Home Credit Philippines (HCPH), the country's leading consumer finance company, won silver at the 60th Anvil Awards this year in the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos".
This recognition emphasizes Home Credit's unwavering commitment to providing innovative financial solutions that empower Filipino families. The award-winning event, held on May 13, 2024, marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.
The award-winning press event attracted over 100 journalists and bloggers, resulting in widespread media coverage across print, online, and broadcast platforms. These efforts boosted Home Credit's message of making essential commodities and high-priced items more affordable to Filipinos through 0% interest installment plans. It also featured exhibits from Home Credit's trusted partners, such as Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.
Sheila Paul, Chief Marketing Officer of Home Credit Philippines, stated that the recognition reinforces the company's commitment to providing a better financial future for Filipino families.
“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers. Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.” ~Sheila Paul, Chief Marketing Officer of Home Credit Philippines
The press event outperformed expectations with a record turnout, resulting in outstanding media reach, coverage, and cost efficiency. It significantly increased HCPH's visibility across multiple sectors, highlighting the company's mission to make financial services more accessible to Filipinos nationwide.
One of the most notable stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing for cooling appliances resulted in the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the hot summer months. The event also highlighted how Home Credit's installment plans made high-end items like iPhones more affordable for Filipinos. In 2023, the company financed 12.5 million mobile phones and generated ₱30 billion in sales, including ₱6 billion from iPhones.
The event also showcased Home Credit's diverse product offerings, which included everything from televisions and computers to e-bikes and medical equipment. Shoppingmall.ph, Home Credit's online platform, which features over 50,000 deals from more than 500 merchant partners nationwide, has improved the customer experience even further, expanding the company's reach and accessibility.
“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families. We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.” ~Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event
This is Home Credit and DM&A Co.'s second Silver Anvil Award, following their success with the Back-to-School campaign in 2023. Their continued success exemplifies a results-oriented partnership that prioritizes impactful and creative audience engagement.
Now in its 60th year, the Anvil Awards are widely regarded as the pinnacle of public relations excellence in the Philippines. The Public Relations Society of the Philippines organizes this annual event to recognize campaigns that demonstrate exceptional creativity and effectiveness. This year's Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, recognized the best public relations campaigns in the country.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph.
You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
About Home Credit
Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.
In its 11th year, Home Credit has served 11 million customers and credited over 350 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards
More information on HCPH is available at www.homecredit.ph.
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