SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

Dagupan erupted with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city's iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs).

The annual Bangus Festival in Dagupan, renowned as the Philippines' Milkfish Capital, was more than simply a celebration; it was a passionate tribute to the industrious people and rich culture that made the city shine.  And this year, SM Center Dagupan did more than just join the party; it enhanced it.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience.” ~Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

This event, co-hosted by the Department of Trade and Industry (DTI), stressed the importance of entrepreneurship in regional growth, demonstrating that when local firms thrive, communities benefit.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the culinary festival, mallgoers delved headfirst into the Bangus Festival Sale, where summer items were available at up to 70% off - the ideal combination of shopping, discounts, and joy.

The SM for MSMEs campaign remained a cornerstone of SM Supermalls' efforts to support small businesses around the country.  By supporting events such as Bangus, SM reinforced its commitment to fostering local talents and traditions, ensuring that Filipino pride and enterprise coexist.

A local vendor showcases their delicious bangus treats.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!