Empowering Filipinos: Home Credit PH Recognized for Excellence at 60th Anvil Awards

Home Credit Philippines (HCPH), the country's leading consumer finance company, won silver at the 60th Anvil Awards this year in the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos".  

This recognition emphasizes Home Credit's unwavering commitment to providing innovative financial solutions that empower Filipino families. The award-winning event, held on May 13, 2024, marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.

The award-winning press event attracted over 100 journalists and bloggers, resulting in widespread media coverage across print, online, and broadcast platforms. These efforts boosted Home Credit's message of making essential commodities and high-priced items more affordable to Filipinos through 0% interest installment plans. It also featured exhibits from Home Credit's trusted partners, such as Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.  

Sheila Paul, Chief Marketing Officer of Home Credit Philippines, stated that the recognition reinforces the company's commitment to providing a better financial future for Filipino families. 

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers. Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”  ~Sheila Paul, Chief Marketing Officer of Home Credit Philippines

The press event outperformed expectations with a record turnout, resulting in outstanding media reach, coverage, and cost efficiency. It significantly increased HCPH's visibility across multiple sectors, highlighting the company's mission to make financial services more accessible to Filipinos nationwide. 

One of the most notable stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing for cooling appliances resulted in the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the hot summer months. The event also highlighted how Home Credit's installment plans made high-end items like iPhones more affordable for Filipinos. In 2023, the company financed 12.5 million mobile phones and generated ₱30 billion in sales, including ₱6 billion from iPhones. 

The event also showcased Home Credit's diverse product offerings, which included everything from televisions and computers to e-bikes and medical equipment. Shoppingmall.ph, Home Credit's online platform, which features over 50,000 deals from more than 500 merchant partners nationwide, has improved the customer experience even further, expanding the company's reach and accessibility. 

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families. We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.” ~Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event

This is Home Credit and DM&A Co.'s second Silver Anvil Award, following their success with the Back-to-School campaign in 2023. Their continued success exemplifies a results-oriented partnership that prioritizes impactful and creative audience engagement. 

Now in its 60th year, the Anvil Awards are widely regarded as the pinnacle of public relations excellence in the Philippines. The Public Relations Society of the Philippines organizes this annual event to recognize campaigns that demonstrate exceptional creativity and effectiveness. This year's Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, recognized the best public relations campaigns in the country. 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph.

You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

About Home Credit 

Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.    

In its 11th year, Home Credit has served 11 million customers and credited over 350 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards  

More information on HCPH is available at www.homecredit.ph.  

Salamat sa tiwala: Home Credit PH celebrates 11th anniversary, honors 11 loyal customers

The Philippines' top consumer loan provider, Home Credit Philippines (HCPH), is celebrating its eleventh year of operation. This milestone signifies more than ten years of serving as the financial ally of the Filipino people and offering its clients dependable and easily accessible finance services.

HCPH is steadfast in its resolve to give its clients access to financing as it embarks on a new age of service. Through a variety of credit products and value-added services, it keeps creating cutting-edge financing options and credit opportunities to help Filipinos reach their objectives and adjust to the shifting financial landscape.

Having serviced 11 million clients in its eleventh year, HCPH is committed to becoming every Filipino's financial ally, enabling them at every stage of life. In order to make its solutions available to people who need them the most, the company has assiduously grown its sales networks across the country, reaching 75 out of 81 provinces.

The company celebrated its 11th year of operation by holding an event that showcased its users' tiwala for the brand. The event recognized individuals who have stayed faithful since HCPH's founding in 2013 and highlighted and praised its consumers who have trusted the organization throughout the years.

A celebration of milestones and trust

On October 25, a presentation at Trinoma's Activity Center honored eleven of the business's devoted patrons. These customers have used at least eleven HCPH items. They were each given a P20,000 check as a thank you, got to know Marian Rivera, HCPH's brand ambassador, and enjoyed a performance by the guest band Nobita.

“At Home Credit, we believe in building lasting partnerships with our customers. Our loyal customers are the heart of our brand, and their continued support has paved the way for our continued success in the past ten years. As we now welcome a new year of service, their trust serves as our fuel to grow and their support propels us to continue innovating our financial solutions. A trusted brand ambassador is more than just a face—they are a reflection of the values and integrity that drive one’s brand’s growth. When a respected individual endorses our company, it sends a powerful message to our customers that their trust is valued, and their well-being is a priority. This renewal of the partnership with Marian, who is known for her credibility and longevity in the entertainment industry aligns with Home Credit’s drive for trust and our commitment to being the Filipinos’ financial ally.” ~Sheila Paul, HCPH Chief Marketing Officer

A partnership built on trust

The Kapuso Primetime Queen herself, Marian Rivera, was among HCPH's guests at its anniversary celebration. In addition to establishing a rapport with the audience and the organization's eleven devoted clients, she was there to announce the extension of her collaboration with the business.

Marian, who has been a brand ambassador for over a year, consented to serve as the spokesperson for the top consumer financing company in the nation for an additional two years. Her comeback is more than simply a standard endorsement; it's a daring declaration of faith and her steadfast dedication to a company that empowers Filipinos.

A financial ally in times of need

As a reliable financial partner of the Filipino people, HCPH understands its responsibility to support its clients and communities during difficult times as part of its mission to empower them throughout their lives.

During the event, HCPH also revealed that it will be contributing financially to the GMA Kapuso Foundation, a reputable charity that Marian holds dear, in order to support relief efforts for those affected by the recent typhoon that has affected many lives throughout the nation.

“Home Credit is committed to assisting those in need. Apart from our donation, we hope that our products, such as Home Credit Protect, will provide some relief during this difficult time. Whether it’s through home coverage plans or loan flexibility features, we want our customers to know that we are here to support them through every challenge.” ~Zdenek Jankovsky, HCPH Chief Business Development Officer

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

 

About Home Credit

Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.

In its 11th year, Home Credit has served 11 million customers and credited over 320 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards.

More information on HCPH is available at www.homecredit.ph.