Goodday Friz, a carbonated cultured milk drink, made a Guinness World Record-breaking debut. The gathering drew 766 Filipinos to establish a new world record for the Largest Carbonated Beverage Party.
The event, aptly named "Making Friztory," took place on July 30, 2025, at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City. It was a crazy good fusion of pop, fizz and joy. The audience hoisted cans of Goodday Friz in a synchronized toast, gaining the GUINNESS WORLD RECORDS™ for Largest Carbonated Beverage Party. The once-in-a-lifetime celebration marked a watershed moment in beverage history.
Industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central, and Southeast Asia Group CEO Erwin Selvarajah were also in attendance at the Goodday Friz launch, which marked the start of an exciting collaboration that will redefine the beverage landscape in the Philippines.
A Healthier Fizz for a New Generation
Goodday Friz mixes the citrus sparkle of soda with the creamy tang of cultured milk. It is fortified with Lac-Shield™ paraprobiotics to support immunity and delivers a crazy fantastic flavor. It is soda redesigned for Filipinos who are mindful of their dietary choices.
“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk. We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.” ~Oscar Villamora Jr., URC Managing Director for Beverages
![]() |
The record-breaking crowd of 766 Goodday Friz enjoyers, alongside members of Cloud 7, raised their cans of Goodday Friz during the historic attempt. |
CLOUD 7, the growing P-pop sensation, was revealed as Goodday's first brand ambassador, adding to the frenzy. During the record-breaking occasion, the crowd was energized by their powerful live performance. CLOUD 7 also performed a fun dance version of "Soda Pop" to commemorate the occasion.
“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function. Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.” ~Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev)
The excitement didn't end there; guests were treated to Goodday Friz-themed activities such as "Friz Fill-Up Frenzy," in which players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and "Friz Fuzed," a jigsaw challenge to find the right way to Friz.
Goodday Friz comes in two delicious flavors: Original and Orange, both low in calories and high in paraprobiotics, which help promote immunity. Goodday Friz, which combines the smooth creaminess of cultured milk with the zesty fizz of soda, is designed to refresh your taste buds and boost your vibe, whether you're relaxing alone or with your friends.
Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.
The newest product of Asahi Beverages, Goodday Friz, is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack 'n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website, Facebook page and TikTok account.
No comments:
Post a Comment