HUAWEI unveils the HUAWEI Pura 80, the company's latest flagship smartphone, which redefines mobile photography via adaptable innovation, stylish design, and powerful performance. The HUAWEI Pura 80, which combines enhanced imagery, refined minimalist aesthetics, and AI-infused interactions, provides a groundbreaking brand renewal experience that immerses consumers completely.
The HUAWEI Pura 80, available for pre-order in the Philippines for PHP 47,999 from August 29 to September 11, 2025, allows customers to perceive ordinary moments in a new light, creating a new standard for smartphones that mix simple elegance with long-lasting performance.
Bring Everyday Stories to Life with the Ultra Chroma Camera’s Cinematic Imaging
With the HUAWEI Pura 80, cinematic imaging elevates everyday storytelling. Its Ultra Chroma Main Camera allows users to view every texture, color, and mood as they appear. Its outstanding dynamic range and color clarity turn every image into a dramatic frame full of detail and emotion. Users can capture memories with lifelike clarity, from golden-hour photos with natural skin tone to the brilliant colors of natural landscapes.
Combined with a 50 MP Ultra Lighting Camera that captures brilliant detail in the midday day or the soft glow of night. Its 12 MP Periscope Telephoto Camera (f/3.4 aperture, OIS) extends the reach with optical precision, making distant scenes appear sharply focused. The 13 MP Ultra-Wide Camera (f/2.2 aperture) expands the frame for sweeping landscapes and group photographs, while the 1.5M Spectral Channels Ultra Chroma Camera keeps color reproduction rich and accurate. Whether capturing spontaneous city moments or zooming in on wide horizons, the HUAWEI Pura 80 ensures that every narrative is portrayed in astonishing detail and depth.
Experience Seamless AI Features at Your Fingertips
The HUAWEI Pura 80 provides customers with seamless AI capabilities right at their fingertips, incorporating intelligent, AI-powered functionalities into everyday life to make every interaction smart and effortless. Users may effortlessly edit photos with AI Removal, which removes undesirable bystanders or objects with a single press, ensuring that images are clean and focused on the topic. AI Gesture Control offers a new layer of engagement, allowing users to interact with their device without touching the screen via airscrolling, airpressing, or holding your hand out to activate a Grabshot, which enables for instant photography.
HUAWEI ensures that group images catch everyone at their best with AI Best Expression. By identifying the greatest facial expressions from many shots, it ensures that no one is blinking or looking away, allowing everyone's grin to show through.
AI Messaging and AI Noise Cancellation enhance privacy and communication. Notifications remain concealed when someone else looks at your screen, and real-time syncing discreetly transmits messages to users' HUAWEI wearables. During calls, AI Noise Cancellation reduces sound leakage and suppresses background noise, ensuring that voices are crystal clear even in noisy environments such as airports or karaoke clubs.
The Smart Controls Button is designed to streamline how users navigate tasks, putting convenience first. A single tap unlocks the phone instantaneously, a double tap launches pre-installed programs such as a flashlight or notepad, and a slide adjusts the focal length during shooting. A long push engages Celia, Huawei's smart assistant, which helps customers stay organized and personalize their experiences. Built-in fingerprint identification ensures secure and seamless access for all users.
Interactive Themes for the Homescreen, such as Emoji Crush and Air Hoops, provide entertaining, personalized experiences. Whether it's shooting hoops with simple gestures or watching emoticons react in real time, these features make daily experiences more dynamic and engaging.
Refined Design with Youthful Elegance
The HUAWEI Pura 80 combines practical design with everyday durability, with a 6.6-inch OLED display framed by a sleek flat-edge screen and frosted glass back. Its sophisticated yet modern style exudes youthful elegance, and the intriguing frosted texture provides a tactile experience that you must feel to believe.
Its matte texture is achieved through refined sandblasting, resulting in a skin-friendly, premium feel that delivers both a comfortable grip and an anti-fingerprint surface. Available in three elegant colorways: Frosted Gold, Frosted Black, and Frosted White, each delivers a unique statement of modern elegance to complement any individual style.
Durability is integrated into its design with 2nd Generation Kunlun Glass, which provides 20x increased drop resistance, allowing it to maintain its flawless appearance even in the midst of daily living. This combination of elegance and toughness makes the HUAWEI Pura 80 a reliable companion for both business and personal use.
Enjoy Power That Lasts, Sound and Visuals That Immerse
Its compact appearance contains the capacity to keep up with strenuous workouts. The 5170mAh battery lasts for days, and 66W HUAWEI SuperCharge recharges the tablet in minutes. The 50W Wireless SuperCharge offers cord-free convenience and quick charging with less trouble.
The HUAWEI Pura 80's Ultra-Large Amplitude Dual Speakers, which include the industry's largest 0.85mm amplitude bottom speaker and a 10x larger acoustic chamber, enhance the entertainment experience. This design, with its thin frame, provides deeper bass, cleaner highs, and a more dynamic sound experience.
The HUAWEI X-True presentation™ offers retinal-grade clarity, accurate color presentation, and amazing brightness. Its 460ppi pixel density creates superb visuals with lifelike detail and precision. The 1-120Hz adjustable refresh rate intelligently adjusts to meet browsing needs, offering smooth graphics whether scrolling, streaming, or gaming. It also supports HDR high dynamic display, which balances light and shadows to make each scene feel immersive. Whether indoors or outdoors, the HUAWEI Pura 80 screen provides an immersive viewing experience that is both vivid and easy on the eyes.
Elevate Every Moment with the HUAWEI Pura 80’s Cinematic Imaging and Refined Design, Pre-Order Today
The HUAWEI Pura
80 is now available for pre-order in the Philippines for PHP for PHP 47,999
from August 29 until September 11, 2025, through HUAWEI Experience Stores, the HUAWEI
Online Store, Shopee, Lazada, and TikTok Shop.
Pre-orders of the
HUAWEI Pura 80 come with a HUAWEI WATCH GT 5, trade-in tokens worth PHP 5,000,
and HUAWEI Care+ worth PHP 4,799.
Be among the
first to experience a new era of flagship innovation, where cinematic imaging,
refined design, and AI-powered intelligence redefine how every moment is
captured and enjoyed.
About HUAWEI Consumer BG
HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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