2,000+ Filipinos ran for wellness at Home Credit PH’s inaugural fun run—Takbo #ParaSaLife

[From L-R]: Home Credit Philippines executives also joined the run. Seen here are Jana Pechouckova, Chief Financial Officer; Pratim Bhattacharya, Head of Operations; Ihor Kruchynenko, Chief Risk Officer; Petr Lukosz, Chief CRM Officer; Teeraphong Mahatham, Deputy Chief Executive Officer; Philips Yu, Chief Digital Officer; and Sheila Paul, Chief Marketing Officer

More than 2,000 runners took a step toward a healthier lifestyle today by participating in Takbo #ParaSaLife, Home Credit Philippines' (HCPH) inaugural fun run.  Home Credit, the country's leading consumer finance company, continues its mission to help Filipinos not only financially, but also holistically, by promoting physical and mental health. 

 The event was held at Parqal in Aseana City and organized in collaboration with WeKenRun, a running group led by renowned marathon coach Ken Mendola. It included 1K, 3K, 5K, and 10K categories, making it accessible to runners of all fitness levels.

Aside from the fun run participants and Home Credit executives and team members, guests and personalities such as Lester Cruz, CEO of Singlife Philippines, attended the event to support Home Credit's efforts to promote healthier living.  Employees from Boltech and SM participated in the race, as did valued event partners Xiaomi, Park Access, and Singlife. 

Championing holistic wellness

“According to the World Health Organization (WHO), almost 38% of Filipinos are physically inactive, putting them at risk for lifestyle-related diseases. As the Filipinos’ trusted ally, not just in financial inclusion but in overall well-being, Home Credit is committed to encouraging communities to embrace a healthier lifestyle. Seeing people of all ages and backgrounds come together for this run is truly inspiring. At Home Credit, we believe that wellness is an essential part of living a fulfilling life. Takbo #ParaSaLife is more than just a race—it’s a movement that we hope will continue beyond today. We look forward to making this an annual tradition to encourage more people to prioritize their health." ~Petr Lukosz, HCPH Chief CRM Officer and 2x Ironman Philippines Champion

Over 2,000 runners participated in Takbo #ParaSaLife, Home Credit Philippines' first-ever fun run held at Parqal in Aseana City. Organized by WeKenRun, the event offered 1K, 3K, 5K, and 10K categories, promoting health and wellness among Filipinos and reinforcing Home Credit's commitment to supporting customers not just financially, but holistically.

A successful turnout and exciting rewards

The event brought together Home Credit team members, first-time runners, and seasoned runners, all of whom shared a commitment to health and wellness.  Participants received running shirts, race bibs, and loot bags from event partners, and finisher medals will be mailed to them.  The podium finishers in the 10K, 5K, and 3K categories received cash prizes, including a ₱10,000 grand prize for the fastest runner in the 10K. 

Home Credit and its partners also made the event more rewarding by providing exciting prizes such as gift certificates for ON Running Shoes and Suunto, Park Access vouchers, and Xiaomi smart home gadgets. Singlife provided home insurance vouchers worth ₱7,500, ₱5,000, and ₱2,500 to the top male and female finishers in the 10KM, 5KM, and 3KM categories, respectively.  These awards are just one of the many ways Takbo #ParaSaLife promotes holistic well-being while making every step even more rewarding.

“This was my first time joining a fun run, and I never imagined I could complete the 10K category—but I did! It was such an incredible experience. Thanks to Home Credit, I got to challenge myself and achieve something I never thought possible. This event has inspired me to stay active, set bigger fitness goals, and make running a part of my lifestyle. I hope to join again next year and push myself even further!” ~Joma Unabia, a first-time fun run participant and 10K finisher, shared his excitement about joining Takbo #ParaSaLife

Looking Ahead

With the success of Takbo #ParaSaLife, Home Credit Philippines is already planning next year's event, which promises to be even bigger, better, and more exciting.

 As WHO data show that nearly 40% of Filipinos are physically inactive, initiatives like this serve as a timely reminder that small steps can lead to big changes.  Beyond financial empowerment, Home Credit is dedicated to promoting holistic well-being, ensuring that every Filipino can live their best, healthiest lives—one run at a time.

To know more about the latest updates from HCPH, check out its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.  

In its 11th year, Home Credit has served 11 million customers and credited over 350 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards

More information on HCPH is available at www.homecredit.ph. 

Empowering Filipinos: Home Credit PH Recognized for Excellence at 60th Anvil Awards

Home Credit Philippines (HCPH), the country's leading consumer finance company, won silver at the 60th Anvil Awards this year in the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos".  

This recognition emphasizes Home Credit's unwavering commitment to providing innovative financial solutions that empower Filipino families. The award-winning event, held on May 13, 2024, marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.

The award-winning press event attracted over 100 journalists and bloggers, resulting in widespread media coverage across print, online, and broadcast platforms. These efforts boosted Home Credit's message of making essential commodities and high-priced items more affordable to Filipinos through 0% interest installment plans. It also featured exhibits from Home Credit's trusted partners, such as Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.  

Sheila Paul, Chief Marketing Officer of Home Credit Philippines, stated that the recognition reinforces the company's commitment to providing a better financial future for Filipino families. 

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers. Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”  ~Sheila Paul, Chief Marketing Officer of Home Credit Philippines

The press event outperformed expectations with a record turnout, resulting in outstanding media reach, coverage, and cost efficiency. It significantly increased HCPH's visibility across multiple sectors, highlighting the company's mission to make financial services more accessible to Filipinos nationwide. 

One of the most notable stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing for cooling appliances resulted in the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the hot summer months. The event also highlighted how Home Credit's installment plans made high-end items like iPhones more affordable for Filipinos. In 2023, the company financed 12.5 million mobile phones and generated ₱30 billion in sales, including ₱6 billion from iPhones. 

The event also showcased Home Credit's diverse product offerings, which included everything from televisions and computers to e-bikes and medical equipment. Shoppingmall.ph, Home Credit's online platform, which features over 50,000 deals from more than 500 merchant partners nationwide, has improved the customer experience even further, expanding the company's reach and accessibility. 

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families. We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.” ~Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event

This is Home Credit and DM&A Co.'s second Silver Anvil Award, following their success with the Back-to-School campaign in 2023. Their continued success exemplifies a results-oriented partnership that prioritizes impactful and creative audience engagement. 

Now in its 60th year, the Anvil Awards are widely regarded as the pinnacle of public relations excellence in the Philippines. The Public Relations Society of the Philippines organizes this annual event to recognize campaigns that demonstrate exceptional creativity and effectiveness. This year's Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, recognized the best public relations campaigns in the country. 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph.

You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

About Home Credit 

Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.    

In its 11th year, Home Credit has served 11 million customers and credited over 350 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards  

More information on HCPH is available at www.homecredit.ph.