Show off your hidden talent at the Tanduay Bacolod Rum Festival with the #NatatagongGaling Online Challenge.

Get ready to shine! 

Tanduay is inviting all singers and dancers, whether from Bacolod or elsewhere, to participate in the #NatatagongGaling Online Challenge, which will take place during this year's Tanduay Bacolod Rum Festival on August 28-31 in honor of Global Rum Month.

“The Rum Festival is not only a celebration of Bacolod’s world-class rum, but also of the creativity and talent of our people. I encourage everyone -- young and old, here in Bacolod and beyond -- to take part in the #NatatagongGaling Challenge and be part of this exciting celebration.” ~Greg Gasataya, Bacolod Mayor 

Joining is easy:

1. Pick your best song or dance—just make sure it’s in the Facebook, Instagram, or TikTok music libraries. (Singers, we recommend using instrumental or videoke tracks.)
2. Record your 30-second to 1-minute video and give it your all!
3. Post on your socials as a reel or video, tag @Tanduay Rum Festival, and don’t forget the hashtags #NatatagongGaling and #TanduayBacolodRumFestival.

The best entries will be invited to perform LIVE at the Tanduay Bacolod Rum Festival Music Fest Night on August 30 -- your chance to hit the big stage and vibe with the festival crowd.

“This challenge is all about discovering raw, authentic talent. We know so many out there have amazing voices and moves just waiting to be seen. The Bacolod Rum Festival is the perfect stage to let that hidden talent shine.” ~Edzel Ty, Brand Manager, Tanduay Brands International

The Tanduay Bacolod Rum Festival was established in 2019 in collaboration with the City of Bacolod to commemorate the city's sugarcane legacy and close ties to rum production.  The festival, which has become an annual tradition, combines food, music, artistry, and mixology to create a dynamic celebration of Bacolod's culture and creativity.  Held in August to commemorate Rum Month around the world, the event has grown to become one of the city's most anticipated events, highlighting Tanduay, the world's number one rum, and its profound connection to Bacolod and Negros Occidental.

Don’t just scroll—get in the groove, hit record, and show the world your #NatatagongGaling.

Follow @Tanduay Rum Festival on Facebook, Instagram, and TikTok for updates.