among its Top 500 ranking restaurants in the United States. It was also awarded as a Multinational Corporation of the Year by the Asian Business League of Southern California in 2017 and Corporation of the Year by the Asian Business Association in 2019.

About Jollibee Group

Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 35 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China (including Hong Kong and Macau), United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, El Salvador, Panama, Malaysia, South Korea, Japan, and India. It has 8 wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), 3 franchised brands (Burger King and Panda Express in the Philippines, Dunkin' Donuts in certain territories in China), 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.

 

Jollibee Group is a significant investor in Titan Dining LP, the ultimate holding entity of Tim Ho Wan Pte. Ltd., and has a business venture with award-winning Chef Rick Bayless for Tortazo, Mexican fast-casual restaurant business in the United States.

 

Jollibee Group has been named the Philippines' most admired company by the Asian Wall Street Journal for ten years and was honored as one of 'Asia's Fab 50 Companies' by Forbes Asia Magazine.

 

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone.